Learning the friendly way

If you're new to the cryptocurrency market or just new to stablecoins, in this piece we're covering everything you need to know about this digital currency market. As we dive into the topic, we're going to cover why they are useful to the financial market and take a look at some popular options currently being traded. 

While stablecoins are not designed to provide returns, they provide a great means of hedging against losses when the market drops and allow users to tap into the benefits of crypto that fiat currencies can not otherwise provide.

While some might expect the regulation for stablecoins to be different from that of cryptocurrencies, the truth is that they currently both fall under the same (digital asset) umbrella. There are currently motions in place to regulate stablecoin issuers.

What are stablecoins?

A stablecoin is a type of cryptocurrency designed to hold a stable value by pegging its price to a stable asset, like a fiat currency or commodity. This version of digital money is designed to offer a "stable" market in an industry that is known to be rather volatile.

Stablecoins allow businesses to tap into the benefits of crypto without falling victim to price volatility or being exposed to counterparty risk and while they don't provide returns typically associated with the crypto industry due to their stable price, stablecoins do provide investors with a strategy to hedge against volatile markets.

With the fast-developing world of cryptocurrencies, there are now a number of stablecoin options available on the market, each with varying structures, leadership, reputation, and use cases. There are two main types of stablecoin based on what keeps stablecoins stable, these include fiat collateralized and crypto collateralized, as well as algorithmic stablecoins and commodity-backed stablecoins.

Fiat collateralized stablecoins (fiat currencies)

Fiat collateralized stablecoins are pegged to a government-issued fiat currency, such as the United States dollar. These currencies are backed on a 1:1 basis, meaning that the central authority holds one unit of the reserve currency for each stablecoin issued in a secure account.

Some examples of stablecoins in this category include Tether (USDT), Paxos Standard Token (PAX), and USD Coin (USDC). All of these coins are pegged to the U.S. dollar and the stablecoin issuers are required to hold an equivalent amount in a reserve account.

Crypto collateralized stablecoins (crypto)

A slightly less common version of stablecoins is the crypto-collateralized stablecoin meaning these digital assets remain the same value as the underlying tokenized asset that they are pegged to and do not rely on third parties to hold the correct amount of stablecoin reserves.

DAI is a prime example of this, a crypto-backed stablecoin created when users send ETH to an Ethereum-based smart contract. 

Algorithmic stablecoins (smart contracts)

Algorithmic stablecoins are pegged to other digital assets' values via smart contracts and work hand in hand with another cryptocurrency. If the algorithmic stablecoin trades above its peg, new coins (of the other cryptocurrency) enter circulation, reducing its value. If it trades below its peg, coins are destroyed, thereby increasing the price.

Investing in non-collateralized stablecoins, e.g. an algorithmic stablecoin, is considered to be high risk as any failures in the algorithmic stablecoin system can result in dramatic value losses, as was witnessed with the Terra LUNA crash in 2022.

Other cryptocurrencies

There are also commodity-backed stablecoins that are backed by commodities and precious metals, such as gold-backed stablecoins. Popular stablecoins among the commodity-backed stablecoins pegged to precious metals include Paxos Gold (PAXG) and Tether Gold (AUXt).

Some stablecoins backed by nothing at all are still pegged to fiat values. These are called central bank digital currencies and are issued by banks to provide a digital version of their local fiat currency. 

How do stablecoins work?

Stablecoins are typically built on blockchain networks that facilitate the functioning of the coin. For example, the most popular token standard for stablecoins is Ethereum's ERC-20 token. These tokens function as any other cryptocurrency in terms of peer-to-peer transactions, only they use the Ethereum blockchain to facilitate the transactions and maintain the network.

The stablecoin issuer will then be responsible for ensuring that the correct amount of fiat currency or cash equivalents are held in reserve, based on what currency it is pegged to (i.e. the U.S. dollar or Euro). In the case of commodity-backed stablecoins, the equivalent amount of the commodity will need to be held in physical vaults.

What are stablecoins used for?

While the world slowly integrates other cryptocurrencies into its financial landscape, stablecoins provide a simple and easy means to integrate the crypto world with traditional financial products.

As a rule of thumb, stablecoins provide the benefits of digital currency without the volatility, empowering the crypto ecosystem to better integrate into everyday life.

What are the risks of stablecoins?

Stablecoins, while aiming for stability, still carry innate risks. As their value is dependent on the stability of the assets they are pegged to, they are not totally immune from sudden fluctuations. Regulatory scrutiny poses another risk, with potential changes affecting their operation or legality. Additionally, stablecoins are susceptible to issuer risk, as their value relies on the credibility and financial stability of the organization backing them, as well as their integrity when it comes to holding the correct amount of collateral. Inadequate reserves or insufficient transparency regarding asset backing could also lead to liquidity concerns and market instability.

What is the purpose of stablecoins?

While you might be asking yourself why anyone would want to purchase a digital asset that is unlikely to bring about any profits, stablecoins present a number of benefits in the crypto ecosystem. 

Hedge against volatility

For starters, they provide protection against market volatility. As they are pegged to an underlying asset and relatively stable (when compared to more volatile cryptocurrencies) they can provide a hedge against bear markets.

Should a cryptocurrency suddenly be exposed to price fluctuations, moving your funds to a stablecoin can help protect against any losses in value or purchasing power. The funds can easily be moved back once the market has corrected. Instead of liquidating your assets, you can simply move them to another blockchain-powered asset until the market settles. 

Price stability (similar to fiat currency)

Stablecoins also provide a safe means of trade for merchants using crypto in terms of price stability. When sticking with a predominately stable cryptocurrency they omit the chance of their $2 transaction when paying for a coffee being worth $1 at a moment's notice. This mitigates the risk for payment-driven businesses and provides innovation within the finance sector.

Remittance market

Another area that stablecoins provide a valuable service is for cross-border money transfers. Stablecoins bridge the gap of getting funds from one location to another and incur a fraction of the time and costs of fiat transactions. 

Popular stablecoins in the crypto market

Stablecoins went from being relatively controversial to featuring in the top 5 biggest cryptocurrencies by market capitalization. Below are a few of the top stablecoins on the market.

Tether (USDT)

Arguably the most popular stablecoin, Tether is currently listed in the top 5 biggest cryptocurrencies. While the stablecoin has seen its fair share of controversy (in terms of accurate reserves) compared to other stablecoins, the coin remains a firm favourite amongst organizations, investment managers, and crypto investors alike. 

The coin was first released in 2014 under the name Realcoin and was designed to provide a second layer on top of the Bitcoin network. Later, the coin was created using the ERC-20 token standard and became operable on the following blockchains: Ethereum, EOS, Tron, Algorand, and OMG. 

Dai (DAI)

Dai started out as an earlier version known as Single-Collateral DAI (SAI) which was pegged to a single cryptocurrency. In 2019, the multi-collateral DAI was created and soft-pegged to the U.S. dollar, maintaining this value by collateralizing other cryptocurrencies using stablecoin technology, most notably an Ethereum-based smart contract.

The stablecoin is managed by the Maker Protocol and the MakerDAO (decentralized autonomous organization). Such stablecoins also allow holders to earn interest based on their stake. 

USD Coin (USDC)

Another one of the top fiat-backed stablecoins but with a slightly less controversial back story, the USD Coin is currently ranked within the top 10 biggest cryptocurrencies. The company behind the asset, the Centre Consortium, holds $1 in reserves for every 1 USDC that enters circulation.

The reserves are held in cash and short-term U.S. Treasury bonds. The company's goal is to "create an ecosystem where USDC is accepted by as many wallets, exchanges, service providers and dapps as possible" to facilitate cashless and international transactions.  ‍

Tap into the world of stablecoins in the app

The stablecoin market is notorious for its ability to maintain price stability and protect against market price falls and price fluctuations, providing inherently stable assets in a world of other cryptocurrencies.

Whether you're looking to build a portfolio of fiat or crypto-backed stablecoins or stick to regular cryptocurrencies, the Tap app provides a seamless and highly secure platform for managing these currencies. Alongside the exchange, there is also a unique wallet in which you can store both crypto and fiat currencies, as well as a prepaid crypto card that allows you to spend these currencies anywhere in the world through a single tap of your finger. 

You may have heard of bear and bull markets; both referring to economic conditions within a market. Think about how a bull attacks, lifting you up with its horns. 

A bull  market or bullish market describes a condition within a financial market where the prices are rising or are expected to rise. The term "bull market" is most often used to refer to a financial market but refers as well to any asset that is tradable such as bonds, real estate, commodities, and currencies. Bull markets indicate investor confidence, optimism, and expectations that strong results will continue for an extended period of time.

There are two ways to What is a Bull Market?

A bull market refers to a financial market condition in which the prices of securities or assets are rising or expected to rise over an extended period. In a bull market, investors are optimistic about the future prospects of the market and are willing to buy securities, pushing prices higher.
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Bull markets are often associated with economic growth, strong corporate earnings, and low unemployment rates. In these conditions, investors are confident that businesses will continue to perform well and that the overall economy will continue to expand, leading to higher stock prices.
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Recognizing a Bull Market

To recognize a bull market, investors need to look for a sustained period of rising prices across the market or a specific asset class. This period can last anywhere from a few months to several years.
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Another way to recognize a bull market is through technical analysis. Technical analysts look at charts and other market indicators to identify patterns that signal a market trend. In a bull market, technical analysts may look for higher highs and higher lows in price movements over time.
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Impact of a Bull Market

A bull market can have a significant impact on the economy, businesses, and investors. When the stock market is performing well, businesses may have easier access to capital and credit, which can lead to increased investment and growth.
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A bull market can also lead to increased consumer confidence, as investors feel more optimistic about the economy and their financial futures. This can lead to higher consumer spending, which can, in turn, fuel economic growth.
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On the other hand, a prolonged bull market can lead to a market bubble, where prices become overinflated and unsustainable. This can lead to a market correction, where prices drop significantly, and investors may suffer losses.
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In conclusion

Bull markets can have a significant impact on the economy, businesses, and investors. Recognizing a bull market and understanding its impact can help investors make more informed investment decisions. However, it's essential to remain vigilant and avoid investing solely based on market trends, as market bubbles can lead to significant losses.

approach a bull market: selling stock for high profits or holding in hopes of rising prices in the future. Alternatively, you can also buy more assets, but most would not recommend buying on a high.

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You’ve probably heard whispers about the "whales" swimming in the crypto seas. But these aren’t your typical marine mammals – they’re the ultra-wealthy folks and organizations holding massive amounts of digital currency.

What Exactly is a Crypto Whale?

So, what makes someone a crypto whale? There’s no hard-and-fast rule, but it generally comes down to owning a huge chunk of a coin’s total supply. We’re talking over 10% of the available coins for a particular cryptocurrency. That’s an ocean-sized wallet!

Take Bitcoin, for example. In May 2022, just four wallets controlled over 3% of all Bitcoin in existence. The top 100 wallets? They collectively held over 15%. Now that’s some serious whale power!

Bitcoin isn’t the only one with its share of whales. Dogecoin, the beloved meme coin, had a pretty wild concentration too. In 2022, just 15 addresses held nearly 52% of its total supply. Even Vitalik Buterin, the mastermind behind Ethereum, is considered an Ether whale thanks to his massive stake in the coin he created.

How Whales Make Waves

With that kind of buying power, whales can really make waves in the crypto marketplace. If a whale decides to sell off a giant chunk of their holdings, it creates a tidal wave of downward pressure on prices due to the sheer volume and lack of liquidity. Other crypto enthusiasts are always on the lookout for signs of an impending "whale dump," closely monitoring exchange inflows to spot potential dangers.

Here’s the twist, though – whales keeping their coins locked away actually reduces trading liquidity in the market since there are fewer coins actively circulating. Their massive idle fortunes are like icebergs weighing down the crypto ocean.

Tracking Whale Movements

Not every whale transaction is a sell-off. These giants could simply be migrating to new wallets, switching exchanges, or making monster-sized purchases. But you can bet experienced crypto folks keep a keen eye on those huge whale wallets, carefully tracking any ripples they make to navigate the ever-shifting tides of the market.

Whale Alert is a popular service that tracks these large transactions and reports them, often on Twitter. Whenever a whale makes a big move, it’s usually publicized quickly, giving everyone a heads-up on potential market changes.

Below is an example from Twitter from Whale Alert:

The Human Side of Whales

Behind these massive holdings are real people and organizations. Some whales are early adopters who bought into Bitcoin or other cryptocurrencies when they were cheap. Others are companies that have invested heavily in the belief that cryptocurrencies will continue to grow in value. For instance, Ethereum’s founder, Vitalik Buterin, is the biggest Ethereum whale because he holds a significant amount of the cryptocurrency he created.

How whales affect crypto's price

Price volatility can be increased by whales, particularly when they move a significant amount of one cryptocurrency in one go. For example, when an owner tries to sell their BTC for fiat currency, the lack of liquidity and enormous transaction size create downward pressure on Bitcoin's price. When whales sell, other investors become extremely vigilant, looking for hints of whether the whale is "dumping" their crypto (and whether they should do the same). 

The exchange inflow mean, also known as the average amount of a certain cryptocurrency deposited into exchanges, is one of the most common indicators crypto investors look for. If the mean transaction volume rises above 2.0, it implies that whales are likely to start dumping if there are a large number of them using the exchange. This can be viewed by regular crypto traders as a time to act before losing any potential profit.

How whales effect liquidity

When it comes to learning about whales and liquidity, one must remember that while whales are generally considered neutral elements in the industry, when a large number of whales hold a particular cryptocurrency, instead of using it, this reduces the liquidity in the market due to there being fewer coins available. 

What crypto whales mean to investors

In terms of the relationship between whales and investors, one must remember that there are various situations in which a person may transfer their cryptocurrency holdings. It's worth mentioning that moving one's assets doesn't always indicate that you're selling them; they might be switching wallets or exchanges, or making a major purchase.

Occasionally, whales may sell portions of their holdings in discrete transactions over a longer period to avoid drawing attention to themselves or generating market anomalies that send the price up or down unpredictably. This is why investors keep an eye on known whale addresses to check for the number of transactions and value. This is not necessarily a task that newbie investors need to actively be involved with, however, understanding the terms and how whale accounts can affect the market is recommended.

Why Whales Matter

Whether you love them or hate them, whales are a formidable force in the crypto world, shaping its dynamics in profound ways. These giants, whether they’re creators, collectors, or traders, have a tremendous impact across the digital waters. When they make a move, it can trigger monumental swells that ripple through the entire market.

By understanding whale activity, anyone involved in cryptocurrency can better navigate these choppy waters. Staying informed about whale movements helps both newbies and seasoned traders make smarter decisions and stay afloat in this ever-changing space. Keep an eye on these behemoths; their actions can significantly influence your crypto journey.

While tracking whale activity can offer valuable insights into the cryptocurrency market, it's important to complement this knowledge with expert advice. Consulting with a financial advisor can help you navigate the complexities of investing and ensure your strategies align with your personal financial goals and risk tolerance.

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Cryptocurrency whitepapers are detailed documents that outline the project's intentions, products, and infrastructure. While there isn't a rule on what needs to be included, most projects aim to share as much information about how the project aims to succeed in the hopes of building investors' trust, and interest.

Some of the topics typically covered include a summary of the project's team, goals, products, features, and tokenomics. When researching a blockchain or cryptocurrency project, whitepapers are a very good place to start.

What is a whitepaper?

A typical cryptocurrency whitepaper is usually a report or guide that teaches its readers about a certain topic or problem. As an example, developers might make a whitepaper covering their software to inform users about what they are constructing and why.

In the crypto space, a whitepaper is released by a project and assists in outlining the technical guidelines and core features of the project. While many whitepapers focus on specific coins or tokens, they can also be concentrated around various types of projects, like decentralized finance (DeFi) platforms, for example.

Cryptocurrency whitepapers will typically consist of statistics and diagrams outlining the project's core date, as well as the governing structure of the project, the team involved in creating and leading it, and their roadmap (current and future development plans).

What value do crypto project whitepapers serve?

Despite not being worth a monetary value, whitepapers play an important role in the crypto space. While there are no official criteria for creating them, whitepapers are integral to investors, researchers, developers, and industry insiders.

A great place to start for anyone interested in a project is to read through the whitepaper. If you're considering investing, it's best to meticulously read through it again. Whitepapers often provide insights into the project's potential red flags and a means to monitor whether they are sticking to their forecasted timeline.

A number of blockchain projects that have crashed displayed subtle warning signs in their whitepaper, like promising a deliverable without providing any evidence on how it will be executed.

How does one make a cryptocurrency whitepaper?

There are no official rules or outlines that projects need to follow when creating a crypto whitepaper, each blockchain project may determine what is best for that individual situation. As mentioned earlier, these are often the first official documents outlining the project to potential investors, so thorough and informative content depicting the project's structure, goals, and roadmap is best included.

Whitepapers should always be neutral, and avoid persuasive language or making too many promises. This is essentially a "business plan" in the crypto sense released to investors or the public prior to launching.

What info is included whitepaper?

Objectives

Whitepapers are created by founders to provide a comprehensive overview of both the project and the goal. For instance, Bitcoin's whitepaper describes the project's core objective as "A purely peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution."

While Ethereum's whitepaper describes its intention as "The intent of Ethereum is to create an alternative protocol for building decentralized applications."

In a good cryptocurrency whitepaper, the project will outline what specific problem it aims to solve, and how it will improve various aspects of people's lives. Be cautious of projects that promise the world but have little in the way of evidence to back these claims. In the ICO boom of 2017, thousands of projects overpromised and underdelivered (if they delivered at all).

Blockchain specifications

Whitepapers will typically include how the cryptocurrency will work and function in the greater crypto ecosystem. This might outline technical aspects like the consensus mechanism the blockchain will utilize and how the decentralized aspect of the network will function.

Tokenomics

Another core piece of information that should be included in a project's whitepaper is the tokenomics. This will include information on the token, how it will be allocated, whether will it participate in token burns, or any incentive mechanisms.

Roadmaps

Roadmaps (a project timeline)are not just useful to see how a project aims to deliver on its objectives, but also provide insights into whether the project can keep up with its promises. While missing a deadline isn't a deal breaker in the crypto space, being open and communicating why is important.

Readability

A well-articulated whitepaper will typically be written in a manner that anyone can understand them. However, its important for the new blockchain project to also include certain technical specifications to provide evidence of the project's competence. Anyone can write a whitepaper, it takes technical know-how to create a blockchain platform.

Tips for reading a cryptocurrency whitepaper

• first and foremost, ALWAYS read a project's whitepaper before investing
• read whitepapers with a pinch of salt, they must be neutral and not over-promise
• Look into the team members and their experience in the crypto and blockchain realm
• a great idea doesn't necessarily mean it will be used or adopted
• look for technical explanations that showcase the project's understanding

Examples of crypto projects’ whitepapers

The Bitcoin whitepaper (2008)

The instigator of the entire cryptocurrency industry, Satoshi Nakamoto, an anonymous individual or group, published the Bitcoin whitepaper in 2008. The paper is called "Bitcoin: A Peer-to-Peer Electronic Cash System."

The whitepaper explains how Bitcoin can be used as a more efficient and decentralized form of money, outside the traditional banking model. It gives technical explanations of how the peer-to-peer Bitcoin network allows users to send digital currency without intermediaries. The whitepaper also outlines how the Bitcoin network is resistant to censorship and double-spending attacks.

The project launched two months later in January 2009.

The Ethereum whitepaper (2014)

While Bitcoin launched the crypto industry, Ethereum played a pivotal role in the development of the blockchain space. The Ethereum whitepaper was published in 2014 by a young developer named Vitalik Buterin and titled "Ethereum whitepaper: A Next Generation Smart Contract & Decentralized Application Platform."

In the Ethereum whitepaper, Vitalik outlines how the platform's intentions differ from Bitcoin's. The whitepaper outlined how the platform would allow developers to create and launch decentralized applications (now commonly known as dapps) and included technological solutions that backed these goals, such as the Ethereum Virtual Machine and smart contracts.

In conclusion

Crypto whitepapers are not legally regulated, meaning that anyone can write one. Although a cryptocurrency whitepaper should provide readers with an understanding of what the project plans to do and how, it's crucial, if you're interested in a particular project, to consider red flags and risks when reading through the document.

When Satoshi Nakamoto created Bitcoin, they designed it in such a way that should the value increase dramatically, there would still be an inclusive decimal value for the masses. Satoshis could one day be how we buy a cup of coffee anywhere in the world, using the same currency from Britain to Japan.

How many Satoshis are in a Bitcoin?

Much like fiat currencies, cryptocurrencies can be divided into smaller units. While the US dollar and Euro has cents as its smallest denomination, Bitcoin has satoshis (also referred to as SATs). But unlike cents, satoshis are 100 millionth of a Bitcoin, meaning that Bitcoin can be divided into 100 million units, that's eighteen decimal places. 

See the table below illustrating the various values of Bitcoin vs satoshis.

How many Satoshis are in a Bitcoin, exactly?

1 Satoshi 0.00000001 Bitcoin
10 Satoshi 0.00000010 Bitcoin
100 Satoshi 0.00000100 Bitcoin
1,000 Satoshi 0.00001000 Bitcoin
10,000 Satoshi 0.00010000 Bitcoin
100,000 Satoshi 0.00100000 Bitcoin
1,000,000 Satoshi 0.01000000 Bitcoin
10,000,000 Satoshi 0.10000000 Bitcoin
100,000,000 Satoshi 1.00000000 Bitcoin

As defined by the technology, only 21 million Bitcoin will ever exist, meaning that there will only ever be 210,000,000,000,000 satoshis. That's a tough figure to wrap your head around. As indicated above the link between satoshis and Bitcoin is several decimal places, certainly not calculations we were taught in school. A less complicated notion to digest is that satoshis were named after Bitcoin's creator, Satoshi Nakamoto.  

Bitcoin measurement units

The creator of the peer-to-peer digital currency outlined in the Bitcoin white paper the decimal places that Bitcoin is divisible by. Throughout the whitepaper, they only referred to two measurement units, Bitcoin itself and satoshis. Several years down the line as the BTC price continued increasing, market research and various discussions resulted in the decision that more measurement units were required.

Five years after Satoshi Nakamoto disappeared from online forums, a universal ISO update was released that recognised two new Bitcoin measurements. 

• MicroBitcoin (μBTC) 

1 BTC = 1,000,000 MicroBitcoins (μBTC) = 100 SATs

• MilliBitcoin X (mBTC)

1 BTC = 1,000 MilliBitcoins (mBTC) = 100,000 SATs

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When taking a glance at your Bitcoin wallet you can choose to see satoshis, microBitcoins or miliBitcoins. By any account, it will likely take a few years before we're referring to buying goods in SATs.

How to calculate SATs

As we've already established in the information provided above, 1 BTC is worth 100,000,000 SATs. While one could do the maths, there are plenty of tools available online that can do the sums for you. Better yet, as satoshis are recognised as universal units of value, you can change the currency setting on several sites.

For instance, on Coin Market Cap, you can change the default currency to SATs by selecting the currency drop down option in the top right-hand corner. Select the Satoshi option under Bitcoin units.

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This will then display all values as satoshis. 

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Alternatively, you can use one of the many satoshi calculators available online, which will instantly convert your currency value into SATs. In the future when using SATs as a form of payment, the value owed will likely be presented to you in the same form, allowing for a much easier consumer experience.

‍Key Takeaways

SATs are used by the Bitcoin network and crypto exchanges. Miners on the Bitcoin blockchain use SATs to determine the fee owned to them for transactions validated, while some exchanges use SATs to measure altcoin's value and performance against Bitcoin.

It is likely if in the future Bitcoin is fully integrated into our financial systems that prices in shops and supermarkets will be reflected as a value in SATs as opposed to BTC.

The process of investing involves putting your money or capital into something with the aim of earning more money and making a profit. Investment strategies are sets of principles, rules, and approaches that an investor follows to manage their investment portfolio. A sound investment strategy can help an investor achieve their financial goals, manage risk, and maximize returns.

In this article, we will provide a beginner's guide to investment strategies, including its definition, benefits, types, and key principles. We will also discuss various investment terms and jargon that a new investor should know.

What are investment strategies? 

Investment strategies are plans of action that an investor follows to manage their investment portfolio. It involves selecting investments that align with their financial goals, risk tolerance, and time horizon. Good investment strategies takes into account market conditions, diversification, and risk management techniques. 

The primary goal of investment strategies is to help investors maximize their returns while minimizing potential losses. These strategies can be created by the investor themselves or by a financial advisor and used across varying markets, from the stock market to the crypto market.

The benefits of having an investment strategy

Having an investment strategy can help you achieve various financial goals, whether they be generating income, building wealth, or funding retirement. It also helps you manage risk, reduce potential losses, and maximize returns. Strong investment strategies consider each investor's specific investment objectives, time horizon, risk tolerance, and market conditions.

Various types of investment strategies

There are several types of investment strategies that investors can implement during the investing process depending on their unique circumstances (risk tolerance, capital, financial goals, etc.). From value investing to income investing, we cover the most popular investment strategies below.

Value investing

Value investing is a strategy that involves buying stocks that are undervalued compared to their intrinsic value. This approach seeks to identify companies that are trading on the stock market at a discount price and have strong fundamentals.

Growth investing

The growth investment strategy is one of the best investment strategies as it focuses on investing in companies with high growth potential, even if they are currently trading at a premium. This growth investing strategy is designed around identifying companies with strong earnings growth, innovative products, or dominant market positions. Growth stocks will typically encompass both mature and emerging companies.

Income investing

The income investing strategy focuses on generating regular income from investments, such as dividend stocks, bonds, or real estate investment trusts (REITs). Here the aim is to provide a steady stream of income for investors, especially those who are retired or seeking passive income.

Index investing

Index investing is also one of the more common investment strategies that seeks to replicate the performance of a particular market index, such as the S&P 500 or the NASDAQ. This approach offers investors broad exposure to the market at a low cost.

Momentum investing

Momentum investing is a strategy that involves buying stocks that have shown strong performance in the past and continue to outperform the market. The aim here is to capitalize on the trend of rising prices and momentum in the market.

Contrarian investing

Contrarian investing is a stock market focused strategy that involves buying stocks that are out of favor with the market or have fallen out of favor. This strategy centers around identifying companies that are undervalued by the market and have the potential for a turnaround.

Active investing 

Active investing is a strategy that involves actively managing a portfolio, often through the frequent buying and selling of assets. This strategy generates higher returns than passive investing but requires more time, research, and expertise.

The key principles of investment strategies

Regardless of which of the different investment strategies one chooses, here are some key principles that every investor should follow.

Set investment goals

Before you start investing, you should have clear investment goals and a plan to achieve them. Your investment goals should be specific, measurable, achievable, relevant, and time-bound.

Diversify your portfolio

Diversification is the process of spreading your investments across different asset classes, sectors, and regions. Diversification helps reduce risk by minimizing the impact of any single investment or market event on your portfolio.

Manage risk

Remember that all investments carry some level of risk, and it is important to manage risk to avoid potential losses. You should assess your risk tolerance and invest accordingly. You can also use risk management techniques, such as stop-loss orders, to limit your potential losses.

The long-term investment strategy

Investing is a long-term game, and you should be patient and disciplined in your investment approach. Playing the long game and investing in long term investments is more likely to deliver financial independence.

Control your emotions

Emotions can cloud your judgment and lead to irrational investment decisions. It is important to control your emotions and stick to your investment strategy, even during market downturns or volatility.

Focus on fundamentals

When selecting investments, it is crucial to focus on the fundamentals of the underlying companies or assets. This includes factors such as revenue growth, earnings, valuation, and competitive advantage.

Stay informed

The investment landscape is constantly changing so ensure that you stay informed about market trends, economic indicators, and company news. This can help you make more informed investment decisions and adjust your strategy as needed.

Investment terms that every investor should know

As a new investor, you may encounter various investment terms and jargon that can be confusing. Here are some of the most common investment terms and their definitions:

Stock: A stock represents ownership in a company and gives the holder a claim on a portion of its assets and earnings.

Bond: A bond is a debt security that represents a loan made by an investor to a borrower, typically a corporation or government.

Mutual funds: mutual funds are a type of investment vehicle that pools money from multiple investors to invest in a diversified portfolio of stocks, bonds, or other assets.

ETF: An ETF, or exchange-traded funds, tracks a particular market index and can be bought and sold on an exchange like a stock.

Asset allocation: Asset allocation is the process of dividing your portfolio among different asset classes, such as stocks, bonds, and cash, to achieve your investment goals and manage risk.

Market capitalization: Market capitalization refers to the total value of a company's outstanding shares of stock, calculated by multiplying the number of shares by the current market price.

Dividend: A dividend is a distribution of a portion of a company's earnings to its shareholders, typically paid out in cash or additional shares of stock.

Expense ratio: The expense ratio is the annual fee charged by a mutual fund or ETF to cover its operating expenses, expressed as a percentage of the fund's assets.

P/E ratio: The price-to-earnings ratio compares a company's current stock price to its earnings per share, indicating how much investors are willing to pay for each dollar of earnings.

Yield: Yield refers to the income generated by an investment, typically expressed as a percentage of its price or face value.

Market order: A market order is an instruction to buy or sell a security at the current market price, regardless of the price level.

Limit order: A limit order is an instruction to buy or sell a security at a specific price level or better.

Stop-loss order: A stop-loss order is an instruction to sell a security if its price falls below a specified level, designed to limit potential losses.

Bull market: A bull market is a period of rising stock prices and optimistic investor sentiment.

Bear market: A bear market is a period of declining stock prices and pessimistic investor sentiment.

Conclusion

Investing can be a complex and challenging endeavor, especially for those new to it. While understanding the different types of investment strategies, key principles, and terms is important, it can be extremely beneficial to consult a qualified financial advisor. An experienced financial advisor can provide personalized guidance to help you build an investment strategy tailored to your specific financial goals, risk tolerance, and life situation.

They can offer professional expertise in areas like asset allocation, portfolio diversification, tax optimization, and risk management. Working with a financial advisor takes the guesswork out of investing and can increase your chances of achieving your long-term financial objectives. Remember, investing is a journey, and having the right professional partner can make a significant difference in navigating that path successfully.

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