Curious whether Bitcoin or gold is the better bet? We break down the pros, cons, and what really sets them apart so you can decide what suits you best.
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Bitcoin versus gold: it's like asking whether you prefer chocolate or vanilla ice cream, except the stakes feel a bit higher when we're talking about assets that people use to preserve wealth.
This comparison has become one of the most fascinating conversations in modern finance. You'll find everyone from your tech-savvy nephew to seasoned Wall Street veterans weighing in on this debate. The reason it captures so much attention? Both assets serve similar purposes for many people in that they're often viewed as alternatives to traditional currencies and ways to maintain value over time.
Media outlets regularly feature this matchup, and it's not hard to see why. We're essentially watching a clash between the old guard and the new kid on the block, between something you can hold in your hands and something that exists purely in the digital realm.
Similarities between Bitcoin and gold
Before we dive into their differences, let's talk about what these two have in common, and honestly, it's more than you might think.
Both Bitcoin and gold operate like that friend who marches to the beat of their own drum. They don't need permission from central banks or governments to exist. Gold has been doing its own thing for thousands of years, while Bitcoin has been independently chugging along since 2009, free from the control of any single authority.
Here's where it gets interesting: both are naturally scarce. There's only so much gold buried in the earth, and Bitcoin has a built-in limit of 21 million coins. It's like having a limited-edition collectible - the scarcity is part of what makes people pay attention.
This is where the "digital gold" nickname comes from. People started calling Bitcoin this because, like gold, it's rare, it's not controlled by governments, and many view it as a way to store value. It could be gold's tech-savvy cousin who traded in the physical form for a digital existence.
Both assets have also been described as stores of value, meaning people turn to them when they want to preserve their purchasing power over time. The idea is that what you put in today will still hold meaningful value tomorrow.
Differences in utility and form
Gold has been humanity's companion for millennia. You can touch it, wear it, and even use it in your smartphone (yes, there's actually gold in there!). Industries rely on gold for everything from electronics to medical equipment. Central banks stack it in their vaults like a financial security blanket, and jewellers craft it into pieces that mark life's special moments.
Bitcoin, on the other hand, exists purely in the digital world. You can't hold it, but you can send it across the globe faster than you can say "blockchain." It's supported by a network of computers that work together to verify transactions, creating a system that operates 24/7 without taking coffee breaks.
Think of gold as the sturdy oak tree: deeply rooted, physically present, and serving multiple purposes. Bitcoin is more like the wind: you can't see it, but you can feel its effects, and it moves with incredible speed and efficiency.
Historical trends and market behaviour
Let’s take a look at how these assets have behaved over time.
Gold has earned a reputation as the steady friend who shows up when times get tough. During economic uncertainty, gold often sees increased interest as people seek stability.
Bitcoin, meanwhile, is known for its dramatic personality. It can swing from exhilarating highs to stomach-dropping lows, sometimes within the same week. This volatility means Bitcoin can experience significant price movements: some days it feels like it's reaching for the stars, other days it seems to be taking a scenic route through the valleys.
These different personalities mean they each attract different types of attention and serve different roles in people's financial lives.
Reactions to global events
Nothing reveals character quite like a crisis, and both Bitcoin and gold have had their share of testing moments.
During the 2008 financial crisis, gold saw increased demand as people sought alternatives to traditional investments. When the COVID-19 pandemic hit in 2020, gold initially attracted attention as uncertainty gripped global markets.
Bitcoin has had its own unique responses to global events. During certain periods of economic uncertainty, some have turned to Bitcoin as an alternative. However, during market stress, Bitcoin has sometimes moved in unexpected directions, reminding everyone that this digital asset often writes its own rules.
Inflationary periods have also provided interesting case studies. Gold has historically been viewed as a hedge against inflation, while Bitcoin's response has been more varied and unpredictable. The Bitcoin vs gold debate is essentially watching two different strategies play out in real-time.
Adoption and access
The way people access these assets tells its own story about our changing world.
Bitcoin has recently been making headlines with the introduction of exchange-traded funds (ETFs), making it easier for traditional investors to gain exposure without having to figure out digital wallets and private keys.
The digital nature of Bitcoin means you can access it from anywhere with an internet connection. No need to worry about storage space or security guards - just remember your password (and any other safeguards you have in place).
Gold, meanwhile, has the advantage of thousands of years of infrastructure. Banks have vaults, dealers have established networks, and there's a whole industry built around buying, selling, and storing the precious metal.
Risks and transparency
Every asset comes with its own set of considerations, and both Bitcoin and gold have their unique profiles.
Bitcoin operates in a world where regulations are still being written. There are also cybersecurity considerations, as digital assets exist in a realm where hackers and technical glitches can pose risks.
Gold has more traditional concerns. Storage and insurance can be costly, and there's always the physical risk of theft or damage. You need to think about where to keep it safe and how to protect it.
Both assets have their own transparency characteristics. Bitcoin transactions are recorded on a public ledger that anyone can view, while gold transactions often happen through traditional channels with varying levels of public visibility.
Perspectives from experts
The financial world is full of smart people with different opinions, and this topic certainly brings out diverse viewpoints.
Institutions like BlackRock have entered the Bitcoin space with ETF offerings, suggesting growing institutional interest. While the CME Group, which offers futures contracts for both assets, has observed how institutional trading has evolved for each.
These expert perspectives form part of a broader ongoing conversation about how these assets might fit into the modern financial landscape.
What's fascinating is how these viewpoints continue to evolve as both assets mature and as global economic conditions change.
Framing the question: what role might each play?
Rather than asking which is "better," perhaps the more interesting question is: what role might each play in different contexts?
Consider what qualities matter most to you in a store of value. Are you drawn to the tangible nature of physical assets, or does the digital convenience appeal to you? How do you feel about volatility: is it something you can live with, or do you prefer steadier movements?
The answer often depends on individual circumstances, goals, and comfort levels. Some people find comfort in gold's long history, while others are excited by Bitcoin's technological innovation. Some appreciate gold's physical nature, while others value Bitcoin's portability and accessibility.
These aren't questions with universal answers, they're personal considerations that vary from person to person.
Final thoughts
The Bitcoin versus gold discussion continues to evolve as both assets mature and as our understanding of their roles in modern finance deepens. Rather than viewing this as a winner-take-all scenario, perhaps the most interesting approach is to understand how each asset's unique characteristics might serve different purposes in our increasingly complex financial world.
What matters most is understanding your own needs, risk tolerance, and goals before making any financial decisions. After all, the best asset is the one that aligns with your personal circumstances and financial objectives.
NEWS AND UPDATES

What's driving the crypto market this week? Get fast, clear updates on the top coins, market trends, and regulation news.
Welcome to Tap’s weekly crypto market recap.
Here are the biggest stories from last week (8 - 14 July).
💥 Bitcoin breaks new ATH
Bitcoin officially hit above $122,000 marking its first record since May and pushing total 2025 gains to around +20% YTD. The rally was driven by heavy inflows into U.S. spot ETFs, over $218m into BTC and $211m into ETH in a single day, while nearly all top 100 coins turned green.
📌 Trump Media files for “Crypto Blue‑Chip ETF”
Trump Media & Technology Group has submitted an S‑1 to the SEC for a new “Crypto Blue Chip ETF” focused primarily on BTC (70%), ETH (15%), SOL (8%), XRP (5%), and CRO (2%), marking its third crypto ETF push this year.
A major political/media player launching a multi-asset crypto fund signals growing mainstream and institutional acceptance, and sparks fresh conflict-of-interest questions. We’ll keep you updated.
🌍 Pakistan launches CBDC pilot & virtual‑asset regulation
The State Bank of Pakistan has initiated a pilot for a central bank digital currency and is finalising virtual-asset laws, with Binance CEO CZ advising government efforts. With inflation at just 3.2% and rising foreign reserves (~$14.5b), Pakistan is embracing fintech ahead of emerging-market peers like India.
🛫 Emirates Airline to accept crypto payments
Dubai’s Emirates signed a preliminary partnership with Crypto.com to enable crypto payments starting in 2026, deepening the Gulf’s commitment to crypto-friendly infrastructure.
*Not to take away from the adoption excitement, but you can book Emirates flights with your Tap card, using whichever crypto you like.
🏛️ U.S. declares next week “Crypto Week”
House Republicans have designated 14-18 July as “Crypto Week,” aiming for votes on GENIUS (stablecoin oversight), CLARITY (jurisdiction clarity), and Anti‑CBDC bills. The idea is that these bills could reshape how U.S. defines crypto regulation and limit federal CBDC initiatives under Trump-aligned priorities.
Stay tuned for next week’s instalment, delivered on Monday mornings.

Explore why Bitcoin and the crypto market are worth $2.1 trillion and why skepticism still lingers among Americans in this deep dive.
Decoding the disconnect: America's cautious approach to crypto
Bitcoin and the broader crypto market have soared to a staggering $2.1 trillion in value, but why does skepticism still linger among so many Americans?
Despite increasing adoption, digital currencies remain shrouded in doubt, revealing a significant trust gap that continues to challenge the industry. As cryptocurrencies become more woven into everyday financial transactions, closing this trust deficit is essential for ensuring sustained growth and mainstream acceptance.
In this article, we'll dive into the key reasons behind this persistent mistrust, uncover the expanding real-world uses of digital assets, and explore how education and technological advancements can help bridge the confidence gap. Keep in mind, the data presented draws from multiple studies, so some figures and age groupings may vary slightly.
A Look at the Current State of Crypto Trust
To truly understand cryptocurrency adoption and the accompanying trust issues, it’s essential to examine the latest statistics and demographic data. This section breaks down public sentiment toward crypto and provides a snapshot of its user base.
General Public Sentiment
Percentage of Americans Who Own Cryptocurrency
Cryptocurrency adoption has seen slow but steady growth over the years. According to surveys conducted by Pew Research Center in 2021 and 2023, 17% of Americans have invested in, traded, or used cryptocurrency, up slightly from 16% in 2021.
While estimates vary, Security.org places this figure higher, estimating that roughly 40% of the U.S. population - around 93 million adults - own some form of cryptocurrency.
Both studies agree that younger generations are driving much of this growth, with 30% of Americans aged 18-29 reporting they have experience with crypto.
Trust Levels in Cryptocurrency
Despite rising adoption rates, trust in cryptocurrency remains a significant hurdle. Pew Research Center found that 75% of Americans have little or no confidence that cryptocurrency exchanges can safeguard their funds. Similarly, a recent report by Morning Consult shows that 7 in 10 consumers familiar with crypto express low or no trust in it.
This contrasts the 31% who have some or high trust, or the 24% in the Pew study who are “somewhat” to “extremely” confident in cryptocurrencies.
Demographics of Crypto Adopters
- Age Groups
Cryptocurrency adoption trends reveal a distinct generational divide. According to the 2023 Morning Consult survey, Gen Z adults (ages 18-25) lead in crypto ownership at 36%, closely followed by Millennials at 30%.
These younger groups are also more inclined toward future investments, with 39% of Gen Z and 45% of Millennials planning to invest in crypto in the coming years. Over half of both generations view cryptocurrency and blockchain as the future, while a notable percentage (27% of Gen Z and 21% of Millennials) considered opening an account with a crypto exchange in the past year.
When compared to other asset classes, data from Bankrate’s 2021 survey reveals that younger Millennials (ages 25-31) favor real estate and stock market investments, while Baby Boomers have the least interest in cryptocurrency. Older Millennials (32-40) lean toward cash investments, with cryptocurrency’s appeal steadily declining with age.
Interestingly, the report also highlights gender differences, showing that 80% of women familiar with crypto express low confidence, compared to 71% of men, indicating a broader trust gap among female users.
- Income Levels
Contrary to common assumptions, cryptocurrency adoption is not confined to high-income individuals. The same Pew Research Center survey revealed that crypto ownership is relatively evenly spread across income brackets:
- 13% of those earning less than $56,600 annually own crypto.
- 19% of those earning between $56,600 and $169,800 own crypto.
- 22% of those earning over $169,800 own crypto.
This data suggests that while higher earners may be more inclined to own cryptocurrency, the appeal of digital assets spans various income levels.
- Educational Background
Education also plays a role in crypto adoption. A 2022 report by Triple-A found that the majority of crypto owners are “highly educated”:
- 24% of crypto owners have graduated from middle or high school.
- 10% have some vocational or college education.
- 39% are college graduates.
- 27% hold postgraduate degrees.
This shows that while those with some college education or a degree are more likely to own crypto, it is not exclusively a pursuit of the highly educated.
This demographic data paints a picture of cryptocurrency adopters as predominantly younger, spread across a range of income levels, and with diverse educational backgrounds. However, the trust gap between crypto and traditional financial systems remains a significant barrier to wider acceptance of digital assets.
Key Trust Barriers
To bridge the gap between cryptocurrency adoption and trust, it’s crucial to understand the major concerns fueling skepticism. This section explores these concerns and contrasts them with similar risks in traditional financial systems.
The Primary Concerns of Skeptics
Volatility
One of the most significant barriers to cryptocurrency adoption is its notorious volatility, particularly for investors seeking stable, long-term assets. Bitcoin, the most well-known cryptocurrency, symbolizes this risk.
In 2022, Bitcoin’s volatility was stark. Its 30-day volatility reached 64.02% in June, driven by broader economic uncertainty and market downturns, compared to the S&P 500’s much lower volatility of 4.71% during the same period.
Over the course of the year, Bitcoin’s price swung from a peak of $47,835 to a low of $18,490, marking a substantial 61% decline from its highest point in 2022. Factors such as rising interest rates, geopolitical tensions, and major crypto market disruptions, like the TerraUSD collapse and Celsius’ liquidity crisis, played a pivotal role.
This extreme volatility reinforces the perception of cryptocurrencies as high-risk investments.
However, traditional stock markets, while typically more stable than crypto, can also experience sharp fluctuations, especially in times of economic stress. For instance, the CBOE Volatility Index (VIX), which measures expected near-term volatility in the U.S. stock market, dropped by 23% to 28.71 on June 30, 2022, far below the 82.69 peak recorded during the early COVID-19 market turbulence in March 2020. This shows that even stock markets, generally seen as safer, can experience moments of intense volatility, particularly during global crises.
Additionally, when compared to the "Magnificent Seven" (a group of top-performing and influential stocks) Bitcoin’s volatility doesn't stand out as unusual. In fact, over the past two years, Bitcoin has shown less volatility than Netflix (NFLX) stock.
On a 90-day timeframe, NFLX had an average realized volatility of 53%, while Bitcoin’s was slightly lower at 46%. The reality is that among all S&P 500 companies, Bitcoin has demonstrated lower annualized historical volatility than 33 of the 503 constituents.
In October 2023, Bitcoin was actually less volatile than 92 stocks in the S&P 500, based on 90-day realized historical volatility figures, including some large-cap and mega-cap companies.
Security
Security concerns are another major hurdle in building trust with cryptocurrencies. Cryptocurrency exchanges and wallets have been targeted by numerous high-profile hacks and frauds, raising doubts about the safety of digital assets. It comes as no surprise that a study from Morning Consult found that 67% of Americans believe having a secure and trustworthy platform is essential to entering the crypto market.
While security threats in the crypto space are well-documented, traditional banking systems are not immune to fraud either. Federal Trade Commission data reveals that consumer fraud losses in the traditional financial sector hit a record high of $10 billion in 2023, marking a 14% increase from the previous year.
Although traditional banks have more safeguards in place to protect consumers, they remain vulnerable to attacks, showing that security is a universal challenge across both crypto and traditional finance.
Prevention remains key, which in this case equates to using only reliable platforms or hardwallets.
Regulatory Uncertainty
Regulatory ambiguity continues to be a critical barrier for both cryptocurrency investors and businesses. The evolving landscape creates uncertainty about the future of digital assets.
Currently, cryptocurrency is legal in 119 countries and four British Overseas Territories, covering more than half of the world’s nations. Notably, 64.7% of these countries are emerging and developing economies, primarily in Asia and Africa.
However, only 62 of these 119 countries (52.1%) have comprehensive regulations in place. This represents significant growth from 2018, when only 33 jurisdictions had formal regulations, showing a 53.2% increase, but still falls short in creating a sense of “unified safety”.
In the United States, regulatory views remain fragmented. Various agencies, such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), have conflicting perspectives on how to classify and regulate cryptocurrencies. Since 2019, the SEC has filed over 116 crypto-related lawsuits, adding to the regulatory uncertainty faced by the industry.
The Growing Integration Of Digital Assets In Daily Life
As we progress further into the digital age, cryptocurrencies and digital assets are increasingly becoming part of our everyday financial transactions. This shift is driven by two key developments: the rise of crypto payment options and the growing adoption of Central Bank Digital Currencies (CBDCs).
According to a MatrixPort report, global cryptocurrency adoption has now reached 7.51% of the population, underscoring the expanding influence of digital currencies worldwide. By 2025, this rate is expected to surpass 8%, signaling a potential shift from niche usage to mainstream acceptance.
The list of major retailers embracing cryptocurrency as a payment method continues to grow. Some notable companies now accepting crypto include:
- Microsoft: Accepts Bitcoin for Xbox store credits.
- AT&T: The first major U.S. mobile carrier to accept crypto payments.
- Whole Foods: Accepts Bitcoin via the Spedn app.
- Overstock: One of the first major retailers to accept Bitcoin.
- Starbucks: Allows customers to load their Starbucks cards with Bitcoin through the Bakkt app.
A 2022 Deloitte survey revealed that nearly 75% of retailers plan to accept either cryptocurrency or stablecoin payments within the next two years. This trend highlights the growing mainstream acceptance of digital assets as a legitimate payment method.
Crypto-backed debit cards are further bridging the gap between digital assets and everyday transactions. These cards enable users to spend their cryptocurrency at any merchant that accepts traditional debit cards.
According to Factual Market Research, the global crypto card market is projected to reach $9.5 billion by 2030, with a compound annual growth rate (CAGR) of approximately 31.6% from 2021 to 2030. This growth reflects the increasing popularity of crypto-backed debit cards as a way for consumers to integrate their digital assets into daily spending.
The Rise of Central Bank Digital Currencies (CBDCs)
Central Bank Digital Currencies (CBDCs) represent digital versions of a country’s fiat currency, issued and regulated by the national monetary authority. In 2024, the global progress of CBDCs has seen a significant uptick, with marked advances in both research and adoption. As of this year:
- 11 countries have fully launched CBDCs, including the Bahamas, Nigeria, Jamaica, and China.
- 44 countries are conducting pilot programs, up from 36, reflecting growing interest in testing the functionality and stability of digital currencies.
- 66 nations are at advanced stages of CBDC development, contributing to a global landscape where 134 countries (accounting for 98% of the world’s economy) are engaged in CBDC projects.
In the United States, the Federal Reserve is exploring the feasibility of a CBDC through Project Hamilton, a collaborative research initiative with MIT. This exploration aligns with broader goals to reduce reliance on cash, enhance financial inclusion, and improve control over national monetary systems amid the rise of digital payments and cryptocurrencies.
The introduction of CBDCs could significantly reshape daily financial transactions in several ways:
- Increased financial inclusion: CBDCs could offer digital payment access to the 1.4 billion adults who remain unbanked, according to World Bank estimates.
- Faster and cheaper transactions: CBDCs could streamline both domestic and cross-border payments, reducing costs and settlement times.
- Enhanced monetary policy: Central banks would gain more direct control over money supply and circulation.
- Improved traceability: CBDCs could help combat financial crimes and reduce tax evasion by providing greater transaction transparency.
However, challenges persist, including concerns about privacy, cybersecurity risks, and the potential disruption of existing banking systems.
As digital assets continue to integrate into everyday life, they hold the potential to transform how we think about and use money. Despite these challenges, trends in both private cryptocurrency adoption and CBDC development point to a future where digital assets play a central role in our financial systems.
Building Trust Through Technology and Education
According to the 2023 Web3 UI/UX Report, nearly 48% of users cite security concerns and asset protection as the primary barriers to crypto adoption. Other challenges include high transaction fees and the steep learning curve needed to fully grasp both the technology and its benefits.
Despite these obstacles, the blockchain sector has made significant strides as it matures, particularly in enhancing security. Hack-related losses in the crypto market dropped from $3.7 billion in 2022 to $1.8 billion in 2023, underscoring the progress in safeguarding digital assets.
The increased adoption of offline hardware wallets and multi-signature wallets, both of which add critical layers of security, reflects this momentum. Advances in smart contract auditing tools and stronger compliance standards are also minimizing risks, creating a safer environment for both users and institutions.
These improvements highlight the industry’s commitment to establishing a more secure foundation for digital transactions and bolstering confidence in blockchain as a reliable financial technology.
In another positive development, in May 2023, the European Council approved the first comprehensive legal framework for the cryptocurrency industry. This legislation sets a new standard for regulatory transparency and oversight, further reinforcing trust.
Financial Literacy Initiatives
The rise of crypto education in the U.S. is playing a pivotal role in increasing public understanding and encouraging adoption. Programs such as Coinbase Earn aim to simplify the onboarding process for new users, directly addressing the complexity and security concerns that often deter people from engaging with crypto.
According to recent data, 43% of respondents feel that insufficient knowledge is a key reason they avoid the sector, highlighting the ongoing need for crypto-related learning.
Additionally, Chainalysis' 2024 Global Crypto Adoption Index noted a significant increase in crypto interest following the launch of spot Bitcoin ETFs in the U.S. earlier in the year. This development enabled investors to trade ETF shares tied to Bitcoin directly on stock exchanges, making it easier to enter the market without needing extensive technical expertise - thus driving a surge in adoption.
These advancements in security and education are gradually fostering greater trust in the cryptocurrency ecosystem. As the sector continues to evolve, these efforts may pave the way for broader adoption and deeper integration of digital assets into daily financial life.
The Future of Digital Asset Adoption
As digital assets continue to evolve and capture mainstream attention, their potential to transform the financial landscape is becoming increasingly evident. From late 2023 through early 2024, global crypto transaction volumes surged, surpassing the peaks of the 2021 bull market (as illustrated below).
Interestingly, much of this growth in adoption was driven by lower-middle income countries, highlighting the global reach of digital assets.
Below, we explore projections for cryptocurrency usage and its potential impact on traditional banking and finance.
Projections for Crypto Usage in the Next 5-10 Years
Several studies and reports offer insights into the expected growth of cryptocurrency over the next decade:
Global Adoption
The global cryptocurrency market revenue is projected to reach approximately $56.7 billion in 2024, with the United States leading the charge, expected to generate around $9.8 billion in revenue. Statista predicts the number of global crypto users will hit 861 million by 2025, marking a significant shift toward mainstream use.
Institutional Adoption
The 2023 Institutional Investor Digital Assets Study found that 65% of the 1,042 institutional investors surveyed plan to buy or invest in digital assets in the future.
As of 2024, digital currency usage among U.S. organisations is expanding, particularly in sectors such as finance, retail, and technology. Hundreds of financial services and fintech firms are now involved in digital assets, whether in payment processing, investments, or blockchain-based applications. This includes major companies utilising cryptocurrencies as stored value and exploring stablecoin use cases to enhance transaction efficiency.
Notably, major U.S. companies are increasingly engaging with blockchain and digital assets, as regulatory clarity improves and security concerns are addressed.
Retail Adoption
At present, about 85% of major retailers generating over $1 billion in annual online sales accept cryptocurrency payments. In contrast, 23% of mid-sized retailers, with online sales between $250 million and $1 billion, currently accept crypto payments. This growing trend points to an expanding role for digital assets in retail, especially among large-scale businesses.
Potential Impact on Traditional Banking and Finance
The rise of digital asset utilisation is poised to reshape traditional banking systems in multiple areas. For starters, the growth of blockchain technology and digitised financial services is driving the decentralised finance (DeFi) market, which is projected to reach $450 billion by 2030, with a compound annual growth rate (CAGR) of 46%.
In Q3 2024 alone, trading on decentralised exchanges surpassed $100 billion, marking the third consecutive month of growth in trading volume. This trend underscores the increasing interest and activity in the decentralised finance space.
As Central Bank Digital Currencies (CBDCs) are likely to be adopted by 80% of central banks by 2030, the role of commercial banks in money distribution could diminish significantly. Meanwhile, blockchain technology and stablecoins are expected to revolutionise cross-border B2B payments, with 20% of these transactions powered by blockchain by 2025. Stablecoin payment volumes are projected to hit $620 billion by 2026.
Furthermore, the investment landscape is set to evolve as asset tokenisation scales, potentially reaching a value of $16 trillion, making crypto a standard component in investment portfolios.
With regulatory clarity expected to improve - more than half of financial institutions anticipate clearer rules within the next three years - crypto integration is likely to become more widespread. These developments emphasise the transformative potential of digital assets across payments, investments, and financial structures globally.
Bridging the trust gap in crypto adoption
The cryptocurrency landscape is experiencing a surge in institutional interest, which could be a pivotal moment for integrating digital assets into traditional finance. Financial giants like BlackRock are at the forefront of this movement, signaling a shift in mainstream perception and adoption of cryptocurrencies.
Historically, the introduction of new investment vehicles around Bitcoin has spurred market growth. As Markus Thielen, founder of 10x Research, highlights, the launch of spot ETFs could bring about a new wave of institutional involvement, potentially driving the next phase of market expansion.
This growing institutional momentum, combined with evolving regulatory frameworks, is reshaping the crypto ecosystem. However, a key question remains: Will these developments be enough to close the trust gap and push cryptocurrencies into mainstream adoption?
As we stand at this crossroads, the future of digital assets hangs in the balance. The coming years will be critical in determining whether cryptocurrencies can overcome persistent skepticism and fully integrate into the global financial system, or if they will remain a niche, yet impactful, financial instrument.

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

You might have heard of the "Travel Rule" before, but do you know what it actually mean? Let us dive into it for you.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
Unveiling the future of money: Explore the game-changing Central Bank Digital Currencies and their potential impact on finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.
Tap makes entering the Bitcoin world simple. Buy, sell, hold, and trade Bitcoin easily on our secure platform.
Welcome to this week's Crypto Update, your go-to destination for the latest news in the exciting world of cryptocurrencies. Let's dive right into the highlights of the past week in the dynamic crypto market.
Etherscan's AI Tool for Smart Contracts:
Etherscan has launched Code Reader, an advanced tool that utilizes AI to retrieve and interpret source code from specific Ethereum contract addresses. Code Reader leverages OpenAI's powerful language model to generate comprehensive insights into contract source code files. The tool allows users to gain a deeper understanding of contract code, access comprehensive lists of smart contract functions, and explore contract interactions with decentralized applications. To access and utilize Code Reader, users need a valid OpenAI API Key and sufficient OpenAI usage limits. However, researchers caution about the challenges posed by current AI models, including computing power limitations, data synchronization, network optimization, and privacy concerns.
SEC's increased scrutiny on cryptocurrencies sparks debate:
The U.S. Securities and Exchange Commission's (SEC) increased scrutiny has led to a prominent debate concerning the future of XRP and Ethereum. Max Keiser, a well-known Bitcoin advocate, predicts the downfall of XRP and Ethereum due to regulatory overreach. In contrast, John Deaton, representing XRP holders, opposes this view, arguing for a more balanced regulatory approach. The cryptocurrency community is now anxiously awaiting regulatory clarity, as the SEC's actions remain unpredictable.
It's important to note that the regulatory environment is constantly evolving and can have significant impacts on the cryptocurrency market, including Ethereum. Therefore, it is advisable to stay informed about the latest developments.
A Call for Clarity: Federal reserve governor advocates for clearer crypto regulations:
Michelle Bowman, a Federal Reserve Governor, has urged global regulators to establish clearer regulations for emerging banking activities, particularly banking as a service and digital assets. She emphasized the need for a well-defined regulatory framework to address the supervisory void and uncertainties that financial institutions currently face. Bowman's call aligns with the growing demand for enhanced regulation of digital assets. A robust and comprehensive regulatory framework is crucial for ensuring the stability and integrity of the banking sector, mitigating risks, protecting consumers, and fostering innovation.
Turkish lira hit a record low against the US dollar
The Turkish lira hit a historic low, trading at 25.74 per US dollar, following Turkey's central bank decision to raise interest rates by 650 basis points to 15%. While the hike was expected, it fell short of the anticipated 21%, and analysts believe a larger increase was needed to show the government's resolve to fight inflation. The lira's devaluation has been part of a larger trend, prompting citizens to invest in alternative assets like digital currencies and gold. The central bank, now under new leadership, has adopted a more gradual approach to rate adjustments, seeking to stabilize the economy. However, the uncertainty surrounding Turkey's economic future persists.
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If you’re in the process of applying for a passport chances are strong that you already know the importance of needing one. Whether you’re in a terrible hurry because you forgot to check the expiry date before booking your trip or maybe lost your passport ahead of an urgent cross-border meeting, we’ve got you covered. The UK offers a service that allows applicants to fast-track their application.
Find everything you need to know about the process below, including the fees involved. And why might we, a fintech platform, be informing you about fast-tracking passports? Because we’re in the business of travel. With our world-friendly app that allows users to seamlessly switch between currencies as they swipe their cards around the world, we understand not every process is this simple. Now that we’ve covered that, let’s get into why you’re really here.
How to fast-track your passport application
Getting a passport in the UK can sometimes be a lengthy process, but luckily there are options available to speed things up. Normally, it can take up to 10 weeks to receive a new passport through the standard application process. While it may be quicker in some cases, it's always best to be prepared for a wait.
The one-week fast-track option
The first option is the 1 week Fast Track service. This service allows you to renew an adult or child passport, replace a lost or stolen passport, or update your details. You can book an appointment for this service up to 3 weeks in advance and will need a debit or credit card.
How to apply
To apply for the 1 week Fast Track service, follow these steps:
1. Visit your local Post Office branch to obtain an application form (these are not available online).
2. Book your fast-track passport appointment online.
3. Pay the fee.
4. Take your completed application form and the required supporting documents to your appointment. There is a booklet accompanying the application form that provides a list of the necessary documents.
5. Once you have completed these steps, your new passport will be delivered to your home address within a week of your appointment. It's important to note that someone needs to be present to sign for the passport upon delivery.
The costs*
The cost for the 1 week Fast Track service is £155 for an adult passport and £126 for a child passport.
The same-day fast-track option
If you need your passport even faster, there is also the Online Premium service. With this service, you can collect your new passport on the same day as your appointment. However, please note that this service is only available for adult passport renewals issued after 31 December 2001.
If you have an adult passport issued before this date, you will need to use the one-week fast-track service or the standard application process.
How to apply
To use the Online Premium service, you can simply apply and book an appointment online. The earliest appointment you can get is 2 days after applying.
The cost*
The cost of this service is £193.50 for an adult passport.
Who can use these services?
It's important to know if you are eligible for these fast-track passport services. If you are applying for your very first UK passport, unfortunately, you won't be able to use either of the fast-track services (unless applying for a child's first-time passport in which case you can use the one-week fast-track option). For everything else, you will have to go through the standard application process instead.
In conclusion
Remember, it's always best to plan ahead and apply for your passport in advance to avoid any last-minute stress and government regulation curveballs. However, if you do find yourself in need of a passport urgently, these fast-track services can be a lifesaver.
If you have any further questions or need additional assistance, don't hesitate to reach out to the appropriate passport office or visit their website for more information (listed below). They will be able to provide you with the most up-to-date details and guidance regarding the fast-track process.
*Please note that the fees were correct at the time of writing and are subject to change. Check the website page listed below to find the relevant information.
References:
- GOV.UK - Passport application service
- GOV.UK - 1 week Fast Track service
- GOV.UK - Online Premium service

Private label cards are branded payment solutions that enable businesses to offer customized rewards, incentives, and financing options to their customers and employees. These cards serve as powerful tools for driving customer loyalty, improving cash flow management, and gaining valuable spending insights. In this article, we'll guide you through the concept of private label cards, their key benefits for businesses, and delve into how they work.
What are private label cards?
Private label cards are branded payment cards issued by businesses to their customers or employees, allowing them to make purchases or access funds within a specific ecosystem or network. Unlike traditional debit or credit cards issued by a bank, private label cards are a product tailored to the branding and specific needs of the issuing company.
These cards differ from traditional cards in several ways. Firstly, they are not tied to a specific financial institution but rather to the company's brand and loyalty program. Secondly, they often offer unique rewards and incentives tailored to the business's products or services. Additionally, private label cards provide businesses with valuable customer data and insights, enabling targeted marketing efforts and personalized experiences.
Private label cards and fintechs
In recent years, fintech platforms have revolutionized the issuance and management of private label cards. These technology-driven companies act as program managers, handling the end-to-end process of card issuance, transaction processing, and compliance adherence.
By partnering with fintech platforms like Tap, businesses can efficiently launch and manage their private label card programs, leveraging advanced technologies, scalability, and industry expertise without the need for extensive in-house resources.
How private label cards benefit businesses
Private label cards empower businesses to strengthen customer relationships, optimize financial operations, and gain a competitive edge through tailored rewards, data-driven insights, and robust security measures. Let’s explore some of these concepts below:
Drive business
Private label cards offer businesses a range of benefits that can drive customer loyalty, enhance brand recognition, and streamline operations. By offering customizable rewards and loyalty programs tailored to their products or services, businesses can incentivize customers to make repeat purchases while simultaneously collecting data on customer preferences, fostering long-term relationships and brand advocacy.
Cash flow management
Private label cards provide businesses with a valuable tool for cash flow management. By encouraging customers to use their branded cards, companies can receive payments more quickly, improving their working capital and financial flexibility.
Collect data and analytics
One of the key advantages of private label cards is the wealth of data and analytics they provide. Businesses can gain insights into customer spending patterns, preferences, and behaviours, enabling data-driven decision-making and targeted marketing strategies.
Security benefits
Additionally, private label card programs prioritize security and fraud prevention measures. Fintech platforms offering these solutions employ advanced technologies and protocols to safeguard customer information and transactions, providing businesses and their customers with peace of mind.
The differences between private label and co-branded cards
Private label cards are issued by a single retailer or business, bearing their branding and tailored rewards program. Co-branded cards, however, involve a partnership between a merchant and a major card network (Visa, Mastercard), carrying dual branding.
In general, private label cards offer more customization and control for the merchant but may have limited acceptance outside their network. They can also drive stronger loyalty but require more resources to manage.
Co-branded cards, on the other hand, have wider acceptance but less flexibility in terms of rewards/benefits. As they leverage an existing card network's infrastructure, they offer less differentiation.
The choice depends on the merchant's goals; private label are beneficial for deeper customization and loyalty while co-branded cards off wider acceptance and shared resources with a card network partner.
How private label cards work
Private label cards are issued through a collaborative process involving businesses and fintech platforms. Businesses define the card program's features, branding, and reward structure, while fintech platforms handle the technical and operational aspects. As program managers, fintech companies then oversee card issuance, transaction processing, and data management, leveraging their expertise and scalable technologies.
The importance of compliance and adherence to regulatory requirements cannot be underestimated or overlooked when looking at the issuance of private label cards. Fintech platforms need to ensure that card programs comply with industry standards, data privacy laws, and anti-fraud measures, providing businesses with a secure and reliable payment solution.
Regular audits and risk assessments are conducted to maintain compliance and mitigate potential risks. Businesses must always do their research before engaging in private label card issuance with a fintech platform.
Examples of use cases
Private label cards can offer a range of use cases across various industries. See several examples below:
Retail and e-commerce
In the retail and e-commerce sectors, they serve as powerful loyalty tools, incentivizing customers with tailored rewards and exclusive offers. Businesses can leverage these cards to drive repeat purchases and foster brand loyalty. An example would be the Amazon Store Card.
Corporate expense management
Corporate organizations utilize private label cards for streamlined expense management, enabling employees to make authorized purchases while providing detailed spending data for analysis and budgeting purposes.
These cards also facilitate employee incentive and recognition programs, rewarding high-performers with customized benefits and privileges. An example of this would be a company card issued to employees to use for company expenses.
Specific purposes
Additionally, private label cards can be issued as prepaid cards for specific purposes, such as payroll disbursements, gift cards, or restricted-use cards for controlled spending. This versatility allows businesses to tailor card programs to their unique needs, ensuring efficient fund management and targeted usage.
An example of this could be a corporate-branded preloaded gift card for promotional purposes allowing holders to buy something in-store using the card.
How to create a private label card for your business
With Tap, you can seamlessly integrate private label card programs into your operations. Tap streamlines the entire card issuance and management process, allowing companies to leverage off their advanced technologies and industry expertise.
By partnering with Tap, you gain access to a scalable and flexible solution, enabling you to launch and adapt card programs efficiently, tailored to your company’s specific needs. Tap's platform offers robust features, real-time analytics, and end-to-end support, empowering every businesses to deliver tailored payment experiences while ensuring compliance and security.
With Tap, you have the power to not only launch and adapt your card programs efficiently but also to customise the fees charged to your users. Our approach is entirely flexible, allowing you to set charges that align with your clientele's needs. Our platform offers unparalleled freedom, allowing you to tailor your card programs precisely to your company's needs and goals.
Conclusion
In summary, private label cards empower businesses with a versatile payment solution that promotes customer loyalty, optimizes operations, and delivers valuable data insights. Whether for retail, corporate, or specific use cases, private label cards offer a competitive edge through tailored rewards, data-driven strategies, and enhanced customer experiences - paving the way for business growth.
Please contact xxx for further information on setting up your private label card.

Did you know that there are five different ways we express our love through money? Below we break down the original five love languages and then explain how these can be integrated into a financial setting. Knowledge is power, after all.
The original five love languages
The original five love languages were first introduced by Dr. Gary Chapman in his book "The 5 Love Languages: The Secret to Love that Lasts" offering insight into how we convey our love and how we hope to receive it. The five love languages are:
Words of affirmation
Expressing love and appreciation through verbal or written compliments, praise, and kind words.
Quality time
Showing love by giving undivided attention and spending meaningful quality time together.
Receiving gifts
Demonstrating love through thoughtful and meaningful gifts, usually involves around both giving and receiving gifts.
Acts of service
Expressing love by performing acts of kindness and service for the other person.
Physical touch
Showing affection and love through physical touch, such as hugs, kisses, and holding hands.
These love languages help individuals understand how they prefer to give and receive love. The book also states that recognizing and speaking each other's love languages can strengthen relationships.
What are the financial love languages?
Taking the original pillars, we’ve created five money love languages to give you an idea of how you financially show up in relationships (family, love or otherwise). Whether you share a flat with your brother, a business with a friend, or a joint account with a partner, everyone will be able to relate to these financial love languages. Afterall, managing money in a positive light is the cornerstone of any healthy relationship.
The five financial love languages
There’s value in being attuned to your own patterns, and to those of the ones you love. By recognising your partner's money love language you might get a better objective of how to create more harmony in the relationship by understanding what drives them to spend money. Without further adieu, let’s get into the five money love languages.
Open communication
While there are few topics less pleasant to talk about than money, having open and honest communication when it comes to the benjamins is not only valuable but essential. Having the skill, or having honed the skill should we say, to speak about financial matters with a loved one is an accolade, and for some, the most natural money love language. These chats will likely make you feel empowered and more connected to those around you, making it easier to be on the same page.
Acts of service: money edition
While the original acts of service encompass doing things that make the lives of those you love a little easier, in this context acts of service relate to money-related tasks such as taxes or budgeting. Having someone do your taxes as an act of love might be a bit ambitious, so let’s look at alternatives. It could be organising the holiday budget or creating an action plan to get your friend out of debt, or simply fixing something for you in order to save you money.
Love in savings
While it doesn’t sound like the sexiest option, planning for the future and having financial security is an invaluable act of love. Whether through investments, retirement plans, or even an emergency fund, what doesn’t say “I love you” if not “let’s make a financial decision to grow old together.” Some people's love language is expressing affection through providing, so why not let them put their planning skills and diligence to the test and shower you with their love? It might even help you reach your financial goals that much faster.
Experiencing something together
This person’s money love language is expressing their fondness through experiences and quality time, spending money on taking a trip, going on an exciting date night, or simply a new adventure. Through investing in time and experiences, you are quite simply saying I value spending time with you more than I value monetary gains.
The art of gifting
The last money love language we have for you today centers around gift-giving. Are you someone who likes to shower friends with presents, or love to spoil your significant other with something wonderful? Then this one’s for you. While this shouldn’t ever involve draining your bank account, pouring your love (and money) into an appropriate gift is a great way to show affection. Remember, it’s often the thought that counts rather than the price tag.
Which is your money love language?
Which of these do you most resonate with? Sometimes by identifying these intrinsic needs, we are able to better understand not only ourselves but our expectations of others. Whatever your financial love language might be, be sure to pour the greatest amount of love into your own finances and steadily work toward reaching your financial goals.

In the ever-evolving world of finance, delivering seamless payment experiences is paramount for businesses aiming to stand out. Here enters the game-changer: white-label payment solutions. These innovative services empower businesses to present their unique branded payment methods, all backed by the cutting-edge technology and infrastructure of established third-party providers.
These customisable payment solutions are becoming increasingly relevant, as the global digital payment market continues to soar. According to data collected by Markets and Markets, the global digital payments market size was valued at $111.2 billion in 2023 and is anticipated to reach $193.7 billion by 2028.
What's driving this remarkable growth? Businesses are recognising the immense value that white-label payment solutions can bring to the table.
What are white-label payment solutions?
Anyone in business will confirm that prioritising strong customer connections is essential. White-label payment solutions provide a special chance to not just boost brand identity but also to nurture customer loyalty.
The centrepiece of these problem-solving solutions is the branded payment card. By incorporating a company's logo, colours, and design, these cards become a constant visual reminder of the brand, reinforcing recognition and familiarity with every use.
Beyond aesthetics, these branded cards also serve as powerful engagement tools. By coupling payment capabilities with customer-centric perks like discounts, rewards, and personalised offers, businesses can incentivise frequent usage and higher spending. The cards transform into valuable marketing platforms, enabling direct communication and tailored promotions that boost customer satisfaction and loyalty.
Ultimately, customised payment solutions empower businesses to strengthen their brand presence, differentiate themselves in the market, and forge deeper, more meaningful relationships with their customers.
The power of white-label payment solutions
By leveraging these tailored services, companies can tap into several benefits as outlined below:
Enhance brand identity
White-label payments enable businesses to seamlessly integrate their brand's unique visual elements, messaging, and personality into the payment process - a crucial touchpoint that shapes customer perception. Additionally, it can further establish the brand’s credibility and expertise within its industry.
Improve customer loyalty
A cohesive, branded payment experience fosters a stronger connection between the business and its customers, enhancing loyalty and retention.
Leverage advanced functionality
White-label solutions offer a wide array of cutting-edge payment features and capabilities, allowing businesses to cater to evolving customer preferences and stay ahead of the competition.
Streamline payment processes
By outsourcing the technical complexities of payment processing, businesses can focus on their core operations while delivering a streamlined, hassle-free payment experience.
Industries that leverage white-label payment solutions
While white-label products can be applied across a multitude of industries, certain business categories have particularly excelled at leveraging this strategic approach:
Retail giants
Large retailers like Whole Foods and Walmart have effectively developed their own branded products, manufactured by third-party providers. This allows them to cater to the unique needs and preferences of their customer base in real-time.
Electronics manufacturers
The appeal of white-labelling extends beyond retail. Top-tier mobile and computer manufacturers often utilise white-label products to expand their portfolios, positioning more affordable, branded offerings alongside premium lines.
Transnational corporations
The white-label trend has gained significant traction among major corporations. Pioneered by Tesco in 1998, the strategy of segmenting customers and cultivating tailored brands has been widely emulated. Target, for instance, seamlessly integrates over 10 distinct white-label brands, each catering to specific demographics and generating over $1 billion in annual revenue.
Across diverse industries, from grocery to electronics, businesses have capitalised on the versatility and commercial benefits of white-label solutions. This empowers them to better align their offerings with evolving customer demands and solidify their competitive edge in the marketplace.
Tap’s white-label card offering
As part of Tap’s business solutions, the fintech platform offers an easy card-issuing service for businesses of any size. As we’re fully accredited, we can give partner companies Mastercard-powered private cards quickly and inexpensively compared to integrating directly with financial services.
In 2023, Tap teamed up with Bitfinex, a major crypto exchange, to make a customisable prepaid card for the company to offer to their customers. Bitfinex used Tap's financial system to offer their clients a special payment choice and make extra money.
Tap's big advantage is its ability to issue cards and its own processing system, allowing businesses to make their own branded cards efficiently and effectively. With Tap's programs, companies can smoothly add custom payment options that fit their needs, whether they deal in regular money or cryptocurrencies.
If you’re interested in accessing these services, please get in touch here or through the website.

Athens, 09 April 2024
TAP'S ODYSSEY IN GLOBAL EXPANSION: ATHENS, GREECE OFFICES BEGIN OPERATIONS
Taking a significant step that embodies its global expansion goals and steadfast dedication to transforming the financial services industry, Tap is delighted to reveal the launch of its new offices in the historic city of Athens, Greece.
This move serves as a testament to the company's commitment to integrating the wisdom of ancient financial principles with the ingenuity of modern technology. Nestled in the city that birthed democracy, the new office is not just a physical space but a symbol of Tap's resolve to harmonise ancient financial wisdom with the innovations of today's fintech landscape.
This strategic expansion underscores Tap's commitment to democratise and innovate financial solutions across the globe, intertwining with the cultural and economic tapestry of Athens while still remaining true to the core principles that define Tap.
This expansion seamlessly aligns with Tap's global strategy, dedicated to reaching new markets and offering modern financial services to a diverse array of communities. This venture not only propels Tap's international presence but also actively contributes to Athens' economic progression, nurturing local talent, and enriching the city’s financial landscape.
This initiative represents far more than mere expansion; it marks the start of an exciting new chapter for Tap. As Tap embarks on this exciting new chapter, the company remains committed to its core values of innovation, transparency, and customer-centricity. With its presence in Athens, Tap is poised to make a lasting impact on the financial services landscape, empowering individuals and businesses with the tools they need to thrive in an increasingly digital world.
About Tap Global
Tap is a leading fintech company dedicated to making money management and cryptocurrency more accessible and user-friendly across the globe. With a focus on security, compliance, and user-friendliness, Tap offers a wide range of digital assets and innovative features to empower cryptocurrency enthusiasts. For more information, visit www.withtap.com.

Before Bitcoin was launched in 2009, Satoshi Nakamoto designed the cryptocurrency to have a maximum supply of 21 million coins. As part of the greater plan, the number of new Bitcoin that enter circulation decreases at regular intervals, thus maintaining the total supply. These intervals are known as halvings, and affect everything from market value to investing strategies to potential profitability. Let's get into it.
What is the Bitcoin halving?
Roughly every 4 years, or every 210,000 blocks that are mined, the network undergoes a halving where the block reward for miners is reduced by 50%. This reward is earned by verifying transactions and adding a new block to the blockchain.
The halvings process decreases the rate at which new Bitcoins enter circulation, gradually depleting the remaining supply until the final satoshi is mined, expected to be around 2140. After that, miners will solely rely on transaction fees as an incentive to validate blocks.
The most recent Bitcoin network halving took place in April 2024, when the mining reward was reduced from 6.25 BTC to 3.125 BTC.

Why does the halving occur?
The Bitcoin halving is pre-programmed into Bitcoin's core code and is not something that can be changed - it's set in stone. Designed to control and slow down the release of new Bitcoins over time results in fewer and fewer Bitcoin being minted after each halving event.
This limited supply is a key part of what gives the digital currency its deflationary nature and potential for increasing value. As the supply is capped at 21 million, the dwindling new supply hitting the market reinforces Bitcoin's artificial scarcity.
Previous Bitcoin halvings
Below we look at previous halvings and how these affected the price of Bitcoin. Historically, 12 - 18 months after halvings, Bitcoin has reached a record high. While this is not the rule of thumb, it has certainly been witnessed.
2009 - Bitcoin launches
Date: 3 January 2009
Block reward: 50 BTC
2012 - Bitcoin’s first halving
Date: 28 November 2012
Block: 210,000
Block reward: 25 BTC
Price before halving (November 2012): Around $12
Next all-time high after halving: $1,156 (November 2013)
2016 - Bitcoin’s second halving
Date: 9 July 2016
Block: 420,000
Block reward: 12.5 BTC
Price before halving (July 2016): Around $650
Next all-time high after halving: $19,891 (December 2017)
2020 - Bitcoin’s third halving
Date: 11 May 2020
Block: 630,000
Block reward: 6.25 BTC
Price before halving (May 2020): Around $8,800
Next all-time high after halving: $69,000 (November 2021)
2024 - Bitcoin’s fourth halving
Date: 19 April 2024
Block: 840,000
Block reward: 3.125 BTC
Price before halving (April 2024): Around $65,000
At the time of writing, next all-time high after halving: $99,655.50 (November 2024)
Taking a look at the future dates, the next halving is expected to take place in 2028, when the block reward will be reduced to 1.5625 BTC. Thereafter, in 2032 and 2036. This will continue until all Bitcoins have been mined, which is expected to be in 2140.
Potential impacts of the recent halving
The next Bitcoin halving event is expected to have several potential impacts on the cryptocurrency. First and foremost, it will reduce the supply of new Bitcoins entering circulation by 50%, substantially decreasing its inflation rate. This scheduled supply rate reduction enhances Bitcoin's hardcoded scarcity which could lead to increased demand if investors view reduced supply as more desirable. Higher demand coupled with tightened supply could potentially drive up Bitcoin's price.
However, the halving will also cut block rewards for miners by 50%, which could force some smaller mining operations to shut down if their expenses outweigh newly reduced revenues. This may result in mining becoming less decentralised as larger entities with greater economies of scale are able to continue operating profitably. This could lead to further consolidation of the mining hashrate among a smaller number of big players.
Regardless of price movement, the most recent halving holds significance for Bitcoin's disinflationary issuance schedule, which will continue until the final Bitcoin is mined around 2140. This systematically shrinking supply reinforces Bitcoin's key value proposition as a deflationary asset, with absolute scarcity built into its design. Understanding this info highlights why some investors see Bitcoin's scarcity as a central role in its potential long-term value.
How will the rest of the crypto market be impacted?
We can confirm that Bitcoin's halving creates a ripple effect across the entire cryptocurrency market. While it directly impacts Bitcoin, it can also cause broader market shifts affecting many altcoins as investors start adjusting their portfolios during this time, which can lead to increased volatility and capital moving between digital assets.
Established cryptocurrencies like Ethereum often respond to Bitcoin's market changes, though their reactions aren’t always predictable. Smaller, less-known coins may face even greater uncertainty. Because crypto markets are so interconnected, even indirect effects from the halving can create big waves, making it a key event that influences the entire ecosystem.
Should I invest during a Bitcoin halving?
Sure, navigating Bitcoin halving speculation can feel like walking through a maze. Investors often debate the best timing - before, during, or after the event - but there's really no universal playbook.
The cryptocurrency market moves in mysterious ways, influenced by countless global factors, and past halvings have shown dramatically different market behaviors, making predictions challenging. While some see these events as potential opportunities, others view them with caution.
The key is understanding that no single strategy guarantees success. Individual research, a clear view of personal risk tolerance, and a broad understanding of market dynamics are essential for anyone considering involvement in this volatile landscape.
The bottom line
The Bitcoin halving is a highly significant event worth learning about as it enforces the cryptocurrency's hardcoded disinflationary monetary policy. While past halvings have led to powerful bull markets and substantial price appreciation, as illustrated above, it's important to understand that future price movements remain unpredictable and cannot be relied on.
Bitcoin's value is influenced by a complex array of factors beyond just supply dynamics, including adoption rates, regulatory developments, and overall market sentiment. Though artificially constrained supply can increase scarcity, demand is ultimately the driving force behind long-term valuations.
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