
We’re excited to share that XTP trading is officially back online in the Tap app!
Following the successful integration of ProBit, a trusted exchange that continues to support XTP, users can now trade seamlessly within the app once again. This marks an important step in restoring access and strengthening the trading experience for our community
We know that waiting isn’t always easy, and we want to sincerely thank you for your patience and continued support throughout this transition. Your trust drives everything we do.
As always, we’re working behind the scenes to bring you more ways to access and use XTP, stay tuned for what’s next.
The Tap team.
NEWS AND UPDATES

Explore why Bitcoin and the crypto market are worth $2.1 trillion and why skepticism still lingers among Americans in this deep dive.
Decoding the disconnect: America's cautious approach to crypto
Bitcoin and the broader crypto market have soared to a staggering $2.1 trillion in value, but why does skepticism still linger among so many Americans?
Despite increasing adoption, digital currencies remain shrouded in doubt, revealing a significant trust gap that continues to challenge the industry. As cryptocurrencies become more woven into everyday financial transactions, closing this trust deficit is essential for ensuring sustained growth and mainstream acceptance.
In this article, we'll dive into the key reasons behind this persistent mistrust, uncover the expanding real-world uses of digital assets, and explore how education and technological advancements can help bridge the confidence gap. Keep in mind, the data presented draws from multiple studies, so some figures and age groupings may vary slightly.
A Look at the Current State of Crypto Trust
To truly understand cryptocurrency adoption and the accompanying trust issues, it’s essential to examine the latest statistics and demographic data. This section breaks down public sentiment toward crypto and provides a snapshot of its user base.
General Public Sentiment
Percentage of Americans Who Own Cryptocurrency
Cryptocurrency adoption has seen slow but steady growth over the years. According to surveys conducted by Pew Research Center in 2021 and 2023, 17% of Americans have invested in, traded, or used cryptocurrency, up slightly from 16% in 2021.
While estimates vary, Security.org places this figure higher, estimating that roughly 40% of the U.S. population - around 93 million adults - own some form of cryptocurrency.
Both studies agree that younger generations are driving much of this growth, with 30% of Americans aged 18-29 reporting they have experience with crypto.
Trust Levels in Cryptocurrency
Despite rising adoption rates, trust in cryptocurrency remains a significant hurdle. Pew Research Center found that 75% of Americans have little or no confidence that cryptocurrency exchanges can safeguard their funds. Similarly, a recent report by Morning Consult shows that 7 in 10 consumers familiar with crypto express low or no trust in it.
This contrasts the 31% who have some or high trust, or the 24% in the Pew study who are “somewhat” to “extremely” confident in cryptocurrencies.
Demographics of Crypto Adopters
- Age Groups
Cryptocurrency adoption trends reveal a distinct generational divide. According to the 2023 Morning Consult survey, Gen Z adults (ages 18-25) lead in crypto ownership at 36%, closely followed by Millennials at 30%.
These younger groups are also more inclined toward future investments, with 39% of Gen Z and 45% of Millennials planning to invest in crypto in the coming years. Over half of both generations view cryptocurrency and blockchain as the future, while a notable percentage (27% of Gen Z and 21% of Millennials) considered opening an account with a crypto exchange in the past year.
When compared to other asset classes, data from Bankrate’s 2021 survey reveals that younger Millennials (ages 25-31) favor real estate and stock market investments, while Baby Boomers have the least interest in cryptocurrency. Older Millennials (32-40) lean toward cash investments, with cryptocurrency’s appeal steadily declining with age.
Interestingly, the report also highlights gender differences, showing that 80% of women familiar with crypto express low confidence, compared to 71% of men, indicating a broader trust gap among female users.
- Income Levels
Contrary to common assumptions, cryptocurrency adoption is not confined to high-income individuals. The same Pew Research Center survey revealed that crypto ownership is relatively evenly spread across income brackets:
- 13% of those earning less than $56,600 annually own crypto.
- 19% of those earning between $56,600 and $169,800 own crypto.
- 22% of those earning over $169,800 own crypto.
This data suggests that while higher earners may be more inclined to own cryptocurrency, the appeal of digital assets spans various income levels.
- Educational Background
Education also plays a role in crypto adoption. A 2022 report by Triple-A found that the majority of crypto owners are “highly educated”:
- 24% of crypto owners have graduated from middle or high school.
- 10% have some vocational or college education.
- 39% are college graduates.
- 27% hold postgraduate degrees.
This shows that while those with some college education or a degree are more likely to own crypto, it is not exclusively a pursuit of the highly educated.
This demographic data paints a picture of cryptocurrency adopters as predominantly younger, spread across a range of income levels, and with diverse educational backgrounds. However, the trust gap between crypto and traditional financial systems remains a significant barrier to wider acceptance of digital assets.
Key Trust Barriers
To bridge the gap between cryptocurrency adoption and trust, it’s crucial to understand the major concerns fueling skepticism. This section explores these concerns and contrasts them with similar risks in traditional financial systems.
The Primary Concerns of Skeptics
Volatility
One of the most significant barriers to cryptocurrency adoption is its notorious volatility, particularly for investors seeking stable, long-term assets. Bitcoin, the most well-known cryptocurrency, symbolizes this risk.
In 2022, Bitcoin’s volatility was stark. Its 30-day volatility reached 64.02% in June, driven by broader economic uncertainty and market downturns, compared to the S&P 500’s much lower volatility of 4.71% during the same period.
Over the course of the year, Bitcoin’s price swung from a peak of $47,835 to a low of $18,490, marking a substantial 61% decline from its highest point in 2022. Factors such as rising interest rates, geopolitical tensions, and major crypto market disruptions, like the TerraUSD collapse and Celsius’ liquidity crisis, played a pivotal role.
This extreme volatility reinforces the perception of cryptocurrencies as high-risk investments.
However, traditional stock markets, while typically more stable than crypto, can also experience sharp fluctuations, especially in times of economic stress. For instance, the CBOE Volatility Index (VIX), which measures expected near-term volatility in the U.S. stock market, dropped by 23% to 28.71 on June 30, 2022, far below the 82.69 peak recorded during the early COVID-19 market turbulence in March 2020. This shows that even stock markets, generally seen as safer, can experience moments of intense volatility, particularly during global crises.
Additionally, when compared to the "Magnificent Seven" (a group of top-performing and influential stocks) Bitcoin’s volatility doesn't stand out as unusual. In fact, over the past two years, Bitcoin has shown less volatility than Netflix (NFLX) stock.
On a 90-day timeframe, NFLX had an average realized volatility of 53%, while Bitcoin’s was slightly lower at 46%. The reality is that among all S&P 500 companies, Bitcoin has demonstrated lower annualized historical volatility than 33 of the 503 constituents.
In October 2023, Bitcoin was actually less volatile than 92 stocks in the S&P 500, based on 90-day realized historical volatility figures, including some large-cap and mega-cap companies.
Security
Security concerns are another major hurdle in building trust with cryptocurrencies. Cryptocurrency exchanges and wallets have been targeted by numerous high-profile hacks and frauds, raising doubts about the safety of digital assets. It comes as no surprise that a study from Morning Consult found that 67% of Americans believe having a secure and trustworthy platform is essential to entering the crypto market.
While security threats in the crypto space are well-documented, traditional banking systems are not immune to fraud either. Federal Trade Commission data reveals that consumer fraud losses in the traditional financial sector hit a record high of $10 billion in 2023, marking a 14% increase from the previous year.
Although traditional banks have more safeguards in place to protect consumers, they remain vulnerable to attacks, showing that security is a universal challenge across both crypto and traditional finance.
Prevention remains key, which in this case equates to using only reliable platforms or hardwallets.
Regulatory Uncertainty
Regulatory ambiguity continues to be a critical barrier for both cryptocurrency investors and businesses. The evolving landscape creates uncertainty about the future of digital assets.
Currently, cryptocurrency is legal in 119 countries and four British Overseas Territories, covering more than half of the world’s nations. Notably, 64.7% of these countries are emerging and developing economies, primarily in Asia and Africa.
However, only 62 of these 119 countries (52.1%) have comprehensive regulations in place. This represents significant growth from 2018, when only 33 jurisdictions had formal regulations, showing a 53.2% increase, but still falls short in creating a sense of “unified safety”.
In the United States, regulatory views remain fragmented. Various agencies, such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), have conflicting perspectives on how to classify and regulate cryptocurrencies. Since 2019, the SEC has filed over 116 crypto-related lawsuits, adding to the regulatory uncertainty faced by the industry.
The Growing Integration Of Digital Assets In Daily Life
As we progress further into the digital age, cryptocurrencies and digital assets are increasingly becoming part of our everyday financial transactions. This shift is driven by two key developments: the rise of crypto payment options and the growing adoption of Central Bank Digital Currencies (CBDCs).
According to a MatrixPort report, global cryptocurrency adoption has now reached 7.51% of the population, underscoring the expanding influence of digital currencies worldwide. By 2025, this rate is expected to surpass 8%, signaling a potential shift from niche usage to mainstream acceptance.
The list of major retailers embracing cryptocurrency as a payment method continues to grow. Some notable companies now accepting crypto include:
- Microsoft: Accepts Bitcoin for Xbox store credits.
- AT&T: The first major U.S. mobile carrier to accept crypto payments.
- Whole Foods: Accepts Bitcoin via the Spedn app.
- Overstock: One of the first major retailers to accept Bitcoin.
- Starbucks: Allows customers to load their Starbucks cards with Bitcoin through the Bakkt app.
A 2022 Deloitte survey revealed that nearly 75% of retailers plan to accept either cryptocurrency or stablecoin payments within the next two years. This trend highlights the growing mainstream acceptance of digital assets as a legitimate payment method.
Crypto-backed debit cards are further bridging the gap between digital assets and everyday transactions. These cards enable users to spend their cryptocurrency at any merchant that accepts traditional debit cards.
According to Factual Market Research, the global crypto card market is projected to reach $9.5 billion by 2030, with a compound annual growth rate (CAGR) of approximately 31.6% from 2021 to 2030. This growth reflects the increasing popularity of crypto-backed debit cards as a way for consumers to integrate their digital assets into daily spending.
The Rise of Central Bank Digital Currencies (CBDCs)
Central Bank Digital Currencies (CBDCs) represent digital versions of a country’s fiat currency, issued and regulated by the national monetary authority. In 2024, the global progress of CBDCs has seen a significant uptick, with marked advances in both research and adoption. As of this year:
- 11 countries have fully launched CBDCs, including the Bahamas, Nigeria, Jamaica, and China.
- 44 countries are conducting pilot programs, up from 36, reflecting growing interest in testing the functionality and stability of digital currencies.
- 66 nations are at advanced stages of CBDC development, contributing to a global landscape where 134 countries (accounting for 98% of the world’s economy) are engaged in CBDC projects.
In the United States, the Federal Reserve is exploring the feasibility of a CBDC through Project Hamilton, a collaborative research initiative with MIT. This exploration aligns with broader goals to reduce reliance on cash, enhance financial inclusion, and improve control over national monetary systems amid the rise of digital payments and cryptocurrencies.
The introduction of CBDCs could significantly reshape daily financial transactions in several ways:
- Increased financial inclusion: CBDCs could offer digital payment access to the 1.4 billion adults who remain unbanked, according to World Bank estimates.
- Faster and cheaper transactions: CBDCs could streamline both domestic and cross-border payments, reducing costs and settlement times.
- Enhanced monetary policy: Central banks would gain more direct control over money supply and circulation.
- Improved traceability: CBDCs could help combat financial crimes and reduce tax evasion by providing greater transaction transparency.
However, challenges persist, including concerns about privacy, cybersecurity risks, and the potential disruption of existing banking systems.
As digital assets continue to integrate into everyday life, they hold the potential to transform how we think about and use money. Despite these challenges, trends in both private cryptocurrency adoption and CBDC development point to a future where digital assets play a central role in our financial systems.
Building Trust Through Technology and Education
According to the 2023 Web3 UI/UX Report, nearly 48% of users cite security concerns and asset protection as the primary barriers to crypto adoption. Other challenges include high transaction fees and the steep learning curve needed to fully grasp both the technology and its benefits.
Despite these obstacles, the blockchain sector has made significant strides as it matures, particularly in enhancing security. Hack-related losses in the crypto market dropped from $3.7 billion in 2022 to $1.8 billion in 2023, underscoring the progress in safeguarding digital assets.
The increased adoption of offline hardware wallets and multi-signature wallets, both of which add critical layers of security, reflects this momentum. Advances in smart contract auditing tools and stronger compliance standards are also minimizing risks, creating a safer environment for both users and institutions.
These improvements highlight the industry’s commitment to establishing a more secure foundation for digital transactions and bolstering confidence in blockchain as a reliable financial technology.
In another positive development, in May 2023, the European Council approved the first comprehensive legal framework for the cryptocurrency industry. This legislation sets a new standard for regulatory transparency and oversight, further reinforcing trust.
Financial Literacy Initiatives
The rise of crypto education in the U.S. is playing a pivotal role in increasing public understanding and encouraging adoption. Programs such as Coinbase Earn aim to simplify the onboarding process for new users, directly addressing the complexity and security concerns that often deter people from engaging with crypto.
According to recent data, 43% of respondents feel that insufficient knowledge is a key reason they avoid the sector, highlighting the ongoing need for crypto-related learning.
Additionally, Chainalysis' 2024 Global Crypto Adoption Index noted a significant increase in crypto interest following the launch of spot Bitcoin ETFs in the U.S. earlier in the year. This development enabled investors to trade ETF shares tied to Bitcoin directly on stock exchanges, making it easier to enter the market without needing extensive technical expertise - thus driving a surge in adoption.
These advancements in security and education are gradually fostering greater trust in the cryptocurrency ecosystem. As the sector continues to evolve, these efforts may pave the way for broader adoption and deeper integration of digital assets into daily financial life.
The Future of Digital Asset Adoption
As digital assets continue to evolve and capture mainstream attention, their potential to transform the financial landscape is becoming increasingly evident. From late 2023 through early 2024, global crypto transaction volumes surged, surpassing the peaks of the 2021 bull market (as illustrated below).
Interestingly, much of this growth in adoption was driven by lower-middle income countries, highlighting the global reach of digital assets.
Below, we explore projections for cryptocurrency usage and its potential impact on traditional banking and finance.
Projections for Crypto Usage in the Next 5-10 Years
Several studies and reports offer insights into the expected growth of cryptocurrency over the next decade:
Global Adoption
The global cryptocurrency market revenue is projected to reach approximately $56.7 billion in 2024, with the United States leading the charge, expected to generate around $9.8 billion in revenue. Statista predicts the number of global crypto users will hit 861 million by 2025, marking a significant shift toward mainstream use.
Institutional Adoption
The 2023 Institutional Investor Digital Assets Study found that 65% of the 1,042 institutional investors surveyed plan to buy or invest in digital assets in the future.
As of 2024, digital currency usage among U.S. organisations is expanding, particularly in sectors such as finance, retail, and technology. Hundreds of financial services and fintech firms are now involved in digital assets, whether in payment processing, investments, or blockchain-based applications. This includes major companies utilising cryptocurrencies as stored value and exploring stablecoin use cases to enhance transaction efficiency.
Notably, major U.S. companies are increasingly engaging with blockchain and digital assets, as regulatory clarity improves and security concerns are addressed.
Retail Adoption
At present, about 85% of major retailers generating over $1 billion in annual online sales accept cryptocurrency payments. In contrast, 23% of mid-sized retailers, with online sales between $250 million and $1 billion, currently accept crypto payments. This growing trend points to an expanding role for digital assets in retail, especially among large-scale businesses.
Potential Impact on Traditional Banking and Finance
The rise of digital asset utilisation is poised to reshape traditional banking systems in multiple areas. For starters, the growth of blockchain technology and digitised financial services is driving the decentralised finance (DeFi) market, which is projected to reach $450 billion by 2030, with a compound annual growth rate (CAGR) of 46%.
In Q3 2024 alone, trading on decentralised exchanges surpassed $100 billion, marking the third consecutive month of growth in trading volume. This trend underscores the increasing interest and activity in the decentralised finance space.
As Central Bank Digital Currencies (CBDCs) are likely to be adopted by 80% of central banks by 2030, the role of commercial banks in money distribution could diminish significantly. Meanwhile, blockchain technology and stablecoins are expected to revolutionise cross-border B2B payments, with 20% of these transactions powered by blockchain by 2025. Stablecoin payment volumes are projected to hit $620 billion by 2026.
Furthermore, the investment landscape is set to evolve as asset tokenisation scales, potentially reaching a value of $16 trillion, making crypto a standard component in investment portfolios.
With regulatory clarity expected to improve - more than half of financial institutions anticipate clearer rules within the next three years - crypto integration is likely to become more widespread. These developments emphasise the transformative potential of digital assets across payments, investments, and financial structures globally.
Bridging the trust gap in crypto adoption
The cryptocurrency landscape is experiencing a surge in institutional interest, which could be a pivotal moment for integrating digital assets into traditional finance. Financial giants like BlackRock are at the forefront of this movement, signaling a shift in mainstream perception and adoption of cryptocurrencies.
Historically, the introduction of new investment vehicles around Bitcoin has spurred market growth. As Markus Thielen, founder of 10x Research, highlights, the launch of spot ETFs could bring about a new wave of institutional involvement, potentially driving the next phase of market expansion.
This growing institutional momentum, combined with evolving regulatory frameworks, is reshaping the crypto ecosystem. However, a key question remains: Will these developments be enough to close the trust gap and push cryptocurrencies into mainstream adoption?
As we stand at this crossroads, the future of digital assets hangs in the balance. The coming years will be critical in determining whether cryptocurrencies can overcome persistent skepticism and fully integrate into the global financial system, or if they will remain a niche, yet impactful, financial instrument.

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

You might have heard of the "Travel Rule" before, but do you know what it actually mean? Let us dive into it for you.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
Unveiling the future of money: Explore the game-changing Central Bank Digital Currencies and their potential impact on finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.
Tap makes entering the Bitcoin world simple. Buy, sell, hold, and trade Bitcoin easily on our secure platform.
Welcome to this week's Crypto Update, your go-to destination for the latest news in the exciting world of cryptocurrencies. Let's dive right into the highlights of the past week in the dynamic crypto market.
Etherscan's AI Tool for Smart Contracts:
Etherscan has launched Code Reader, an advanced tool that utilizes AI to retrieve and interpret source code from specific Ethereum contract addresses. Code Reader leverages OpenAI's powerful language model to generate comprehensive insights into contract source code files. The tool allows users to gain a deeper understanding of contract code, access comprehensive lists of smart contract functions, and explore contract interactions with decentralized applications. To access and utilize Code Reader, users need a valid OpenAI API Key and sufficient OpenAI usage limits. However, researchers caution about the challenges posed by current AI models, including computing power limitations, data synchronization, network optimization, and privacy concerns.
SEC's increased scrutiny on cryptocurrencies sparks debate:
The U.S. Securities and Exchange Commission's (SEC) increased scrutiny has led to a prominent debate concerning the future of XRP and Ethereum. Max Keiser, a well-known Bitcoin advocate, predicts the downfall of XRP and Ethereum due to regulatory overreach. In contrast, John Deaton, representing XRP holders, opposes this view, arguing for a more balanced regulatory approach. The cryptocurrency community is now anxiously awaiting regulatory clarity, as the SEC's actions remain unpredictable.
It's important to note that the regulatory environment is constantly evolving and can have significant impacts on the cryptocurrency market, including Ethereum. Therefore, it is advisable to stay informed about the latest developments.
A Call for Clarity: Federal reserve governor advocates for clearer crypto regulations:
Michelle Bowman, a Federal Reserve Governor, has urged global regulators to establish clearer regulations for emerging banking activities, particularly banking as a service and digital assets. She emphasized the need for a well-defined regulatory framework to address the supervisory void and uncertainties that financial institutions currently face. Bowman's call aligns with the growing demand for enhanced regulation of digital assets. A robust and comprehensive regulatory framework is crucial for ensuring the stability and integrity of the banking sector, mitigating risks, protecting consumers, and fostering innovation.
Turkish lira hit a record low against the US dollar
The Turkish lira hit a historic low, trading at 25.74 per US dollar, following Turkey's central bank decision to raise interest rates by 650 basis points to 15%. While the hike was expected, it fell short of the anticipated 21%, and analysts believe a larger increase was needed to show the government's resolve to fight inflation. The lira's devaluation has been part of a larger trend, prompting citizens to invest in alternative assets like digital currencies and gold. The central bank, now under new leadership, has adopted a more gradual approach to rate adjustments, seeking to stabilize the economy. However, the uncertainty surrounding Turkey's economic future persists.
Biggest Movers on Tap - Last 7 days


The lessons learned from FTX's downfall: understanding the implications of crypto regulations and why they are more important than ever.
The recent fall of FTX comes with devastating consequences to many, cooling the conditions of an already chilly crypto winter. While the loss of consumer funds and the drop in crypto prices across the board are detrimental to many in the new-age financial system and it’s anticipation of regulators’ reactions that are adding to the hysteria.
After taking a deep dive into exactly what happened at FTX, we take a look at the response from regulators and what this is likely to mean for the greater crypto industry.
The FTX death spiral and its effects on the crypto financial system
The history
To understand the full demise of FTX, one needs to understand its history. In 2019, when FTX launched, Binance was a prominent investor and partner. CEOs, Sam Bankman-Fried (FTX) and Changpeng Zhao (Binance) had a mutually beneficial strategic partnership and amicable relationship.
This soured as FTX grew in size and they became the two top centralized entities in the crypto ecosystem, and ultimately largest competitors. Just last year, both exchanges accounted for roughly 30% of trading volume on crypto exchanges, accounting for over $27.5 trillion.
The breakup
In 2021, things reached a pinnacle point in their relationship and FTX bought Binance out of the partnership, paying $2.1 billion, much of that with FTT, the platform’s native token. Fast forward to November 2022 and Changpeng Zhao (CZ) tweeted that he would be liquidating the FTT crypto assets as a result of Sam Bankman-Fried speaking ill of Binance to regulators and other “recent revelations”.
The allegations
It is believed these revelations were that FTX’s sister trading company, Alameda Research, was in financial trouble, an allegation made by Coindesk and Mike Burgersburg, the man who accurately predicted the Celsius crash. At this point, we should mention that Alameda and FTX’s combined FTT holdings account for 75% of the entire supply.
With Binance announcing that they were going to sell their crypto assets, accounting for 7.4% of the entire FTT supply, shockwaves were sent through the industry.
The consequences
In a matter of hours, the FTT price dropped 83%, trading at $18.72 before dropping to $3.14. In a desperate attempt to stabilize the market, Alameda offered to buy Binance’s FTT supply, to no avail.
At the same time, investors rushed to pull their funds from the exchange, estimated to be roughly $6 billion worth of net withdrawals. In light of the recent Terra LUNA crash and subsequent demise of Celsius and Voyager, investors were taking no risks.
The next twist in this unfortunate story is that FTX froze all withdrawals on the platform and announced that it was going into a “strategic transaction” with Binance, with Binance set to buy its biggest competitor. The acquisition was rumored to be worth $1.
This all came crashing down several hours later when CZ announced to his Twitter following that after reviewing the books they would no longer be moving forward with this plan.
Within 24 hours, the broader crypto assets market started to feel the effects. Bitcoin was down 16%, Ethereum down 24% and Solana, widely backed by Sam Bankman-Fried, down 43%.
On November 10, Sam Bankman-Fried announced that Alameda Research would be “winding down trading” and issued an apology to his Twitter following. FTX is in the process of sourcing funding for liquidity purposes, with the platform estimated to need around $10 billion in order to honor customers' crypto assets withdrawal requests.
What was really going on at FTX?
This story boils down to CZ tweeting that he would sell his FTT in light of allegations, which created mass FUD and subsequently led to the demise of its biggest competitor. How did a company, considered a heavyweight in the financial markets, worth $30 billion a few months prior and making 8 figures in revenue a day suddenly become insolvent?
Industry insiders believe that the relationship between FTX and Alameda was a bit more reprehensible than it appeared on the surface. Based on leaked insights into Alameda’s financials, it is speculated that Alameda used a significant portion of its FTT holdings as collateral to borrow funds from FTX (these funds being customer funds).
While illegal, this also poses a high risk that could see the collapse of both platforms, and consumer funds along with them. If this is proven to be true, jail time could ensue.
In an internal email circulated to the Binance team, CZ stated that this was not part of a greater plan, nor is it a win for Binance as the greater crypto economy will be affected. From investor trust to crypto prices dropping to the hawk-eyed regulators eagerly watching from the sidelines, the demise of FTX is in no one’s favor.
Ultimately, the same catalyst that saw the fall of Celsius has been observed here, FTX used its own token as collateral. Let this be a warning sign for any future trading platforms, and a prominent note for those working on crypto regulation.
What this means for the regulation of crypto exchanges
Before any regulators could even whisper a word, big platforms like Binance, KuCoin, OKX and more are believed to be in plans to implement Proof of Reserves accountability. This involves an independent audit of funds by a third party, made available to the public.
The Commodity Futures Trading Commission (CFTC), Securities and Exchange Commission (SEC) and the Department of Justice (DOJ), three of the biggest financial regulators in the U.S. have begun (or are continuing, in some cases) investigations into FTX. It is believed that the Texas Securities Board started investigating the exchange and CEO in October.
In the wake of the aftermath, the White House is also calling for stronger crypto oversights and Californian regulators have announced that they are launching an investigation into FTX, asking customers affected by the virtual currency calamity to come forward.
Insiders are faulting U.S. regulators for not having more clear guidelines in place, saying that their “stringent-yet-unclear” frameworks have driven big exchanges overseas where there is even less of a regulatory landscape and taxes often go unpaid. With the proper legal framework in place, perhaps situations like these could be avoided, and instead of fleeing, people would trust in U.S. regulatory standards.
Regulators need to find a balance between creating and implementing legal frameworks that both support the innovation and development of the crypto space but at the same time keep avaricious CEOs in line and all centralized operations above board.
Regulations put in place to hinder money laundering have been successful, with little consequence to the trader. There is no reason why regulations implemented to stop such happenings in the crypto world could not have the same success.
The latest crisis in the cryptocurrency space is likely to push regulators to amplify their work on building legal frameworks for platforms managing digital assets to adhere to, not just in the U.S., but globally.
What this means for crypto assets and the crypto industry
While Bitcoin, Ethereum, Solana and most other cryptocurrencies are recovering from lows of yesterday, there is a somber feeling in the crypto space knowing that to the week a year ago Bitcoin and Ethereum reached their current all-time highs.
Crypto trading is known to have its risks, and the responsibility to stay within the green lines falls on the individual trader. While many investors embrace the “hodl” approach (hold the investment for long periods of time), it is of the utmost importance to stay in the know about what is happening in the market and to thoroughly, very thoroughly vet the coin they are looking to invest in.
Another, perhaps most important, precaution to take is to work only with crypto platforms that are regulated by government-endorsed financial bodies. Just because you are working with decentralized digital currencies doesn’t mean that you should throw caution to the wind and leave your funds unprotected.
Taking this very seriously, Tap is licensed and regulated by the Gibraltar Financial Services Commission and insures all funds through a reputable crypto insurance service. Rest assured that we are constantly being regulated, sticking to the stringent guidelines laid out before us, and protecting our consumers’ funds at all times.

2022 was a rollercoaster for crypto investors. Explore the reasons behind the crashes of Terra and Celsius and what the future holds.
There is seldom a dull moment in the cryptosphere. In a matter of weeks, crypto winters can turn into bull runs, high-profile celebrities can send the price of a cryptocurrency to an all-time high and big networks can go from hero to bankruptcy. While we await the next bull run, let’s dissect some of the bigger moments of this year so far.
In a matter of weeks, we saw two major cryptocurrencies drop significantly in value and later declare themselves bankrupt. Not only did these companies lose millions, but millions of investors lost immense amounts of money.
As some media sources use these stories as an opportunity to spread FUD (fear, uncertainty and doubt) about the crypto industry, in this article we’ll look at what affected these particular networks. This is not the “norm” when it comes to investing in digital assets, these are cases of not doing enough thorough research.
The Downfall of Terra
Terra is a blockchain platform that offered several cryptocurrencies (mostly stablecoins), most notably the stablecoin TerraUST (UST) and Terra (LUNA). LUNA tokens played an integral role in maintaining the price of the algorithmic stablecoins, incentivizing trading between LUNA and stablecoins should they need to increase or decrease a stablecoin's supply.
In December 2021, following a token burn, LUNA entered the top 10 biggest cryptocurrencies by market cap trading at $75. LUNA’s success was tied to that of UST. In April, UST overtook Binance USD to become the third-largest stablecoin in the cryptocurrency market. The Anchor protocol of the Terra ecosystem, which offers returns as high as 20% APY, aided UST's rise.
In May of 2022, UST unpegged from its $1 position, sending LUNA into a tailspin losing 99.9% of its value in a matter of days. The coin’s market cap dipped from $41b to $6.6m. The demise of the platform led to $60 billion of investors’ money going down the drain. So, what went wrong?
After a large sell-off of UST in early May, the stablecoin began to depeg. This caused a further mass sell-off of the algorithmic cryptocurrency causing mass amounts of LUNA to be minted to maintain its price equilibrium. This sent LUNA's circulating supply sky-rocketing, in turn crashing the price of the once top ten coin. The circulating supply of LUNA went from around 345 million to 3.47 billion in a matter of days.
As investors scrambled to try to liquidate their assets, the damage was already done. The Luna Foundation Guard (LFG) had been acquiring large quantities of Bitcoin as a safeguard against the UST stablecoin unpegging, however, this did not prove to help as the network's tokens had already entered what's known as a "death spiral".
The LFG and Do Kwon reported bought $3 billion worth of Bitcoin and stored it in reserves should they need to use them for an unpegging. When the time came they claimed to have sold around 80,000 BTC, causing havoc on the rest of the market. Following these actions, the Bitcoin price dipped below $30,000, and continued to do so.
After losing nearly 100% of its value, the Terra blockchain halted services and went into overdrive to try and rectify the situation. As large exchanges started delisting both coins one by one, Terra’s founder Do Kwon released a recovery plan. While this had an effect on the coin’s price, rising to $4.46, it soon ran its course sending LUNA’s price below $1 again.
In a final attempt to rectify the situation, Do Kwon alongside co-founder Daniel Shin hard forked the Terra blockchain to create a new version, renaming the original blockchain Terra Classic. The platform then released a new coin, Luna 2.0, while the original LUNA coin was renamed LUNC.
Reviewing the situation in hindsight, a Web3 investor and venture partner at Farmer Fund, Stuti Pandey said, “What the Luna ecosystem did was they had a very aggressive and optimistic monetary policy that pretty much worked when markets were going very well, but they had a very weak monetary policy for when we encounter bear markets.”
Then Celsius Froze Over
In mid-June 2022, Celsius, a blockchain-based platform that specializes in crypto loans and borrowing, halted all withdrawals citing “extreme market conditions”. Following a month of turmoil, Celsius officially announced that it had filed for Chapter 11 bankruptcy in July.
Just a year earlier, in June 2021, the platform’s native token CEL had reached its all-time high of $8.02 with a market cap of $1.9 billion. Following the platform’s upheaval, at the time of writing CEL was trading at $1.18 with a market cap of $281 million.
According to court filings, when the platform filed for bankruptcy it was $1.2 billion in the red with $5.5 billion in liabilities, of which $4.7 billion is customer holdings. A far cry from its reign as one of the most successful DeFi (decentralized finance) platforms. What led to this demise?
Last year, the platform faced its first minor bump in the road when the US states of Texas, Alabama and New Jersey took legal action against the company for allegedly selling unregistered securities to users.
Then, in April 2022, following pressure from regulators, Celsius also stopped providing interest-bearing accounts to non-accredited investors. While against the nature of DeFi, the company was left with little choice.
Things then hit the fan in May of this year. The collapse of LUNA and UST caused significant damage to investor confidence across the entire cryptocurrency market. This is believed to have accelerated the start of a "crypto winter" and led to an industry-wide sell-off that produced a bank-run-style series of withdrawals by Celsius users. In bankruptcy documents, Celsius attributes its liquidity problems to the "domino effect" of LUNA's failure.
According to the company, Celsius had 1.7 million users and $11.7 billion worth of assets under management (AUM) and had made over $8 billion in loans alongside its very high APY (annual percentage yields) of 17%.
These loans, however, came to a grinding halt when the platform froze all its clients' assets and announced a company-wide freeze on withdrawals in early June.
Celsius released a statement stating: “Due to extreme market conditions, today we are announcing that Celsius is pausing all withdrawals, Swap, and transfers between accounts. We are taking this necessary action for the benefit of our entire community to stabilize liquidity and operations while we take steps to preserve and protect assets.”
Two weeks later the platform hired restructuring expert Alvarez & Marsal to assist with alleviating the damage caused by June’s uncertainty and the mounting liquidity issues.
As of mid-July, after paying off several loans, Celsius filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.
Final Thoughts
The biggest takeaway from these examples above it to always do your own research when it comes to investing in cryptocurrency or cryptocurrency platforms. Never chase “get-rich-quick” schemes, instead do your due diligence and read the fine print. If a platform is offering 20% APY, be sure to get to the bottom of how they intend to provide this. If there’s no transparency, there should be no investment.
The cryptocurrency market has been faced with copious amounts of stressors in recent months, from the demise of these networks mentioned above (alongside others like Voyager and Three Anchor Capital) to a market-wide liquidity crunch, to the recent inflation rate increases around the globe. Not to mention the fearful anticipation of regulatory changes.
If there’s one thing we know about cryptocurrencies it’s that the market as a whole is incredibly resilient. In recent weeks, prices of top cryptocurrencies like Bitcoin and Ethereum have slowly started to increase, causing speculation that we might finally be making our way out of the crypto winter. While this won’t be an overnight endeavour, the sentiment in the market remains hopeful.
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We want to inform you that XTP trading will be temporarily paused starting today on the Tap app. We’ll be temporarily pausing XTP trading on the Tap app. This short pause will give us the time we need to complete the integration of ProBit, an exchange that continues to support XTP trading.
We sincerely apologise for any inconvenience caused by the Bitfinex delisting. XTP was removed alongside several other major tokens, and the short notice left limited time to implement an alternative solution. We moved quickly, and the integration with ProBit an exchange that supports XTP is already in progress.
Here’s what you need to know:
- XTP trading will be paused for a few days
- We’re integrating ProBit into our trading engine
- Once that’s done, XTP trading will resume as usual in the app
- We’re also in active talks with several other exchanges to expand access to XTP
We know how important XTP is to many of you, and it’s at the heart of the Tap ecosystem. Thank you for your patience and continued trust. We’ll keep you updated and let you know the moment trading goes live again.
The Tap Team

Dear Tap Community,
We want to share an important update regarding the XTP token and Bitfinex. As part of a broader internal review, Bitfinex has decided to delist several tokens, including XTP along with other notable projects like The Graph (GRT), Notcoin (NOT), and seven others as part of their platform review. This appears to be a broader shift in Bitfinex's listing strategy rather than something specific to XTP.
What’s Next for XTP
The good news? XTP remains at the heart of everything we do! 💙 Our token continues to power all the awesome features you love - our tier structure, rewards, and the entire Tap ecosystem. This change doesn't affect our exciting roadmap or our vision for the future.
Here’s what we’re doing to keep things moving forward:
ProBit Integration in Progress:
Our dev team is already working on integrating ProBit (where XTP currently trades) into our Trading Engine. This will create a seamless trading experience right within our platform!
New Exchange Adventures:
We're in exciting talks with several exchanges to give XTP even more trading homes! While we need to keep the details under wraps for now (those NDAs, am I right?), know that we're pushing hard to create more options for our community.
Community First:
Remember to withdraw your tokens from Bitfinex before July 15, 2025, if you haven't already. We're here to help if you need guidance on this!
The Road Ahead 🛣️
Even in challenging markets, we see incredible opportunities for growth! Here's what's cooking:
- More XTP Utility: We're whipping up new ways for XTP to shine in our ecosystem
- Cool New Features: Q2 is going to bring some exciting platform upgrades
- Let's Talk More: We'll be sharing updates more frequently so you're always in the loop
We're so grateful for this amazing community! 🙏 Together, we've weathered challenges before, and we'll come out stronger this time too. The crypto landscape is always evolving, and we're evolving with it.
We’re deeply invested in the future of XTP - and we’re just getting started. 👏
The Tap Team
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70% of consumers prefer brands that make loyalty easier - card-linked programs make this process seamless. In today’s fast-moving market, forward-thinking businesses are leveraging co-branded payment cards to boost customer loyalty, increase lifetime value, and, as a bonus, unlock new revenue streams.
Whether you’re in retail, travel, fintech, or beyond, co-branded cards offer a strategic, low-risk way to deepen customer relationships and expand your brand’s financial ecosystem - without the heavy lift of building payment infrastructure from scratch.
In this guide, we’ll break down what co-branded cards are, why they’re a game-changer for businesses, and how you can implement one to drive growth.
What are co-branded cards?
Co-branded cards are payment cards that merge two brands: your business and the financial institution that issues the card. Unlike traditional credit or debit cards that solely display the bank's branding, co-branded cards prominently showcase your company's identity through logos, colours, and design elements that reinforce brand recognition with every transaction.
These customised financial products can take various forms—debit cards, prepaid cards, or even digital payment solutions—all carrying your brand's distinct identity at the forefront of Tap’s financial infrastructure.
Why co-branded cards drive business growth
The strategic advantages of co-branded cards extend far beyond simple brand visibility:
Enhanced customer loyalty is perhaps the most significant benefit. By offering exclusive rewards, discounts, or perks tied directly to your products or services, co-branded cards incentivise repeat business while creating emotional connections with cardholders.
Revenue diversification comes through interchange fees, where businesses receive a percentage of each transaction made with the card. This creates a passive income stream completely separate from your core offerings.
Valuable customer insights are another bonus that emerges from transaction data (within regulatory compliance), providing unprecedented visibility into spending patterns and preferences. These insights can inform product development, marketing strategies, and shape personalised offers.
How co-branded cards work
Co-branded cards are successful when each entity works in harmony with the others. Below we break down the various elements of the strategic partnership:
Role of the retailer, financial institution, and payment network
Each partner in a co-branded card arrangement brings unique capabilities to the table. The retailer or brand contributes its customer base, loyalty program infrastructure, and distinctive rewards offerings tied to its products or services.
Meanwhile, the financial institution handles the critical banking functions (underwriting, credit approval, payment processing, and regulatory compliance) leveraging its expertise in financial services management.
Completing this ecosystem, payment networks provide the technical infrastructure that enables worldwide acceptance, transaction security, and fraud protection.
This three-way collaboration creates a seamless experience where consumers simply see and interact with their favourite brand, while sophisticated financial operations run invisibly in the background.
Open-loop vs closed loop cards
Co-branded cards typically fall into two major categories that determine their versatility and reach:
Open-loop cards function anywhere the payment network (Visa, Mastercard, etc.) is accepted, giving cardholders maximum flexibility to earn rewards regardless of where they shop. This widespread acceptance makes these cards particularly attractive for everyday spending beyond the brand's own ecosystem.
Closed-loop cards, on the other hand, can only be used at specific retailers or within a limited network of businesses. While more restrictive, these cards often deliver enhanced rewards and benefits when used within their designated ecosystem, creating powerful incentives for loyal customers to concentrate their spending with the brand.
Common types of co-branded cards
The co-branded card landscape spans numerous industries, with each sector leveraging unique value propositions to attract and retain customers:
Travel-based (airlines, hotels, cruise lines)
Travel co-branded cards are a perfect example of the potential of strategic partnerships. Airline cards typically offer accelerated miles earning on ticket purchases, free checked bags, priority boarding, and pathways to elite status.
Hotel cards similarly provide point accumulation for property stays, automatic status tier upgrades, and free nights each year, while cruise line cards offer perks like onboard credits, discounts, and exclusive experiences for cardholders
The common thread connecting these offerings is their ability to transform ordinary spending into exceptional travel experiences, creating emotional connections far stronger than traditional rewards programs.
Retail-based (Amazon, Walmart, department stores)
Retail giants leverage co-branded cards to deepen their relationship with frequent shoppers. These cards typically feature enhanced cashback or points on purchases made within their stores or websites, special financing options for larger purchases, and exclusive cardholder events or early access to sales.
E-commerce leaders like Amazon have revolutionised this space by combining digital-first experiences with substantial rewards on platform purchases, creating a virtuous cycle that drives both card usage and marketplace spending.
Fuel & auto-related cards
Targeting specific spending categories, fuel and automotive co-branded cards deliver maximum value in areas where consumers have consistent, necessary expenses. These offerings typically feature significant rebates on fuel purchases, maintenance services, and automotive accessories, sometimes with tiered rewards that increase with spending volume.
For frequent drivers or commuters, these specialised cards transform unavoidable expenses into meaningful rewards, building brand loyalty through practical everyday savings.
Pros & cons of co-branded cards
As with any financial product, co-branded cards come with distinct advantages and considerations that businesses should evaluate against their strategic objectives:
Pros: rewards, discounts, brand perks, status upgrades
The rewards ecosystem represents perhaps the most compelling advantage for consumers. Co-branded cards typically offer accelerated earning rates on brand-specific purchases, creating a powerful incentive for cardholders.
Beyond points and cashback, exclusive discounts available only to cardholders create a sense of "insider status" that deepens brand affinity. Many programs also include unique perks tailored to the brand experience, for example: priority services, exclusive access, or enhanced customer support, that transform the traditional transaction into a premium relationship.
For aspirational brands, especially in travel and luxury sectors, status upgrades included with card membership provide a taste of premium experiences that often convert customers into long-term brand advocates.
Cons: high APRs, limited redemption, brand lock-in
Despite their advantages, co-branded cards typically carry higher interest rates than no-frills financial products. For customers who occasionally carry balances, these elevated APRs can potentially offset the value of earned rewards.
Redemption limitations also present potential friction points. Many programs restrict how and where rewards can be used, creating occasional frustration when consumers encounter blackout dates or availability constraints, particularly in travel-focused programs.
Perhaps the most significant strategic consideration is brand lock-in risk. Tying rewards too exclusively to your own ecosystem might boost short-term engagement but could create vulnerability if competitive offers emerge or if your brand experiences challenges. The most sustainable programs balance brand-specific value with flexibility that acknowledges diverse consumer needs.
By carefully weighing these factors against your business objectives and customer preferences, you can design a co-branded card program that delivers meaningful value while avoiding common pitfalls that undermine long-term success.
Ensure that you understand the particular offerings of the card program management system you intend on using to see how these cons might affect your decisions.
How to implement a successful co-branded card program
Launching an effective co-branded card initiative requires partnering with the right provider - one offering white-label solutions that can be customised to your specific needs while handling the complex regulatory and operational requirements.
The implementation process typically involves:
- Designing card aesthetics that reinforce your brand identity
- Creating a compelling rewards structure aligned with your business goals
- Developing marketing strategies to drive card adoption
- Establishing systems to track program performance
The most successful programs treat co-branded cards not as mere payment tools but as extensions of their customer experience strategy.
With Tap, we work closely with the company launching the product, from an intricate overview of the process to ironing out the finer details to handling all technical and regulatory elements. Contact us here for a clearer look at how your business can leverage the benefits of co-branded cards.
Why now is the time to consider co-branded cards
As digital transformation accelerates across industries, the companies that create seamless, value-added experiences for customers gain significant competitive advantages. Co-branded cards represent a unique opportunity to extend your brand presence into your customers' everyday financial lives.
With flexible white-label solutions now available, businesses of all sizes can implement sophisticated card programs without massive infrastructure investments. The barrier to entry has never been lower, while the potential benefits remain substantial.
Whether your goal is strengthening customer relationships, opening new revenue channels, or gathering deeper customer insights, co-branded cards offer a versatile solution that delivers across multiple business objectives.
By partnering with the right payment solution provider, you can transform ordinary transactions into powerful brand touchpoints - converting each swipe, tap, or digital payment into another opportunity to reinforce your relationship with customers, and potentially earn revenue too.

Want to expand your brand, boost customer loyalty, and unlock new revenue streams - without the cost or complexity of building your own financial infrastructure? White label card solutions do all this (and, you guessed it, more).
These fully customisable payment products, from physical to digital cards, let businesses seamlessly enter the world of embedded finance. In an era where speed, innovation, and customer experience set market leaders apart, offering your own branded payment cards can give you the competitive edge you need.
How do white label card solutions work?
White label card solutions operate through partnerships between businesses and specialised card issuance platforms that handle the technical and regulatory aspects of payment cards.
These solutions typically involve collaboration between the business (program manager), a banking partner (the licensed issuer), and a technology provider that manages the card program infrastructure (in this case, Tap).
The process typically follows these steps:
- A business partners with a white label card provider (Tap)
- The provider handles backend infrastructure, compliance, and processing
- The business applies its branding and determines card features
- Cards are issued to customers under the business's brand
Different types of white label cards serve various business needs:
- Debit cards link to customer accounts and withdraw funds directly
- Credit cards provide revolving credit lines with various repayment options
- Prepaid cards allow customers to load funds in advance for future spending
Modern white label solutions leverage robust APIs for seamless integration with existing business systems, enabling customisation of everything from application processes to transaction notifications and rewards programs.
The strategic advantage of branded cards
When businesses implement branded cards into their service portfolio, they're doing more than just adding a payment option – they're creating an extension of their brand that customers interact with daily.
These white-label card solutions allow companies to maintain complete brand consistency while leveraging sophisticated payment technology that would otherwise require significant investment to develop internally.
Financial service providers aren't the only businesses benefiting from this approach. Companies across sectors – from retail and travel to healthcare and professional services – are discovering how branded cards can transform customer relationships and create new revenue streams.
Key benefits of white label card solutions
Branding and customisation
White label cards serve as powerful brand reinforcement tools through both physical and digital card designs that maintain visual identity. Every transaction becomes a brand interaction, increasing visibility and recognition. Businesses can customise card designs, packaging, and digital experiences to create a cohesive brand ecosystem.
Fast market deployment
Traditional card program development can take years and millions in investment. White label solutions compress this timeline dramatically, allowing businesses to launch card programs in weeks rather than years, accelerating time-to-market and competitive advantage.
Increased revenue streams
Beyond enhancing customer experience, branded cards also create tangible financial benefits. Companies implementing these solutions typically see:
- Revenue from interchange fees
- Increased customer retention and lifetime value
- Higher average transaction values
- Reduced customer acquisition costs through enhanced service offerings
These financial advantages often make branded card programs self-sustaining or even profitable in their own right, transforming what might be considered a cost center into a revenue generator.
Customer loyalty and engagement
Custom rewards programs aligned with specific business offerings create powerful incentives for continued engagement. By connecting card usage with core business services, companies create virtuous cycles that strengthen both payment card usage and primary service engagement.
Data insights and analytics
White label card programs provide comprehensive data insights on customer spending patterns and preferences. These insights allow businesses to refine offerings, personalise marketing, and identify new opportunities based on actual customer behaviour.
Beyond traditional banking: the evolution of card solutions
The fintech revolution has democratised what was once the exclusive domain of traditional banks. Today's white-label card solutions offer businesses unprecedented flexibility and control. These capabilities allow businesses to not just participate in the financial ecosystem but to actively shape it according to their unique value proposition.
White label card security and compliance
Security and regulatory compliance form the foundation of successful white label card programs. Modern solutions incorporate multiple layers of protection:
- Advanced security features: EMV chips, tokenisation, and 3D Secure technology protect transactions from fraudulent activity
- Regulatory compliance: Established providers handle complex requirements including PCI DSS, KYC/AML regulations, and financial licensing
- Custom controls: Businesses can implement specific spending rules, transaction limits, and merchant category restrictions
- Real-time monitoring: Sophisticated fraud detection systems identify unusual patterns and potential threats before they result in losses
Working with experienced white label providers ensures these critical security and compliance components are properly managed while allowing businesses to focus on their core competencies.
Creating seamless customer experiences
Modern consumers expect frictionless experiences across all touchpoints with a brand. Branded cards enable businesses to extend this seamless experience into payment interactions, whether online or in person. By controlling the card experience, companies can ensure consistency at every stage of the customer journey.
This seamless integration becomes particularly valuable when businesses can connect card usage with their core services. For example, a travel company's branded card might offer enhanced rewards for bookings, creating a virtuous cycle that strengthens both card usage and primary service engagement.
Comparison: White label vs. custom-built card solutions
Businesses considering card issuance typically evaluate two approaches:
White label solutions:
- Lower upfront investment
- Faster implementation (weeks/months vs. years)
- Reduced regulatory burden
- Ongoing operational support
- Limited by provider's capabilities
Custom-built solutions:
- Complete control over features
- Potentially lower per-transaction costs at scale
- Greater differentiation potential
- Significant expertise required
- Higher regulatory and compliance burden
For most businesses, white label solutions provide the optimal balance between customisation and practicality, allowing them to focus resources on their core competencies while still delivering compelling financial products.
In terms of timelines, Tap’s streamlined process takes your white label card solution from concept to delivery in just 12 weeks.
How to choose the right white label card provider
Selecting the right partner for your white label card program requires careful evaluation of several factors:
- Customisation depth: How much control will you have over card appearance, features, and user experience?
- Technical integration: Does the provider offer robust APIs and documentation that align with your technical capabilities?
- Compliance expertise: What regulatory requirements will the provider handle, and what remains your responsibility?
- Scalability: Can the solution grow with your business and accommodate increasing transaction volumes?
- Support structure: What level of ongoing assistance is available for both technical and operational issues?
Leading providers differ in their strengths, with some focusing on specific verticals or use cases. The right choice depends on your specific business needs, technical resources, and growth objectives.
Future trends in white label card solutions
The white label card industry continues to evolve rapidly with several emerging trends:
- Digital-first cards: Virtual cards becoming primary with physical cards as optional supplements
- Crypto integration: Adding crypto capabilities to traditional card products
- Buy Now, Pay Later: Incorporating flexible payment options within white label offerings
- AI-enhanced features: Sophisticated spending insights and fraud detection through artificial intelligence
- Embedded finance expansion: Cards becoming entry points to broader financial service ecosystems
For forward-thinking businesses, the question isn't whether to explore branded card offerings – it's how quickly they can be implemented to capture the substantial benefits they provide.
Getting started without the complexity
The technical complexity that once made card issuance prohibitively difficult has been eliminated by modern fintech platforms. Today's white-label solutions handle regulatory compliance, fraud prevention, and technical integration, allowing businesses to focus on what they do best.
By partnering with the right platform, companies can launch branded card programs quickly, creating lasting competitive advantages that will be increasingly difficult for latecomers to overcome.
To learn more about how white label card solutions can influence your specific business, fill in your details here and a specialised account manager will walk it through with you.

Looking for a competitive edge? White-label card programs let SMEs launch branded payment cards - without the hassle of becoming a financial institution.
This guide breaks down how white-label cards work and how they can boost revenue, enhance customer loyalty, and streamline operations - all while keeping you in control.
Introduction to card issuing for SMEs
Traditionally, only banks could issue payment cards. But fintech innovation has changed that - now, SMEs can launch their own branded cards with white-label solutions, without the complexity of obtaining a banking license.
This isn’t just about processing payments - it’s about unlocking new revenue, strengthening customer relationships, and ensuring top-tier security and compliance. With the right partner, you get all the benefits of card issuing without the complexity of a banking license.
Understanding card issuing for SMEs
The process of implementing a white-label card program is more straightforward than many businesses realise. By partnering with a trusted card issuing platform like Tap, SMEs can easily launch their own branded cards without having to worry about things like technical infrastructure and regulatory requirements.
These platforms provide robust APIs and intuitive dashboards that allow SMEs to manage their card programs effectively.
In a nutshell: modern card issuing platforms act as a bridge between your business and the complex financial infrastructure required for card issuance. They handle the heavy lifting of payment processing, security protocols, and regulatory compliance while allowing you to maintain control over the customer experience and branding.
Benefits of card issuing for SMEs
White-label card programs offer numerous advantages for growing businesses:
Increased revenue opportunities
By offering branded payment cards, businesses can generate additional revenue through interchange fees, subscription models, and value-added services.
Enhanced brand visibility
Custom-branded cards serve as a constant reminder of your business in customers' wallets, strengthening brand recognition and loyalty.
Improved financial control
Advanced reporting and monitoring tools provide real-time insights into spending patterns and financial flows, enabling better business decisions.
Superior customer experience
White-label cards can be seamlessly integrated with your existing services, providing customers with a unified, branded experience across all touchpoints.
Best practices for managing card issuing
Success with white-label card programs requires careful attention to several key areas:
Financial planning
Consider not just the initial setup costs but ongoing operational expenses. Many platforms offer scalable pricing models that grow with your business.
Integration strategy
Choose a platform that easily integrates with your existing systems, from accounting software to customer relationship management tools.
Brand consistency
Leverage customisation options to ensure your cards reflect your brand identity while maintaining professional design standards.
Security infrastructure
Implement robust security measures from day one, including encryption, tokenisation, and real-time fraud monitoring.
Compliance and regulations
Regulatory compliance is a critical aspect of card issuing that quality white-label solutions should handle seamlessly. Your platform provider should ensure:
- Automatic updates to comply with changing regulations
- Built-in KYC (Know Your Customer) and AML (Anti-Money Laundering) protocols
- Regular security audits and certifications
- Clear documentation of compliance procedures
Fraud prevention
Modern white-label card solutions incorporate sophisticated fraud prevention measures:
- Real-time transaction monitoring
- Machine learning algorithms for fraud detection
- Customisable spending controls and limits
- Instant card freeze capabilities
- Automated alerts for suspicious activities
Seamless card issuing, maximum business growth
White-label card programs give SMEs the power to expand services, boost revenue, and build stronger customer loyalty, without the hassle of managing financial infrastructure. With the right platform partner, launching a branded payment card is faster and easier than ever.
Tap takes care of the complexities so you can focus on growth. Ready to get started? Contact us today and let’s bring your white-label card program to life.

Card programs are no longer just a feature, they’ve become a competitive advantage. From fintech startups to global enterprises, businesses are embedding financial services into their ecosystems to improve customer retention, unlock new revenue streams, and gain a market edge. With embedded finance projected to reach $570.9 billion by 2033, the time to act is probably now.
This comprehensive guide explores the intricacies of card program management and its crucial role in business success.
Why businesses are integrating white-label card programs
Beyond branding benefits, white-label card programs provide businesses with complete control over the customer journey, access to valuable transaction data, and new revenue opportunities. Thanks to advancements in fintech infrastructure, companies can integrate financial services seamlessly without requiring a financial license.
However, the timing is optimal. With the potential to increase top-line revenue, white label cards enable businesses to:
- Own the complete customer journey
- Gather valuable transaction data
- Differentiate their offering
- Create new customer touchpoints
As industry leaders increasingly make white-label cards central to their digital transformation, the opportunity for competitive advantage grows.
What is card program management?
Starting with the basics, card program management involves overseeing and coordinating payment card services, from design to day-to-day operations. This ensures that cards run smoothly and meet regulatory standards.
Key responsibilities of program managers:
- Strategic planning – Defining objectives, market positioning, and growth strategies.
- Compliance & risk management – Ensuring adherence to PCI DSS, AML, and KYC while mitigating fraud risks.
- Operational oversight – Managing banks, processors, and card networks for seamless transactions.
- Customer experience optimisation – Enhancing user experience with smooth onboarding, rewards, and support.
Program managers also go beyond administrative tasks by setting up risk frameworks, enforcing compliance controls, and improving customer experiences, while managing costs. They play a balancing act between regulatory demands and business goals, while managing relationships with service providers, like card manufacturers and tech vendors.
By connecting all these elements, program managers create a seamless, well-functioning payment card ecosystem that delivers success and efficiency.
The strategic importance of card program management
The complexity of launching and managing a card program extends far beyond just simple payment processing. Modern businesses require robust management systems and abilities that address multiple critical areas, including:
Compliance and regulatory management
Card program management plays a crucial role in navigating the complex regulatory landscape. This includes ensuring adherence to:
- Payment Card Industry Data Security Standard (PCI DSS) requirements
- Anti-Money Laundering (AML) protocols
- Know Your Customer (KYC) standards.
These crucial compliance measures protect both the business and its customers while maintaining the integrity of the financial system.
Risk and fraud prevention
In an era of sophisticated financial crimes, comprehensive risk management is paramount. Effective card program management incorporates advanced fraud detection systems, real-time transaction monitoring, and efficient dispute resolution processes.
This proactive approach helps minimise financial losses while maintaining customer trust.
Operational excellence
Managing relationships with multiple third-party providers requires sophisticated coordination. Typically, a team of program managers oversee interactions with issuing banks, card networks, and processors, ensuring smooth operations across the entire payment ecosystem.
Customer experience enhancement
Successful card programs focus on more than just functionality — they prioritise exceptional customer experiences. This includes smooth onboarding, responsive support, and value-added features like rewards and personalised services that drive engagement and loyalty.
How card program management works
The successful implementation of a card program requires a collaborative approach between program managers and the client organisation. The following is an example of a framework that is structured to ensure seamless execution while maintaining compliance and operational excellence.
Program design and implementation
This foundational phase requires active participation from both parties:
Client organisation responsibilities:
- Define target user groups and program objectives
- Provide branding assets and guidelines
- Establish internal governance structure
- Determine program budget and KPIs
Program manager deliverables:
- Configure program features and parameters
- Implement compliance frameworks
- Set up risk management systems
- Design operational workflows
Technical integration and onboarding
The integration phase combines technical expertise with organisational readiness:
Client organisation responsibilities:
- Designate technical integration team
- Complete required compliance documentation
- Establish internal user management processes
Program manager deliverables:
- Secure BIN (bank identification number) sponsorship
- Implement digital wallet integration
- Configure secure account setup processes
- Set up fraud prevention systems
Program monitoring and optimisation
Ongoing program success relies on collaborative oversight:
Client organisation access:
- Real-time dashboard monitoring
- Custom report generation
- User activity tracking
- Expense management tools
Program manager services:
- Transaction monitoring and analysis
- Fraud detection and prevention
- Performance optimisation recommendations
- Compliance and risk assessment
This structured approach ensures the program manager provides the technical infrastructure and expertise, while the client organisation maintains control over strategic decisions and user management.
The key players in card program management
Effective card program management relies on the collaboration of key stakeholders, each playing a crucial role in ensuring seamless operations and compliance. These include:
Issuing banks
These regulated financial institutions hold the necessary licenses and provide the fundamental banking infrastructure that enables card issuance and transaction processing.
Card networks
Organisations like Visa and Mastercard maintain the payment networks that enable global card acceptance and establish operating rules that govern transaction processing.
Issuer processors
These technology providers handle the complex backend operations of transaction processing, settlement, and compliance management.
Card manufacturers
Specialised vendors are responsible for producing physical cards and implementing secure virtual card solutions.
At Tap, our white-label card services take care of all of the above, liaising with you on the finer details.
Choosing your management approach
Organisations must carefully consider their approach to card program management:
Self-managed programs
Maximum control but high complexity. Ideal for businesses with in-house regulatory and tech expertise.
Outsourced management
Faster to market with lower operational costs. A great option for businesses looking to launch quickly without building infrastructure.
Hybrid solutions
A flexible approach that allows businesses to maintain control over key functions while outsourcing technical or regulatory aspects. Tap’s white-label solutions cater to businesses seeking a balance between control and convenience.
Future trends shaping card program management
The future of card program management is being shaped by several key trends:
Embedded finance
The integration of payment solutions into non-financial products and services is creating new opportunities for businesses to enhance their value propositions and generate additional revenue streams.
Advanced analytics and AI
Artificial intelligence and machine learning are revolutionising fraud prevention and customer experience optimisation, enabling more sophisticated risk management and personalisation capabilities.
Digital-first solutions
The increasing preference for virtual cards and mobile payments is driving innovation in digital payment solutions and program management approaches.
Conclusion
Effective card program management has become a crucial capability for businesses seeking to compete in today's digital economy. Whether through self-managed programs, outsourced solutions, or hybrid approaches, organisations must carefully consider their options and choose strategies that align with their business objectives and operational capabilities.
Success in card program management requires a comprehensive understanding of the ecosystem, strong attention to compliance and risk management, and a commitment to delivering exceptional customer experiences. As the payment landscape continues to evolve, businesses that master these elements will be well-positioned to capitalise on new opportunities and drive sustainable growth.
Launching a successful card program requires the right expertise, technology, and compliance framework. At Tap, we handle the complexities so that you can focus on growth. Ready to elevate your business with a white-label card program? Contact us to explore how our white-label solutions can fit your business needs.
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