ChatGPT pricing explained: Free vs $20 Plus vs Pro plans. Find your perfect fit, compare alternatives, and avoid overpaying. Complete 2025 guide.
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So you've probably heard about ChatGPT by now - it's that AI assistant that seems to pop up in every conversation about productivity and technology. And honestly? It lives up to the hype.
Think of it as having a really smart friend who's available whenever you need them, whether you're stuck on a work project, trying to craft the perfect email, or just curious about something random at 11 PM.
But here's what I wish someone had told me when I first started using it: not all ChatGPT plans are created equal. The differences between the free version and the paid tiers can be pretty dramatic, we're talking about the difference between having a helpful but sometimes busy friend versus having a dedicated assistant who's always ready to dive deep into whatever you need.
Whether you're trying to stretch every dollar as a student or you're ready to invest in serious productivity tools, understanding these pricing tiers will help you make the right choice for your situation. Let’s dive in.
ChatGPT pricing plans explained (2025)
Let's break down what each plan offers and what you're actually paying for:
Plan | Monthly Cost | Annual Cost | Best For |
---|---|---|---|
Free | $0 | $0 | Casual users, testing |
Plus | $20 | $20 | Individual professionals |
Team | $30/user | $25/user | Small teams, startups |
Pro | $200/user | $200/user | Power users, researchers |
Enterprise | ~$60+/user | Custom pricing | Large organisations |
ChatGPT Free Plan
Cost: $0
Features:
- Access to GPT-4o mini
- Limited GPT-4o access
- Standard voice mode
- File uploads
- Image generation
- Web browsing
- Advanced data analysis
Who it's for: Perfect for curious newcomers who want to explore AI without commitment. Think of it as your test drive - you'll get a taste of what ChatGPT can do, but with some speed bumps along the way.
ChatGPT Plus Plan
Cost: $20 per month
Features:
- Higher capacity than ChatGPT free — users can send 80 messages
- Priority access to GPT-4o
- Faster response times
- Advanced voice mode
- Early access to new features
- Custom GPTs
Who it's for: This is the sweet spot for most individual users. If you're a freelancer, student, or professional who relies on AI regularly, this plan transforms ChatGPT from a helpful tool into an indispensable work companion.
ChatGPT Team Plan
Cost: $30/seat/mo monthly or $25/seat/mo annually
Features:
- Everything in Plus
- Available for 2 or more users
- Workspace collaboration tools
- OpenAI won't train on your workspace's data
- Admin controls and usage insights
- Custom workspace GPTs
Who it's for: Small to medium teams who need to collaborate on AI projects while maintaining some privacy controls. It's like having a shared digital workspace where everyone can contribute.
ChatGPT Pro Plan
Cost: $200 a month per user
Features:
- Unlimited access to GPT-4o
- Advanced reasoning capabilities
- Research-grade performance
- Premium compute resources
- All previous plan features
Who it's for: This is for the AI power users: researchers, developers, and professionals who need unrestricted access to the most advanced capabilities. It's a significant investment, but for those who live and breathe AI, it can be worth every penny.
ChatGPT Enterprise Plan
Cost: Around $60 per user per month with a minimum of 150 users and a 12-month contract
Features:
- Enterprise-grade privacy and data analysis capabilities
- Connectors to internal sources for more personalised answers (Google Drive, SharePoint, GitHub, Dropbox, and more)
- Custom deployment options
- Advanced security controls
- Dedicated support
- Custom usage limits
Who it's for: Large organizations that need enterprise-level security, compliance, and integration capabilities. This plan isn't just about using AI, it's really about making AI part of your business infrastructure.
Which ChatGPT plan is right for you?
Choosing the right plan feels a bit like picking the perfect phone plan - you want enough features without paying for things you'll never use. Here's how to think about it:
For students
Recommendation: Start with Free, upgrade to Plus if needed (students often have unpredictable usage patterns). The free plan lets you handle research, writing assistance, and study help without breaking the bank. If you find yourself hitting limits regularly during busy academic periods, the Plus plan's reliability makes it worth the investment.
For freelancers and individual professionals
Recommendation: ChatGPT Plus ($20/month). This is your professional toolkit. Whether you're a content creator, consultant, or entrepreneur, the Plus plan gives you consistent access to advanced features that can significantly boost your productivity. Think of it as investing in a skilled assistant who never takes sick days.
For developers and technical users
Recommendation: ChatGPT Plus or Pro (depending on intensity). If you're coding occasionally, Plus handles most development tasks beautifully. But if you're building AI applications or need extensive code generation, the Pro plan's unlimited access prevents frustrating interruptions during deep work sessions.
For small teams and startups
Recommendation: ChatGPT Team ($25-30/user/month) The collaboration features and data privacy controls make this worthwhile for teams of 2-10 people. You're not just paying for individual access, you're investing in team productivity and maintaining professional data standards.
For large enterprises
Recommendation: ChatGPT Enterprise (custom pricing). When you need AI integrated into your business processes with enterprise-grade security, this becomes a strategic investment rather than just a productivity tool. The custom pricing reflects the complex needs of large organisations.
ChatGPT hidden costs and limitations to know
Before you commit to any plan, let's talk about the fine print - because nobody likes surprise costs.
API usage beyond regular plans
If you're building applications that use ChatGPT's API, you'll encounter separate pricing based on token usage.
API pricing alone (GPT-4: $0.012/prompt tokens, $0.024/completion tokens) doesn't tell the whole story as actual costs often double when you factor in servers, optimisation, and hidden infrastructure needs.
Message limits and throttling
Even paid plans have limits. The free plan caps your usage significantly, while Plus gives you more headroom but isn't unlimited. If you're a heavy user, you might hit these walls sooner than expected.
Feature access restrictions
Some advanced features roll out to higher-tier plans first. Free users often wait months for features that Plus subscribers get immediately. It's like being in the general admission section while others enjoy VIP access.
Storage and file handling
While most plans include file uploads, there are size limits and processing restrictions that might affect your workflow if you regularly work with large documents or datasets.
ChatGPT alternatives: is there a better deal?
Let's be honest – ChatGPT isn't the only sheriff in town anymore. Here's how the competition stacks up:
Claude AI (Anthropic)
Pricing: Free tier + $20/month Pro Strengths: Excellent for analysis and reasoning, longer context windows Best for: Users who need thoughtful, nuanced responses and can work with longer documents.
Perplexity AI
Pricing: Free + $20/month Pro Strengths: Web search integration, cited sources Best for: Research-focused users who need current information with source verification.
DeepSeek
Pricing: Free and paid version, with the paid model consisting of an individual plan with a $20-$50 monthly fee and a team plan that comes with custom pricing Strengths: Competitive performance at lower costs Best for: Budget-conscious users who want good performance without premium pricing
Google Gemini
Pricing: Free tier + Google One AI Premium ($20/month) Strengths: Deep Google ecosystem integration Best for: Users heavily invested in Google's productivity suite
The truth is, each AI has its personality and strengths. ChatGPT excels at versatility and ease of use, but depending on your specific needs, one of these alternatives might be a better fit for your workflow and budget.
Final thoughts: is ChatGPT worth the price in 2025?
The bottom line of ChatGPT pricing boils down to how much you’re actually going to use it.
If you're just dabbling occasionally, the free plan is surprisingly decent. For most working professionals, the $20 Plus plan pays for itself quickly (think of it as buying back an hour of your week). And for teams or businesses? The higher-tier plans make sense when AI becomes a core part of how you operate.
The good news is you're not stuck with one choice forever. Try the free versions of ChatGPT, Claude, and Perplexity to see which one clicks with how you work. Then upgrade the one that feels most natural.
We're still figuring out this whole AI thing, but one thing's clear: these tools are becoming as essential as email or Google Drive. The question isn't whether you'll use AI - it's finding the right fit for where you are now, knowing you can always level up later.
NEWS AND UPDATES

What's driving the crypto market this week? Get fast, clear updates on the top coins, market trends, and regulation news.
Welcome to Tap’s weekly crypto market recap.
Here are the biggest stories from last week (1 - 7 July).
💥 XRP Jumps above $2.30 on rumours SEC may drop Ripple appeal
XRP jumped to $2.3144 on 3 July amid speculation that the SEC might drop its appeal against Ripple, fueling investor optimism. Although no announcement followed, XRP still closed the day up 1.1%, outperforming the broader market.
Legal experts suggest both parties could soon dismiss their appeals without court approval, though some warn the process may take weeks. A breakout above $2.3275 could trigger a run toward $3.3999, last seen in January.
🚀 Bitcoin briefly tops $110K on strong jobs report and ETF inflows
Bitcoin surged to $110,591 on 3 July after a strong U.S. jobs report boosted investor confidence in the economy. The rally was reinforced by $377 million in daily inflows into U.S. spot Bitcoin ETFs, led by Fidelity, ARK 21Shares, and Bitwise.

Despite briefly pulling back, BTC is currently trading at $109,170, signalling continued strength amid favourable macro and institutional demand. Trading just 2.4% below its all-time high, analysts see potential for a new ATH if bullish momentum persists.
🧨 Rise in crypto-related physical crime
As digital wealth grows, there has been a surge in real-world heists - kidnappings and home invasions targeting crypto holders. Over 231 such attacks have been reported in the last 18 months, prompting many to seek increased personal security measures.
🪙 Launch of the first U.S. Solana ETF with staking: REX-Osprey Solana + Staking ETF (SSK)
This new Cboe-listed ETF gives U.S. investors direct, staked exposure to SOL (~7.3% earning yield), albeit with higher fees (1.4%). Approval sets a precedent for future niche crypto ETFs
🔍 Altcoin watchlist & meme‑coin hype for July
Market analysts are watching several altcoins (e.g. Maple Finance’s SYRUP, Hyperliquid’s HYPE, Solana memecoins like FARTCOIN) and XRP as potential breakout assets in July, backed by technical setups and macro sentiment.

Explore why Bitcoin and the crypto market are worth $2.1 trillion and why skepticism still lingers among Americans in this deep dive.
Decoding the disconnect: America's cautious approach to crypto
Bitcoin and the broader crypto market have soared to a staggering $2.1 trillion in value, but why does skepticism still linger among so many Americans?
Despite increasing adoption, digital currencies remain shrouded in doubt, revealing a significant trust gap that continues to challenge the industry. As cryptocurrencies become more woven into everyday financial transactions, closing this trust deficit is essential for ensuring sustained growth and mainstream acceptance.
In this article, we'll dive into the key reasons behind this persistent mistrust, uncover the expanding real-world uses of digital assets, and explore how education and technological advancements can help bridge the confidence gap. Keep in mind, the data presented draws from multiple studies, so some figures and age groupings may vary slightly.
A Look at the Current State of Crypto Trust
To truly understand cryptocurrency adoption and the accompanying trust issues, it’s essential to examine the latest statistics and demographic data. This section breaks down public sentiment toward crypto and provides a snapshot of its user base.
General Public Sentiment
Percentage of Americans Who Own Cryptocurrency
Cryptocurrency adoption has seen slow but steady growth over the years. According to surveys conducted by Pew Research Center in 2021 and 2023, 17% of Americans have invested in, traded, or used cryptocurrency, up slightly from 16% in 2021.
While estimates vary, Security.org places this figure higher, estimating that roughly 40% of the U.S. population - around 93 million adults - own some form of cryptocurrency.
Both studies agree that younger generations are driving much of this growth, with 30% of Americans aged 18-29 reporting they have experience with crypto.
Trust Levels in Cryptocurrency
Despite rising adoption rates, trust in cryptocurrency remains a significant hurdle. Pew Research Center found that 75% of Americans have little or no confidence that cryptocurrency exchanges can safeguard their funds. Similarly, a recent report by Morning Consult shows that 7 in 10 consumers familiar with crypto express low or no trust in it.
This contrasts the 31% who have some or high trust, or the 24% in the Pew study who are “somewhat” to “extremely” confident in cryptocurrencies.
Demographics of Crypto Adopters
- Age Groups
Cryptocurrency adoption trends reveal a distinct generational divide. According to the 2023 Morning Consult survey, Gen Z adults (ages 18-25) lead in crypto ownership at 36%, closely followed by Millennials at 30%.
These younger groups are also more inclined toward future investments, with 39% of Gen Z and 45% of Millennials planning to invest in crypto in the coming years. Over half of both generations view cryptocurrency and blockchain as the future, while a notable percentage (27% of Gen Z and 21% of Millennials) considered opening an account with a crypto exchange in the past year.
When compared to other asset classes, data from Bankrate’s 2021 survey reveals that younger Millennials (ages 25-31) favor real estate and stock market investments, while Baby Boomers have the least interest in cryptocurrency. Older Millennials (32-40) lean toward cash investments, with cryptocurrency’s appeal steadily declining with age.
Interestingly, the report also highlights gender differences, showing that 80% of women familiar with crypto express low confidence, compared to 71% of men, indicating a broader trust gap among female users.
- Income Levels
Contrary to common assumptions, cryptocurrency adoption is not confined to high-income individuals. The same Pew Research Center survey revealed that crypto ownership is relatively evenly spread across income brackets:
- 13% of those earning less than $56,600 annually own crypto.
- 19% of those earning between $56,600 and $169,800 own crypto.
- 22% of those earning over $169,800 own crypto.
This data suggests that while higher earners may be more inclined to own cryptocurrency, the appeal of digital assets spans various income levels.
- Educational Background
Education also plays a role in crypto adoption. A 2022 report by Triple-A found that the majority of crypto owners are “highly educated”:
- 24% of crypto owners have graduated from middle or high school.
- 10% have some vocational or college education.
- 39% are college graduates.
- 27% hold postgraduate degrees.
This shows that while those with some college education or a degree are more likely to own crypto, it is not exclusively a pursuit of the highly educated.
This demographic data paints a picture of cryptocurrency adopters as predominantly younger, spread across a range of income levels, and with diverse educational backgrounds. However, the trust gap between crypto and traditional financial systems remains a significant barrier to wider acceptance of digital assets.
Key Trust Barriers
To bridge the gap between cryptocurrency adoption and trust, it’s crucial to understand the major concerns fueling skepticism. This section explores these concerns and contrasts them with similar risks in traditional financial systems.
The Primary Concerns of Skeptics
Volatility
One of the most significant barriers to cryptocurrency adoption is its notorious volatility, particularly for investors seeking stable, long-term assets. Bitcoin, the most well-known cryptocurrency, symbolizes this risk.
In 2022, Bitcoin’s volatility was stark. Its 30-day volatility reached 64.02% in June, driven by broader economic uncertainty and market downturns, compared to the S&P 500’s much lower volatility of 4.71% during the same period.
Over the course of the year, Bitcoin’s price swung from a peak of $47,835 to a low of $18,490, marking a substantial 61% decline from its highest point in 2022. Factors such as rising interest rates, geopolitical tensions, and major crypto market disruptions, like the TerraUSD collapse and Celsius’ liquidity crisis, played a pivotal role.
This extreme volatility reinforces the perception of cryptocurrencies as high-risk investments.
However, traditional stock markets, while typically more stable than crypto, can also experience sharp fluctuations, especially in times of economic stress. For instance, the CBOE Volatility Index (VIX), which measures expected near-term volatility in the U.S. stock market, dropped by 23% to 28.71 on June 30, 2022, far below the 82.69 peak recorded during the early COVID-19 market turbulence in March 2020. This shows that even stock markets, generally seen as safer, can experience moments of intense volatility, particularly during global crises.
Additionally, when compared to the "Magnificent Seven" (a group of top-performing and influential stocks) Bitcoin’s volatility doesn't stand out as unusual. In fact, over the past two years, Bitcoin has shown less volatility than Netflix (NFLX) stock.
On a 90-day timeframe, NFLX had an average realized volatility of 53%, while Bitcoin’s was slightly lower at 46%. The reality is that among all S&P 500 companies, Bitcoin has demonstrated lower annualized historical volatility than 33 of the 503 constituents.
In October 2023, Bitcoin was actually less volatile than 92 stocks in the S&P 500, based on 90-day realized historical volatility figures, including some large-cap and mega-cap companies.
Security
Security concerns are another major hurdle in building trust with cryptocurrencies. Cryptocurrency exchanges and wallets have been targeted by numerous high-profile hacks and frauds, raising doubts about the safety of digital assets. It comes as no surprise that a study from Morning Consult found that 67% of Americans believe having a secure and trustworthy platform is essential to entering the crypto market.
While security threats in the crypto space are well-documented, traditional banking systems are not immune to fraud either. Federal Trade Commission data reveals that consumer fraud losses in the traditional financial sector hit a record high of $10 billion in 2023, marking a 14% increase from the previous year.
Although traditional banks have more safeguards in place to protect consumers, they remain vulnerable to attacks, showing that security is a universal challenge across both crypto and traditional finance.
Prevention remains key, which in this case equates to using only reliable platforms or hardwallets.
Regulatory Uncertainty
Regulatory ambiguity continues to be a critical barrier for both cryptocurrency investors and businesses. The evolving landscape creates uncertainty about the future of digital assets.
Currently, cryptocurrency is legal in 119 countries and four British Overseas Territories, covering more than half of the world’s nations. Notably, 64.7% of these countries are emerging and developing economies, primarily in Asia and Africa.
However, only 62 of these 119 countries (52.1%) have comprehensive regulations in place. This represents significant growth from 2018, when only 33 jurisdictions had formal regulations, showing a 53.2% increase, but still falls short in creating a sense of “unified safety”.
In the United States, regulatory views remain fragmented. Various agencies, such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), have conflicting perspectives on how to classify and regulate cryptocurrencies. Since 2019, the SEC has filed over 116 crypto-related lawsuits, adding to the regulatory uncertainty faced by the industry.
The Growing Integration Of Digital Assets In Daily Life
As we progress further into the digital age, cryptocurrencies and digital assets are increasingly becoming part of our everyday financial transactions. This shift is driven by two key developments: the rise of crypto payment options and the growing adoption of Central Bank Digital Currencies (CBDCs).
According to a MatrixPort report, global cryptocurrency adoption has now reached 7.51% of the population, underscoring the expanding influence of digital currencies worldwide. By 2025, this rate is expected to surpass 8%, signaling a potential shift from niche usage to mainstream acceptance.
The list of major retailers embracing cryptocurrency as a payment method continues to grow. Some notable companies now accepting crypto include:
- Microsoft: Accepts Bitcoin for Xbox store credits.
- AT&T: The first major U.S. mobile carrier to accept crypto payments.
- Whole Foods: Accepts Bitcoin via the Spedn app.
- Overstock: One of the first major retailers to accept Bitcoin.
- Starbucks: Allows customers to load their Starbucks cards with Bitcoin through the Bakkt app.
A 2022 Deloitte survey revealed that nearly 75% of retailers plan to accept either cryptocurrency or stablecoin payments within the next two years. This trend highlights the growing mainstream acceptance of digital assets as a legitimate payment method.
Crypto-backed debit cards are further bridging the gap between digital assets and everyday transactions. These cards enable users to spend their cryptocurrency at any merchant that accepts traditional debit cards.
According to Factual Market Research, the global crypto card market is projected to reach $9.5 billion by 2030, with a compound annual growth rate (CAGR) of approximately 31.6% from 2021 to 2030. This growth reflects the increasing popularity of crypto-backed debit cards as a way for consumers to integrate their digital assets into daily spending.
The Rise of Central Bank Digital Currencies (CBDCs)
Central Bank Digital Currencies (CBDCs) represent digital versions of a country’s fiat currency, issued and regulated by the national monetary authority. In 2024, the global progress of CBDCs has seen a significant uptick, with marked advances in both research and adoption. As of this year:
- 11 countries have fully launched CBDCs, including the Bahamas, Nigeria, Jamaica, and China.
- 44 countries are conducting pilot programs, up from 36, reflecting growing interest in testing the functionality and stability of digital currencies.
- 66 nations are at advanced stages of CBDC development, contributing to a global landscape where 134 countries (accounting for 98% of the world’s economy) are engaged in CBDC projects.
In the United States, the Federal Reserve is exploring the feasibility of a CBDC through Project Hamilton, a collaborative research initiative with MIT. This exploration aligns with broader goals to reduce reliance on cash, enhance financial inclusion, and improve control over national monetary systems amid the rise of digital payments and cryptocurrencies.
The introduction of CBDCs could significantly reshape daily financial transactions in several ways:
- Increased financial inclusion: CBDCs could offer digital payment access to the 1.4 billion adults who remain unbanked, according to World Bank estimates.
- Faster and cheaper transactions: CBDCs could streamline both domestic and cross-border payments, reducing costs and settlement times.
- Enhanced monetary policy: Central banks would gain more direct control over money supply and circulation.
- Improved traceability: CBDCs could help combat financial crimes and reduce tax evasion by providing greater transaction transparency.
However, challenges persist, including concerns about privacy, cybersecurity risks, and the potential disruption of existing banking systems.
As digital assets continue to integrate into everyday life, they hold the potential to transform how we think about and use money. Despite these challenges, trends in both private cryptocurrency adoption and CBDC development point to a future where digital assets play a central role in our financial systems.
Building Trust Through Technology and Education
According to the 2023 Web3 UI/UX Report, nearly 48% of users cite security concerns and asset protection as the primary barriers to crypto adoption. Other challenges include high transaction fees and the steep learning curve needed to fully grasp both the technology and its benefits.
Despite these obstacles, the blockchain sector has made significant strides as it matures, particularly in enhancing security. Hack-related losses in the crypto market dropped from $3.7 billion in 2022 to $1.8 billion in 2023, underscoring the progress in safeguarding digital assets.
The increased adoption of offline hardware wallets and multi-signature wallets, both of which add critical layers of security, reflects this momentum. Advances in smart contract auditing tools and stronger compliance standards are also minimizing risks, creating a safer environment for both users and institutions.
These improvements highlight the industry’s commitment to establishing a more secure foundation for digital transactions and bolstering confidence in blockchain as a reliable financial technology.
In another positive development, in May 2023, the European Council approved the first comprehensive legal framework for the cryptocurrency industry. This legislation sets a new standard for regulatory transparency and oversight, further reinforcing trust.
Financial Literacy Initiatives
The rise of crypto education in the U.S. is playing a pivotal role in increasing public understanding and encouraging adoption. Programs such as Coinbase Earn aim to simplify the onboarding process for new users, directly addressing the complexity and security concerns that often deter people from engaging with crypto.
According to recent data, 43% of respondents feel that insufficient knowledge is a key reason they avoid the sector, highlighting the ongoing need for crypto-related learning.
Additionally, Chainalysis' 2024 Global Crypto Adoption Index noted a significant increase in crypto interest following the launch of spot Bitcoin ETFs in the U.S. earlier in the year. This development enabled investors to trade ETF shares tied to Bitcoin directly on stock exchanges, making it easier to enter the market without needing extensive technical expertise - thus driving a surge in adoption.
These advancements in security and education are gradually fostering greater trust in the cryptocurrency ecosystem. As the sector continues to evolve, these efforts may pave the way for broader adoption and deeper integration of digital assets into daily financial life.
The Future of Digital Asset Adoption
As digital assets continue to evolve and capture mainstream attention, their potential to transform the financial landscape is becoming increasingly evident. From late 2023 through early 2024, global crypto transaction volumes surged, surpassing the peaks of the 2021 bull market (as illustrated below).
Interestingly, much of this growth in adoption was driven by lower-middle income countries, highlighting the global reach of digital assets.
Below, we explore projections for cryptocurrency usage and its potential impact on traditional banking and finance.
Projections for Crypto Usage in the Next 5-10 Years
Several studies and reports offer insights into the expected growth of cryptocurrency over the next decade:
Global Adoption
The global cryptocurrency market revenue is projected to reach approximately $56.7 billion in 2024, with the United States leading the charge, expected to generate around $9.8 billion in revenue. Statista predicts the number of global crypto users will hit 861 million by 2025, marking a significant shift toward mainstream use.
Institutional Adoption
The 2023 Institutional Investor Digital Assets Study found that 65% of the 1,042 institutional investors surveyed plan to buy or invest in digital assets in the future.
As of 2024, digital currency usage among U.S. organisations is expanding, particularly in sectors such as finance, retail, and technology. Hundreds of financial services and fintech firms are now involved in digital assets, whether in payment processing, investments, or blockchain-based applications. This includes major companies utilising cryptocurrencies as stored value and exploring stablecoin use cases to enhance transaction efficiency.
Notably, major U.S. companies are increasingly engaging with blockchain and digital assets, as regulatory clarity improves and security concerns are addressed.
Retail Adoption
At present, about 85% of major retailers generating over $1 billion in annual online sales accept cryptocurrency payments. In contrast, 23% of mid-sized retailers, with online sales between $250 million and $1 billion, currently accept crypto payments. This growing trend points to an expanding role for digital assets in retail, especially among large-scale businesses.
Potential Impact on Traditional Banking and Finance
The rise of digital asset utilisation is poised to reshape traditional banking systems in multiple areas. For starters, the growth of blockchain technology and digitised financial services is driving the decentralised finance (DeFi) market, which is projected to reach $450 billion by 2030, with a compound annual growth rate (CAGR) of 46%.
In Q3 2024 alone, trading on decentralised exchanges surpassed $100 billion, marking the third consecutive month of growth in trading volume. This trend underscores the increasing interest and activity in the decentralised finance space.
As Central Bank Digital Currencies (CBDCs) are likely to be adopted by 80% of central banks by 2030, the role of commercial banks in money distribution could diminish significantly. Meanwhile, blockchain technology and stablecoins are expected to revolutionise cross-border B2B payments, with 20% of these transactions powered by blockchain by 2025. Stablecoin payment volumes are projected to hit $620 billion by 2026.
Furthermore, the investment landscape is set to evolve as asset tokenisation scales, potentially reaching a value of $16 trillion, making crypto a standard component in investment portfolios.
With regulatory clarity expected to improve - more than half of financial institutions anticipate clearer rules within the next three years - crypto integration is likely to become more widespread. These developments emphasise the transformative potential of digital assets across payments, investments, and financial structures globally.
Bridging the trust gap in crypto adoption
The cryptocurrency landscape is experiencing a surge in institutional interest, which could be a pivotal moment for integrating digital assets into traditional finance. Financial giants like BlackRock are at the forefront of this movement, signaling a shift in mainstream perception and adoption of cryptocurrencies.
Historically, the introduction of new investment vehicles around Bitcoin has spurred market growth. As Markus Thielen, founder of 10x Research, highlights, the launch of spot ETFs could bring about a new wave of institutional involvement, potentially driving the next phase of market expansion.
This growing institutional momentum, combined with evolving regulatory frameworks, is reshaping the crypto ecosystem. However, a key question remains: Will these developments be enough to close the trust gap and push cryptocurrencies into mainstream adoption?
As we stand at this crossroads, the future of digital assets hangs in the balance. The coming years will be critical in determining whether cryptocurrencies can overcome persistent skepticism and fully integrate into the global financial system, or if they will remain a niche, yet impactful, financial instrument.

Millennials and Gen Z are revolutionizing the financial landscape, leveraging cryptocurrencies to challenge traditional systems and redefine money itself. Curious about how this shift affects your financial future? Let's uncover the powerful changes they’re driving!
The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.
This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.
Digital Natives Leading the Way
Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.
According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.
Desire for Financial Empowerment and Inclusion
Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.
The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from 34%).
This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.
Influence on Market Dynamics
The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.
The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets2. This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.
Embracing Innovation and Technological Advancement
Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.
A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.
Impact on Traditional Financial Institutions
The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.
Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.
Challenges and Considerations
While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.
In summary
Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.
This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.
As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

You might have heard of the "Travel Rule" before, but do you know what it actually mean? Let us dive into it for you.
What is the "Travel Rule"?
You might have heard of the "Travel Rule" before, but do you know what it actually mean? Well, let me break it down for you. The Travel Rule, also known as FATF Recommendation 16, is a set of measures aimed at combating money laundering and terrorism financing through financial transactions.
So, why is it called the Travel Rule? It's because the personal data of the transacting parties "travels" with the transfers, making it easier for authorities to monitor and regulate these transactions. See, now it all makes sense!
The Travel Rule applies to financial institutions engaged in virtual asset transfers and crypto companies, collectively referred to as virtual asset service providers (VASPs). These VASPs have to obtain and share "required and accurate originator information and required beneficiary information" with counterparty VASPs or financial institutions during or before the transaction.
To make things more practical, the FATF recommends that countries adopt a de minimis threshold of 1,000 USD/EUR for virtual asset transfers. This means that transactions below this threshold would have fewer requirements compared to those exceeding it.
For transfers of Virtual Assets falling below the de minimis threshold, Virtual Asset Service Providers (VASPs) are required to gather:
- The identities of the sender (originator) and receiver (beneficiary).
- Either the wallet address associated with each transaction involving Virtual Assets (VAs) or a unique reference number assigned to the transaction.
- Verification of this gathered data is not obligatory, unless any suspicious circumstances concerning money laundering or terrorism financing arise. In such instances, it becomes essential to verify customer information.
Conversely, for transfers surpassing the de minimis threshold, VASPs are obligated to collect more extensive particulars, encompassing:
- Full name of the sender (originator).
- The account number employed by the sender (originator) for processing the transaction, such as a wallet address.
- The physical (geographical) address of the sender (originator), national identity number, a customer identification number that uniquely distinguishes the sender to the ordering institution, or details like date and place of birth.
- Name of the receiver (beneficiary).
- Account number of the receiver (beneficiary) utilized for transaction processing, similar to a wallet address.
By following these guidelines, virtual asset service providers can contribute to a safer and more transparent virtual asset ecosystem while complying with international regulations on anti-money laundering and countering the financing of terrorism. It's all about ensuring the integrity of financial transactions and safeguarding against illicit activities.
Implementation of the Travel Rule in the United Kingdom
A notable shift is anticipated in the United Kingdom's oversight of the virtual asset sector, commencing September 1, 2023.
This seminal development comes in the form of the Travel Rule, which falls under Part 7A of the Money Laundering Regulations 2017. Designed to combat money laundering and terrorist financing within the virtual asset industry, this new regulation expands the information-sharing requirements for wire transfers to encompass virtual asset transfers.
The HM Treasury of the UK has meticulously customized the provisions of the revised Wire Transfer Regulations to cater to the unique demands of the virtual asset sector. This underscores the government's unwavering commitment to fostering a secure and transparent financial ecosystem. Concurrently, it signals their resolve to enable the virtual asset industry to flourish.
The Travel Rule itself originates from the updated version of the Financial Action Task Force's recommendation on information-sharing requirements for wire transfers. By extending these recommendations to cover virtual asset transfers, the UK aspires to significantly mitigate the risk of illicit activities within the sector.
Undoubtedly, the Travel Rule heralds a landmark stride forward in regulating the virtual asset industry in the UK. By extending the ambit of information-sharing requirements and fortifying oversight over virtual asset firms
Implementation of the Travel Rule in the European Union
Prepare yourself, as a new regulation called the Travel Rule is set to be introduced in the world of virtual assets within the European Union. Effective from December 30, 2024, this rule will take effect precisely 18 months after the initial enforcement of the Transfer of Funds Regulation.
Let's delve into the details of the Travel Rule. When it comes to information requirements, there will be no distinction made between cross-border transfers and transfers within the EU. The revised Transfer of Funds regulation recognizes all virtual asset transfers as cross-border, acknowledging the borderless nature and global reach of such transactions and services.
Now, let's discuss compliance obligations. To ensure adherence to these regulations, European Crypto Asset Service Providers (CASPs) must comply with certain measures. For transactions exceeding 1,000 EUR with self-hosted wallets, CASPs are obligated to collect crucial originator and beneficiary information. Additionally, CASPs are required to fulfill additional wallet verification obligations.
The implementation of these measures within the European Union aims to enhance transparency and mitigate potential risks associated with virtual asset transfers. For individuals involved in this domain, it is of utmost importance to stay informed and adhere to these new guidelines in order to ensure compliance.
What does the travel rules means to me as user?
As a user in the virtual asset industry, the implementation of the Travel Rule brings some significant changes that are designed to enhance the security and transparency of financial transactions. This means that when you engage in virtual asset transfers, certain personal information will now be shared between the involved parties. While this might sound intrusive at first, it plays a crucial role in combating fraud, money laundering, and terrorist financing.
The Travel Rule aims to create a safer environment for individuals like you by reducing the risks associated with illicit activities. This means that you can have greater confidence in the legitimacy of the virtual asset transactions you engage in. The regulation aims to weed out illicit activities and promote a level playing field for legitimate users. This fosters trust and confidence among users, attracting more participants and further driving the growth and development of the industry.
However, it's important to note that complying with this rule may require you to provide additional information to virtual asset service providers. Your privacy and the protection of your personal data remain paramount, and service providers are bound by strict regulations to ensure the security of your information.
In summary, the Travel Rule is a positive development for digital asset users like yourself, as it contributes to a more secure and trustworthy virtual asset industry.
Unlocking Compliance and Seamless Experiences: Tap's Proactive Approach to Upcoming Regulations
Tap is fully committed to upholding regulatory compliance, while also prioritizing a seamless and enjoyable customer experience. In order to achieve this delicate balance, Tap has proactively sought out partnerships with trusted solution providers and is actively engaged in industry working groups. By collaborating with experts in the field, Tap ensures it remains on the cutting edge of best practices and innovative solutions.
These efforts not only demonstrate Tap's dedication to compliance, but also contribute to creating a secure and transparent environment for its users. By staying ahead of the curve, Tap can foster trust and confidence in the cryptocurrency ecosystem, reassuring customers that their financial transactions are safe and protected.
But Tap's commitment to compliance doesn't mean sacrificing user experience. On the contrary, Tap understands the importance of providing a seamless journey for its customers. This means that while regulatory requirements may be changing, Tap is working diligently to ensure that users can continue to enjoy a smooth and hassle-free experience.
By combining a proactive approach to compliance with a determination to maintain user satisfaction, Tap is setting itself apart as a trusted leader in the financial technology industry. So rest assured, as Tap evolves in response to new regulations, your experience as a customer will remain top-notch and worry-free.
Unveiling the future of money: Explore the game-changing Central Bank Digital Currencies and their potential impact on finance.
Since the debut of Bitcoin in 2009, central banks have been living in fear of the disruptive technology that is cryptocurrency. Distributed ledger technology has revolutionized the digital world and has continued to challenge the corruption of central bank morals.
Financial institutions can’t beat or control cryptocurrency, so they are joining them in creating digital currencies. Governments have now been embracing digital currencies in the form of CBDCs, otherwise known as central bank digital currencies.
Central bank digital currencies are digital tokens, similar to cryptocurrency, issued by a central bank. They are pegged to the value of that country's fiat currency, acting as a digital currency version of the national currency. CBDCs are created and regulated by a country's central bank and monetary authorities.
A central bank digital currency is generally created for a sense of financial inclusion and to improve the application of monetary and fiscal policy. Central banks adopting currency in digital form presents great benefits for the federal reserve system as well as citizens, but there are some cons lurking behind the central bank digital currency facade.
Types of central bank digital currencies
While the concept of a central bank digital currency is quite easy to understand, there are layers to central bank money in its digital form. Before we take a deep dive into the possibilities presented by the central banks and their digital money, we will break down the different types of central bank digital currencies.
Wholesale CBDCs
Wholesale central bank digital currencies are targeted at financial institutions, whereby reserve balances are held within a central bank. This integration assists the financial system and institutions in improving payment systems and security payment efficiency.
This is much simpler than rolling out a central bank digital currency to the whole country but provides support for large businesses when they want to transfer money. These digital payments would also act as a digital ledger and aid in the avoidance of money laundering.
Retail CBDCs
A retail central bank digital currency refers to government-backed digital assets used between businesses and customers. This type of central bank digital currency is aimed at traditional currency, acting as a digital version of physical currency. These digital assets would allow retail payment systems, direct P2P CBDC transactions, as well as international settlements among businesses. It would be similar to having a bank account, where you could digitally transfer money through commercial banks, except the currency would be in the form of a digital yuan or euro, rather than the federal reserve of currency held by central banks.
Pros and cons of a central bank digital currency (CBDC)
Central banks are looking for ways to keep their money in the country, as opposed to it being spent on buying cryptocurrencies, thus losing it to a global market. As digital currencies become more popular, each central bank must decide whether they want to fight it or profit from the potential. Regardless of adoption, central banks creating their own digital currencies comes with benefits and disadvantages to users that you need to know.
Pros of central bank digital currency (CBDC)
- Cross border payments
- Track money laundering activity
- Secure international monetary fund
- Reduces risk of commercial bank collapse
- Cheaper
- More secure
- Promotes financial inclusion
Cons of central bank digital currency (CDBC)
- Central banks have complete control
- No anonymity of digital currency transfers
- Cybersecurity issues
- Price reliant on fiat currency equivalent
- Physical money may be eliminated
- Ban of distributed ledger technology and cryptocurrency
Central bank digital currency conclusion
Central bank money in an electronic form has been a big debate in the blockchain technology space, with so many countries considering the possibility. The European Central Bank, as well as other central banks, have been considering the possibility of central bank digital currencies as a means of improving the financial system. The Chinese government is in the midst of testing out their e-CNY, which some are calling the digital yuan. They have seen great success so far, but only after completely banning Bitcoin trading.
There is a lot of good that can come from CBDCs, but the benefits are mostly for the federal reserve system and central banks. Bank-account holders and citizens may have their privacy compromised and their investment options limited if the world adopts CBDCs.
It's important to remember that central bank digital currencies are not cryptocurrencies. They do not compete with cryptocurrencies and the benefits of blockchain technology. Their limited use cases can only be applied when reinforced by a financial system authority. Only time will tell if CBDCs will succeed, but right now you can appreciate the advantages brought to you by crypto.
Tap makes entering the Bitcoin world simple. Buy, sell, hold, and trade Bitcoin easily on our secure platform.
Welcome to this week's Crypto Update, your go-to destination for the latest news in the exciting world of cryptocurrencies. Let's dive right into the highlights of the past week in the dynamic crypto market.
Etherscan's AI Tool for Smart Contracts:
Etherscan has launched Code Reader, an advanced tool that utilizes AI to retrieve and interpret source code from specific Ethereum contract addresses. Code Reader leverages OpenAI's powerful language model to generate comprehensive insights into contract source code files. The tool allows users to gain a deeper understanding of contract code, access comprehensive lists of smart contract functions, and explore contract interactions with decentralized applications. To access and utilize Code Reader, users need a valid OpenAI API Key and sufficient OpenAI usage limits. However, researchers caution about the challenges posed by current AI models, including computing power limitations, data synchronization, network optimization, and privacy concerns.
SEC's increased scrutiny on cryptocurrencies sparks debate:
The U.S. Securities and Exchange Commission's (SEC) increased scrutiny has led to a prominent debate concerning the future of XRP and Ethereum. Max Keiser, a well-known Bitcoin advocate, predicts the downfall of XRP and Ethereum due to regulatory overreach. In contrast, John Deaton, representing XRP holders, opposes this view, arguing for a more balanced regulatory approach. The cryptocurrency community is now anxiously awaiting regulatory clarity, as the SEC's actions remain unpredictable.
It's important to note that the regulatory environment is constantly evolving and can have significant impacts on the cryptocurrency market, including Ethereum. Therefore, it is advisable to stay informed about the latest developments.
A Call for Clarity: Federal reserve governor advocates for clearer crypto regulations:
Michelle Bowman, a Federal Reserve Governor, has urged global regulators to establish clearer regulations for emerging banking activities, particularly banking as a service and digital assets. She emphasized the need for a well-defined regulatory framework to address the supervisory void and uncertainties that financial institutions currently face. Bowman's call aligns with the growing demand for enhanced regulation of digital assets. A robust and comprehensive regulatory framework is crucial for ensuring the stability and integrity of the banking sector, mitigating risks, protecting consumers, and fostering innovation.
Turkish lira hit a record low against the US dollar
The Turkish lira hit a historic low, trading at 25.74 per US dollar, following Turkey's central bank decision to raise interest rates by 650 basis points to 15%. While the hike was expected, it fell short of the anticipated 21%, and analysts believe a larger increase was needed to show the government's resolve to fight inflation. The lira's devaluation has been part of a larger trend, prompting citizens to invest in alternative assets like digital currencies and gold. The central bank, now under new leadership, has adopted a more gradual approach to rate adjustments, seeking to stabilize the economy. However, the uncertainty surrounding Turkey's economic future persists.
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Cashback is essentially getting paid to shop for things you'd buy anyway. Whether you're a seasoned rewards hunter or just curious about making your money work harder, this guide explores how savvy consumers are earning while spending, without changing their shopping habits. Ready to turn your everyday purchases into extra cash? Let's dive in.
What is cashback?
Cashback is a rewards program that gives you a percentage of your money back when you make purchases using eligible credit cards, debit cards, or shopping platforms. Think of it as a small rebate on what you spend, typically ranging from 1% to 5% of your purchase amount.
In recent years, cashback has increased in popularity across financial services and retail, becoming one of the most straightforward and appealing customer incentives (no guesses why).
Unlike complicated points systems or airline miles, cashback offers a simple proposition: spend money and get some of it back. Cashback transforms everyday spending into an opportunity to save, whether through your credit card statement, a bank transfer, or an app balance.
How does cashback work?
At its core, cashback operates on a simple principle: when you spend money, you earn a percentage back. This percentage - known as the cashback rate - determines how much you'll receive. For example, a 2% cashback rate means you'll get $2 back for every $100 you spend.
Here's what happens behind the scenes:
- You make a purchase with your cashback-enabled card or through a cashback platform.
- The transaction is processed and qualified against the program's terms.
- Cashback is calculated based on the purchase amount and applicable rate.
- The reward is credited to your account (either immediately or after a designated period).
Cashback rewards are typically issued as:
- Statement credits (reducing what you owe on your credit card)
- Direct deposits to your bank account
- Digital wallet credits within an app
- Gift cards or vouchers for specific retailers
Most cashback programs are funded through transaction fees that merchants pay to credit card companies (typically 2-3% of each purchase). The card issuer then shares a portion of these fees with you as cashback. For retailer programs and cashback apps, the incentive is funded through marketing budgets as they benefit from increased customer spending and loyalty.
Different types of cashback programs
Credit card cashback
Credit cards are a common way to earn cashback, generally structured in three main formats:
- Flat-rate cashback cards
These cards offer the same cashback rate on all purchases, regardless of category. For example, the Citi® Double Cash Card offers up to 2% on all purchases (1% when you buy, 1% when you pay). Note that rewards are earned as ThankYou® Points, which can be redeemed for cash back or other options.
- Tiered/category cashback cards
These offer higher cashback rates in specific categories and lower rates elsewhere. For instance, the Blue Cash Preferred® Card from American Express offers 6% back at U.S. supermarkets (up to $6,000 per year), 6% on select U.S. streaming services, 3% on transit and U.S. gas stations, and 1% on everything else.
- Rotating category cards
These cards offer higher cashback (often 5%) in categories that change each quarter, such as restaurants, gas stations, or online shopping.
For example, The Chase Freedom Flex℠ and Discover it® cash back programs require users to activate these categories each quarter, from where they can earn up to 5% cashback on purchases.
Debit card cashback
Differing from the credit card structure above, debit card cashback typically comes in two forms:
- Bank-offered cashback programs
Rewards for using your debit card for purchases. These are often tied to premium or business accounts and offer lower rates than credit cards (typically 0.5%-1%) since banks don't earn the same merchant fees that credit card companies do.
Examples include: Discover Cashback Debit offering 1% on up to $3,000 in monthly purchases; while some neobanks or fintechs offer promotional cashback for debit use, but these are often time-limited (Not at Tap).
- Cash back at checkout
This feature allows you to withdraw cash alongside your purchase at certain retailers (e.g., Walmart, Walgreens, or pharmacies), essentially getting "cash back" at the point of sale. This isn't a reward but a convenience service.
Retailer-specific programs
Many stores offer their own cashback programs:
- Store loyalty programs
These provide rebates on purchases, often tracked through a membership account. Examples include Target Circle, which offers 1% in rewards on qualifying purchases, or Kohl's Cash, which gives you $10 in store credit for every $50 spent during promotional periods.
- Receipt scanning programs
Apps like Ibotta and Checkout 51 offer cashback when users upload receipts or link loyalty cards. Offers vary by retailer and product.
Cashback websites and apps
These third-party platforms connect shoppers with retailers and share the commission they receive:
- Cashback websites
Websites like Rakuten, TopCashback, and BeFrugal offer rebates when you shop at partner retailers through their portal. These sites earn commissions from retailers for referring customers and share a portion with you.
- Browser extensions
Honey (owned by PayPal) and Capital One Shopping apply coupons and may offer cashback (called “Honey Gold” or Capital One Shopping Credits), though amounts and eligibility vary.
However, these platforms often come with caveats:
- Cashback typically pays out quarterly rather than immediately
- Minimum payout thresholds may apply (often $5-$25)
- Some offers are region-specific or limited-time
How much cashback can you earn?
Cashback earnings vary widely across programs:
Typical credit card rates range from 1% to 2% as a baseline, with category bonuses reaching 3% to 6%. Premium cards may offer higher rates but often carry annual fees.
Sign-up bonuses can significantly boost initial earnings, sometimes offering $150-$300 back after spending a certain amount in the first few months.
Cashback apps and websites typically offer higher percentages (often 2%-10%) but on a more limited selection of retailers.
Most programs include some limitations:
- Spending caps that limit cashback on certain categories (e.g., 6% on groceries up to $6,000 yearly)
- Minimum spend requirements before cashback activates
- Redemption thresholds requiring you to accumulate a minimum amount (often $20-$25) before cashing out
- Quarterly or annual payment schedules rather than immediate rewards
How much cashback can you earn with Tap?
Looking for a cashback program that gives you Cashback rewards on your your spendings and not just at specific brands or places? Tap makes it easy. By using your Tap card, you earn Cashback rewards on your spending, from groceries to fuel and even holidays.
How much can you earn? With Tap’s flexible premium tiers, cashback rewards are tailored to fit your lifestyle: earn from 0.5% up to 8% on every eligible purchase made with your Tap card. The more you spend, the more you earn—simple as that.

Pros and cons of cashback programs
Pros
- Simplicity: Cash rewards are straightforward to understand and use
- Flexibility: Unlike points or miles, cash can be used for anything
- Automatic earnings: Most programs require minimal effort beyond using the right card
- No devaluation: Unlike travel points, a dollar of cashback remains a dollar
- Immediate value: No need to save up for specific redemptions
Cons
- Potential for overspending: The promise of cashback can encourage unnecessary purchases
- Hidden costs: Cards with generous cashback may have higher annual fees or interest rates
- Category restrictions: Many programs limit higher cashback to specific merchant types
- Reward caps: Many programs limit how much you can earn in bonus categories
- Redemption delays: Some programs only pay out quarterly or when you reach certain thresholds
Is Cashback really free money?
Cashback isn't exactly "free", it's better understood as a discount on your spending. The funding comes from several sources:
Debit and Credit card cashback is funded by interchange fees paid by merchants (typically 1.5%-3.5% of each transaction). Card issuers share a portion of these fees with cardholders to encourage more spending.
Retail cashback programs are essentially marketing expenses designed to drive sales and customer loyalty.
Cashback apps and websites earn affiliate commissions from retailers and share a portion with users.
The most important caveat: cashback on credit cards only makes financial sense if you pay your balance in full each month. If you carry a balance, the interest charges (often 15%-25% APR) will quickly exceed any cashback earned.
How to choose the right cashback option
Finding the best cashback program depends on your spending patterns and preferences:
Analyse your spending habits: Review your monthly expenses to identify where you spend the most. If groceries and gas dominate your budget, a card with bonus rewards in those categories makes sense. If your spending is diverse, a flat-rate card might be better.
Consider fees vs rewards: Some cards with higher cashback rates charge annual fees. Calculate whether your typical spending will earn enough extra cashback to offset any fees.
Evaluate redemption options: Consider how and when you can access your cashback. Some programs offer automatic redemption, while others require manual redemption or have minimum thresholds.
For businesses: Business-specific cashback cards often offer higher rewards on categories like office supplies, internet services, and travel. If you're a business owner, these specialised options may provide better value than consumer cards.
Tips to maximise cashback
Strategically use multiple cards: You can use different cards for different categories based on which offers the highest rate for each spending type.
Stack rewards programs: Combine a cashback credit card with a cashback app or website for double dipping. For example, make a purchase through Rakuten using a cashback credit card.
Activate bonus categories: Many cards require quarterly activation of rotating bonus categories - set calendar reminders so you don't miss out.
Pay bills with cashback cards: Set up utilities, subscriptions, and other regular payments on your best cashback card (if there's no processing fee).
Watch for promotional offers: Many programs offer limited-time enhanced cashback rates or bonus categories.
Avoid carrying balances: Always pay your credit card bill in full to avoid interest charges that negate cashback benefits.
In conclusion
Cashback rewards offer a practical way to earn while you spend on everyday purchases. Unlike complicated reward systems, cashback provides straightforward value that anyone can understand and use.
Choose cards and apps that reward your existing spending patterns rather than changing your habits to chase rewards. Also, try maximising cashback benefits by matching the right programs to your spending habits and being disciplined about your purchasing behaviour.
Remember: the best cashback strategy is one that fits naturally into your financial life, providing rewards without encouraging overspending or complicating your finances.
Tired of complicated cashback programs tied to specific brands? Discover our simple Cashback program that rewards you when you spend with your Tap card, learn more here.
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Hey Tap community
If you’ve been wondering why things have seemed a little quiet lately, it’s because we’ve been hard at work behind the scenes, and today, We are excited to finally share the full story and what’s coming next.
Laying the groundwork for the next wave of features
Over the past five years, Tap’s fast-paced, lean approach helped us grow quickly. But growth brought challenges.
Our infrastructure, built for a much smaller platform, was starting to hold us back, especially during big launches or promotions. It wasn’t scaling the way you, our community, deserved.
Rather than continue patching and stretching it, we made the bold decision to rebuild Tap’s core systems from the ground up, upgrading to a modern, flexible architecture built for real growth.
It wasn’t easy. It meant months of intense work, rewriting large parts of our platform. That’s why new features slowed down, because we were laying a much stronger foundation for the future.
Now, we're Ready to start the rollout
After months of development and testing, we’re kicking off Phase 1 of the migration to our new infrastructure.
📅 Maintenance Window
- Starts: Wednesday, May 7, 2025 at 21:30 UTC
- Ends: Thursday, May 8, 2025 at 07:30 UTC
- Impact: Tap services will be temporarily unavailable for about 10 hours
This maintenance allows us to move our internal Tap team to the new system, a critical step before we start migrating you, our users.
We've scheduled it overnight to minimise disruption, and our team will be working around the clock to ensure everything runs smoothly.
What happens after this?
Once internal testing is complete, we'll begin carefully moving users over in phases:
- Phase 2: Migrate select groups of users, monitor closely, fine-tune.
- Phase 3: Roll out to all users, officially retiring the old system.
Each phase brings us closer to a faster, more reliable Tap, one that’s ready to scale with our growing community and deliver new features faster than ever.
The future starts now
This upgrade unlocks a future where downtime, failed sign-ups, and app slowdowns are things of the past. Thank you for sticking with us through this transition.
Your patience means everything. We can't wait to show you what’s coming next. The quiet period is ending, and Tap’s next chapter is just beginning.
Stay tuned,
The Tap Team.

Near Protocol represents a new generation of blockchain platforms focused on usability and scalability. Launched in 2020, it offers a faster, more efficient alternative to earlier blockchain networks while maintaining robust security.
After several years of implementation, Near Protocol has established itself as a notable player in the layer-1 blockchain space.
TLDR
Scalable & developer-friendly: Near Protocol is a decentralised, layer-1 blockchain designed for high scalability and user-friendly dapp development.
Sharding & low fees: It uses a unique sharded Proof-of-Stake mechanism (Nightshade) to process transactions efficiently while keeping costs low.
Cross-chain interoperability: The Rainbow Bridge enables seamless asset transfers between Near and Ethereum, enhancing blockchain connectivity.
Native token (NEAR): NEAR powers the ecosystem, used for transactions, staking, and governance, with a total supply cap of 1.23 billion tokens.
What is Near Protocol (NEAR)?
Near Protocol is a decentralised blockchain platform designed to be user-friendly and highly scalable. The platform supports the development of dapps (decentralised applications) with a particular focus on usability for both developers and end users.
The platform utilises a Delegated Proof-of-Stake (DPoS) consensus mechanism called "Nightshade," which implements a technique known as sharding to significantly improve transaction throughput. This approach allows Near to process thousands of transactions per second while maintaining low transaction costs and reducing the environmental impact compared to Proof-of-Work blockchains.
A distinctive feature of Near Protocol is its human-readable account names, eliminating the need for users to interact with long, complex wallet addresses. The platform also incorporates a developer-friendly environment with WebAssembly (WASM) support and tools that make building dapps more accessible.
The platform has gained significant attention for its cross-chain interoperability solutions, particularly through the Rainbow Bridge, which enables asset transfers between Near and Ethereum. The platform has attracted numerous projects across DeFi, NFTs, gaming, and social applications.
Who Created Near Protocol?
Near Protocol was founded by Erik Trautman, an entrepreneur whose background includes experience on Wall Street and founding Viking Education.
Trautman partnered with two technical co-founders: Illia Polosukhin, a seasoned software developer with over a decade of industry experience including a three-year tenure at Google, and Alexander Skidanov, a computer scientist whose career path led from Microsoft to memSQL, where he rose to become Director of Engineering.
This founding team combined financial market knowledge, machine learning expertise, and distributed systems experience to address the scalability challenges facing blockchain technology.
The project was conceptualised in 2018 when the founders recognised the scalability limitations of existing blockchain networks. They set out to build a platform that could deliver the performance needed for mainstream adoption while maintaining security and decentralisation.
The Near team has expanded to include numerous contributors from around the world, with the protocol's development being overseen by the Swiss-based Near Foundation, which provides governance and supports ecosystem growth.
How Does Near Protocol Work?
Consensus Mechanism and Architecture
Near Protocol operates on a sharded architecture called Nightshade, which divides the network into multiple segments (shards) that process transactions in parallel. This design allows the network to scale horizontally as demand increases and enhances transaction throughput.
This design allows the network to process a high number of transactions per second while maintaining low fees and reducing environmental impact.
Additionally, Near utilises a mechanism called "Doomslug" for block finalisation, achieving near-instant transaction finality. This means that once transactions are confirmed, they are immediately considered final, unlike some other blockchains that require multiple confirmations.
Near achieves consensus through its unique sharded Proof-of-Stake mechanism, where token holders can stake their NEAR or delegate it to validators who help secure the network.
Smart Contract Support
The platform supports smart contracts written in Rust and JavaScript, compiled to WebAssembly (WASM) through the AssemblyScript framework. This flexibility enables developers to build complex applications with familiar programming languages.
User-Friendly Features
Near's account model features human-readable account names, simplifying interactions by eliminating the need for complex wallet addresses. The platform also offers account abstraction, allowing for recoverable accounts, multi-signature control, and the ability for users to cover transaction fees on behalf of others, facilitating gasless transactions.
Cross-Chain Interoperability
Near has developed the Rainbow Bridge, enabling seamless asset transfers between Near and Ethereum. This cross-chain interoperability expands the utility of assets and enhances the interconnectedness of the blockchain ecosystem.
What Is NEAR?
NEAR is the native token of the Near Protocol ecosystem. It serves multiple purposes within the network, including:
- Paying for transaction fees and storage on the blockchain
- Staking to participate in network security and earn rewards
- Voting in governance decisions to determine the future direction of the protocol
The token follows an inflationary model with a maximum supply cap of 1.23 billion tokens, of which approximately 1.18 billion are already in circulation at the time of writing.
How can I buy and sell NEAR?
If you're interested in exploring NEAR, you can do so easily through the Tap app. The app supports buying, selling, trading, and storing NEAR tokens, allowing users to manage NEAR alongside other digital assets.

In today's digital-first economy, businesses across all sectors are seeking innovative financial solutions to drive efficiency, enhance customer experiences, and unlock new revenue streams. One compelling strategy is the implementation of co-branded credit cards, which have been shown to significantly boost customer loyalty and spending.
Notably, 75% of financially stable consumers prefer co-branded cards for their rewards and benefits, indicating a strong alignment between these card programs and consumer desires.
By collaborating with financial institutions to offer co-branded cards, businesses can create tailored payment solutions that meet customer expectations and reinforce brand loyalty. This approach transforms the payment infrastructure from a mere operational necessity into a strategic asset that fuels growth.
For instance, the co-branded credit card market is projected to grow from $13.41 billion in 2023 to $25.72 billion by 2030, reflecting a compound annual growth rate (CAGR) of 9.74%.
Whether you're in retail, SaaS, or manufacturing, a tailored card program could be the key to transforming how your business engages with customers—and how you scale.
What is card program management?
Card program management encompasses the end-to-end process of designing, implementing, and optimising payment card solutions tailored to your business. From corporate expense cards that streamline internal processes to branded payment cards that enhance customer loyalty, these programs offer versatility that can benefit virtually any organisation looking to modernise its financial operations.
As businesses continue to navigate increasingly complex markets, those equipped with flexible financial tools gain a significant competitive advantage. The right card program doesn't just process payments—it generates valuable data, reduces administrative burden, and creates opportunities for deeper engagement with both employees and customers.
Why it matters
At its core, card program management involves overseeing all aspects of a payment card ecosystem—from issuing and distribution to transaction processing, reporting, and compliance. Modern card program management platforms provide businesses with the infrastructure to create customised payment solutions while maintaining visibility and control.
This matters because traditional payment methods often create friction points that slow business growth. Manual expense reporting, limited payment visibility, and rigid financial systems can drain resources and limit innovation.
However, a well-managed card program addresses these pain points by automating processes, enhancing security, and providing greater flexibility.
Key benefits for businesses across sectors
Streamlined operations
Card programs dramatically reduce administrative overhead by automating expense tracking, simplifying reconciliation, and eliminating paper-based processes. This operational efficiency translates directly to cost savings and allows your team to focus on strategic initiatives rather than transaction management.
Enhanced Customer Experience
For businesses that implement customer-facing card programs, the benefits extend to experience enhancement. Branded payment cards can strengthen loyalty, while instant issuance capabilities meet modern expectations for immediacy.
From hospitality to healthcare, organisations are using card programs to differentiate their service offerings.
Data-driven insights
Perhaps the most overlooked advantage of modern card program management is the wealth of data it generates. Every transaction becomes a data point that can inform business decisions, reveal spending patterns, and identify opportunities for optimisation. This business intelligence becomes increasingly valuable as programs scale.
Scalability and flexibility
As your business grows, your card program can evolve alongside it. Whether you're expanding into new markets or adding new product lines, a well-designed card program adapts to changing requirements without requiring complete system overhauls.
The implementation process simplified
Implementing a card program doesn't have to be overwhelming. The process typically follows these key steps:
- Assessment and strategy development: Evaluate your current payment ecosystem and define clear objectives for your card program.
- Platform selection and integration: Choose a card program management solution that aligns with your technical requirements and business goals, then integrate it with your existing systems.
- Program launch and optimisation: Deploy your program with proper training and support, then continuously refine based on performance data and user feedback.
Real-World Impact
Across industries, businesses are leveraging card program management to solve specific challenges:
- Retail companies are implementing instant digital card issuance to capture sales opportunities.
- Healthcare providers are using specialised payment cards to simplify patient financial assistance.
- Manufacturing firms are deploying corporate card programs with custom spending controls to streamline procurement.
The common thread? Each organisation is using card program management as a strategic tool rather than just a payment method.
How Tap can help
Navigating the complexities of card program management requires expertise and the right technology partner. Tap's comprehensive platform brings together cutting-edge technology with industry-specific knowledge to help businesses design, implement, and optimise card programs that deliver measurable results.
Our solution addresses common challenges like regulatory compliance, security concerns, and integration complexities, allowing you to focus on the strategic benefits rather than implementation hurdles.
Ready to explore how card program management could transform your business operations and drive growth? Connect with Tap's team of specialists for a personalised consultation and discover the potential of a tailored card program for your organisation.
Article Framework: Card Program Management
Tone & Perspective
- Tone: Professional, informative, and authoritative.
- Perspective: Written from an expert viewpoint, educating businesses on launching and managing a successful card program.
Priority Headings & Structure
1. Introduction
- What is card program management?
- Why businesses need effective card program management.
- Overview of key stakeholders (issuers, networks, processors, etc.).
2. How Card Program Management Works
- Key components: issuing, processing, compliance, and risk management.
- The role of a program manager (self-managed vs. outsourced).
- The relationship between issuing banks, networks, and program managers.
3. Core Elements of a Successful Card Program
- Program Design: Choosing card types (prepaid, debit, credit), network selection (Visa, Mastercard), and branding.
- Issuance & Account Management: BIN sponsorship, account setup, and customer onboarding.
- Compliance & Risk Management: KYC, AML, PCI DSS, and fraud prevention strategies.
- Transaction Processing & Settlement: How funds flow through the ecosystem.
- Customer Experience & Support: Ensuring smooth cardholder interactions.
4. Self-Managed vs. Partner-Managed Card Programs
- Benefits and challenges of managing in-house.
- When outsourcing makes sense.
- How third-party program managers add value.
5. Key Considerations Before Launching a Card Program
- Business goals and revenue model.
- Regulatory and security requirements.
- Time-to-market considerations.
6. Trends & Future of Card Program Management
- Embedded finance & BaaS (Banking-as-a-Service).
- AI-driven fraud detection and risk management.
- Open banking and API-driven solutions.
7. Conclusion & Next Steps
- Recap of key insights.
- How businesses can get started with a card program.
- Contact a program management expert.

Imagine you have euros in your wallet but need to spend dollars at a store. You'd need to exchange your currency first, right? Wrapped crypto works in a similar way, but for blockchain assets.
Wrapped cryptocurrency is a tokenised version of another crypto asset that lives on a different blockchain. Think of it as your original crypto asset wearing an outer layer that lets it work on another blockchain network. For example, Bitcoin can't naturally function on the Ethereum network because they're separate systems with different rules.
But by "wrapping" Bitcoin, you get a token that represents Bitcoin's value while being compatible with Ethereum's ecosystem.
This seemingly simple innovation has become a cornerstone of decentralised finance (DeFi), allowing assets to move between otherwise isolated blockchain ecosystems and unlocking billions of dollars in cross-chain liquidity.
How wrapped crypto works
The wrapping process involves three key elements: custodians, merchants, and smart contracts.
Here's how it typically works:
- Deposit: You send your original cryptocurrency (like Bitcoin) to a custodian—an entity or smart contract that holds your assets safely.
- Minting: Once the custodian confirms receipt of your deposit, they mint an equivalent amount of wrapped tokens (like WBTC) on the target blockchain.
- Release: These newly created wrapped tokens are then sent to your wallet on the new blockchain, ready to use.
When you want your original tokens back, you simply reverse the process—a procedure called "unwrapping" or "burning":
- Return: You send your wrapped tokens back to the custodian.
- Burn: The wrapped tokens are destroyed (burned).
- Release: The equivalent amount of the original cryptocurrency is returned to your wallet.
This process ensures a 1:1 backing between wrapped tokens and their underlying assets, similar to how stablecoins maintain their value through reserves. For every wrapped Bitcoin (WBTC) in circulation, there's one real Bitcoin held in reserve by a custodian.
Benefits of wrapped crypto
Cross-chain compatibility
The most obvious benefit is interoperability. Wrapped tokens allow assets from one blockchain to participate in activities on completely different networks. Bitcoin holders can participate in Ethereum-based DeFi without selling their Bitcoin, while Ethereum users can access the value and liquidity of Bitcoin without leaving their preferred ecosystem.
Expanded DeFi possibilities
Before wrapped tokens, assets like Bitcoin were essentially locked out of the booming DeFi space. Now, billions of dollars worth of previously idle assets can earn yields, serve as collateral for loans, or provide liquidity to trading pools.
Enhanced functionality
When assets like Bitcoin get wrapped as ERC-20 tokens on Ethereum, they gain new capabilities:
- Smart contract interaction: Bitcoin doesn't natively support complex smart contracts, but wrapped Bitcoin on Ethereum can interact with any Ethereum smart contract.
- Faster settlements: Bitcoin transactions typically take about 10 minutes to confirm, while Ethereum transactions complete in seconds or minutes, making wrapped Bitcoin potentially more practical for everyday transactions.
Liquidity boosts
By making assets usable across multiple blockchains, wrapped tokens significantly increase market liquidity. The same value can now participate in various ecosystems without being split across different platforms.
Common types of wrapped tokens
Wrapped Bitcoin (WBTC)
The most popular wrapped token by market cap, WBTC brings Bitcoin's massive value onto the Ethereum blockchain. Each WBTC is backed by one Bitcoin held in reserve. This has allowed billions of dollars worth of Bitcoin to participate in Ethereum's DeFi ecosystem.
Wrapped Ether (WETH)
Interestingly, even Ethereum's native currency (Ether) has a wrapped version. Why? The original Ethereum token (ETH) predates the ERC-20 standard that most Ethereum tokens follow. WETH makes ETH compatible with dapps that require the standard ERC-20 format.
Other Notable Wrapped Assets
As cross-chain functionality becomes increasingly important, we're seeing more wrapped versions of various assets:
- Wrapped AVAX (WAVAX) on Ethereum
- Wrapped UST (Terra stablecoin) on various chains
- Wrapped tokens of various layer-1 cryptocurrencies
How to use wrapped tokens in DeFi
Lending and borrowing
Platforms like Aave, Compound, and MakerDAO allow users to deposit wrapped assets as collateral to borrow other cryptocurrencies. This means you can leverage your Bitcoin holdings to access stablecoins or other tokens without selling your BTC.
Liquidity provision
Decentralised exchanges like Uniswap and SushiSwap rely on liquidity providers to enable trading. By providing wrapped tokens to these liquidity pools, users can earn trading fees and additional rewards.
For example, the WBTC/ETH pool on Uniswap has consistently been one of the largest liquidity pools, enabling billions in trading volume between Bitcoin and Ethereum.
Yield farming
Many DeFi protocols offer incentives for users who provide liquidity or lend assets. Wrapped tokens allow users to participate in these "yield farming" opportunities across multiple blockchains, potentially maximising returns.
Risks involved
Custodial risks
Most wrapped tokens rely on custodians to hold the original assets, introducing an element of centralisation and trust. If the custodian is compromised or acts maliciously, your wrapped tokens could become worthless.
For instance, WBTC relies on BitGo as its primary custodian. While BitGo maintains high security standards, this represents a potential single point of failure in an otherwise decentralised system.
Smart contract vulnerabilities
Wrapped tokens, like all blockchain assets involving smart contracts, face potential security risks. Bugs or exploits in the smart contracts governing wrapped tokens could lead to fund losses.
Minting and redemption friction
The process of wrapping and unwrapping tokens often involves fees, waiting periods, and minimum amounts. These friction points can make wrapped tokens less practical for smaller transactions or quick trades.
Bridge attacks
Cross-chain bridges, which facilitate the creation of many wrapped tokens, have been frequent targets for hackers. Several high-profile attacks have resulted in millions of dollars in losses.
The future of wrapped tokens
Decentralised wrapping mechanisms
The industry is moving toward more decentralised wrapping processes that reduce reliance on centralised custodians. Projects like tBTC and renBTC are exploring new models where custody is distributed among multiple parties or managed entirely by smart contracts.
Multi-chain integration
As blockchain ecosystems evolve toward greater interoperability, wrapped tokens are likely to play a crucial role in creating seamless experiences across multiple chains. Users may eventually interact with different blockchains without even realising they're using wrapped assets behind the scenes.
Standardisation and regulation
As wrapped tokens become more integrated into mainstream finance, we can expect more standardised practices and potentially increased regulatory attention, particularly around reserve verification and consumer protection.
Bridging the blockchain islands
Wrapped tokens have essentially built bridges between previously isolated blockchain islands, creating a connected DeFi landscape where assets flow freely across networks. They give users remarkable flexibility – allowing them to use Solana's speed while accessing Ethereum's rich application environment.
While these tokens solve major interoperability challenges, it's worth remembering their trade-offs. The centralized custody model goes against blockchain's decentralization principles, and security risks exist.
Though we'll eventually see more sophisticated cross-chain solutions emerge, wrapped tokens currently serve as the vital connectors powering our increasingly interconnected crypto economy.

Sure, crypto markets reacting negatively to macroeconomic policy shifts is nothing new, but these “worse than expected” Liberation Day tariff announcements have been particularly brutal.
Looking at the numbers, the sweeping tariffs introduced by U.S. President Donald Trump have resulted in mass liquidations. Almost a week later, $8.27 trillion has been wiped from global stock markets and $233 billion from crypto markets, bringing the overall crypto market cap down 8.5%.
But how exactly do tariffs influence crypto? The immediate reaction was a sharp downturn, with big names like Bitcoin falling below $82,000, and later $74,700, and Ethereum dropping to lows of $1,400.
In the long term, could these economic policies position crypto as a safe haven? Let’s explore the interplay between trade policy, traditional finance, and crypto prices.
Firstly, what are tariffs, and how do they affect the markets?
In a nutshell, tariffs, or taxes on imported goods, create ripple effects across various financial markets. Historically, they have had an impact on:
- Foreign exchange (FX) markets: The USD typically strengthens when tariffs are imposed, as more global investors seek stability, and in response, a stronger USD often puts downward pressure on Bitcoin and altcoins.
- Equities: Stocks, particularly in sectors reliant on global trade, tend to decline as tariffs increase business costs and disrupt supply chains.
- Inflation & interest rates: Tariffs can contribute to higher consumer prices, influencing Federal Reserve policy and liquidity conditions, which in turn affect investment in risk assets like crypto.
The interconnected nature of these macroeconomic factors proves once again that digital assets are not insulated from traditional market turbulence. Let’s explore the damages.
Trump’s “Liberation Day” tariff announcement
So, what happened? On 3 April, Trump announced a 10% baseline tariff on U.S. imports, with 60 countries, including Cambodia, China, Vietnam, Malaysia, and Bangladesh, facing tariffs of up to 50%. Companies in the EU will see 20% tariffs, all taking effect a week later.
Previously announced 25% tariffs on steel, aluminum, and foreign-made cars remain in place.
How the crypto market responded
Never missing a beat, the crypto market reacted swiftly to the tariff announcements:
- Bitcoin has dropped ~10% since February. On 3 April, the price fell from $87,106 to $82,526 in a matter of hours, falling to lows of $74,700 days later.
- Ethereum followed a similar trajectory, dipping to lows of $1,430.
- Altcoins were hit harder, with SOL dropping nearly 25% to $97.52 - its first dip below $100 since February 2024.
- Crypto-related equities tanked, with Strategy (formerly MicroStrategy) down 15%, and mining firms like MARA Holdings and Riot Platforms losing 11%.
- Correlation with equities strengthened, as the Nasdaq and S&P 500 also experienced sharp declines.
According to technical analysis, the overall market cap formed a bear flag pattern, signaling potential price declines (this pattern appears after a sharp drop, followed by a temporary upward channel). If the price breaks below this channel, a further decline is likely.

Source: Emmaculate, published on TradingView, April 3, 2025
Why Bitcoin might bounce back
A note from the bears. Despite the initial sell-off, Bitcoin could see a rebound for several reasons:
- Bitcoin as "digital gold": During economic uncertainty, BTC has historically been viewed as a hedge against inflation and fiat devaluation.
- Institutional movements: Exchange outflows suggest that institutions are holding rather than panic-selling, reducing BTC liquidity and potentially driving prices higher in the future.
- Monetary policy shifts: If the Federal Reserve pivots toward rate cuts or quantitative easing (QE), Bitcoin could benefit from increased liquidity.
BitMEX co-founder Arthur Hayes has argued that such macro conditions could push BTC toward $150,000 in the next cycle.
Do tariffs + the U.S. Dollar = a crypto opportunity?
The impact of tariffs on the U.S. dollar has direct implications for crypto:
- Reduced exports and lower bond demand could weaken the USD over time.
- A weaker dollar typically boosts Bitcoin, as investors look for alternative stores of value.
- Grayscale suggests that Bitcoin could benefit from a fragmented monetary landscape, particularly as central banks diversify reserves away from USD.
Tariffs, regulation & crypto’s role in the financial system
Trump’s policies could indirectly accelerate crypto adoption by:
- Increasing the use of crypto for trade settlements due to currency uncertainties.
- Encouraging alternative reserve assets beyond the U.S. dollar.
- Aligning with a potentially pro-crypto regulatory stance under a second Trump administration.
What should crypto investors do now?
Crypto investors should watch a few key things closely:
- When and how the new tariffs are rolled out, and if any changes are made along the way
- How other countries respond, especially with their own tariffs
- Changes in crypto regulations, as governments adjust to the new economic climate
- How money moves between traditional markets and crypto, which can impact prices and sentiment
- Consider long-term portfolio strategies, as crypto’s role in a shifting financial landscape could strengthen.
Conclusion: Tariffs may hurt now, but crypto could emerge stronger
While recent tariffs triggered a downturn across both traditional and crypto markets, it’s worth noting that this was driven more by uncertainty than fundamentals. As has previously been the case, crypto’s response is often tied to macro trends, with Liberation Day tariffs being no exception.
The bottom line is that market dynamics are changing. As liquidity patterns shift and capital moves differently, crypto’s role within broader portfolios continues to evolve. While this can have both a positive and negative impact on portfolios, continuing to stay informed is the wisest step one could take.
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