That fleeting Altcoin frenzy probably isn't what you think it was. The next crypto rally won't be like the ones you remember, it's a whole new thing.
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For a fleeting moment, it looked like altcoin season was finally here. Google searches for “altcoins” skyrocketed to record highs, 𝕏 was buzzing, and retail excitement seemed to return in full force. But within a week, that hype fizzled out almost as quickly as it appeared, leaving traders wondering if the long-awaited alt season was just a mirage.
A Spike That Vanished Overnight
Search interest for “altcoin” on Google Trends hit its highest score ever in early August, only to fall back to baseline levels within days. Globally, the same pattern played out, with scores dropping from 100 to just 16 in a week, mimicking a “pump and dump” pattern that you would expect from a memecoin.

Market cap data told the same story. The total value of altcoins (excluding Bitcoin and Ethereum) briefly climbed by $100 billion before giving it all back, leaving investors wondering whether the hype had any real weight behind it.
Naturally, some saw the collapse as proof that the altcoin season had ended before it really began. Others, however, like analyst Cyclop, argue the spike shows something deeper: that “altcoin” has become the mainstream term retail uses today, replacing “crypto” in 2021. In his view, this isn’t the peak. Rather, it’s just the beginning of broader interest.
Why Google Trends Doesn’t Tell the Whole Story
Relying on Google searches to measure retail demand may no longer work the way it used to. With AI tools increasingly replacing traditional search, and with concepts like “altcoins” now part of everyday investor vocabulary, Trends data might not be capturing where and how money is really flowing.
Instead, analysts point to on-chain and trading activity as better indicators of where momentum is building. And in August, that momentum was fragmented.
A Season of Winners and Losers
Data from Artemis showed only a few categories outperforming last month: Ethereum, exchange tokens, and oracles.

Beyond these bright spots, however, most altcoins struggled. The result? A patchwork “mini season” rather than the explosive, across-the-board surge that retail and social media had been hoping for.
Polygon’s co-founder Sandeep put it bluntly: "Retail is searching, but institutions aren't buying the narratives yet. Old altcoin seasons were driven by speculation and promises and narratives and marketing. Institutional money is smarter money. It cares about real utility and cash flows. The next "alt season" won't look like 2017 or 2021. It’ll be fewer tokens with actual usage, not just tokens with better marketing." Sandeep said.
The Road Ahead
That doesn’t mean altcoin season is dead, it probably just means it’s evolving. Coinbase has suggested that the next true wave could arrive as early as September, but that it likely won’t be a full-scale altcoin season.
Bottom line? The altcoin season isn’t gone; it’s just different. It’s maturing. And the next leg up may not belong to every token in the market, but only to the select few proving they can deliver value beyond mere speculation.
NEWS AND UPDATES

What's driving the crypto market this week? Get fast, clear updates on the top coins, market trends, and regulation news.
Welcome to Tap’s weekly crypto market recap.
Here are the biggest stories from last week (8 - 14 July).
💥 Bitcoin breaks new ATH
Bitcoin officially hit above $122,000 marking its first record since May and pushing total 2025 gains to around +20% YTD. The rally was driven by heavy inflows into U.S. spot ETFs, over $218m into BTC and $211m into ETH in a single day, while nearly all top 100 coins turned green.
📌 Trump Media files for “Crypto Blue‑Chip ETF”
Trump Media & Technology Group has submitted an S‑1 to the SEC for a new “Crypto Blue Chip ETF” focused primarily on BTC (70%), ETH (15%), SOL (8%), XRP (5%), and CRO (2%), marking its third crypto ETF push this year.
A major political/media player launching a multi-asset crypto fund signals growing mainstream and institutional acceptance, and sparks fresh conflict-of-interest questions. We’ll keep you updated.
🌍 Pakistan launches CBDC pilot & virtual‑asset regulation
The State Bank of Pakistan has initiated a pilot for a central bank digital currency and is finalising virtual-asset laws, with Binance CEO CZ advising government efforts. With inflation at just 3.2% and rising foreign reserves (~$14.5b), Pakistan is embracing fintech ahead of emerging-market peers like India.
🛫 Emirates Airline to accept crypto payments
Dubai’s Emirates signed a preliminary partnership with Crypto.com to enable crypto payments starting in 2026, deepening the Gulf’s commitment to crypto-friendly infrastructure.
*Not to take away from the adoption excitement, but you can book Emirates flights with your Tap card, using whichever crypto you like.
🏛️ U.S. declares next week “Crypto Week”
House Republicans have designated 14-18 July as “Crypto Week,” aiming for votes on GENIUS (stablecoin oversight), CLARITY (jurisdiction clarity), and Anti‑CBDC bills. The idea is that these bills could reshape how U.S. defines crypto regulation and limit federal CBDC initiatives under Trump-aligned priorities.
Stay tuned for next week’s instalment, delivered on Monday mornings.

Explore why Bitcoin and the crypto market are worth $2.1 trillion and why skepticism still lingers among Americans in this deep dive.
Decoding the disconnect: America's cautious approach to crypto
Bitcoin and the broader crypto market have soared to a staggering $2.1 trillion in value, but why does skepticism still linger among so many Americans?
Despite increasing adoption, digital currencies remain shrouded in doubt, revealing a significant trust gap that continues to challenge the industry. As cryptocurrencies become more woven into everyday financial transactions, closing this trust deficit is essential for ensuring sustained growth and mainstream acceptance.
In this article, we'll dive into the key reasons behind this persistent mistrust, uncover the expanding real-world uses of digital assets, and explore how education and technological advancements can help bridge the confidence gap. Keep in mind, the data presented draws from multiple studies, so some figures and age groupings may vary slightly.
A Look at the Current State of Crypto Trust
To truly understand cryptocurrency adoption and the accompanying trust issues, it’s essential to examine the latest statistics and demographic data. This section breaks down public sentiment toward crypto and provides a snapshot of its user base.
General Public Sentiment
Percentage of Americans Who Own Cryptocurrency
Cryptocurrency adoption has seen slow but steady growth over the years. According to surveys conducted by Pew Research Center in 2021 and 2023, 17% of Americans have invested in, traded, or used cryptocurrency, up slightly from 16% in 2021.
While estimates vary, Security.org places this figure higher, estimating that roughly 40% of the U.S. population - around 93 million adults - own some form of cryptocurrency.
Both studies agree that younger generations are driving much of this growth, with 30% of Americans aged 18-29 reporting they have experience with crypto.
Trust Levels in Cryptocurrency
Despite rising adoption rates, trust in cryptocurrency remains a significant hurdle. Pew Research Center found that 75% of Americans have little or no confidence that cryptocurrency exchanges can safeguard their funds. Similarly, a recent report by Morning Consult shows that 7 in 10 consumers familiar with crypto express low or no trust in it.
This contrasts the 31% who have some or high trust, or the 24% in the Pew study who are “somewhat” to “extremely” confident in cryptocurrencies.
Demographics of Crypto Adopters
- Age Groups
Cryptocurrency adoption trends reveal a distinct generational divide. According to the 2023 Morning Consult survey, Gen Z adults (ages 18-25) lead in crypto ownership at 36%, closely followed by Millennials at 30%.
These younger groups are also more inclined toward future investments, with 39% of Gen Z and 45% of Millennials planning to invest in crypto in the coming years. Over half of both generations view cryptocurrency and blockchain as the future, while a notable percentage (27% of Gen Z and 21% of Millennials) considered opening an account with a crypto exchange in the past year.
When compared to other asset classes, data from Bankrate’s 2021 survey reveals that younger Millennials (ages 25-31) favor real estate and stock market investments, while Baby Boomers have the least interest in cryptocurrency. Older Millennials (32-40) lean toward cash investments, with cryptocurrency’s appeal steadily declining with age.
Interestingly, the report also highlights gender differences, showing that 80% of women familiar with crypto express low confidence, compared to 71% of men, indicating a broader trust gap among female users.
- Income Levels
Contrary to common assumptions, cryptocurrency adoption is not confined to high-income individuals. The same Pew Research Center survey revealed that crypto ownership is relatively evenly spread across income brackets:
- 13% of those earning less than $56,600 annually own crypto.
- 19% of those earning between $56,600 and $169,800 own crypto.
- 22% of those earning over $169,800 own crypto.
This data suggests that while higher earners may be more inclined to own cryptocurrency, the appeal of digital assets spans various income levels.
- Educational Background
Education also plays a role in crypto adoption. A 2022 report by Triple-A found that the majority of crypto owners are “highly educated”:
- 24% of crypto owners have graduated from middle or high school.
- 10% have some vocational or college education.
- 39% are college graduates.
- 27% hold postgraduate degrees.
This shows that while those with some college education or a degree are more likely to own crypto, it is not exclusively a pursuit of the highly educated.
This demographic data paints a picture of cryptocurrency adopters as predominantly younger, spread across a range of income levels, and with diverse educational backgrounds. However, the trust gap between crypto and traditional financial systems remains a significant barrier to wider acceptance of digital assets.
Key Trust Barriers
To bridge the gap between cryptocurrency adoption and trust, it’s crucial to understand the major concerns fueling skepticism. This section explores these concerns and contrasts them with similar risks in traditional financial systems.
The Primary Concerns of Skeptics
Volatility
One of the most significant barriers to cryptocurrency adoption is its notorious volatility, particularly for investors seeking stable, long-term assets. Bitcoin, the most well-known cryptocurrency, symbolizes this risk.
In 2022, Bitcoin’s volatility was stark. Its 30-day volatility reached 64.02% in June, driven by broader economic uncertainty and market downturns, compared to the S&P 500’s much lower volatility of 4.71% during the same period.
Over the course of the year, Bitcoin’s price swung from a peak of $47,835 to a low of $18,490, marking a substantial 61% decline from its highest point in 2022. Factors such as rising interest rates, geopolitical tensions, and major crypto market disruptions, like the TerraUSD collapse and Celsius’ liquidity crisis, played a pivotal role.
This extreme volatility reinforces the perception of cryptocurrencies as high-risk investments.
However, traditional stock markets, while typically more stable than crypto, can also experience sharp fluctuations, especially in times of economic stress. For instance, the CBOE Volatility Index (VIX), which measures expected near-term volatility in the U.S. stock market, dropped by 23% to 28.71 on June 30, 2022, far below the 82.69 peak recorded during the early COVID-19 market turbulence in March 2020. This shows that even stock markets, generally seen as safer, can experience moments of intense volatility, particularly during global crises.
Additionally, when compared to the "Magnificent Seven" (a group of top-performing and influential stocks) Bitcoin’s volatility doesn't stand out as unusual. In fact, over the past two years, Bitcoin has shown less volatility than Netflix (NFLX) stock.
On a 90-day timeframe, NFLX had an average realized volatility of 53%, while Bitcoin’s was slightly lower at 46%. The reality is that among all S&P 500 companies, Bitcoin has demonstrated lower annualized historical volatility than 33 of the 503 constituents.
In October 2023, Bitcoin was actually less volatile than 92 stocks in the S&P 500, based on 90-day realized historical volatility figures, including some large-cap and mega-cap companies.
Security
Security concerns are another major hurdle in building trust with cryptocurrencies. Cryptocurrency exchanges and wallets have been targeted by numerous high-profile hacks and frauds, raising doubts about the safety of digital assets. It comes as no surprise that a study from Morning Consult found that 67% of Americans believe having a secure and trustworthy platform is essential to entering the crypto market.
While security threats in the crypto space are well-documented, traditional banking systems are not immune to fraud either. Federal Trade Commission data reveals that consumer fraud losses in the traditional financial sector hit a record high of $10 billion in 2023, marking a 14% increase from the previous year.
Although traditional banks have more safeguards in place to protect consumers, they remain vulnerable to attacks, showing that security is a universal challenge across both crypto and traditional finance.
Prevention remains key, which in this case equates to using only reliable platforms or hardwallets.
Regulatory Uncertainty
Regulatory ambiguity continues to be a critical barrier for both cryptocurrency investors and businesses. The evolving landscape creates uncertainty about the future of digital assets.
Currently, cryptocurrency is legal in 119 countries and four British Overseas Territories, covering more than half of the world’s nations. Notably, 64.7% of these countries are emerging and developing economies, primarily in Asia and Africa.
However, only 62 of these 119 countries (52.1%) have comprehensive regulations in place. This represents significant growth from 2018, when only 33 jurisdictions had formal regulations, showing a 53.2% increase, but still falls short in creating a sense of “unified safety”.
In the United States, regulatory views remain fragmented. Various agencies, such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), have conflicting perspectives on how to classify and regulate cryptocurrencies. Since 2019, the SEC has filed over 116 crypto-related lawsuits, adding to the regulatory uncertainty faced by the industry.
The Growing Integration Of Digital Assets In Daily Life
As we progress further into the digital age, cryptocurrencies and digital assets are increasingly becoming part of our everyday financial transactions. This shift is driven by two key developments: the rise of crypto payment options and the growing adoption of Central Bank Digital Currencies (CBDCs).
According to a MatrixPort report, global cryptocurrency adoption has now reached 7.51% of the population, underscoring the expanding influence of digital currencies worldwide. By 2025, this rate is expected to surpass 8%, signaling a potential shift from niche usage to mainstream acceptance.
The list of major retailers embracing cryptocurrency as a payment method continues to grow. Some notable companies now accepting crypto include:
- Microsoft: Accepts Bitcoin for Xbox store credits.
- AT&T: The first major U.S. mobile carrier to accept crypto payments.
- Whole Foods: Accepts Bitcoin via the Spedn app.
- Overstock: One of the first major retailers to accept Bitcoin.
- Starbucks: Allows customers to load their Starbucks cards with Bitcoin through the Bakkt app.
A 2022 Deloitte survey revealed that nearly 75% of retailers plan to accept either cryptocurrency or stablecoin payments within the next two years. This trend highlights the growing mainstream acceptance of digital assets as a legitimate payment method.
Crypto-backed debit cards are further bridging the gap between digital assets and everyday transactions. These cards enable users to spend their cryptocurrency at any merchant that accepts traditional debit cards.
According to Factual Market Research, the global crypto card market is projected to reach $9.5 billion by 2030, with a compound annual growth rate (CAGR) of approximately 31.6% from 2021 to 2030. This growth reflects the increasing popularity of crypto-backed debit cards as a way for consumers to integrate their digital assets into daily spending.
The Rise of Central Bank Digital Currencies (CBDCs)
Central Bank Digital Currencies (CBDCs) represent digital versions of a country’s fiat currency, issued and regulated by the national monetary authority. In 2024, the global progress of CBDCs has seen a significant uptick, with marked advances in both research and adoption. As of this year:
- 11 countries have fully launched CBDCs, including the Bahamas, Nigeria, Jamaica, and China.
- 44 countries are conducting pilot programs, up from 36, reflecting growing interest in testing the functionality and stability of digital currencies.
- 66 nations are at advanced stages of CBDC development, contributing to a global landscape where 134 countries (accounting for 98% of the world’s economy) are engaged in CBDC projects.
In the United States, the Federal Reserve is exploring the feasibility of a CBDC through Project Hamilton, a collaborative research initiative with MIT. This exploration aligns with broader goals to reduce reliance on cash, enhance financial inclusion, and improve control over national monetary systems amid the rise of digital payments and cryptocurrencies.
The introduction of CBDCs could significantly reshape daily financial transactions in several ways:
- Increased financial inclusion: CBDCs could offer digital payment access to the 1.4 billion adults who remain unbanked, according to World Bank estimates.
- Faster and cheaper transactions: CBDCs could streamline both domestic and cross-border payments, reducing costs and settlement times.
- Enhanced monetary policy: Central banks would gain more direct control over money supply and circulation.
- Improved traceability: CBDCs could help combat financial crimes and reduce tax evasion by providing greater transaction transparency.
However, challenges persist, including concerns about privacy, cybersecurity risks, and the potential disruption of existing banking systems.
As digital assets continue to integrate into everyday life, they hold the potential to transform how we think about and use money. Despite these challenges, trends in both private cryptocurrency adoption and CBDC development point to a future where digital assets play a central role in our financial systems.
Building Trust Through Technology and Education
According to the 2023 Web3 UI/UX Report, nearly 48% of users cite security concerns and asset protection as the primary barriers to crypto adoption. Other challenges include high transaction fees and the steep learning curve needed to fully grasp both the technology and its benefits.
Despite these obstacles, the blockchain sector has made significant strides as it matures, particularly in enhancing security. Hack-related losses in the crypto market dropped from $3.7 billion in 2022 to $1.8 billion in 2023, underscoring the progress in safeguarding digital assets.
The increased adoption of offline hardware wallets and multi-signature wallets, both of which add critical layers of security, reflects this momentum. Advances in smart contract auditing tools and stronger compliance standards are also minimizing risks, creating a safer environment for both users and institutions.
These improvements highlight the industry’s commitment to establishing a more secure foundation for digital transactions and bolstering confidence in blockchain as a reliable financial technology.
In another positive development, in May 2023, the European Council approved the first comprehensive legal framework for the cryptocurrency industry. This legislation sets a new standard for regulatory transparency and oversight, further reinforcing trust.
Financial Literacy Initiatives
The rise of crypto education in the U.S. is playing a pivotal role in increasing public understanding and encouraging adoption. Programs such as Coinbase Earn aim to simplify the onboarding process for new users, directly addressing the complexity and security concerns that often deter people from engaging with crypto.
According to recent data, 43% of respondents feel that insufficient knowledge is a key reason they avoid the sector, highlighting the ongoing need for crypto-related learning.
Additionally, Chainalysis' 2024 Global Crypto Adoption Index noted a significant increase in crypto interest following the launch of spot Bitcoin ETFs in the U.S. earlier in the year. This development enabled investors to trade ETF shares tied to Bitcoin directly on stock exchanges, making it easier to enter the market without needing extensive technical expertise - thus driving a surge in adoption.
These advancements in security and education are gradually fostering greater trust in the cryptocurrency ecosystem. As the sector continues to evolve, these efforts may pave the way for broader adoption and deeper integration of digital assets into daily financial life.
The Future of Digital Asset Adoption
As digital assets continue to evolve and capture mainstream attention, their potential to transform the financial landscape is becoming increasingly evident. From late 2023 through early 2024, global crypto transaction volumes surged, surpassing the peaks of the 2021 bull market (as illustrated below).
Interestingly, much of this growth in adoption was driven by lower-middle income countries, highlighting the global reach of digital assets.
Below, we explore projections for cryptocurrency usage and its potential impact on traditional banking and finance.
Projections for Crypto Usage in the Next 5-10 Years
Several studies and reports offer insights into the expected growth of cryptocurrency over the next decade:
Global Adoption
The global cryptocurrency market revenue is projected to reach approximately $56.7 billion in 2024, with the United States leading the charge, expected to generate around $9.8 billion in revenue. Statista predicts the number of global crypto users will hit 861 million by 2025, marking a significant shift toward mainstream use.
Institutional Adoption
The 2023 Institutional Investor Digital Assets Study found that 65% of the 1,042 institutional investors surveyed plan to buy or invest in digital assets in the future.
As of 2024, digital currency usage among U.S. organisations is expanding, particularly in sectors such as finance, retail, and technology. Hundreds of financial services and fintech firms are now involved in digital assets, whether in payment processing, investments, or blockchain-based applications. This includes major companies utilising cryptocurrencies as stored value and exploring stablecoin use cases to enhance transaction efficiency.
Notably, major U.S. companies are increasingly engaging with blockchain and digital assets, as regulatory clarity improves and security concerns are addressed.
Retail Adoption
At present, about 85% of major retailers generating over $1 billion in annual online sales accept cryptocurrency payments. In contrast, 23% of mid-sized retailers, with online sales between $250 million and $1 billion, currently accept crypto payments. This growing trend points to an expanding role for digital assets in retail, especially among large-scale businesses.
Potential Impact on Traditional Banking and Finance
The rise of digital asset utilisation is poised to reshape traditional banking systems in multiple areas. For starters, the growth of blockchain technology and digitised financial services is driving the decentralised finance (DeFi) market, which is projected to reach $450 billion by 2030, with a compound annual growth rate (CAGR) of 46%.
In Q3 2024 alone, trading on decentralised exchanges surpassed $100 billion, marking the third consecutive month of growth in trading volume. This trend underscores the increasing interest and activity in the decentralised finance space.
As Central Bank Digital Currencies (CBDCs) are likely to be adopted by 80% of central banks by 2030, the role of commercial banks in money distribution could diminish significantly. Meanwhile, blockchain technology and stablecoins are expected to revolutionise cross-border B2B payments, with 20% of these transactions powered by blockchain by 2025. Stablecoin payment volumes are projected to hit $620 billion by 2026.
Furthermore, the investment landscape is set to evolve as asset tokenisation scales, potentially reaching a value of $16 trillion, making crypto a standard component in investment portfolios.
With regulatory clarity expected to improve - more than half of financial institutions anticipate clearer rules within the next three years - crypto integration is likely to become more widespread. These developments emphasise the transformative potential of digital assets across payments, investments, and financial structures globally.
Bridging the trust gap in crypto adoption
The cryptocurrency landscape is experiencing a surge in institutional interest, which could be a pivotal moment for integrating digital assets into traditional finance. Financial giants like BlackRock are at the forefront of this movement, signaling a shift in mainstream perception and adoption of cryptocurrencies.
Historically, the introduction of new investment vehicles around Bitcoin has spurred market growth. As Markus Thielen, founder of 10x Research, highlights, the launch of spot ETFs could bring about a new wave of institutional involvement, potentially driving the next phase of market expansion.
This growing institutional momentum, combined with evolving regulatory frameworks, is reshaping the crypto ecosystem. However, a key question remains: Will these developments be enough to close the trust gap and push cryptocurrencies into mainstream adoption?
As we stand at this crossroads, the future of digital assets hangs in the balance. The coming years will be critical in determining whether cryptocurrencies can overcome persistent skepticism and fully integrate into the global financial system, or if they will remain a niche, yet impactful, financial instrument.

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

You might have heard of the "Travel Rule" before, but do you know what it actually mean? Let us dive into it for you.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
Unveiling the future of money: Explore the game-changing Central Bank Digital Currencies and their potential impact on finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.
Tap makes entering the Bitcoin world simple. Buy, sell, hold, and trade Bitcoin easily on our secure platform.
Welcome to this week's Crypto Update, your go-to destination for the latest news in the exciting world of cryptocurrencies. Let's dive right into the highlights of the past week in the dynamic crypto market.
Etherscan's AI Tool for Smart Contracts:
Etherscan has launched Code Reader, an advanced tool that utilizes AI to retrieve and interpret source code from specific Ethereum contract addresses. Code Reader leverages OpenAI's powerful language model to generate comprehensive insights into contract source code files. The tool allows users to gain a deeper understanding of contract code, access comprehensive lists of smart contract functions, and explore contract interactions with decentralized applications. To access and utilize Code Reader, users need a valid OpenAI API Key and sufficient OpenAI usage limits. However, researchers caution about the challenges posed by current AI models, including computing power limitations, data synchronization, network optimization, and privacy concerns.
SEC's increased scrutiny on cryptocurrencies sparks debate:
The U.S. Securities and Exchange Commission's (SEC) increased scrutiny has led to a prominent debate concerning the future of XRP and Ethereum. Max Keiser, a well-known Bitcoin advocate, predicts the downfall of XRP and Ethereum due to regulatory overreach. In contrast, John Deaton, representing XRP holders, opposes this view, arguing for a more balanced regulatory approach. The cryptocurrency community is now anxiously awaiting regulatory clarity, as the SEC's actions remain unpredictable.
It's important to note that the regulatory environment is constantly evolving and can have significant impacts on the cryptocurrency market, including Ethereum. Therefore, it is advisable to stay informed about the latest developments.
A Call for Clarity: Federal reserve governor advocates for clearer crypto regulations:
Michelle Bowman, a Federal Reserve Governor, has urged global regulators to establish clearer regulations for emerging banking activities, particularly banking as a service and digital assets. She emphasized the need for a well-defined regulatory framework to address the supervisory void and uncertainties that financial institutions currently face. Bowman's call aligns with the growing demand for enhanced regulation of digital assets. A robust and comprehensive regulatory framework is crucial for ensuring the stability and integrity of the banking sector, mitigating risks, protecting consumers, and fostering innovation.
Turkish lira hit a record low against the US dollar
The Turkish lira hit a historic low, trading at 25.74 per US dollar, following Turkey's central bank decision to raise interest rates by 650 basis points to 15%. While the hike was expected, it fell short of the anticipated 21%, and analysts believe a larger increase was needed to show the government's resolve to fight inflation. The lira's devaluation has been part of a larger trend, prompting citizens to invest in alternative assets like digital currencies and gold. The central bank, now under new leadership, has adopted a more gradual approach to rate adjustments, seeking to stabilize the economy. However, the uncertainty surrounding Turkey's economic future persists.
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USDT is everywhere in crypto: powering trades, bridging platforms, and acting as a go-to safe haven when markets turn volatile. Backed by Tether, it promises the stability of a dollar with the speed of digital assets. But how secure is that promise?
In this article, we’ll unpack how USDT works, the risks beneath the surface, and why it remains a key player in the crypto economy.
What is USDT and why it matters
Think of USDT (Tether) as the crypto world's attempt to create digital cash that doesn't give you a heart attack every time you check its price. Launched back in 2014 by a company called Tether Limited, USDT was designed to be a "stablecoin" - a cryptocurrency that maintains a steady 1:1 relationship with a certain fiat currency: the US dollar. One USDT should always equal one dollar. Simple, right?.
Well, like most things in crypto, it's a bit more complicated than that.
USDT has become the utility tool of crypto, offering a fast and flexible option to move in and out of positions without cashing out to traditional fiat. It’s the common language of the crypto ecosystem, enabling smooth transfers, seamless trading, and a place to park value when markets swing.
Tether Limited, the company behind USDT, operates globally, with roots in the British Virgin Islands and operations stretching from Hong Kong to the Bahamas. Unlike central banks, Tether isn’t printing dollars, though: it issues tokens, claiming each one is backed 1:1 by assets in reserve.
With over $160 billion in circulation as of mid-2025, USDT isn’t just a trading tool, it’s foundational infrastructure for the crypto economy. It’s also the largest stablecoin on the market, based on market cap and 24-hour trading volume.

Top cryptocurrencies by market cap at the time of writing. Source.
Is USDT safe?
The short answer? USDT exists in a grey area between "reasonably safe for what it is" and "proceed with caution."
The slightly longer answer? Here's what you need to know at a glance:
What's working:
- Maintained its dollar peg through multiple market crashes
- Backed by a mix of cash, government securities, and other liquid assets
- Most widely accepted stablecoin across exchanges and platforms
- Regular attestations from accounting firms
What's concerning:
- Limited transparency compared to some competitors
- Regulatory uncertainty and past legal issues
- Concentration risk (too big to fail, too big to save?)
- Not fully backed by cash alone
The reality check: USDT has survived crypto winters, bank runs, and regulatory pressure for nearly a decade. While it's not risk-free (nothing in crypto is), it's proven more resilient than many predicted. For short-term trading and payments, most users find it reliable. For long-term wealth storage? That's where you might want to consider your options more carefully.
How USDT is backed: understanding Tether's reserves
Here’s where things get more complex and where much of the scrutiny around Tether lies.
In simple terms, USDT operates like a digital receipt: you deposit dollars, and in return, you get tokens you can use across the entire crypto ecosystem. But what happens to those dollars? Are they sitting in a vault, or being put to work?
Tether has long opted for the investment route. Instead of holding pure cash, it backs USDT with a diversified portfolio of assets. According to its Q1 2025 attestation from BDO, Tether’s reserves looked roughly like this:

Category | % of Reserves | Approx. Value (USD) | What It Means |
---|---|---|---|
U.S. Treasuries | 66.05% | $98.59b | Short-term U.S. government debt. Highly liquid, low-risk, and considered one of the safest financial instruments globally. These form the backbone of Tether’s reserve strategy. |
Reverse Repos | 11.19% | $16.71b | Overnight agreements where Tether temporarily exchanges cash for Treasuries with a promise to reverse the deal. This improves liquidity while maintaining exposure to safe government assets. |
Corporate Bonds, Funds & Metals | 9.61% | $14.34b | A diversified mix: $7.66b in Bitcoin, $6.66b in gold, and a small slice in corporate bonds ($14.35m). These carry more risk but also help generate yield. |
Secured Loans | 5.91% | $8.83b | Overcollateralised loans issued by Tether. These are risk-managed but less liquid than government securities (a notable area regulators and analysts continue to monitor). |
Money Market Funds | 4.21% | $6.29b | Conservative, cash-like investments that hold short-term debt. These are liquid and widely used by financial institutions to manage short-term liquidity. |
Cash, Bank Deposits & Other | 3.03% | $4.53b | Includes actual cash in banks and miscellaneous low-risk investments. This small portion provides immediate liquidity. |
The shift toward U.S. Treasuries and away from riskier assets marked a significant improvement in its reserve quality. While not fully audited, Tether does publish quarterly attestations from BDO, providing some visibility into how reserves are managed. It’s not a full audit, but it’s a step forward from the opaque reporting of earlier years.
That being said, past controversies still shape how Tether is perceived. In 2019, Tether admitted that USDT was not fully backed by cash at all times and revealed it had lent $850 million to Bitfinex, its sister company. This led to a high-profile settlement with the New York Attorney General in 2021, requiring Tether to improve transparency and cease operations in New York.
Again, to put it in simple terms: imagine your bank quietly loaning out customer deposits to a related company without clearly telling you. Not necessarily illegal, but definitely a breach of trust for users expecting a 1:1 backed stablecoin.
Regulatory scrutiny & legal risks
If USDT were a person, it would probably have a thick file folder in regulatory offices around the world. Sure, being the largest stablecoin makes you a big target, but Tether has also found itself in the crosshairs of regulators who are still figuring out how to handle the crypto revolution.
In the United States, Tether operates in something of a regulatory twilight zone. The company has faced pressure from agencies like the Commodity Futures Trading Commission (CFTC), which fined Tether $41 million in 2021 for making false statements about being fully backed by US dollars.
The European Union is taking a more structured approach with its Markets in Crypto-Assets (MiCA) regulation, which will require stablecoins to be backed by highly liquid assets. This could actually work in Tether's favour, as they've already been moving in that direction.
Emerging markets present their own challenges. Some countries have embraced USDT as a hedge against local currency instability, while others have banned it outright, not far from a global game of regulatory whack-a-mole.
For users, the regulatory risks are real but indirect. If major jurisdictions crack down hard on Tether, it could affect the token's liquidity and usability. However, a complete overnight shutdown seems unlikely given USDT's deep integration into the crypto ecosystem.
The bigger risk might be increased compliance requirements that could make using USDT more cumbersome, similar to how traditional banking has become more regulated over time.
How safe is USDT for holding assets?
This is where we need to have an honest conversation about what "safe" means in crypto land.
For short-term use (days to weeks):
USDT works pretty well. If you're trading crypto or need to park funds briefly between investments, it's like using a decent hotel - not your forever home, but comfortable enough for a short stay.
The peg has held remarkably well through various market conditions, and liquidity is excellent across most major platforms.
For medium-term holdings (months):
Here's where things get a bit more nuanced. USDT has survived multiple "stress tests", including the Terra Luna collapse, FTX implosion, and various banking sector scares. However, you're essentially trusting that Tether's reserve management continues to work smoothly and that no major regulatory bombshell disrupts operations.
For long-term wealth storage (years):
This is where many experts start raising eyebrows. Holding large amounts in any stablecoin for extended periods comes with risks that compound over time. You're exposed to regulatory changes, potential company mismanagement, and the general "unknown unknowns" that come with relatively new financial instruments.
Essentially, USDT is like keeping money in a foreign bank account. It might work great for a while, but you're subject to the laws, regulations, and business practices of entities outside your home jurisdiction.
The key insight from the crypto community is diversification. Even USDT supporters rarely recommend putting all your eggs in the Tether basket.
Security best practices when using USDT
Using USDT safely isn't just about trusting Tether - it's also about protecting yourself from the various ways things can go wrong in the crypto world.
Platform risk management: Remember, USDT is only as safe as the platform you're using it on. The token itself might be fine, but if you're holding it on a sketchy exchange that gets hacked or goes bankrupt, you could lose everything. Stick to regulated platforms only.
Diversification strategies: Many crypto users often split their stablecoin holdings across multiple tokens and platforms. Think of it as not putting all your digital eggs in one digital basket. As an example, some might hold 40% USDT, 40% USDC, and 20% in other stablecoins or traditional assets.
For crypto beginners: Start small, learn the ropes, and, if you wish, gradually increase your holdings as you become more comfortable. Use well-established exchanges for your first purchases, enable two-factor authentication on everything, etc. Treat your crypto security like you would your online banking, that's essentially what it is.
USDT vs other stablecoins
The stablecoin world isn't a one-horse race, and understanding the alternatives helps put USDT's safety in perspective.
USDT vs USDC
USDT dominates in usage and global liquidity. It's the most widely accepted stablecoin across exchanges, DeFi platforms, and payment rails. But it has faced criticism over the years for a lack of full audits and historical opacity around reserves.
USD Coin (USDC), issued by Circle, takes a different approach. It’s often seen as the “regulated” stablecoin, with monthly attestations and a conservative reserve mix (primarily cash and short-term U.S. Treasuries).
- USDT is ideal for fast-moving markets and broad platform compatibility.
- USDC appeals to those who prioritise transparency and regulatory oversight.
USDT vs DAI
DAI takes a completely different route. Issued by MakerDAO, it’s a decentralised stablecoin backed by overcollateralised crypto assets like ETH, not fiat. There’s no single company behind it, just smart contracts and community governance.
While DAI offers full on-chain transparency and avoids centralised custodians, it also comes with higher complexity and potential risks tied to smart contract bugs or extreme market conditions.
- USDT provides speed and simplicity, backed by a traditional corporate structure.
- DAI offers a decentralised alternative, ideal for DeFi-native users.
USDT vs BUSD
BUSD, once a major player backed by Binance and Paxos, was phased out in 2024 due to regulatory pressure. It serves as a reminder that centralised stablecoins depend on both market forces and compliance frameworks, and can be wound down unexpectedly.
While USDT remains standing, BUSD’s sunset reinforces the importance of evaluating who’s behind the stablecoin and how stable their operations really are.
What happens if Tether fails?
Let's play out a hypothetical scenario: what if USDT actually collapsed?
Given USDT's role as the primary trading pair and liquidity source for much of the crypto market, a Tether failure would be like removing a major highway from a city's transportation network. The immediate effects would likely include:
Market chaos: Traders scrambling to exit USDT positions would create massive selling pressure across crypto markets. We're talking about potentially the largest fire sale in crypto history, as billions of dollars worth of USDT holders try to convert to other assets simultaneously.
Liquidity crisis: Many smaller cryptocurrencies rely heavily on USDT trading pairs. Without this liquidity, some tokens might become effectively untradeable, at least temporarily.
Contagion effects: Other stablecoins might face runs as confidence in the entire sector erodes. Even well-managed stablecoins could struggle if everyone tries to redeem at once.
The silver lining: The crypto ecosystem has become more resilient over time. Alternative stablecoins like USDC have grown substantially, providing some redundancy. Additionally, the market has survived previous "extinction-level events" and adapted.
Conclusion: Is USDT worth the risk?
USDT isn’t perfect, but it’s proven its place in the crypto ecosystem. With high liquidity and global acceptance, it’s a practical choice for trading, payments, and short-term value storage.
However, concerns around transparency and regulatory clarity mean it’s not ideal for long-term holding or users who prioritise full visibility. But like any financial tool, its value depends on how you use it.
The smart approach is to understand the trade-offs, diversify across stablecoins, and align your choices with your goals and risk tolerance. As the space evolves, USDT remains useful, but it’s just one part of a broader digital finance strategy.

Every move on Ethereum (sending crypto, minting an NFT, using a dapp) comes with a cost. That cost is called gas. It’s not just a fee - it’s the fuel that keeps the network running.
Knowing how gas works means you’re not just using Ethereum, you’re using it smarter. You can time transactions, avoid peak congestion, and cut your costs. Here we explore how it works and how to take control in a simple and easy-to-understand way.
What are Ethereum gas fees?
Let’s start with the basics: gas fees are the cost of using the Ethereum network. Any time you do something - like send ETH or swap tokens - you’re asking the network to do work. That work takes computing power, and gas fees are what you pay to get it done.
These fees serve three critical functions:
- Compensate validators for their work
- Secure the network from spam attacks, and
- Prioritise transactions during busy periods.
When the network buzzes with activity, the fees naturally rise as users compete for limited block space. Picture Ethereum as a busy highway during rush hour. More traffic means higher tolls, but the road remains secure and functional for everyone willing to pay the current rate.
How Ethereum gas fees work
Every gas fee breaks down into a simple formula that establishes your specific transaction cost:
Total fee = (base fee + priority fee) × gas limit
Let’s break it down:
- The base fee is the minimum cost to get your transaction into a block. It goes up when the network is busy and is burned (destroyed) to help reduce ETH supply.
- The priority fee (tip) is an extra amount you add to speed things up (like tipping for faster service).
- The gas limit is how much work your transaction needs. Bigger, more complex actions need a higher limit.
Another important element to understand is that gas prices are measured in Gwei, where 1 Gwei equals 0.000000001 ETH. A typical token swap might use 30,000 gas units. If the current base fee sits at 25 Gwei and you add a 5 Gwei tip, your total cost becomes:
(25 + 5) × 30,000 = 900,000 Gwei = 0.0009 ETH
Let’s say at $2,500 per ETH, that transaction would cost $2.25.
Why Ethereum gas fees fluctuate
Gas fees move with the rhythm of the network. When demand is low, fees drop. When things heat up, they spike.
Big events like new token launches, NFT drops, or market surges can therefore clog the network. More users = more competition for space. That’s when the base fee goes up (remember the formula above: total fee = (base fee + priority fee) × gas limit).
The base fee adjusts with every block (around every 15 seconds). It rises when blocks are more than 50% full and drops when they’re under that threshold.
The type of transaction also matters:
- A simple ETH transfer uses about 21,000 gas units.
- A complex smart contract call: +/-200,000.
- A typical Uniswap swap costs 3–5x more than a basic transfer.
And don’t forget ETH’s price. Even if gas stays steady in Gwei, rising ETH makes each transaction more expensive in dollars.
Quick Tip: Check gas trackers before major transactions. A few minutes of timing can save significant money.
How to check Ethereum gas prices in real time
Active users monitor gas prices like traders watch market charts. There are several tools that provide real-time visibility into the network’s condition.
- Etherscan’s gas tracker (for deep analytics)
Etherscan provides in-depth gas analytics including real-time rates, historical charts, and insights into average and peak fees. It also offers optimisation tips like identifying “safe low‑cost windows” for transactions. - Rabby wallet (for user-friendly alerts)
Rabby’s mobile and browser wallet features built-in gas monitoring, showing current prices and offering “Gas Top Up” functionality. It also supports push notifications (via its GasAccount feature) for favourable conditions. - MetaMask (for fully integrated wallet visibility)
MetaMask displays live gas rates directly in its interface and dashboard. You'll see options like Low, Market, or Aggressive for gas speeds, and it even shows fiat equivalents beside token balances.
Most gas trackers display slow, standard, and fast fee tiers, helping you balance cost and speed.
It’s also worth knowing that slow transactions may take 5-10 minutes but can save you 20-30% on fees, while fast ones aim to process within a couple of minutes, at a premium price.
Gas prices also follow weekly patterns. Fees are usually lower on weekends, when institutional and high-frequency trading slows down. And if you’re not in a rush, consider transacting during early morning hours (2–6 AM EST), often the cheapest window of the day.
Ethereum gas fees before and after the merge
Over the years, Ethereum has gone through major upgrades that changed how gas fees work, though granted not always in the ways people expected.
In 2021, the London Hard Fork introduced EIP-1559, swapping chaotic gas auctions for a more predictable pricing model: a base fee + tip. It made fee estimates more stable, but didn’t necessarily make them cheaper.
Then came The Merge in 2022, shifting Ethereum to proof-of-stake. It cut energy use and made block processing more efficient. But despite common belief, it didn’t slash gas fees overnight.
However, The Merge did lay the groundwork for future upgrades (like sharding and rollups) that will unlock real, lasting fee reductions at scale.
Looking ahead, upgrades like Proto-Danksharding aim to scale Ethereum and bring fees down for good.
How to reduce ETH gas fees
Despite what some might tell you, cutting gas fees isn’t about luck, it’s more about smart choices and good timing. Here are some options:
Use Layer 2s
Networks like Arbitrum, Optimism, and Base offer the biggest savings, sometimes up to 90–95% cheaper than the Ethereum mainnet. For example, a $50 swap on mainnet might cost just $2-$5 on these platforms, with the same level of security. (More on this below).
Simulate before you send
Tools like Tenderly and DeFi Saver let you test complex transactions first, helping you avoid failed attempts that still burn gas.
Pick your moment
As mentioned above, prices drop when the network is quiet. Use gas trackers to spot the best times to transact.
Batch when you can
Some protocols let you combine multiple actions into one transaction, so you pay one base fee instead of several.
Layer 2 solutions that cut gas costs
Layer 2 networks are the future of Ethereum scaling. They can handle thousands of transactions off-chain, then settle them on Ethereum in one go, cutting costs and speeding things up.
- Arbitrum leads in total value locked. It offers fast transactions for just $0.10-$0.50 and supports most major DeFi apps, making it feel like a cheaper version of the mainnet.
- Optimism offers similar savings, with bonus perks like token rewards for developers through its RetroPGF program, driving growth and innovation.
- Base combines low fees with easy fiat onramps. It’s great for beginners moving from exchanges into DeFi.
These networks are able to do what they do by using rollups, a tech that bundles hundreds of transactions into one. Think of it like carpooling: everyone shares the cost of the ride, but still gets where they need to go.
Who receives Ethereum gas fees?
Since The Merge, Ethereum handles gas fees in a smart split between rewards and supply control.
- Validators (who secure the network) earn priority fees - tips from users that reward them for processing transactions. This keeps the network safe and running smoothly.
- Base fees, on the other hand, are burned (permanently removed from circulation). When the network is busy, more ETH is burned, which can reduce supply and make ETH more valuable over time.
Will Ethereum gas fees ever go down?
Ethereum’s roadmap promises big fee cuts, but the biggest changes will take time.
- Proto-Danksharding (EIP-4844) is expected in upcoming upgrades. It will slash Layer 2 costs by 10-100x by creating dedicated space for rollup data. This upgrade is the closest major step toward lower fees.
- Full Danksharding, further down the line, will boost Ethereum’s capacity massively, making tiny, sub-penny transactions on Layer 2 networks a reality without sacrificing security or decentralisation.
- Ethereum’s founder, Vitalik Buterin, envisions the mainnet as a secure settlement layer, while Layer 2s handle most daily transactions quickly and cheaply.
If all goes as planned, popular Layer 2s could offer fees under one cent within 2-3 years, opening the door for micro-transactions and true global use.
Comparison: Ethereum vs other chains
Blockchain networks take different paths when balancing cost, security, and decentralisation, and fees reflect those choices. Let’s take a look at its biggest competitors.
Solana vs Ethereum
Solana offers super low, sub-penny fees and processes around 3,000 transactions per second (far more than Ethereum’s +/-15 TPS). This speed comes from different architectural choices, but with tradeoffs like higher hardware requirements and occasional network outages.
Ethereum, meanwhile, prioritises security and decentralisation, scaling through Layer 2 solutions to keep fees competitive.
Binance Smart Chain vs Ethereum
Binance Smart Chain (BSC) delivers low fees, typically $0.10–$0.50 per transaction, but it sacrifices decentralisation by relying on fewer validators and tighter connections to centralised infrastructure.
Ethereum maintains a more decentralised network while scaling costs through Layer 2s, keeping security front and centre.
Avalanche vs Ethereum
Avalanche strikes a balance with moderate fees ($0.50–$2.00), high throughput, and strong security. However, its ecosystem remains smaller than Ethereum’s rich DeFi landscape, which benefits from Layer 2 scaling and a strong focus on decentralisation.
Final thoughts
Understanding Ethereum gas fees puts you in control, allowing you to save money and utilise the network more efficiently. While fees can fluctuate, smart timing, Layer 2 solutions, and upcoming upgrades promise a future of faster, cheaper transactions.
While Ethereum continues to prioritise security and decentralisation, its gas fee roadmap reflects a careful balance between innovation and accessibility, paving the way for broader adoption and everyday use.

Bitcoin versus gold: it's like asking whether you prefer chocolate or vanilla ice cream, except the stakes feel a bit higher when we're talking about assets that people use to preserve wealth.
This comparison has become one of the most fascinating conversations in modern finance. You'll find everyone from your tech-savvy nephew to seasoned Wall Street veterans weighing in on this debate. The reason it captures so much attention? Both assets serve similar purposes for many people in that they're often viewed as alternatives to traditional currencies and ways to maintain value over time.
Media outlets regularly feature this matchup, and it's not hard to see why. We're essentially watching a clash between the old guard and the new kid on the block, between something you can hold in your hands and something that exists purely in the digital realm.
Similarities between Bitcoin and gold
Before we dive into their differences, let's talk about what these two have in common, and honestly, it's more than you might think.
Both Bitcoin and gold operate like that friend who marches to the beat of their own drum. They don't need permission from central banks or governments to exist. Gold has been doing its own thing for thousands of years, while Bitcoin has been independently chugging along since 2009, free from the control of any single authority.
Here's where it gets interesting: both are naturally scarce. There's only so much gold buried in the earth, and Bitcoin has a built-in limit of 21 million coins. It's like having a limited-edition collectible - the scarcity is part of what makes people pay attention.
This is where the "digital gold" nickname comes from. People started calling Bitcoin this because, like gold, it's rare, it's not controlled by governments, and many view it as a way to store value. It could be gold's tech-savvy cousin who traded in the physical form for a digital existence.
Both assets have also been described as stores of value, meaning people turn to them when they want to preserve their purchasing power over time. The idea is that what you put in today will still hold meaningful value tomorrow.
Differences in utility and form
Gold has been humanity's companion for millennia. You can touch it, wear it, and even use it in your smartphone (yes, there's actually gold in there!). Industries rely on gold for everything from electronics to medical equipment. Central banks stack it in their vaults like a financial security blanket, and jewellers craft it into pieces that mark life's special moments.
Bitcoin, on the other hand, exists purely in the digital world. You can't hold it, but you can send it across the globe faster than you can say "blockchain." It's supported by a network of computers that work together to verify transactions, creating a system that operates 24/7 without taking coffee breaks.
Think of gold as the sturdy oak tree: deeply rooted, physically present, and serving multiple purposes. Bitcoin is more like the wind: you can't see it, but you can feel its effects, and it moves with incredible speed and efficiency.
Historical trends and market behaviour
Let’s take a look at how these assets have behaved over time.
Gold has earned a reputation as the steady friend who shows up when times get tough. During economic uncertainty, gold often sees increased interest as people seek stability.
Bitcoin, meanwhile, is known for its dramatic personality. It can swing from exhilarating highs to stomach-dropping lows, sometimes within the same week. This volatility means Bitcoin can experience significant price movements: some days it feels like it's reaching for the stars, other days it seems to be taking a scenic route through the valleys.
These different personalities mean they each attract different types of attention and serve different roles in people's financial lives.
Reactions to global events
Nothing reveals character quite like a crisis, and both Bitcoin and gold have had their share of testing moments.
During the 2008 financial crisis, gold saw increased demand as people sought alternatives to traditional investments. When the COVID-19 pandemic hit in 2020, gold initially attracted attention as uncertainty gripped global markets.
Bitcoin has had its own unique responses to global events. During certain periods of economic uncertainty, some have turned to Bitcoin as an alternative. However, during market stress, Bitcoin has sometimes moved in unexpected directions, reminding everyone that this digital asset often writes its own rules.
Inflationary periods have also provided interesting case studies. Gold has historically been viewed as a hedge against inflation, while Bitcoin's response has been more varied and unpredictable. The Bitcoin vs gold debate is essentially watching two different strategies play out in real-time.
Adoption and access
The way people access these assets tells its own story about our changing world.
Bitcoin has recently been making headlines with the introduction of exchange-traded funds (ETFs), making it easier for traditional investors to gain exposure without having to figure out digital wallets and private keys.
The digital nature of Bitcoin means you can access it from anywhere with an internet connection. No need to worry about storage space or security guards - just remember your password (and any other safeguards you have in place).
Gold, meanwhile, has the advantage of thousands of years of infrastructure. Banks have vaults, dealers have established networks, and there's a whole industry built around buying, selling, and storing the precious metal.
Risks and transparency
Every asset comes with its own set of considerations, and both Bitcoin and gold have their unique profiles.
Bitcoin operates in a world where regulations are still being written. There are also cybersecurity considerations, as digital assets exist in a realm where hackers and technical glitches can pose risks.
Gold has more traditional concerns. Storage and insurance can be costly, and there's always the physical risk of theft or damage. You need to think about where to keep it safe and how to protect it.
Both assets have their own transparency characteristics. Bitcoin transactions are recorded on a public ledger that anyone can view, while gold transactions often happen through traditional channels with varying levels of public visibility.
Perspectives from experts
The financial world is full of smart people with different opinions, and this topic certainly brings out diverse viewpoints.
Institutions like BlackRock have entered the Bitcoin space with ETF offerings, suggesting growing institutional interest. While the CME Group, which offers futures contracts for both assets, has observed how institutional trading has evolved for each.
These expert perspectives form part of a broader ongoing conversation about how these assets might fit into the modern financial landscape.
What's fascinating is how these viewpoints continue to evolve as both assets mature and as global economic conditions change.
Framing the question: what role might each play?
Rather than asking which is "better," perhaps the more interesting question is: what role might each play in different contexts?
Consider what qualities matter most to you in a store of value. Are you drawn to the tangible nature of physical assets, or does the digital convenience appeal to you? How do you feel about volatility: is it something you can live with, or do you prefer steadier movements?
The answer often depends on individual circumstances, goals, and comfort levels. Some people find comfort in gold's long history, while others are excited by Bitcoin's technological innovation. Some appreciate gold's physical nature, while others value Bitcoin's portability and accessibility.
These aren't questions with universal answers, they're personal considerations that vary from person to person.
Final thoughts
The Bitcoin versus gold discussion continues to evolve as both assets mature and as our understanding of their roles in modern finance deepens. Rather than viewing this as a winner-take-all scenario, perhaps the most interesting approach is to understand how each asset's unique characteristics might serve different purposes in our increasingly complex financial world.
What matters most is understanding your own needs, risk tolerance, and goals before making any financial decisions. After all, the best asset is the one that aligns with your personal circumstances and financial objectives.

Orca is a user-friendly decentralised exchange (DEX) built on the Solana blockchain that uses an automated market maker (AMM) system to offer fast trades with low fees, all while giving its community a real voice in how the platform evolves.
Like walking into a bustling marketplace where, instead of shouting vendors and haggling customers, everything runs smoothly through an automated system that finds you the best deals instantly. Sounds delightful, right? Let’s get into the nitty-gritty.
TLDR
- Solana-powered DEX: Built on Solana's fast, cheap blockchain using an automated market maker (AMM) model
- User-first approach: Prioritises ease of use with intuitive design and helpful trading tools
- ORCA token utility: Powers governance voting, incentivises liquidity provision, and can be earned through yield farming
- Advanced features: Includes Concentrated Liquidity AMM (CLAMM) and Aquafarms for enhanced trading and earning
- Community-driven: Emphasises democratic governance and environmental responsibility through various initiatives
What is Orca (ORCA) and how does it work?
Think of Orca as the friendly neighbourhood exchange that actually cares about making crypto trading accessible to everyone, not just the tech-savvy crowd. While traditional exchanges can feel like navigating a spaceship control panel, Orca feels more like using a well-designed app that just makes sense (yes, just like Tap).
Orca as a Decentralised Exchange (DEX)
Orca operates as a decentralised exchange on the Solana blockchain. Solana's infrastructure allows Orca to process transactions in seconds rather than minutes, and for pennies instead of dollars. This means you can swap tokens without the frustrating wait times and high fees that plague many other platforms.
The beauty of a DEX like Orca is that there's no central authority holding your funds or making arbitrary decisions about what you can trade. It's like having a marketplace that runs itself, with smart contracts handling all the heavy lifting while you maintain complete control over your assets.
How the Automated Market Maker (AMM) works
Here's where things get interesting. Traditional exchanges work like a stock market, matching buyers with sellers through order books. But AMMs flip this concept. Instead of waiting for someone else to want exactly what you're selling at the price you want, AMMs use liquidity pools filled with pairs of tokens.
Picture a swimming pool filled with equal amounts of two different tokens. When you want to trade, you throw one token into the pool and automatically receive the other based on a mathematical formula. The more of one token you add, the more expensive it becomes relative to the other, just like supply and demand in any market.
Orca takes this concept further with something called Concentrated Liquidity Automated Market Maker (CLAMM). Think of it as a smarter pool that focuses its resources where most trading happens, making your trades more efficient and profitable for everyone involved. It's like having a pool that automatically adjusts its depth based on where people are actually swimming.
What makes Orca unique?
In a sea of decentralised exchanges, Orca swims against the current by actually caring about user experience. While many DEXs seem designed by developers for developers, Orca feels like it was built by people who remember what it's like to be confused by crypto.
Fair price indicator & magic bar
One of Orca's standout features is its Fair Price Indicator, which acts like a friendly warning system that taps you on the shoulder when you're about to make a trade at a bad price. Nobody likes that sinking feeling of realising they paid way too much for something, and Orca's system helps prevent those "ouch" moments.
The Magic Bar is another thoughtful touch that makes finding tokens feel less like a scavenger hunt and more like a simple search. Instead of memorising complex contract addresses or hoping you've typed the token name correctly, you can easily search and find what you're looking for.
User-centric design
Orca's interface feels refreshingly human. Your wallet balances are clearly displayed, making it easy to see what you have available for trading. The design prioritises clarity over flashiness, with intuitive navigation that doesn't require a computer science degree to understand.
This focus on usability extends to mobile devices too. While many DEXs feel clunky on phones, Orca's interface adapts well to smaller screens, recognising that many users prefer to trade on the go.
DAO governance model
Orca is transitioning toward as a decentralised Autonomous Organisation (DAO) model, which means token holders get to vote on important decisions about the platform's future. It's like being a shareholder in a company, but instead of just receiving dividends, you actively participate in steering the ship.
Built using Solana Realms, Orca's governance system is transparent and accessible. The platform's treasury grows based on trading activity, creating a direct connection between the platform's success and the community's benefits. When more people trade on Orca, everyone wins.
Orca's environmental & social initiatives
In an industry often criticised for its environmental impact, Orca takes a different approach. The platform established a climate fund in 2021 and has donated to climate-focused nonprofits such as the Ocean Conservancy and the Rainforest Foundation. They've also created "Orcanauts," an NFT project that adds a fun, community-building element to the platform.
These initiatives hint that Orca isn't just about making money, but about building something sustainable and positive for the broader world. It's refreshing to see a crypto project that thinks beyond just profit margins.
What is the ORCA token used for?
The ORCA token isn't just a speculative asset sitting in your wallet looking pretty. It's the engine that powers the entire Orca ecosystem, with multiple practical uses that give it real utility.
Governance and voting
Every ORCA token you hold gives you a voice in the platform's future. Want to see new features added? Think the fee structure should change? Believe the platform should expand to new markets? Your tokens let you vote on these decisions.
Yield Farming and Aquafarms
Orca's "Aquafarms" are one of the more creative implementations of yield farming in DeFi. Instead of staking your tokens and hoping for the best, you can provide liquidity to various pools and earn ORCA tokens as rewards.
These farming opportunities often provide attractive returns while contributing to the platform's liquidity, creating a win-win situation for both users and the ecosystem.
Treasury and platform growth
A portion of trading fees goes directly into the Orca treasury, which is controlled by token holders. This means that as the platform grows and generates more revenue, the community benefits directly. It's like owning a piece of a business that gets more valuable as it becomes more successful.
Tokenomics
Orca's tokenomics are designed with sustainability in mind. With a maximum supply of 100 million tokens, there's a clear cap on inflation. The token distribution allocates significant portions to the community and ecosystem growth, with some early support from investors like Placeholder VC.
The emission schedule is carefully planned to incentivise early adoption while maintaining long-term value. Unlike some projects that dump massive amounts of tokens on the market, Orca's approach is more measured and considerate of token holders.
Is ORCA a good investment?
Let's address the [whale] in the room. Everyone wants to know if ORCA tokens are going to make them rich, but the honest answer is that no one has a crystal ball. What we can do is look at the factors that might influence its value over time.
Potential advantages
The growing Solana ecosystem is definitely a tailwind for Orca. As more projects build on Solana and more users discover its benefits, platforms like Orca that provide essential infrastructure tend to benefit. It's like owning a gas station on a highway that's getting more traffic every year.
Orca's focus on user experience also gives it a competitive advantage. In a market where many DEXs are difficult to use, being the "easy button" for DeFi can attract and retain users. Happy users tend to become loyal users, and loyal users drive consistent trading volume.
The platform's DeFi incentives, including yield farming opportunities and governance rewards, provide multiple reasons for users to hold and use ORCA tokens beyond just speculation.
Key risks
However, it's important to acknowledge the risks. Solana's network has experienced outages in the past, and while it's generally reliable, any major technical issues could affect all platforms built on it, including Orca.
Market volatility is another significant factor. Cryptocurrency markets can be extremely volatile, and DeFi tokens often experience even more dramatic price swings than major cryptocurrencies like Bitcoin or Ethereum.
Regulatory uncertainty also looms over the entire DeFi space. Changes in government policies or regulations could significantly impact how platforms like Orca operate.
This information is for educational purposes only and should not be considered financial advice. Always do your own research and consider your risk tolerance before investing in any cryptocurrency.
How to Buy and Store ORCA
Ready to get your hands on some ORCA tokens? The process is more straightforward than you might think, with several options depending on your preferences and experience level.
How to buy
For beginners, centralized exchanges offer the most familiar experience. Look to exchanges with strong reputations and regulatory practices. These platforms provide customer support and familiar interfaces, making them ideal for newcomers.
More experienced users might prefer buying directly through decentralised exchanges using a Solana wallet. This approach gives you immediate access to your tokens and eliminates the need to trust a centralised exchange with your funds.
How to store
Once you've bought ORCA tokens, you'll need a place to keep them safe. Hot wallets like Trust Wallet and Phantom offer convenience and easy access for active trading. These mobile-friendly options are perfect if you plan to use your tokens regularly for trading or participating in governance.
For long-term storage, cold wallets like Ledger hardware wallets provide maximum security. These physical devices store your tokens offline, protecting them from online threats. While less convenient for daily use, they're ideal for tokens you plan to hold for extended periods.
Orca vs. other DeFi platforms
Understanding how Orca compares to other popular DeFi platforms can help you make informed decisions about where to trade and invest.
Orca vs Uniswap
Uniswap is the granddaddy of AMM DEXs, but it operates on Ethereum, which means higher fees and slower transactions. Orca's Solana foundation gives it a significant advantage in terms of cost and speed. While Uniswap has more liquidity and trading pairs, Orca's user experience is generally considered superior.
Orca vs Raydium
Raydium is another Solana-based DEX, making it Orca's closest competitor. While Raydium offers more advanced features and higher liquidity, Orca wins on user-friendliness and community engagement. Raydium might appeal to experienced traders, while Orca is often preferred by newcomers to DeFi.
The choice between these platforms often comes down to personal preferences: do you value advanced features and maximum liquidity, or do you prefer simplicity and community involvement?
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So you've probably heard about ChatGPT by now - it's that AI assistant that seems to pop up in every conversation about productivity and technology. And honestly? It lives up to the hype.
Think of it as having a really smart friend who's available whenever you need them, whether you're stuck on a work project, trying to craft the perfect email, or just curious about something random at 11 PM.
But here's what I wish someone had told me when I first started using it: not all ChatGPT plans are created equal. The differences between the free version and the paid tiers can be pretty dramatic, we're talking about the difference between having a helpful but sometimes busy friend versus having a dedicated assistant who's always ready to dive deep into whatever you need.
Whether you're trying to stretch every dollar as a student or you're ready to invest in serious productivity tools, understanding these pricing tiers will help you make the right choice for your situation. Let’s dive in.
ChatGPT pricing plans explained (2025)
Let's break down what each plan offers and what you're actually paying for:
Plan | Monthly Cost | Annual Cost | Best For |
---|---|---|---|
Free | $0 | $0 | Casual users, testing |
Plus | $20 | $20 | Individual professionals |
Team | $30/user | $25/user | Small teams, startups |
Pro | $200/user | $200/user | Power users, researchers |
Enterprise | ~$60+/user | Custom pricing | Large organisations |
ChatGPT Free Plan
Cost: $0
Features:
- Access to GPT-4o mini
- Limited GPT-4o access
- Standard voice mode
- File uploads
- Image generation
- Web browsing
- Advanced data analysis
Who it's for: Perfect for curious newcomers who want to explore AI without commitment. Think of it as your test drive - you'll get a taste of what ChatGPT can do, but with some speed bumps along the way.
ChatGPT Plus Plan
Cost: $20 per month
Features:
- Higher capacity than ChatGPT free — users can send 80 messages
- Priority access to GPT-4o
- Faster response times
- Advanced voice mode
- Early access to new features
- Custom GPTs
Who it's for: This is the sweet spot for most individual users. If you're a freelancer, student, or professional who relies on AI regularly, this plan transforms ChatGPT from a helpful tool into an indispensable work companion.
ChatGPT Team Plan
Cost: $30/seat/mo monthly or $25/seat/mo annually
Features:
- Everything in Plus
- Available for 2 or more users
- Workspace collaboration tools
- OpenAI won't train on your workspace's data
- Admin controls and usage insights
- Custom workspace GPTs
Who it's for: Small to medium teams who need to collaborate on AI projects while maintaining some privacy controls. It's like having a shared digital workspace where everyone can contribute.
ChatGPT Pro Plan
Cost: $200 a month per user
Features:
- Unlimited access to GPT-4o
- Advanced reasoning capabilities
- Research-grade performance
- Premium compute resources
- All previous plan features
Who it's for: This is for the AI power users: researchers, developers, and professionals who need unrestricted access to the most advanced capabilities. It's a significant investment, but for those who live and breathe AI, it can be worth every penny.
ChatGPT Enterprise Plan
Cost: Around $60 per user per month with a minimum of 150 users and a 12-month contract
Features:
- Enterprise-grade privacy and data analysis capabilities
- Connectors to internal sources for more personalised answers (Google Drive, SharePoint, GitHub, Dropbox, and more)
- Custom deployment options
- Advanced security controls
- Dedicated support
- Custom usage limits
Who it's for: Large organizations that need enterprise-level security, compliance, and integration capabilities. This plan isn't just about using AI, it's really about making AI part of your business infrastructure.
Which ChatGPT plan is right for you?
Choosing the right plan feels a bit like picking the perfect phone plan - you want enough features without paying for things you'll never use. Here's how to think about it:
For students
Recommendation: Start with Free, upgrade to Plus if needed (students often have unpredictable usage patterns). The free plan lets you handle research, writing assistance, and study help without breaking the bank. If you find yourself hitting limits regularly during busy academic periods, the Plus plan's reliability makes it worth the investment.
For freelancers and individual professionals
Recommendation: ChatGPT Plus ($20/month). This is your professional toolkit. Whether you're a content creator, consultant, or entrepreneur, the Plus plan gives you consistent access to advanced features that can significantly boost your productivity. Think of it as investing in a skilled assistant who never takes sick days.
For developers and technical users
Recommendation: ChatGPT Plus or Pro (depending on intensity). If you're coding occasionally, Plus handles most development tasks beautifully. But if you're building AI applications or need extensive code generation, the Pro plan's unlimited access prevents frustrating interruptions during deep work sessions.
For small teams and startups
Recommendation: ChatGPT Team ($25-30/user/month) The collaboration features and data privacy controls make this worthwhile for teams of 2-10 people. You're not just paying for individual access, you're investing in team productivity and maintaining professional data standards.
For large enterprises
Recommendation: ChatGPT Enterprise (custom pricing). When you need AI integrated into your business processes with enterprise-grade security, this becomes a strategic investment rather than just a productivity tool. The custom pricing reflects the complex needs of large organisations.
ChatGPT hidden costs and limitations to know
Before you commit to any plan, let's talk about the fine print - because nobody likes surprise costs.
API usage beyond regular plans
If you're building applications that use ChatGPT's API, you'll encounter separate pricing based on token usage.
API pricing alone (GPT-4: $0.012/prompt tokens, $0.024/completion tokens) doesn't tell the whole story as actual costs often double when you factor in servers, optimisation, and hidden infrastructure needs.
Message limits and throttling
Even paid plans have limits. The free plan caps your usage significantly, while Plus gives you more headroom but isn't unlimited. If you're a heavy user, you might hit these walls sooner than expected.
Feature access restrictions
Some advanced features roll out to higher-tier plans first. Free users often wait months for features that Plus subscribers get immediately. It's like being in the general admission section while others enjoy VIP access.
Storage and file handling
While most plans include file uploads, there are size limits and processing restrictions that might affect your workflow if you regularly work with large documents or datasets.
ChatGPT alternatives: is there a better deal?
Let's be honest – ChatGPT isn't the only sheriff in town anymore. Here's how the competition stacks up:
Claude AI (Anthropic)
Pricing: Free tier + $20/month Pro Strengths: Excellent for analysis and reasoning, longer context windows Best for: Users who need thoughtful, nuanced responses and can work with longer documents.
Perplexity AI
Pricing: Free + $20/month Pro Strengths: Web search integration, cited sources Best for: Research-focused users who need current information with source verification.
DeepSeek
Pricing: Free and paid version, with the paid model consisting of an individual plan with a $20-$50 monthly fee and a team plan that comes with custom pricing Strengths: Competitive performance at lower costs Best for: Budget-conscious users who want good performance without premium pricing
Google Gemini
Pricing: Free tier + Google One AI Premium ($20/month) Strengths: Deep Google ecosystem integration Best for: Users heavily invested in Google's productivity suite
The truth is, each AI has its personality and strengths. ChatGPT excels at versatility and ease of use, but depending on your specific needs, one of these alternatives might be a better fit for your workflow and budget.
Final thoughts: is ChatGPT worth the price in 2025?
The bottom line of ChatGPT pricing boils down to how much you’re actually going to use it.
If you're just dabbling occasionally, the free plan is surprisingly decent. For most working professionals, the $20 Plus plan pays for itself quickly (think of it as buying back an hour of your week). And for teams or businesses? The higher-tier plans make sense when AI becomes a core part of how you operate.
The good news is you're not stuck with one choice forever. Try the free versions of ChatGPT, Claude, and Perplexity to see which one clicks with how you work. Then upgrade the one that feels most natural.
We're still figuring out this whole AI thing, but one thing's clear: these tools are becoming as essential as email or Google Drive. The question isn't whether you'll use AI - it's finding the right fit for where you are now, knowing you can always level up later.

The financial revolution isn't happening in Wall Street's landmark buildings, it's exploding through smartphone screens in rural villages, urban apartments, and immigrant communities worldwide. And while traditional banks still ask for three forms of ID and a pristine credit score, fintech is rewriting the rules of who gets to participate in the global economy.
Here's the reality: 1.4 billion adults globally remain unbanked, locked out of basic financial services that most of us take for granted. In the U.S. alone, roughly 5.4% of households (about 5.6 million families) have no relationship with a bank or credit union. These aren't just statistics; they're people paying check-cashing fees, carrying cash everywhere, and building zero credit history despite working multiple jobs.
But here's where it gets interesting: fintech isn't just offering band-aid solutions. It's fundamentally disrupting how financial services work, creating pathways to economic participation that bypass traditional gatekeepers entirely.
From mobile banking apps that require no minimum balance to blockchain-based lending that ignores credit scores, technology is democratising finance in ways that seemed impossible just a decade ago.
The question isn't whether fintech can help the unbanked, it's already happening. The real question is how fast this transformation can scale and whether it can reach the communities that need it most.
Why so many people remain unbanked
Let's dive into the barriers that keep millions locked out of traditional banking. It's not just about money, though, of course, that’s a part of it.
The most obvious culprit? Banks themselves. Traditional institutions have built their entire business model around risk assessment, which typically means credit scores, employment verification, and documentation requirements that exclude huge swaths of the population.
If you're an immigrant without an established credit history, a gig worker with irregular income, or someone who's been burned by predatory lending in the past, good luck getting a simple checking account with credit facilities.
Geographic accessibility plays a massive role, too. Rural communities have watched bank branches disappear at an alarming rate: since 2009, over 10,000 bank branches have closed across the UK. When the nearest bank is 50 miles away and you're working two jobs just to stay afloat, maintaining a traditional banking relationship becomes practically impossible.
Then there's the trust factor. Many unbanked individuals come from communities where banks have historically been extractive rather than supportive. Why would you trust an institution that charges overdraft fees designed to trap you in cycles of debt? For many, cash-only transactions feel safer and more transparent than navigating hidden fees and complex terms of service.
Digital literacy creates another layer of exclusion. While fintech promises mobile-first solutions, those solutions still require smartphone access, internet connectivity, and the technical knowledge to navigate increasingly complex apps. For older adults or those without consistent internet access, digital banking can feel more like a barrier than a bridge.
The demographic impact tells the whole story: immigrants, young adults building their first financial identity, gig workers whose income doesn't fit traditional employment models, and rural populations where infrastructure lags behind urban centres. These aren't fringe communities, they represent the fastest-growing segments of the workforce.
Traditional banking's limitations
Here's the uncomfortable truth about traditional banking: it was designed for a different era, when employment was stable, credit histories were linear, and financial relationships lasted decades. Today's economy doesn't work that way, but banks haven't caught up.
The FICO credit scoring system perfectly exemplifies this disconnect. Created in 1989, it treats credit like a single number that defines your financial worth, ignoring factors like consistent rent payments, utility bill history, or mobile phone payment patterns. If you've never had a credit card or traditional loan, you're effectively invisible to the system that determines whether you can access basic financial services.
Fee structures reveal even deeper problems. The average overdraft fee has climbed to $35, while monthly maintenance fees can easily cost $200+ annually for basic checking accounts.
For someone living paycheck to paycheck, these fees aren't just inconvenient, they can be financially devastating. Banks profit billions annually from overdraft fees alone, creating perverse incentives to trap rather than support their most vulnerable customers.
Bureaucracy adds another layer of exclusion. Opening a bank account requires documentation that many people simply don't have readily available: proof of address, employment verification, Social Security numbers, and often a minimum deposit. For undocumented immigrants, frequent movers, or those between jobs, these requirements create insurmountable barriers.
Traditional banks also struggle with personalisation at scale. They're built to serve middle-class customers with predictable income patterns, not gig workers whose earnings fluctuate wildly or small business owners who need flexible lending options. The result? Financial products that don't match real-world financial lives.
How fintech is changing the game
Sure, fintech isn’t a cure-all, but it is revolutionising finance by flipping the model: instead of forcing people to fit outdated systems, it builds systems that fit how people actually live and work.
Mobile banking & digital wallets
Mobile banking apps like Chime, Venmo, and Cash App have obliterated traditional barriers to entry. Chime offers fee-free banking with no minimum balance requirements and early direct deposit features that get workers paid up to two days faster than traditional banks.
That might not sound revolutionary until you realise that for someone living paycheck to paycheck, getting paid two days early can mean the difference between making rent on time or facing late fees.
Venmo transformed peer-to-peer payments from a complicated wire transfer process into something as simple as sending a text message. Cash App went further, adding investing features, Bitcoin purchases, and small business payment processing to a single app that anyone can download for free.
Increasingly, platforms like Tap are also stepping in - not just as digital wallets, but as integrated ecosystems that combine spending, saving, and cross-border access for underserved users. These aren't just simplified versions of traditional banking, they're entirely different approaches that prioritise accessibility and user experience over profit maximisation through fees and complexity.
Peer-to-peer lending & credit building
The lending revolution is even more dramatic. Platforms like Avant, Earnest, and newer crypto-lending protocols are using alternative data sources and AI-driven risk assessment to make lending decisions that traditional banks couldn't even consider.
Instead of relying solely on FICO scores, these platforms analyse everything from social media activity to mobile phone payment patterns to assess creditworthiness. They're building credit profiles for people who were previously invisible to the traditional system, creating pathways to financial growth that didn't exist before.
Peer-to-peer lending removes banks from the equation entirely, connecting borrowers directly with individual lenders or pools of capital. This creates more competitive interest rates and more flexible terms, especially for borrowers who don't fit traditional risk profiles.
Micro-investment & wealth-building tools
Investment platforms like Robinhood, Acorns, and international players like Nutmeg have democratised wealth building by eliminating minimum investment requirements and complex fee structures. Acorns rounds up everyday purchases and invests the spare change, allowing people to build investment portfolios with literally pennies.
These platforms reimagine what investing looks like for people who aren't already wealthy. Educational resources, simplified interfaces, and fractional share ownership mean that someone making minimum wage can start building long-term wealth with the same tools previously only reserved for high-net-worth individuals.
DeFi & blockchain for financial access
Decentralised finance represents the most radical reimagining of financial services yet. Ethereum-based platforms allow people to lend, borrow, and earn interest without any traditional financial institution involvement. Smart contracts automatically execute financial agreements, eliminating the need for banks, credit checks, or geographical restrictions.
Crypto wallets provide financial services to anyone with a smartphone and internet connection, regardless of their documentation status, credit history, or location. While still nascent and volatile, DeFi protocols are processing billions in transactions and proving that alternative financial systems can operate at scale.
Benefits fintech brings to the unbanked
The advantages aren't just theoretical, they're transforming lives in measurable ways.
Accessibility leads the list.
Fintech services operate 24/7 from any smartphone, eliminating the geographical and temporal constraints that keep people away from traditional banks. Someone working night shifts or multiple jobs can manage their finances during a break, not during banking hours that conflict with their work schedule.
Affordability follows closely.
Most fintech platforms operate with dramatically lower overhead costs than traditional banks, allowing them to offer services with minimal or no fees. When you're not paying for physical branches, armies of tellers, and legacy IT systems, you can pass those savings to customers who need them most.
Speed transforms financial emergency management.
Traditional loan applications can take weeks while fintech platforms often provide decisions in minutes. When your car breaks down and you need to get to work tomorrow, that speed difference isn't convenience - it's survival.
Transparency. Transparency. Transparency.
Fintech apps typically show real-time transaction data, clear fee structures, and straightforward terms of service. No more surprise fees or hidden charges that drain accounts without warning.
Using data instead of old patterns.
Data-driven personalisation means financial products that actually match individual circumstances. Instead of one-size-fits-all banking products, AI-powered platforms can offer customised solutions based on spending patterns, income volatility, and financial goals.
Safety from the loan sharks.
Perhaps most importantly, fintech reduces exposure to predatory lending practices. Transparent algorithms and competitive marketplaces make it harder for bad actors to exploit vulnerable populations with payday loans and other extractive financial products.
Case studies & real-world applications
The real proof lies in how these technologies are working in practice across different communities and regions.
U.S. gig workers have embraced fintech payroll advances and flexible banking solutions. Uber and Lyft drivers use apps like Earnin to access their earnings before payday, eliminating the need for expensive payday loans.
DoorDash partnered with DasherDirect to offer delivery workers immediate access to their earnings plus cashback rewards on gas purchases = financial services designed specifically for the gig economy.
Africa's mobile money revolution provides the most compelling example of fintech leapfrogging traditional banking infrastructure. M-Pesa in Kenya processes more transactions annually than Western Union globally, allowing people to send money, pay bills, and access microloans through basic mobile phones.
Over 80% of Kenyan adults now use mobile money services, creating a more financially inclusive society than many developed nations.
Latin America's neobank adoption is exploding as traditional banks struggle to serve growing populations. Brazil's Nubank has over 70 million customers, offering fee-free banking and credit building to people previously excluded from traditional financial services.
Mexico's Clip provides small business payment processing to street vendors and micro-entrepreneurs who couldn't access traditional merchant services.
These aren't isolated success stories: they're proof of concept for global financial inclusion through technology.
Barriers fintech still faces
Despite the revolutionary potential, significant obstacles remain.
Digital literacy and smartphone access create fundamental barriers. While smartphone penetration continues growing globally, reliable internet connectivity and the technical skills needed to navigate financial apps remain unevenly distributed. Older adults and rural populations often struggle with interfaces designed by young urban developers.
Regulatory hurdles complicate expansion and innovation. Know Your Customer (KYC) compliance requirements, anti-money laundering regulations, and licensing requirements vary dramatically across jurisdictions, making it difficult for fintech companies to scale globally. Regulatory uncertainty around crypto and DeFi creates additional complications for even the most innovative solutions.
Infrastructure gaps in developing regions limit fintech's reach. While mobile money works well in areas with basic cellular coverage, more sophisticated fintech services require robust internet infrastructure that many rural and low-income areas still lack.
Crypto and DeFi adoption scepticism remains high, particularly among the very populations these technologies could most benefit. Volatility concerns, complexity, and association with scams and fraud make many potential users hesitant to embrace blockchain-based financial services.
Cultural barriers also persist. In communities where cash has been king for generations, shifting to digital-first financial services requires not just technological adoption but cultural change. Trust must be earned through consistent, reliable service over time.
What the future holds: innovations & inclusion
The next wave of fintech innovation promises even more dramatic transformation.
Artificial intelligence will enable hyper-personalised financial services that adapt in real-time to individual circumstances. AI-powered financial advisors will provide wealth management services previously available only to millionaires, while machine learning algorithms will create more accurate and inclusive credit assessment models.
Open banking regulations will force traditional financial institutions to share customer data with fintech competitors, accelerating innovation and competition. This means better services, lower costs, and more options for consumers who have been underserved by traditional banks.
Regulatory evolution will create clearer frameworks for fintech innovation while protecting consumers. Central bank digital currencies (CBDCs) may provide government-backed alternatives to both traditional banking and cryptocurrencies, potentially reaching populations that current solutions miss.
Blockchain-based financial identity systems could eliminate documentation barriers that currently exclude millions from financial services. Decentralised identity solutions would allow people to build financial reputations independent of traditional credit systems or government documentation.
The convergence of fintech with other technologies (Internet of Things sensors for supply chain financing, augmented reality for financial education, 5G networks for real-time global payments) will likely create financial services we can barely imagine today.
Conclusion
Fintech isn't just disrupting traditional banking: it's democratising economic participation on a global scale.
From mobile money transforming African economies to gig worker payment solutions in American cities, technology is proving that financial inclusion isn't just morally right, it's economically inevitable.
However, the transformation isn't complete, and significant barriers still remain. But the trajectory is clear: financial services are becoming more accessible, affordable, and aligned with how people actually live and work in the 21st century.
The most exciting developments will emerge from collaboration between fintech innovators, government regulators, and community organisations that understand local needs.
This isn't a zero-sum game between technology and tradition—it's an opportunity to build financial systems that serve everyone, not just those who were lucky enough to be born into existing networks of economic privilege.
The unbanked aren't waiting for permission to participate in the global economy. They're already using whatever tools they can access to build financial stability and opportunity. Fintech's job is to make sure those tools are powerful, accessible, and designed with their real needs in mind.
The financial revolution is happening whether traditional institutions join it or not. The question is whether we'll build a system that includes everyone or leaves millions behind. The technology exists. The demand is obvious. Now it's up to us to make financial inclusion a reality, not just a promise.
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