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Used across both the crypto market and traditional stock markets, return on investment (ROI) is a financial measure used to calculate an asset's growth and efficiency over a period of time. This useful measure has been used for decades to determine the success of one's investment.
In this article, we'll help you learn how to calculate the ROI on your investment so that you can implement it across your portfolio to determine your successes. Understanding your assets' ROI might lead to improved sales and revenue and solve a problem that many traders face time and time again.
Many businesses offering trading services might include a project ROI in their monthly or annual report to a customer, illustrating the successes of the site in black and white figures. However, be cautious when a company uses a set amount of return on investment statistics in their advertising, not even the top trading experts are able to predict with exact certainty the events, analytics and metrics that will take place in the future.
How To Calculate ROI
Bear with us as this gets slightly technical, it will all make sense in no time. This formula essentially revolves around determining the overall profit or loss one has made from a particular investment.
The formula used to determine ROI is ROI = (FVI - IVI) / IVI * 100%. In this formula, the FVI stands for the final value of an investment while IVI stands for the initial value of an investment.
Looking at a practical example, say you bought $1,000 worth of Bitcoin in January 2020 when it was trading for $8,807. Two years later you sell your Bitcoin in January 2022 when it was trading at $43,704 for $3,960.
In this scenario, the IVI is $1,000 while the FVI is $3,960. ROI = (FVI - IVI) / IVI * 100% translates to:
ROI = (3,960 - 1000) / 1000 * 100%
ROI = 296%
This equation is considered a base formula as it does not include additional factors like fees and expenses incurred when storing the asset. In order to establish the true ROI on your investment, you would need to determine what additional costs were incurred (transaction fees for example) and use the following formula:
ROI = (FVI - expenses - IVI) / IVI * 100%
Additional Elements To Consider When Calculating ROI
One thing that ROI does not factor in is the risk associated with the asset. For example, higher ROIs typically come with higher risks while assets with lower ROIs typically hold a much lower risk in terms of gaining returns.
This holds true in the crypto market where new coins can suddenly soar in price creating a strong ROI for those that invested early. However, this ROI data will not be the same for an investor that enters the market at a later stage, and the risk will be much greater. Be wary of analysts using ROI statistics in digital marketing to make far-fetched conclusions about an asset's future success. Always use Google as a tool to verify the information, particularly for smaller coins.
Another limitation of this approach is that time is not taken into consideration. For instance, if your investment appreciates from $100 to $150, the ROI will always be 50% whether this happened over one year or ten years. This issue can be solved by using another formula, known as the annualized ROI.
What Is Annualized ROI?
This method illustrates the standardized annual rate of return on investment by considering the investment's tenure, providing insight into the money an investment product has yielded over a certain period of time. This formula will calculate the investment's average performance each year over the entire period.
The formula for annualized ROI is Annualized ROI = ((1 ROI) 1/n - 1) * 100%. Here, n represents the number of years of the investment.
Using the latter example above, your $100 growing to $150 will present an annualized ROI of 50% for one year while the ten year annualized ROI is 4.14%. A substantial difference, and one you wouldn't pick up on from using the standard ROI formula.
What Is Bitcoin's ROI?
As the world's first cryptocurrency, Bitcoin has seen some incredible increases in price. Analysts often use the formulas outlined above for tracking the digital asset's short-term, medium-term, and longer-term ROI.
As of January 2022, these ROIs are calculated using the trading price of $43,834.36 (at the time of writing).
Short-term - 1 year (January 2021)
BTC Price: $33,922.96
ROI = (43,834.36 - 33,922.96) / 33,922.96 * 100%
ROI = 29.29%
Medium-term - 2 years (January 2020)
BTC Price: $8,807
ROI = (43,834.36 - 8,807) / 8,807 * 100%
ROI = 3,977.21%
Longer-term - 5 years (January 2017)
BTC Price: $818.41
ROI = (43,834.36 - 818.41) / 818.41 * 100%
ROI = 5,256.03%
These are wildly impressive results, particularly when compared to the traditional stock markets. Excuse us while we go question our personal ROIs for our crypto investments.

Know your customer also known as "KYC" is a regulatory requirement imposed by the Financial Crimes Enforcement Network to combat money laundering, terrorism financing, and fraud prevention. The requirements for KYC are determined on an industry-by-industry basis. Fintech businesses and the Bank sector typically requires KYC of customers who open a new account with them.
KYC ensures that financial institutions know their customers' identity well enough to understand where funds came from for deposits or how payments will be made before starting to use the company's services. KYC is an efficient first line of defense in combating terrorism financing by verifying customer identities to help identify any potential links to terrorist organizations, bribery, corruption, individuals with a history of money laundering.
KYC is an important measure in anti-money laundering regulations, making it a safety guard for cryptocurrencies. Financial institutions and regulated service providers such as Tap boast robust KYC process to protect our consumers so that you can feel more confident that your funds will remain secure no matter the business environment circumstances.
How does KYC work?
Within the Finance sector, any company or project must meet strict rules and regulations that require to have rigorous identification checks (also called regulatory compliance) such as verification of address information, validation of residency status. Apart from verifying a customer's identity, it's also important to confirm the user's location and address. Your identity documents will provide basic data like your name and date of birth, but more is needed to establish your residence, for example.
During a standard Know Your Customer process, you will be asked for several documents:
-A proof of identity ( such as passport, ID card, driving license)
-A proof of residence
-A selfie (to prove that it's you)
The KYC must be completed at the initial stage as well as on an ongoing basis so that businesses can deliver services or goods to clients. It is a best practice for any business offering financial services to re-verify the identity of their customers at regular intervals to ensure AML. Sometimes new customers have to go through several steps of verification before they can start any financial transaction/investment using the service of the company.
KYC Around The World:
KYC regulations can vary from country to country, but there is a lot of international cooperation on the basic data information needed. For example in America, KYC and AML processes are driven by financial crime prevention legislations such as The Bank Secrecy Act (2001) and Patriot Act (2006). In Europe, KYC compliance regulation falls under EU Anti-Money Laundering Directive with PSD2 providing additional regulatory guidance for all countries within the Union. Internationally however it's been agreed that FATF should coordinate multinational cooperation when it comes to regulatory conditions.
The Benefits:
In spite of the time it takes to set up accounts, KYC identity verification is worth it when taking into account the benefits, keeping your funds safe, protect you from identity theft, fraud, and other illegal activities is largely the result of robust KYC control. These procedures ensure that financial service providers are not only safe but trustworthy. Trade Crypto with Confidence with regulated companies like Tap boasting robust KYC procedures to safeguard its customer assets and information.
In short: KYC is a common regulatory requirement that financial service providers are obliged to fulfill in order for businesses to operate under the law and consumers should take KYC seriously. KYC requirements differ across the financial sector. It is a necessary measure in anti-money laundering regulations, making it an important safety guard for cryptocurrencies as well as customer assets by preventing fraudulent activity. KYC in the Fintech or Bank sector is generally imposed on new customers who open a new account.

Spot trading is a simple way to invest and trade a financial instrument, commodity, or foreign currency or a cryptocurrencies on a specific date. Your first experience with forex or crypto investing will most likely be a spot transaction in the spot market, for example, buying Bitcoin at the market price and holding it in a secure wallet. Below we explore what spot trading is exactly.
Spot exchanges exist for a variety of assets, including cryptocurrencies, equities, commodities, forex, and bonds. You're probably more familiar with spot markets and spot trading than you think. NASDAQ or the New York Stock Exchange are both examples of spot markets.
What is spot trading?
Spot traders attempt to make money in the market by purchasing assets and waiting for them to appreciate in value. When the price of a commodity rises, spot traders will sell their assets for a profit. Spot traders can also short markets. This method involves selling financial assets and repurchasing them when the price drops.
The spot price of an asset is the current market value. You can purchase or sell your assets immediately at the best available spot price using a market order on an exchange. However, should there not be enough liquidity in that market at the time your order might not be executed. There also may not be sufficient volume to meet your demand at that price.
For example, if your order is for 5 BTC at the spot price, but only 2 are on offer, you will have to fill the rest of your order with BTC at a different price. Spot prices change in real-time, and are updated and changed in real-time as orders are matched. Over-the-counter spot trading is different than this (more on this below).
Delivery times vary depending on the asset, with cryptocurrencies typically executed instantly while stocks and equities might take a few days. This might be displayed as T+2 which illustrates the trade date plus two business days. With modern-day digitized systems, delivery is almost immediate, particularly with the crypto markets operating 24/7, while OTC and peer-to-peer trading might take a little longer.
Spot trading vs margin trading
In some spot markets, margin trading is available, but it isn't the same as spot trading. Spot trading necessitates that you immediately fully acquire the asset and take delivery of it.
In contrast, margin trading allows you to borrow money from a third party with interest, allowing you to enter larger bets/trades. As a result, borrowing provides a margin.
However, just like any other investment, trading cryptocurrency carries the risk of massive losses if you don't know what you're doing. Margin trading is advised for seasoned traders only.
Spot markets vs futures markets
Spot markets allow you to make fast exchanges with a guaranteed delivery time. On the other hand, futures trading is based on contracts that must be paid for in the future. A buyer and seller agree to exchange a specific quantity of items at a specified price in the future. When the settlement date arrives, most buyers and sellers will typically choose to make a cash settlement instead of delivering the asset.
How OTC exchanges differ from other exchanges
While most people will do spot trading on exchanges, you may also trade directly with others without the assistance of a third party. Over-the-counter trades are the prime example of this. Here we explore how OTC exchanges differ from centralized and decentralized exchanges.
Centralized Exchanges
Exchanges are divided into two types: centralized and decentralized. A centralized exchange manages the trading of assets like cryptocurrencies, foreign exchange, and commodities. The exchange serves as a go-between for market participants and protects the traded assets as a custodian.
A centralized cryptocurrency exchange is a marketplace where buyers and sellers of cryptocurrencies trade one for another with one authority overseeing all operations. It is responsible for ensuring that operations like regulation, KYC (Know Your Customer), fair pricing, security, and customer protection are in order and running optimally at all times.
In return, the exchange takes a cut on transactions, listings, and other trading activities. As long as an exchange has enough users, these exchanges can make money through bull and bear markets.
To use a centralized exchange, you must first load your account with the fiat or cryptocurrency you want to trade. A reputable centralized exchange must ensure that transactions run smoothly.
Decentralized exchanges
A decentralized exchange (DEX) is another trading platform popular in the cryptocurrency industry. A DEX provides many of the same basic services as a centralized exchange, although instead of matching orders through the use of traditional technology, it does so via blockchain technology. In most cases, DEX users do not need to create an account and can trade peer-to-peer without having to load funds onto the platform.
DEXs operate using smart contracts which execute trades directly from the traders' wallets, bypassing exchanges entirely. Many individuals appreciate the freedom and privacy that comes with a DEX because it provides greater anonymity than a typical exchange. This, however, has its drawback, such as security concerns.
Over-the-counter
Lastly, there is over-the-counter trading (OTC), also known as off-exchange trading. OTC exchanges allow brokers, traders, and dealers to trade financial assets, currencies and securities through direct transactions. Spot trading on the OTC market uses a variety of communication channels to arrange trades, including phones and instant messaging.
OTC trades avoid the use of an order book providing certain benefits. If you're trading a low-volume liquid asset like a small-cap coin, a big order on a centralized or decentralized exchange may cause slippage. Because the exchange is unable to completely fill your order at the desired price, you must accept greater prices in order to complete it. With large OTC trades, the trader will get better prices.
Even liquid assets like Bitcoin can suffer from slippage when orders are too big. So, large BTC purchases may also profit from OTC transactions.
Final thoughts
Spot trading is a widely used method of trading, particularly for beginner traders. Although it's relatively straightforward, it’s always best to be well informed and well-educated.

Used across all markets, the spread is the difference between the buy (offer) and sell (bid) prices of an asset. Spreads provide an additional opportunity to traders to make money through buying and selling assets.
The spread of an asset will depend on the current demand or an asset and the market’s volatility and is presented in either a percentage or value form. Assets with markets displaying higher levels of demand will typically have smaller spreads and usually higher price points.
As an example, when you look at an order book for Bitcoin you will usually see prices reflected in green and red reflecting the offer prices and bid prices. The spread will then be indicated above the most recent trades. As another example, consider foreign exchange counters where the buy and sell prices are different, this difference is known as the spread. Market makers use spreads to generate money from transactions completed at market prices.
Let's put this in context: George buys 100 shares for a £2 ask price in “ABC” a publicly listed company. George pays £200 in return for 100 shares. If he decides to sell the shares back at the same price he bought them for, he would sell the 100 shares for the bid price at £1.95 and would receive £1.95 each instead of £2. This would mean he gets a return of £195 and loses £5, which would be paid to the market maker.

When referring to the yield on an investment, this indicates the earnings generated over a certain period of time. It is generally presented in percentage form and includes the interest or dividends relevant to the initial investment.
While returns are calculated using the difference in value at two specific points in time, the yield will calculate the total (net) value earned over a period of time. This provides an invaluable tool in helping you understand the potential value of an investment.
Basic yield is calculated as the net realised return divided by the initial investment amount. For example, if an investor bought $100 worth of Bitcoin which grew to $2,000 in the next year, then the formula would look like this:
$1,900 / $100 = 19
-> which translates to 1900%.
There are several different formulas based on the type of yield you wish to calculate. These include:
- Yield on Stocks
- Yield on Bonds
- Yield to Maturity
- Yield to Worst
- Yield to Call
A high yield isn’t necessarily a good thing. Should the market’s decline or the company pays out high dividends the yield will still reflect as high. Always do your own research when considering an investment, or trust a financial advisor.

In this article, we delve into the distinction between revenue and profit, essential for businesses aiming to thrive financially. In a nutshell, revenue represents the total income generated from core operations, while profit is what remains after deducting all expenses. Join us as we explore the nuances between these two crucial concepts and their significance in business success.
What is revenue?
Revenue represents the total income earned by a business through its core operations, such as sales of goods or services. It can also be referred to as the top line of an income statement. It's essential for covering expenses, investing in growth, and generating profits.
Revenue comes from various sources like product sales, service fees, subscriptions, licensing, and advertising. Understanding and managing revenue streams are crucial for sustaining operations, attracting investors, and ensuring long-term viability in competitive markets. Thus, revenue serves as a vital performance indicator for businesses of all sizes and industries.
What is profit?
Profit refers to the financial gain a business achieves after deducting all expenses from its total revenue. On an income statement, profit is typically known as net income, however, the term "bottom line" is more commonly used. Profits appear on an organisation's income statement in a variety of ways and are used for various purposes and are a key metric indicating a company's financial health and efficiency.
There are two main types of profit:
Gross profit
Gross profit equals revenue minus the cost of goods sold, which consists of the direct material and labour expenses related to creating a company's products.
Operating profit
Operating profit equals gross profit minus other business expenses that are associated with running the company, such as rent, utilities, and payroll.
Essentially, profit is calculated by subtracting total expenses from total revenue. It's vital for business sustainability, expansion, and rewarding stakeholders and accurately measuring and maximising profit margins is essential for achieving long-term success and competitiveness in the market.
Revenue vs profit
When people refer to a company's profit, they are usually referring to the net income, which is what's left after expenses. It is possible for a company to make money but still have a net loss.
In an example below illustrating the importance of understanding revenue and profit, say a company producing light bulbs makes $10 million in the income generated. This sounds great, however, if the company's core business operations and debt add up to $12 million, the company is making a loss. Let's take a look at this example in greater detail below:
Business revenue or Total Net Sales: $10 million
Gross Profit: $4 million (total revenue of $10 million minus COGS of $6 million)
Operating Profit: $2 million (gross profit minus other business expenses such as rent, utilities, and payroll)
Profit or Net income: –$2 million (illustrating that the company is making a loss)
Profit will always be lower than revenue as this amount is determined after deducting all the operating and other costs.
A look at expenses
Operating expenses, including salaries, rent, marketing, direct costs, and utilities, which are necessary for day-to-day operations, and non-operating expenses, like interest payments or one-time costs, can impact profitability differently. By adequately controlling all expenses, businesses can maximise profit margins, reinvest in growth initiatives, and provide returns to stakeholders.
Overspending on unnecessary costs or failing to budget properly can significantly reduce profit margins, hampering long-term success. Therefore, monitoring and optimising expenses are integral parts of financial management strategies aimed at ensuring profitability and competitiveness in the market. With an effective strategy in place to measure and manage expenses, the price of goods and total sales will hopefully increase.
The importance of financial metrics
Financial metrics encompass a range of indicators used to assess a company's performance, including revenue growth rate, profit margin, and return on investment (ROI). These metrics provide insights into the effectiveness of business operations, helping organisations gauge their financial health and make informed decisions.
For instance, the revenue growth rate indicates the pace at which a company's sales are increasing over time, while the profit margin measures the proportion of revenue that translates into profit. Additionally, ROI assesses the efficiency of investments by comparing the gains or losses relative to the initial investment, aiding businesses in evaluating their investment strategies and maximising returns.
How to measure business performance
Measuring how well a business is doing means looking at both its revenue and profit. Revenue is all the money a business makes from selling things, while profit is what's left after taking away all the costs. By finding ways to make more money and spend less, a business can increase its financial health. Keeping an eye on important numbers like sales growth and profit margins helps a business see where it's doing well and where it can improve. This helps the business stay strong and competitive in the long run.
In conclusion
Companies base their success on two very important metrics: revenue and profit. While revenue is referred to as the top line, a company's profit is what really matters and is referred to as the bottom line.
It is crucial for investors to take both revenue and profit into account when making investment decisions, and to review the company's income statement in order to get a full view of the company's financial health.
In conclusion, revenue is the income a company makes without factoring in expenses such as debts, taxes, and other business costs. Profit, on the other hand, factors in all company expenses and operating costs.
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What’s a Rich Text element?
What’s a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.Static and dynamic content editing
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!How to customize formatting for each rich text
How to customize formatting for each rich textHeadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.What’s a Rich Text element?
What’s a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.Static and dynamic content editing
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!How to customize formatting for each rich text
How to customize formatting for each rich textHeadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.What’s a Rich Text element?
What’s a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.Static and dynamic content editing
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!How to customize formatting for each rich text
How to customize formatting for each rich textHeadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.What’s a Rich Text element?
What’s a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.Static and dynamic content editing
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!How to customize formatting for each rich text
How to customize formatting for each rich textHeadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.Kickstart your financial journey
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