Learning the friendly way

Galxe is a Web3 credential infrastructure platform transforming how digital identity and community engagement function within the blockchain ecosystem. By creating a decentralised platform where users can build, manage, and monetise their digital credentials, Galxe bridges the gap between blockchain projects, communities, and individual users.

In a digital landscape where trust and verifiable achievements are increasingly important, Galxe is here to provide a transparent, user-owned solution that allows both projects and participants to engage in meaningful ways. Let’s explore how Galxe is shaping the Web3 space.

TLDR

• Credential infrastructure: Galxe provides a decentralised platform for creating, managing, and monetising digital credentials.
• Community engagement: Enables blockchain projects to reward and incentivise user participation through verifiable achievements.
• Multi-chain support: Operates across multiple blockchain networks, enhancing interoperability and accessibility.

What is Galxe all about?

Galxe was founded in 2021 by Harry (Hay) Jiang and Kevin Wang to improve how digital identities and community contributions are recognised in blockchain networks. Traditional social and professional networks often struggle to reflect the decentralised nature of Web3 communities, and Galxe aims to bridge this gap.

The platform helps blockchain projects build stronger, more engaged communities by providing transparent and verifiable ways to reward user participation. Unlike traditional loyalty programs, Galxe’s credential system gives users full ownership of their achievements, ensuring a fair and user-focused approach to digital identity.

How does the Galxe platform work?

Galxe’s architecture revolves around several key components that work together to create a comprehensive credential ecosystem:

Credential Protocol

At the heart of Galxe is its Credential Protocol, which allows projects to design and issue both on-chain and off-chain credentials. These credentials represent a wide range of achievements, from completing specific tasks to maintaining long-term community participation.

The platform employs a decentralised storage mechanism for these credentials, ensuring they remain secure and resistant to centralised control or manipulation. Additionally, each credential is cryptographically signed, guaranteeing authenticity and preventing tampering.

GAL Token

GAL, the token for Galxe (formerly Project Galaxy), is an Ethereum-based ERC-20 token, meaning it operates on the Ethereum blockchain. The native token, used for both governance and utility, allows holders to vote on platform decisions, stake their tokens, and unlock various features.

Unlike regular utility tokens, GAL is designed to benefit everyone, from projects and developers to community members, by creating a fair and rewarding system for all.

Galxe ID

Galxe ID is a unique digital identity system that aggregates a user’s credentials across multiple blockchain networks. Think of it as a comprehensive, blockchain-based resume that showcases your Web3 journey and achievements. This identity system provides users with a portable and verifiable digital reputation, making it easier for them to leverage their credentials across different ecosystems.

How does Galxe protect user data and credentials?

Galxe prioritises user privacy and data security through several innovative ways:

• Decentralised storage: Credentials are stored across distributed networks, preventing single points of failure and ensuring long-term data integrity.
• Cryptographic verification: Each credential is cryptographically signed, which prevents tampering and guarantees authenticity.
• User control: Users have complete ownership over their credentials, deciding what to share and with whom. This approach eliminates reliance on centralised entities, giving individuals greater control over their digital identity.

The advantages of the Galxe platform

Galxe offers several compelling advantages for both blockchain projects and individual users:

• Enhanced community engagement: Projects can design targeted incentive programs that genuinely reward meaningful participation, increasing user retention and interaction.
• Portable identity: Users can carry their achievements across different platforms and blockchain networks, making their digital credentials more valuable and widely recognised.
• Monetisation opportunities: Developers can create credential-based marketplaces and innovative reward systems, enabling new economic models in the Web3 space.
• Low barrier to entry: The platform is designed to be user-friendly, with intuitive tools that make Web3 more accessible to newcomers without requiring extensive technical knowledge.

GAL use cases

The Galxe network supports a variety of use cases across different domains:

• Blockchain projects: Create loyalty programs, airdrops, and community engagement initiatives using verifiable credentials.
• NFT communities: Verify and reward active community members, improving engagement and long-term participation.
• DeFi platforms: Design reputation-based lending or staking mechanisms, reducing risks for both lenders and borrowers.
• Gaming: Implement achievement systems with real, transferable value, allowing players to monetise their in-game progress.

How to Buy GAL

Users looking to buy or sell GAL can do so through the Tap app, provided you have a verified account. Simply download the app, complete the account set-up and verification process, and begin trading GAL using your preferred crypto or fiat currency. 

Conclusion

Galxe is a platform designed to enhance digital identity and community participation in the blockchain space. By offering a transparent, user-owned credential system, it allows projects and individuals to create verifiable digital experiences and correlate that information across the entire ecosystem.

As blockchain technology develops, credential-based systems like Galxe may play a pivotal role in shaping Web3 interactions. It provides tools for developers, project owners, and users to engage with blockchain ecosystems in a structured way.

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We want to inform you that XTP trading will be temporarily paused starting today on the Tap app. We’ll be temporarily pausing XTP trading on the Tap app. This short pause will give us the time we need to complete the integration of ProBit, an exchange that continues to support XTP trading.

We sincerely apologise for any inconvenience caused by the Bitfinex delisting. XTP was removed alongside several other major tokens, and the short notice left limited time to implement an alternative solution. We moved quickly, and the integration with ProBit an exchange that supports XTP is already in progress.

Here’s what you need to know:

• XTP trading will be paused for a few days
• We’re integrating ProBit into our trading engine
• Once that’s done, XTP trading will resume as usual in the app
• We’re also in active talks with several other exchanges to expand access to XTP

We know how important XTP is to many of you, and it’s at the heart of the Tap ecosystem. Thank you for your patience and continued trust. We’ll keep you updated and let you know the moment trading goes live again.

The Tap Team

Dear Tap Community,

We want to share an important update regarding the XTP token and Bitfinex. As part of a broader internal review, Bitfinex has decided to delist several tokens, including XTP along with other notable projects like The Graph (GRT), Notcoin (NOT), and seven others as part of their platform review. This appears to be a broader shift in Bitfinex's listing strategy rather than something specific to XTP.

What’s Next for XTP

The good news? XTP remains at the heart of everything we do! 💙 Our token continues to power all the awesome features you love - our tier structure, rewards, and the entire Tap ecosystem. This change doesn't affect our exciting roadmap or our vision for the future.

Here’s what we’re doing to keep things moving forward:

ProBit Integration in Progress:
Our dev team is already working on integrating ProBit (where XTP currently trades) into our Trading Engine. This will create a seamless trading experience right within our platform!

New Exchange Adventures:
We're in exciting talks with several exchanges to give XTP even more trading homes! While we need to keep the details under wraps for now (those NDAs, am I right?), know that we're pushing hard to create more options for our community.

Community First:
Remember to withdraw your tokens from Bitfinex before July 15, 2025, if you haven't already. We're here to help if you need guidance on this!

The Road Ahead 🛣️

Even in challenging markets, we see incredible opportunities for growth! Here's what's cooking:

• More XTP Utility: We're whipping up new ways for XTP to shine in our ecosystem
• Cool New Features: Q2 is going to bring some exciting platform upgrades
• Let's Talk More: We'll be sharing updates more frequently so you're always in the loop

We're so grateful for this amazing community! 🙏 Together, we've weathered challenges before, and we'll come out stronger this time too. The crypto landscape is always evolving, and we're evolving with it.

We’re deeply invested in the future of XTP - and we’re just getting started. 👏

The Tap Team

Cashback is essentially getting paid to shop for things you'd buy anyway. Whether you're a seasoned rewards hunter or just curious about making your money work harder, this guide explores how savvy consumers are earning while spending, without changing their shopping habits. Ready to turn your everyday purchases into extra cash? Let's dive in.

What is cashback? 

Cashback is a rewards program that gives you a percentage of your money back when you make purchases using eligible credit cards, debit cards, or shopping platforms. Think of it as a small rebate on what you spend, typically ranging from 1% to 5% of your purchase amount. 

In recent years, cashback has increased in popularity across financial services and retail, becoming one of the most straightforward and appealing customer incentives (no guesses why).

Unlike complicated points systems or airline miles, cashback offers a simple proposition: spend money and get some of it back. Cashback transforms everyday spending into an opportunity to save, whether through your credit card statement, a bank transfer, or an app balance.

How does cashback work?

At its core, cashback operates on a simple principle: when you spend money, you earn a percentage back. This percentage - known as the cashback rate - determines how much you'll receive. For example, a 2% cashback rate means you'll get $2 back for every $100 you spend.

Here's what happens behind the scenes:

1. You make a purchase with your cashback-enabled card or through a cashback platform.
2. The transaction is processed and qualified against the program's terms.
3. Cashback is calculated based on the purchase amount and applicable rate.
4. The reward is credited to your account (either immediately or after a designated period).

Cashback rewards are typically issued as:

• Statement credits (reducing what you owe on your credit card)
• Direct deposits to your bank account
• Digital wallet credits within an app
• Gift cards or vouchers for specific retailers

Most cashback programs are funded through transaction fees that merchants pay to credit card companies (typically 2-3% of each purchase). The card issuer then shares a portion of these fees with you as cashback. For retailer programs and cashback apps, the incentive is funded through marketing budgets as they benefit from increased customer spending and loyalty.

Different types of cashback programs

Credit card cashback

Credit cards are a common way to earn cashback, generally structured in three main formats:

1. Flat-rate cashback cards 

These cards offer the same cashback rate on all purchases, regardless of category. For example, the Citi® Double Cash Card offers up to 2% on all purchases (1% when you buy, 1% when you pay). Note that rewards are earned as ThankYou® Points, which can be redeemed for cash back or other options.

2. Tiered/category cashback cards 

These offer higher cashback rates in specific categories and lower rates elsewhere. For instance, the Blue Cash Preferred® Card from American Express offers 6% back at U.S. supermarkets (up to $6,000 per year), 6% on select U.S. streaming services, 3% on transit and U.S. gas stations, and 1% on everything else.

3. Rotating category cards

These cards offer higher cashback (often 5%) in categories that change each quarter,  such as restaurants, gas stations, or online shopping.
For example, The Chase Freedom Flex℠  and Discover it® cash back programs require users to activate these categories each quarter, from where they can earn up to 5% cashback on purchases. 

Debit card cashback

Differing from the credit card structure above, debit card cashback typically comes in two forms:

1. Bank-offered cashback programs 

Rewards for using your debit card for purchases. These are often tied to premium or business accounts and offer lower rates than credit cards (typically 0.5%-1%) since banks don't earn the same merchant fees that credit card companies do.

Examples include: Discover Cashback Debit offering 1% on up to $3,000 in monthly purchases; while some neobanks or fintechs offer promotional cashback for debit use, but these are often time-limited (Not at Tap).

2. Cash back at checkout 

This feature allows you to withdraw cash alongside your purchase at certain retailers (e.g., Walmart, Walgreens, or pharmacies), essentially getting "cash back" at the point of sale. This isn't a reward but a convenience service.

Retailer-specific programs

Many stores offer their own cashback programs:

1. Store loyalty programs 

These provide rebates on purchases, often tracked through a membership account. Examples include Target Circle, which offers 1% in rewards on qualifying purchases, or Kohl's Cash, which gives you $10 in store credit for every $50 spent during promotional periods.

2. Receipt scanning programs 

Apps like Ibotta and Checkout 51 offer cashback when users upload receipts or link loyalty cards. Offers vary by retailer and product.

Cashback websites and apps

These third-party platforms connect shoppers with retailers and share the commission they receive:

1. Cashback websites 

Websites like Rakuten, TopCashback, and BeFrugal offer rebates when you shop at partner retailers through their portal. These sites earn commissions from retailers for referring customers and share a portion with you.

2. Browser extensions 

Honey (owned by PayPal) and Capital One Shopping apply coupons and may offer cashback (called “Honey Gold” or Capital One Shopping Credits), though amounts and eligibility vary.

However, these platforms often come with caveats:

• Cashback typically pays out quarterly rather than immediately
• Minimum payout thresholds may apply (often $5-$25)
• Some offers are region-specific or limited-time

How much cashback can you earn?

Cashback earnings vary widely across programs:

Typical credit card rates range from 1% to 2% as a baseline, with category bonuses reaching 3% to 6%. Premium cards may offer higher rates but often carry annual fees.

Sign-up bonuses can significantly boost initial earnings, sometimes offering $150-$300 back after spending a certain amount in the first few months.

Cashback apps and websites typically offer higher percentages (often 2%-10%) but on a more limited selection of retailers.

Most programs include some limitations:

• Spending caps that limit cashback on certain categories (e.g., 6% on groceries up to $6,000 yearly)
• Minimum spend requirements before cashback activates
• Redemption thresholds requiring you to accumulate a minimum amount (often $20-$25) before cashing out
• Quarterly or annual payment schedules rather than immediate rewards

How much cashback can you earn with Tap?

Looking for a cashback program that gives you Cashback rewards on your your spendings and not just at specific brands or places? Tap makes it easy. By using your Tap card, you earn Cashback rewards on your spending, from groceries to fuel and even holidays.

How much can you earn? With Tap’s flexible premium tiers, cashback rewards are tailored to fit your lifestyle: earn from 0.5% up to 8% on every eligible purchase made with your Tap card. The more you spend, the more you earn—simple as that.

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Pros and cons of cashback programs

Pros

• Simplicity: Cash rewards are straightforward to understand and use
• Flexibility: Unlike points or miles, cash can be used for anything
• Automatic earnings: Most programs require minimal effort beyond using the right card
• No devaluation: Unlike travel points, a dollar of cashback remains a dollar
• Immediate value: No need to save up for specific redemptions

Cons

• Potential for overspending: The promise of cashback can encourage unnecessary purchases
• Hidden costs: Cards with generous cashback may have higher annual fees or interest rates
• Category restrictions: Many programs limit higher cashback to specific merchant types
• Reward caps: Many programs limit how much you can earn in bonus categories
• Redemption delays: Some programs only pay out quarterly or when you reach certain thresholds

Is Cashback really free money?

Cashback isn't exactly "free", it's better understood as a discount on your spending. The funding comes from several sources:

Debit and Credit card cashback is funded by interchange fees paid by merchants (typically 1.5%-3.5% of each transaction). Card issuers share a portion of these fees with cardholders to encourage more spending.

Retail cashback programs are essentially marketing expenses designed to drive sales and customer loyalty.

Cashback apps and websites earn affiliate commissions from retailers and share a portion with users.

The most important caveat: cashback on credit cards only makes financial sense if you pay your balance in full each month. If you carry a balance, the interest charges (often 15%-25% APR) will quickly exceed any cashback earned.

How to choose the right cashback option

Finding the best cashback program depends on your spending patterns and preferences:

Analyse your spending habits: Review your monthly expenses to identify where you spend the most. If groceries and gas dominate your budget, a card with bonus rewards in those categories makes sense. If your spending is diverse, a flat-rate card might be better.

Consider fees vs rewards: Some cards with higher cashback rates charge annual fees. Calculate whether your typical spending will earn enough extra cashback to offset any fees.

Evaluate redemption options: Consider how and when you can access your cashback. Some programs offer automatic redemption, while others require manual redemption or have minimum thresholds.

For businesses: Business-specific cashback cards often offer higher rewards on categories like office supplies, internet services, and travel. If you're a business owner, these specialised options may provide better value than consumer cards.

Tips to maximise cashback

Strategically use multiple cards: You can use different cards for different categories based on which offers the highest rate for each spending type.

Stack rewards programs: Combine a cashback credit card with a cashback app or website for double dipping. For example, make a purchase through Rakuten using a cashback credit card.

Activate bonus categories: Many cards require quarterly activation of rotating bonus categories - set calendar reminders so you don't miss out.

Pay bills with cashback cards: Set up utilities, subscriptions, and other regular payments on your best cashback card (if there's no processing fee).

Watch for promotional offers: Many programs offer limited-time enhanced cashback rates or bonus categories.

Avoid carrying balances: Always pay your credit card bill in full to avoid interest charges that negate cashback benefits.

In conclusion

Cashback rewards offer a practical way to earn while you spend on everyday purchases. Unlike complicated reward systems, cashback provides straightforward value that anyone can understand and use.

Choose cards and apps that reward your existing spending patterns rather than changing your habits to chase rewards. Also, try maximising cashback benefits by matching the right programs to your spending habits and being disciplined about your purchasing behaviour.

Remember: the best cashback strategy is one that fits naturally into your financial life, providing rewards without encouraging overspending or complicating your finances.

Tired of complicated cashback programs tied to specific brands? Discover our simple Cashback program that rewards you when you spend with your Tap card, learn more here.

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Imagine walking into your favourite store and finding everything 10% cheaper than last month. Sounds great, right? But what if your salary also dropped by 15%, and your home's value plummeted by 20%? Welcome to the complex world of deflation – an economic phenomenon that turns the simple act of waiting to make a purchase into a nationwide economic strategy, and not in a good way.

While we often worry about prices going up, deflation shows us why prices going down can be just as threatening to our economic well-being. In this guide, we'll uncover why some lose sleep over falling prices, explore real-world examples that have shaped nations, and understand why a healthy economy is all about finding the right balance.

What is deflation?

Deflation is when prices of goods and services decrease across the economy over time. It's essentially the opposite of inflation, which is what we're more familiar with (when prices going up year after year).

To put it simply: if inflation means your dollar buys less tomorrow than it does today, deflation means your dollar will buy more tomorrow than it does today.

Imagine walking into your local grocery store and noticing that milk costs $3.50 this month, down from $3.75 last month. Then next month, it drops to $3.25. If this pattern happens across many products and services throughout the economy, that's deflation in action.

Is deflation good or bad?

It's tempting to think deflation is great news (spending less on groceries does sound like the dream). Unfortunately, the reality is more complicated.

The good side:

• Your purchasing power increases
• Your savings are worth more without doing anything
• Essential goods become more affordable

The not-so-good side:

• People delay purchases (why buy today if it'll be cheaper tomorrow?)
• Businesses earn less revenue, leading to potential layoffs
• Debt becomes more burdensome (you owe the same amount, but money is worth more)

The biggest danger is what economists call the "deflationary spiral." This is when falling prices lead to lower production, which causes job losses, which reduces spending power, which pushes prices down further... and the cycle continues downward.

What causes deflation?

Deflation doesn't just happen randomly. There are several key triggers:

1. Contraction in money supply

When there's less money circulating in the economy relative to the goods and services available, prices tend to fall. This can happen when central banks tighten monetary policy or when credit markets freeze up during financial crises.

2. Decreased consumer demand

When people spend less, whether due to economic uncertainty, rising unemployment, or shifting preferences, businesses often respond by lowering prices to attract customers.

3. Increased productivity or efficiency

Sometimes deflation happens for positive reasons. When companies find ways to produce more goods with fewer resources (like through technological innovation), they can pass those savings on as lower prices. Yes, for profit-hungry companies - this is rare, but it’s still possible. 

4. Government and central bank policies

Certain fiscal and monetary decisions can inadvertently trigger deflation, especially if they're too restrictive during economic downturns.

How is deflation measured?

Just like inflation, deflation is typically measured using price indexes, with the Consumer Price Index (CPI) being the most common. When the CPI shows a negative percentage change over time, that's deflation.

It's important to distinguish between:

• Deflation: A general decrease in prices (negative inflation rate)
• Disinflation: When inflation slows down but prices are still rising, just at a slower rate
• Inflation: A general increase in prices over time

Economists look at various sub-indexes too, as deflation might affect different sectors differently. For example, technology products have experienced their own form of deflation for decades, even during periods of overall inflation.

What are the effects of deflation?

Short-term benefits for consumers

In the immediate term, consumers might celebrate as their money stretches further. Essential goods cost less, and savings seem to grow in value automatically.

Long-term consequences

The longer-term picture is where things get problematic:

• Delayed purchases: Consumers postpone buying non-essential items, expecting even lower prices in the future.
• Business challenges: Companies face declining revenues while many of their costs remain fixed.
• Job market impact: As businesses struggle with reduced profits, layoffs often follow, increasing unemployment.
• Wage deflation: Eventually, wages start to decrease too, offsetting any benefit from lower prices.

The deflationary spiral explained

The most feared consequence is the deflationary spiral:

1. Prices fall
2. Consumption decreases (as people wait for even lower prices)
3. Production cuts follow
4. Unemployment rises
5. Less money is spent in the economy
6. Prices fall further
7. Repeat

This vicious cycle is what turned the 1929 stock market crash into the Great Depression, which is why central banks are typically quick to fight even hints of deflation.

Why deflation makes debt worse

One of deflation's cruellest effects is on debt. Here's why:

When prices and potentially wages fall, but your debt stays the same, the real burden of that debt actually increases. Imagine you have a $250,000 mortgage:

• During inflation: Your income likely rises over time, making that fixed payment feel smaller in proportion to your earnings.
• During deflation: Your income might decrease, but your mortgage payment remains unchanged, taking a bigger bite out of your budget.

Plus, the value of the asset you purchased (like a house) might decrease during deflation, potentially leading to negative equity (owing more than the asset is worth).

This debt burden effect can ripple through the economy, leading to increased defaults, foreclosures, and bankruptcies.

How does deflation affect the economy?

The broader economic impacts of deflation can be severe:

Recession and depression risks

Extended periods of deflation are strongly associated with economic contractions. The most famous example is the Great Depression, when U.S. prices fell by roughly 25% between 1929 and 1933.

Reduced business investment

When companies expect falling prices and revenues, they're less likely to invest in new projects, equipment, or employees. Why expand when you expect smaller returns?

Central bank challenges

Fighting deflation can be harder than fighting inflation. While central banks can always raise interest rates to combat inflation, there's a limit to how far they can cut rates to fight deflation (known as the "zero lower bound" problem).

Banking system stress

As borrowers struggle with the increasing real value of their debts, loan defaults rise, potentially threatening financial stability.

Can deflation ever be a good thing?

Yes, in certain contexts, deflation isn't necessarily bad:

Technological deflation

The consistent price drops in electronics like TVs, computers, and smartphones represent a form of "good deflation." These price decreases stem from innovation and efficiency gains, not economic distress.

Sector-specific benefits

Some industries might benefit from deflation in their input costs. For example, manufacturing businesses might enjoy lower raw material prices even if it creates challenges elsewhere.

Short-term vs. structural deflation

Brief episodes of mild deflation don't always spell disaster. It's the persistent, economy-wide deflation that raises red flags for economists.

The key difference is the cause: deflation from increased productivity and technological advancement is generally positive, while deflation from collapsed demand is problematic.

How do governments and central banks fight deflation?

When deflation threatens, policymakers have several tools at their disposal:

Monetary policy tools

• Lowering interest rates: Making borrowing cheaper to encourage spending and investment
• Quantitative Easing (QE): Central banks purchase assets like government bonds to increase money supply
• Forward Guidance: Promising to keep policies accommodative for extended periods to build confidence

Fiscal policy approaches

• Government spending: Increased public expenditure on infrastructure and services
• Tax cuts: Reducing tax burdens to boost consumer spending power
• Direct payments: Stimulus checks or universal basic income proposals

What happens to investments during deflation?

Different asset classes perform very differently during deflationary periods:

Cash and high-quality bonds

Cash and government bonds often perform well during deflation because their fixed returns become more valuable as prices fall. However, if deflation leads to a severe economic crisis, even government bonds could face risks.

Stocks and real estate

Equities and property typically struggle during deflation because:

• Corporate profits decline as prices fall
• Real estate values drop while mortgage debt remains unchanged
• Dividend payments may be reduced as companies conserve cash

Defensive investment strategies

Some approaches that might help protect portfolios include:

• Focus on companies with strong cash positions and minimal debt
• Prioritise businesses selling essential goods with inelastic demand
• Consider some allocation to Treasury bonds as a hedge
• Look for companies with pricing power that can maintain margins even in challenging environments

The bottom line

While falling prices might sound appealing at first glance, deflation presents serious economic challenges that can affect everyone from homeowners to business owners to workers. Understanding these dynamics helps explain why economists and policymakers go to such lengths to maintain a small but positive inflation rate.

Rather than hoping for prices to fall, most experts suggest that the healthiest economy is one with stable, low inflation, allowing for gradual price increases while avoiding the deflation trap that can be so difficult to escape.

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70% of consumers prefer brands that make loyalty easier - card-linked programs make this process seamless. In today’s fast-moving market, forward-thinking businesses are leveraging co-branded payment cards to boost customer loyalty, increase lifetime value, and, as a bonus, unlock new revenue streams. 

Whether you’re in retail, travel, fintech, or beyond, co-branded cards offer a strategic, low-risk way to deepen customer relationships and expand your brand’s financial ecosystem - without the heavy lift of building payment infrastructure from scratch.

In this guide, we’ll break down what co-branded cards are, why they’re a game-changer for businesses, and how you can implement one to drive growth.

What are co-branded cards?

Co-branded cards are payment cards that merge two brands: your business and the financial institution that issues the card. Unlike traditional credit or debit cards that solely display the bank's branding, co-branded cards prominently showcase your company's identity through logos, colours, and design elements that reinforce brand recognition with every transaction.

These customised financial products can take various forms—debit cards, prepaid cards, or even digital payment solutions—all carrying your brand's distinct identity at the forefront of Tap’s financial infrastructure.

Why co-branded cards drive business growth

The strategic advantages of co-branded cards extend far beyond simple brand visibility:

Enhanced customer loyalty is perhaps the most significant benefit. By offering exclusive rewards, discounts, or perks tied directly to your products or services, co-branded cards incentivise repeat business while creating emotional connections with cardholders.

Revenue diversification comes through interchange fees, where businesses receive a percentage of each transaction made with the card. This creates a passive income stream completely separate from your core offerings.

Valuable customer insights are another bonus that emerges from transaction data (within regulatory compliance), providing unprecedented visibility into spending patterns and preferences. These insights can inform product development, marketing strategies, and shape personalised offers.

How co-branded cards work

Co-branded cards are successful when each entity works in harmony with the others. Below we break down the various elements of the strategic partnership:

Role of the retailer, financial institution, and payment network

Each partner in a co-branded card arrangement brings unique capabilities to the table. The retailer or brand contributes its customer base, loyalty program infrastructure, and distinctive rewards offerings tied to its products or services. 

Meanwhile, the financial institution handles the critical banking functions (underwriting, credit approval, payment processing, and regulatory compliance) leveraging its expertise in financial services management.

Completing this ecosystem, payment networks provide the technical infrastructure that enables worldwide acceptance, transaction security, and fraud protection. 

This three-way collaboration creates a seamless experience where consumers simply see and interact with their favourite brand, while sophisticated financial operations run invisibly in the background.

Open-loop vs closed loop cards

Co-branded cards typically fall into two major categories that determine their versatility and reach:

Open-loop cards function anywhere the payment network (Visa, Mastercard, etc.) is accepted, giving cardholders maximum flexibility to earn rewards regardless of where they shop. This widespread acceptance makes these cards particularly attractive for everyday spending beyond the brand's own ecosystem.

Closed-loop cards, on the other hand, can only be used at specific retailers or within a limited network of businesses. While more restrictive, these cards often deliver enhanced rewards and benefits when used within their designated ecosystem, creating powerful incentives for loyal customers to concentrate their spending with the brand.

Common types of co-branded cards

The co-branded card landscape spans numerous industries, with each sector leveraging unique value propositions to attract and retain customers:

Travel-based (airlines, hotels, cruise lines)

Travel co-branded cards are a perfect example of the potential of strategic partnerships. Airline cards typically offer accelerated miles earning on ticket purchases, free checked bags, priority boarding, and pathways to elite status. 

Hotel cards similarly provide point accumulation for property stays, automatic status tier upgrades, and free nights each year, while cruise line cards offer perks like onboard credits, discounts, and exclusive experiences for cardholders

The common thread connecting these offerings is their ability to transform ordinary spending into exceptional travel experiences, creating emotional connections far stronger than traditional rewards programs.

Retail-based (Amazon, Walmart, department stores)

Retail giants leverage co-branded cards to deepen their relationship with frequent shoppers. These cards typically feature enhanced cashback or points on purchases made within their stores or websites, special financing options for larger purchases, and exclusive cardholder events or early access to sales.

E-commerce leaders like Amazon have revolutionised this space by combining digital-first experiences with substantial rewards on platform purchases, creating a virtuous cycle that drives both card usage and marketplace spending.

Fuel & auto-related cards

Targeting specific spending categories, fuel and automotive co-branded cards deliver maximum value in areas where consumers have consistent, necessary expenses. These offerings typically feature significant rebates on fuel purchases, maintenance services, and automotive accessories, sometimes with tiered rewards that increase with spending volume.

For frequent drivers or commuters, these specialised cards transform unavoidable expenses into meaningful rewards, building brand loyalty through practical everyday savings.

Pros & cons of co-branded cards

As with any financial product, co-branded cards come with distinct advantages and considerations that businesses should evaluate against their strategic objectives:

Pros: rewards, discounts, brand perks, status upgrades

The rewards ecosystem represents perhaps the most compelling advantage for consumers. Co-branded cards typically offer accelerated earning rates on brand-specific purchases, creating a powerful incentive for cardholders.

Beyond points and cashback, exclusive discounts available only to cardholders create a sense of "insider status" that deepens brand affinity. Many programs also include unique perks tailored to the brand experience, for example: priority services, exclusive access, or enhanced customer support, that transform the traditional transaction into a premium relationship.

For aspirational brands, especially in travel and luxury sectors, status upgrades included with card membership provide a taste of premium experiences that often convert customers into long-term brand advocates.

Cons: high APRs, limited redemption, brand lock-in

Despite their advantages, co-branded cards typically carry higher interest rates than no-frills financial products. For customers who occasionally carry balances, these elevated APRs can potentially offset the value of earned rewards.

Redemption limitations also present potential friction points. Many programs restrict how and where rewards can be used, creating occasional frustration when consumers encounter blackout dates or availability constraints, particularly in travel-focused programs.

Perhaps the most significant strategic consideration is brand lock-in risk. Tying rewards too exclusively to your own ecosystem might boost short-term engagement but could create vulnerability if competitive offers emerge or if your brand experiences challenges. The most sustainable programs balance brand-specific value with flexibility that acknowledges diverse consumer needs.

By carefully weighing these factors against your business objectives and customer preferences, you can design a co-branded card program that delivers meaningful value while avoiding common pitfalls that undermine long-term success. 

Ensure that you understand the particular offerings of the card program management system you intend on using to see how these cons might affect your decisions. 

How to implement a successful co-branded card program

Launching an effective co-branded card initiative requires partnering with the right provider - one offering white-label solutions that can be customised to your specific needs while handling the complex regulatory and operational requirements.

The implementation process typically involves:

1. Designing card aesthetics that reinforce your brand identity
2. Creating a compelling rewards structure aligned with your business goals
3. Developing marketing strategies to drive card adoption
4. Establishing systems to track program performance

The most successful programs treat co-branded cards not as mere payment tools but as extensions of their customer experience strategy.

With Tap, we work closely with the company launching the product, from an intricate overview of the process to ironing out the finer details to handling all technical and regulatory elements. Contact us here for a clearer look at how your business can leverage the benefits of co-branded cards. 

Why now is the time to consider co-branded cards

As digital transformation accelerates across industries, the companies that create seamless, value-added experiences for customers gain significant competitive advantages. Co-branded cards represent a unique opportunity to extend your brand presence into your customers' everyday financial lives.

With flexible white-label solutions now available, businesses of all sizes can implement sophisticated card programs without massive infrastructure investments. The barrier to entry has never been lower, while the potential benefits remain substantial.

Whether your goal is strengthening customer relationships, opening new revenue channels, or gathering deeper customer insights, co-branded cards offer a versatile solution that delivers across multiple business objectives.

By partnering with the right payment solution provider, you can transform ordinary transactions into powerful brand touchpoints - converting each swipe, tap, or digital payment into another opportunity to reinforce your relationship with customers, and potentially earn revenue too.

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