Learning the friendly way

If you're looking to earn extra money from anywhere online you've come to the right place. Making money online has certainly become more accessible and easier over the years, and in this blog, we're reviewing several ideas to do so without having to invest.

Whether you're looking to make some money on the side, or as a full-time pursuit, remember that as with most things in life: consistency is key. On this page, you'll find a number of beginner options requiring no particular skillset (only a bank account) for you to look into, relevant everywhere from the United Kingdom to the European Union to Australia. Each method varies in financial contribution, which we've highlighted at the end with a rating of the start-up costs.

Top 5 ways to make money online for beginners

1. Affiliate marketing

Affiliate marketing involves an individual earning money through promoting another business's product. This can be done through your own platform which might range from a blog to a website, social media, email campaigning or simply Google Ads. 

All you need is a working internet connection, a bank account and a reliable browser. Each time a friend or family clicks and signs up for the product, you bank a commission. 

Many companies these days offer this service, try to find one that you and your network might be interested in and see the opportunities that they present. 

Start-up Costs: $

2. Dropshipping

This will require a substantial amount of effort, however, the returns will be that much greater. Dropshipping involves selling a product online that you do not need to keep an inventory of, instead, the company that you are buying the goods from sends them directly to the customer. 

You act as the middleman between the manufacturer and the consumer and make money from the margin that you add. The start-up costs will be for your online website and marketing. 

Start-up Costs: $$

3. Freelance your skills

You can hire out your skills on sites like Upwork or Fiverr. Users create profiles expressing their skills, anything from writing to graphic design to music creation, and can apply to jobs requiring these skills. 

These sites will typically allow employers to connect with employees, and once the work is completed the funds are deposited directly into your account. This is also a great way to start a side hustle in your area of expertise without having to tuck into your savings.

Start-up Costs: zero

4. Explore the world of cryptocurrencies

Engaging with cryptocurrencies has gained significant attention in recent years. Before diving in, it’s important to educate yourself thoroughly to grasp the complexities involved. Our blog section on how to learn about crypto is a great place to begin. The cryptocurrency market is known for its high volatility, which presents both risks and opportunities. Whether you're active daily or only occasionally, understanding the landscape is key. To get started, consider signing up for a reputable and regulated platform like Tap, which can help you manage your funds securely.

Start-up Costs: $$

5. Participate in online surveys

Online surveys are a popular way for beginners to make money online. Companies are always looking for feedback on their products and services, and they are willing to pay for it. There are several websites that offer paid online surveys, such as Swagbucks, Survey Junkie, and Toluna.

To get started, simply sign up for an account, complete your profile, and start taking surveys. You'll earn points or cash for each survey you complete, which can be redeemed for gift cards or PayPal payments. Keep in mind that surveys may have specific demographics, so you may not qualify for every survey. However, with some patience and consistency, you can earn a decent amount of extra income in your spare time.

Start-up Costs: zero
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Earn money online from anywhere in the world

Of course, this list is only a small portion of the ways you can make money online, simplified down to the top 5. If you have more time at your disposal you can engage in market surveys, beta testing, becoming a virtual assistant, or even coaching. 

The opportunities are endless, with a wide range of start-up costs, time management, returns and the amount of effort required are to be considered. Ensure you do adequate research in order to learn about your next venture before diving in. At the end of the day, anyone can earn money online, the first step is just to get started. Good luck, may you have only lucrative experiences.

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5 tips on how to manage your money 

Now that you’ve established your income stream/s, here are 5 tips on how to manage the money you’re making. Whether you’re doing this as a side hustle or a full time job, consider implementing the following 5 steps in order to build your finances. . 

1. Build an Emergency Fund

Just like in personal finance, building an emergency fund is crucial for making money online. This fund will act as a safety net in case you hit a rough patch, and it will allow you to continue your online work without financial stress.

2. Create a Budget

Budgeting is another essential aspect of making money online. Creating a budget will help you keep track of your income and expenses, and it will allow you to make informed decisions about where to allocate your resources.

3. Focus on Your Niche

To make the process of making money online more enjoyable consider focusing on a specific niche that you are passionate about. Whether it's writing, graphic design, or web development, become an expert in your field and provide value to your clients.

4. Network and Build Relationships

Building relationships with other professionals in your industry is a valuable step when making money online. Networking can help you find new clients, build your reputation, and even lead to new business opportunities.

5. Stay Consistent and Persistent

Making money online takes time and effort, and it's important to stay consistent and persistent. Set realistic goals for yourself, create a schedule, and stick to it. Remember that success doesn't happen overnight, so don't get discouraged if you don't see results right away.

So, what are you waiting for? 

Need to call someone in the United Kingdom from abroad? You'll need to use the 44 country code to connect successfully. Whether you're reaching friends, family, or business contacts in England, Scotland, Wales, or Northern Ireland, understanding how to properly dial UK numbers is essential for international communication.

What is the 44 country code?

The 44 country code is the international dialling code assigned to the UK by the International Telecommunication Union (ITU). When you're calling from any other country, you must prefix the local UK number with 44 to route your call through the international telephone network.

Here's what you need to know about country code 44:

• Covers the entire UK: England, Scotland, Wales, and Northern Ireland
• Must replace the leading zero: UK numbers start with 0 domestically, but you drop this when using 44
• Works for all UK numbers: landlines, mobiles, and business lines
• Required for international calls: You cannot reach UK numbers from abroad without using 44

The key rule to remember is that when you use country code 44, you must omit the leading '0' that appears in all UK phone numbers when dialled domestically. For example, a London number that appears as 020 7946 0958 within the UK becomes +44 20 7946 0958 when called internationally.

How to call the UK from abroad

The standard format for calling UK numbers internationally follows this pattern:

[International Exit Code] + [44] + [Area Code without 0] + [Local Number]

Your international exit code depends on which country you're calling from:

From the United States or Canada:

• Dial: 011 + 44 + UK number (without the leading 0)
• Example: To call London number 020 7946 0958, dial 011 44 20 7946 0958

From European Union countries:

• Dial: 00 + 44 + UK number (without the leading 0)
• Example: From Germany to the same London number, dial 00 44 20 7946 0958

From India:

• Dial: 00 + 44 + UK number (without the leading 0)
• Example: 00 44 20 7946 0958

From Australia:

• Dial: 0011 + 44 + UK number (without the leading 0)
• Example: 0011 44 20 7946 0958

Hot tip: Most modern smartphones allow you to use the '+' symbol instead of your country's exit code. Simply dial +44 followed by the UK number without the leading zero.

UK area codes you need to know (landlines)

Understanding UK area codes for landline numbers helps you identify which region you're calling and ensures you dial correctly. Here are the major UK area codes you'll encounter:

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Remember that these area codes appear after the 44 country code and never include the initial 0 that you see in domestic UK dialling.

Common mistakes when dialling UK numbers

Avoid these frequent mistakes that prevent successful connections to UK numbers:

Including the leading zero: The most common mistake is dialling +44 0 followed by the rest of the number. This creates an invalid number format that won't connect.

Using incorrect exit codes: Each country has its own international exit code. Using 00 when calling from the US (which requires 011) will result in call failure.

Incomplete area codes: Some callers truncate area codes, especially longer ones like Birmingham's 121. Always include the complete area code after 44.

Network restrictions: Your mobile carrier or VoIP service might block international calls by default. Check with your provider if calls aren't connecting despite correct dialling.

Time zone confusion: Calling during UK nighttime hours may result in unanswered calls, even if your dialling format is correct.

How to call UK mobile numbers using 44

UK mobile numbers follow a specific format that's important to understand for international calling. All UK mobile numbers begin with 07 when dialled domestically, which becomes 447 in international format.

UK Mobile Number Structure:

• Domestic format: 07XXX XXXXXX
• International format: +44 7XXX XXXXXX

Examples of calling UK mobile numbers:

• From US: 011 44 7700 900123
• From EU: 00 44 7700 900123
• Using + symbol: +44 7700 900123

When saving UK mobile numbers in your phone's contacts, use the international format (+44 7XXX XXXXXX) so the number works whether you're calling domestically within the UK or internationally from abroad.

Free ways to call the UK

Before paying for expensive international calls, consider these free alternatives:

Voice over Internet Protocol (VoIP) Apps:

• WhatsApp: Free voice and video calls over WiFi or data
• FaceTime: Free for iPhone/iPad/Mac users
• Google Meet: Free video calls with phone dial-in options
• Viber: Free calls between Viber users

When VoIP works best:

• Both parties have stable internet connections
• Calling friends or family who use smartphones
• Non-urgent conversations where call quality fluctuations are acceptable

When traditional calling is better:

• Emergency situations requiring immediate connection
• Business calls where professional quality is essential
• Calling landlines or people without smartphones
• Areas with poor internet connectivity

Emergency numbers and special codes in the UK

Understanding UK number types helps you dial correctly and know what to expect:

Emergency Numbers:

• 999: Primary emergency number (police, fire, ambulance)
• 112: European emergency number (works in UK)
• 101: Non-emergency police contact

When calling emergency numbers from abroad, you still need to use +44, but these calls receive priority routing. However, for true emergencies while visiting the UK, calling locally using 999 or 112 is faster than international routing.

Best time to call the UK from other countries

Timing your calls appropriately ensures better connection rates and recipient availability:

UK Time Zone: Greenwich Mean Time (GMT) in winter, British Summer Time (BST/GMT+1) in summer

Business Hours: Generally 9:00 AM to 5:00 PM, Monday through Friday

Optimal Calling Windows by Region:

From US East Coast:

• UK morning (9 AM-12 PM) = US early morning (4 AM-7 AM)
• UK afternoon (1 PM-5 PM) = US morning (8 AM-12 PM)

From US West Coast:

• UK morning = US very early morning (1 AM-4 AM)
• UK afternoon = US early morning (5 AM-9 AM)

From India:

• UK morning = India afternoon (2:30 PM-5:30 PM)
• UK evening = India late evening (9:30 PM-12:30 AM)

From Australia (Sydney):

• UK morning = Australia evening (8 PM-11 PM)
• UK evening = Australia early morning (2 AM-5 AM)

Lastly

Understanding the 44 country code system ensures your international calls to the UK connect successfully every time. Whether you're calling London business contacts, relatives in Edinburgh, or friends in Cardiff, following these guidelines will help you communicate effectively across international boundaries.

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Ever stared at your keyboard, spotted that little € symbol next to the 4, pressed it confidently, and watched a stubborn $ appear instead? You're not alone. This familiar frustration has a simple solution that flows smoother than you'd expect.

How to type the euro symbol (€) on a UK keyboard

The magic combination is Alt Gr + 4. Hold down the Alt Gr key (that's the right-hand Alt key) and tap 4. Like clockwork, your € appears.

Can't find Alt Gr? No worries. Ctrl + Alt + 4 delivers the same result. These shortcuts work regardless of whether the euro symbol actually appears on your 4 key - many UK keyboards show it, but the method works universally.

This common keyboard quirk happens because your system defaults to the dollar sign, but the euro lives just beneath the surface, waiting for the right key combination to unleash its glory.

Euro symbol keyboard shortcuts (Windows & Mac)

Windows Users

• Alt Gr + 4 – The primary method
• Ctrl + Alt + 4 – Alternative when Alt Gr feels awkward
• Alt + 0128 – Number pad method (requires NumLock on)

Mac Users

• Option + 2 – Clean and simple 
• Option + Shift + 2 – For US keyboard layouts
• Unicode method: Type 20AC, then press Enter for instant conversion

Each method has its rhythm. Find the one that feels natural for you and let muscle memory take over.

No euro key? Here's what to do

Keyboard layouts dance to different beats. Some show € next to the E key, others place it on 5, and some hide it entirely. Where it sits doesn't matter – the shortcuts still work their magic.

Trust the Alt Gr + 4 combination even when your eyes can't see the symbol. Your keyboard knows where the euro lives.

For keyboards without Alt Gr, the Alt + 0128 using your number pad becomes your reliable backup. Just ensure NumLock glows green before you begin.

Using the Character Map or Word Processor features

Sometimes you need to take the scenic route through your software's built-in tools.

Windows Character Map

Navigate to Start Menu → Character Map. Type "euro" in the search box, select €, and click Insert. It flows directly into your active document.

Microsoft Word & Google Docs

Head to Insert → Symbol (Word) or Insert → Special Characters (Google Docs). The euro symbol sits waiting in the currency section, ready for a simple click.

AutoCorrect Shortcut

Create your own shortcut by setting AutoCorrect to replace "EUR" with "€". Type three letters, watch them transform automatically into the symbol you need.

Typing the euro sign on mobile devices

Mobile keyboards simplify the process beautifully. Switch to your symbols or numbers keyboard, then long-press the $ symbol. A menu of currency options will come up, then select  €.

This method works consistently across iOS and Android devices, making currency symbols as accessible as regular letters.

Copy and paste the euro symbol

When shortcuts fail or time runs short, the simplest solution often proves most efficient: € Copy this symbol and paste it wherever needed..

What does the euro symbol (€) mean?

For those looking to learn something new today: the euro symbol is based on the Greek letter epsilon (ε), representing both Europe and economic stability. The two horizontal lines symbolise the currency's strength and unity.

The European Commission selected this design in 1995, choosing a symbol that would flow naturally alongside other currency marks while maintaining its distinctive European identity.

Does the euro sign go before or after the number?

The euro symbol sits before the number with no space between: €10, €250, €1,000.

This placement follows the standard European layout, keeping things clean, easy to read, and making the numbers flow better for readers worldwide.

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Every move on Ethereum (sending crypto, minting an NFT, using a dapp) comes with a cost. That cost is called gas. It’s not just a fee - it’s the fuel that keeps the network running.

Knowing how gas works means you’re not just using Ethereum, you’re using it smarter. You can time transactions, avoid peak congestion, and cut your costs. Here we explore how it works and how to take control in a simple and easy-to-understand way. 

What are Ethereum gas fees?

Let’s start with the basics: gas fees are the cost of using the Ethereum network. Any time you do something - like send ETH or swap tokens - you’re asking the network to do work. That work takes computing power, and gas fees are what you pay to get it done.

These fees serve three critical functions:

• Compensate validators for their work
• Secure the network from spam attacks, and 
• Prioritise transactions during busy periods. 

When the network buzzes with activity, the fees naturally rise as users compete for limited block space. Picture Ethereum as a busy highway during rush hour. More traffic means higher tolls, but the road remains secure and functional for everyone willing to pay the current rate.

How Ethereum gas fees work

Every gas fee breaks down into a simple formula that establishes your specific transaction cost:

Total fee = (base fee + priority fee) × gas limit

Let’s break it down:

• The base fee is the minimum cost to get your transaction into a block. It goes up when the network is busy and is burned (destroyed) to help reduce ETH supply.
  
  
• The priority fee (tip) is an extra amount you add to speed things up (like tipping for faster service).
  
  
• The gas limit is how much work your transaction needs. Bigger, more complex actions need a higher limit.

Another important element to understand is that gas prices are measured in Gwei, where 1 Gwei equals 0.000000001 ETH. A typical token swap might use 30,000 gas units. If the current base fee sits at 25 Gwei and you add a 5 Gwei tip, your total cost becomes:

(25 + 5) × 30,000 = 900,000 Gwei = 0.0009 ETH

Let’s say at $2,500 per ETH, that transaction would cost $2.25.

Why Ethereum gas fees fluctuate

Gas fees move with the rhythm of the network. When demand is low, fees drop. When things heat up, they spike.

Big events like new token launches, NFT drops, or market surges can therefore clog the network. More users = more competition for space. That’s when the base fee goes up (remember the formula above: total fee = (base fee + priority fee) × gas limit).

The base fee adjusts with every block (around every 15 seconds). It rises when blocks are more than 50% full and drops when they’re under that threshold.

The type of transaction also matters:

• A simple ETH transfer uses about 21,000 gas units.
• A complex smart contract call: +/-200,000.
• A typical Uniswap swap costs 3–5x more than a basic transfer.

And don’t forget ETH’s price. Even if gas stays steady in Gwei, rising ETH makes each transaction more expensive in dollars.

Quick Tip: Check gas trackers before major transactions. A few minutes of timing can save significant money.

How to check Ethereum gas prices in real time

Active users monitor gas prices like traders watch market charts. There are several tools that provide real-time visibility into the network’s condition.

• Etherscan’s gas tracker (for deep analytics)
  Etherscan provides in-depth gas analytics including real-time rates, historical charts, and insights into average and peak fees. It also offers optimisation tips like identifying “safe low‑cost windows” for transactions.
• Rabby wallet (for user-friendly alerts)
  Rabby’s mobile and browser wallet features built-in gas monitoring, showing current prices and offering “Gas Top Up” functionality. It also supports push notifications (via its GasAccount feature) for favourable conditions.
• MetaMask (for fully integrated wallet visibility)
  MetaMask displays live gas rates directly in its interface and dashboard. You'll see options like Low, Market, or Aggressive for gas speeds, and it even shows fiat equivalents beside token balances.

Most gas trackers display slow, standard, and fast fee tiers, helping you balance cost and speed.

It’s also worth knowing that slow transactions may take 5-10 minutes but can save you 20-30% on fees, while fast ones aim to process within a couple of minutes, at a premium price.

Gas prices also follow weekly patterns. Fees are usually lower on weekends, when institutional and high-frequency trading slows down. And if you’re not in a rush, consider transacting during early morning hours (2–6 AM EST), often the cheapest window of the day.

Ethereum gas fees before and after the merge

Over the years, Ethereum has gone through major upgrades that changed how gas fees work, though granted not always in the ways people expected.

In 2021, the London Hard Fork introduced EIP-1559, swapping chaotic gas auctions for a more predictable pricing model: a base fee + tip. It made fee estimates more stable, but didn’t necessarily make them cheaper.

Then came The Merge in 2022, shifting Ethereum to proof-of-stake. It cut energy use and made block processing more efficient. But despite common belief, it didn’t slash gas fees overnight.

However, The Merge did lay the groundwork for future upgrades (like sharding and rollups) that will unlock real, lasting fee reductions at scale. 

Looking ahead, upgrades like Proto-Danksharding aim to scale Ethereum and bring fees down for good.

How to reduce ETH gas fees

Despite what some might tell you, cutting gas fees isn’t about luck, it’s more about smart choices and good timing. Here are some options:

Use Layer 2s
Networks like Arbitrum, Optimism, and Base offer the biggest savings, sometimes up to 90–95% cheaper than the Ethereum mainnet. For example, a $50 swap on mainnet might cost just $2-$5 on these platforms, with the same level of security. (More on this below).

Simulate before you send
Tools like Tenderly and DeFi Saver let you test complex transactions first, helping you avoid failed attempts that still burn gas.

Pick your moment
As mentioned above, prices drop when the network is quiet. Use gas trackers to spot the best times to transact.

Batch when you can
Some protocols let you combine multiple actions into one transaction, so you pay one base fee instead of several.

Layer 2 solutions that cut gas costs

Layer 2 networks are the future of Ethereum scaling. They can handle thousands of transactions off-chain, then settle them on Ethereum in one go, cutting costs and speeding things up.

• Arbitrum leads in total value locked. It offers fast transactions for just $0.10-$0.50 and supports most major DeFi apps, making it feel like a cheaper version of the mainnet.
  
  
• Optimism offers similar savings, with bonus perks like token rewards for developers through its RetroPGF program, driving growth and innovation.
  
  
• Base combines low fees with easy fiat onramps. It’s great for beginners moving from exchanges into DeFi.

These networks are able to do what they do by using rollups, a tech that bundles hundreds of transactions into one. Think of it like carpooling: everyone shares the cost of the ride, but still gets where they need to go.

Who receives Ethereum gas fees?

Since The Merge, Ethereum handles gas fees in a smart split between rewards and supply control.

• Validators (who secure the network) earn priority fees - tips from users that reward them for processing transactions. This keeps the network safe and running smoothly.
  
  
• Base fees, on the other hand, are burned (permanently removed from circulation). When the network is busy, more ETH is burned, which can reduce supply and make ETH more valuable over time.

Will Ethereum gas fees ever go down?

Ethereum’s roadmap promises big fee cuts, but the biggest changes will take time.

• Proto-Danksharding (EIP-4844) is expected in upcoming upgrades. It will slash Layer 2 costs by 10-100x by creating dedicated space for rollup data. This upgrade is the closest major step toward lower fees.
  
  
• Full Danksharding, further down the line, will boost Ethereum’s capacity massively, making tiny, sub-penny transactions on Layer 2 networks a reality without sacrificing security or decentralisation.
  
  
• Ethereum’s founder, Vitalik Buterin, envisions the mainnet as a secure settlement layer, while Layer 2s handle most daily transactions quickly and cheaply.
  
  

If all goes as planned, popular Layer 2s could offer fees under one cent within 2-3 years, opening the door for micro-transactions and true global use.

Comparison: Ethereum vs other chains

Blockchain networks take different paths when balancing cost, security, and decentralisation, and fees reflect those choices. Let’s take a look at its biggest competitors. 

Solana vs Ethereum
Solana offers super low, sub-penny fees and processes around 3,000 transactions per second (far more than Ethereum’s +/-15 TPS). This speed comes from different architectural choices, but with tradeoffs like higher hardware requirements and occasional network outages. 

Ethereum, meanwhile, prioritises security and decentralisation, scaling through Layer 2 solutions to keep fees competitive.

Binance Smart Chain vs Ethereum
Binance Smart Chain (BSC) delivers low fees, typically $0.10–$0.50 per transaction, but it sacrifices decentralisation by relying on fewer validators and tighter connections to centralised infrastructure. 

Ethereum maintains a more decentralised network while scaling costs through Layer 2s, keeping security front and centre.

Avalanche vs Ethereum
Avalanche strikes a balance with moderate fees ($0.50–$2.00), high throughput, and strong security. However, its ecosystem remains smaller than Ethereum’s rich DeFi landscape, which benefits from Layer 2 scaling and a strong focus on decentralisation.

Final thoughts

Understanding Ethereum gas fees puts you in control, allowing you to save money and utilise the network more efficiently. While fees can fluctuate, smart timing, Layer 2 solutions, and upcoming upgrades promise a future of faster, cheaper transactions. 

While Ethereum continues to prioritise security and decentralisation, its gas fee roadmap reflects a careful balance between innovation and accessibility, paving the way for broader adoption and everyday use.

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USDT is everywhere in crypto: powering trades, bridging platforms, and acting as a go-to safe haven when markets turn volatile. Backed by Tether, it promises the stability of a dollar with the speed of digital assets. But how secure is that promise?

In this article, we’ll unpack how USDT works, the risks beneath the surface, and why it remains a key player in the crypto economy. 

What is USDT and why it matters

Think of USDT (Tether) as the crypto world's attempt to create digital cash that doesn't give you a heart attack every time you check its price. Launched back in 2014 by a company called Tether Limited, USDT was designed to be a "stablecoin" - a cryptocurrency that maintains a steady 1:1 relationship with a certain fiat currency: the US dollar. One USDT should always equal one dollar. Simple, right?. 

Well, like most things in crypto, it's a bit more complicated than that.

USDT has become the utility tool of crypto, offering a fast and flexible option to move in and out of positions without cashing out to traditional fiat. It’s the common language of the crypto ecosystem, enabling smooth transfers, seamless trading, and a place to park value when markets swing.

Tether Limited, the company behind USDT, operates globally, with roots in the British Virgin Islands and operations stretching from Hong Kong to the Bahamas. Unlike central banks, Tether isn’t printing dollars, though: it issues tokens, claiming each one is backed 1:1 by assets in reserve.

With over $160 billion in circulation as of mid-2025, USDT isn’t just a trading tool, it’s foundational infrastructure for the crypto economy. It’s also the largest stablecoin on the market, based on market cap and 24-hour trading volume.

Top cryptocurrencies by market cap at the time of writing. Source. 

Is USDT safe? 

The short answer? USDT exists in a grey area between "reasonably safe for what it is" and "proceed with caution."

The slightly longer answer? Here's what you need to know at a glance:

What's working:

• Maintained its dollar peg through multiple market crashes
• Backed by a mix of cash, government securities, and other liquid assets
• Most widely accepted stablecoin across exchanges and platforms
• Regular attestations from accounting firms

What's concerning:

• Limited transparency compared to some competitors
• Regulatory uncertainty and past legal issues
• Concentration risk (too big to fail, too big to save?)
• Not fully backed by cash alone

The reality check: USDT has survived crypto winters, bank runs, and regulatory pressure for nearly a decade. While it's not risk-free (nothing in crypto is), it's proven more resilient than many predicted. For short-term trading and payments, most users find it reliable. For long-term wealth storage? That's where you might want to consider your options more carefully.

How USDT is backed: understanding Tether's reserves

Here’s where things get more complex and where much of the scrutiny around Tether lies. 

In simple terms, USDT operates like a digital receipt: you deposit dollars, and in return, you get tokens you can use across the entire crypto ecosystem. But what happens to those dollars? Are they sitting in a vault, or being put to work?

Tether has long opted for the investment route. Instead of holding pure cash, it backs USDT with a diversified portfolio of assets. According to its Q1 2025 attestation from BDO, Tether’s reserves looked roughly like this:

The shift toward U.S. Treasuries and away from riskier assets marked a significant improvement in its reserve quality. While not fully audited, Tether does publish quarterly attestations from BDO, providing some visibility into how reserves are managed. It’s not a full audit, but it’s a step forward from the opaque reporting of earlier years.

That being said, past controversies still shape how Tether is perceived. In 2019, Tether admitted that USDT was not fully backed by cash at all times and revealed it had lent $850 million to Bitfinex, its sister company. This led to a high-profile settlement with the New York Attorney General in 2021, requiring Tether to improve transparency and cease operations in New York.

Again, to put it in simple terms: imagine your bank quietly loaning out customer deposits to a related company without clearly telling you. Not necessarily illegal, but definitely a breach of trust for users expecting a 1:1 backed stablecoin.

Regulatory scrutiny & legal risks

If USDT were a person, it would probably have a thick file folder in regulatory offices around the world. Sure, being the largest stablecoin makes you a big target, but Tether has also found itself in the crosshairs of regulators who are still figuring out how to handle the crypto revolution.

In the United States, Tether operates in something of a regulatory twilight zone. The company has faced pressure from agencies like the Commodity Futures Trading Commission (CFTC), which fined Tether $41 million in 2021 for making false statements about being fully backed by US dollars. 

The European Union is taking a more structured approach with its Markets in Crypto-Assets (MiCA) regulation, which will require stablecoins to be backed by highly liquid assets. This could actually work in Tether's favour, as they've already been moving in that direction.

Emerging markets present their own challenges. Some countries have embraced USDT as a hedge against local currency instability, while others have banned it outright, not far from a global game of regulatory whack-a-mole.

For users, the regulatory risks are real but indirect. If major jurisdictions crack down hard on Tether, it could affect the token's liquidity and usability. However, a complete overnight shutdown seems unlikely given USDT's deep integration into the crypto ecosystem.

The bigger risk might be increased compliance requirements that could make using USDT more cumbersome, similar to how traditional banking has become more regulated over time.

How safe is USDT for holding assets?

This is where we need to have an honest conversation about what "safe" means in crypto land.

For short-term use (days to weeks): 

USDT works pretty well. If you're trading crypto or need to park funds briefly between investments, it's like using a decent hotel - not your forever home, but comfortable enough for a short stay. 

The peg has held remarkably well through various market conditions, and liquidity is excellent across most major platforms.

For medium-term holdings (months): 

Here's where things get a bit more nuanced. USDT has survived multiple "stress tests", including the Terra Luna collapse, FTX implosion, and various banking sector scares. However, you're essentially trusting that Tether's reserve management continues to work smoothly and that no major regulatory bombshell disrupts operations.

For long-term wealth storage (years): 

This is where many experts start raising eyebrows. Holding large amounts in any stablecoin for extended periods comes with risks that compound over time. You're exposed to regulatory changes, potential company mismanagement, and the general "unknown unknowns" that come with relatively new financial instruments.

Essentially, USDT is like keeping money in a foreign bank account. It might work great for a while, but you're subject to the laws, regulations, and business practices of entities outside your home jurisdiction.

The key insight from the crypto community is diversification. Even USDT supporters rarely recommend putting all your eggs in the Tether basket.

Security best practices when using USDT

Using USDT safely isn't just about trusting Tether - it's also about protecting yourself from the various ways things can go wrong in the crypto world.

Platform risk management: Remember, USDT is only as safe as the platform you're using it on. The token itself might be fine, but if you're holding it on a sketchy exchange that gets hacked or goes bankrupt, you could lose everything. Stick to regulated platforms only.

Diversification strategies: Many crypto users often split their stablecoin holdings across multiple tokens and platforms. Think of it as not putting all your digital eggs in one digital basket. As an example, some might hold 40% USDT, 40% USDC, and 20% in other stablecoins or traditional assets.

For crypto beginners: Start small, learn the ropes, and, if you wish, gradually increase your holdings as you become more comfortable. Use well-established exchanges for your first purchases, enable two-factor authentication on everything, etc. Treat your crypto security like you would your online banking, that's essentially what it is.

USDT vs other stablecoins

The stablecoin world isn't a one-horse race, and understanding the alternatives helps put USDT's safety in perspective.

USDT vs USDC

USDT dominates in usage and global liquidity. It's the most widely accepted stablecoin across exchanges, DeFi platforms, and payment rails. But it has faced criticism over the years for a lack of full audits and historical opacity around reserves.

USD Coin (USDC), issued by Circle, takes a different approach. It’s often seen as the “regulated” stablecoin, with monthly attestations and a conservative reserve mix (primarily cash and short-term U.S. Treasuries).

• USDT is ideal for fast-moving markets and broad platform compatibility.
  
  
• USDC appeals to those who prioritise transparency and regulatory oversight.
  
  

USDT vs DAI

DAI takes a completely different route. Issued by MakerDAO, it’s a decentralised stablecoin backed by overcollateralised crypto assets like ETH, not fiat. There’s no single company behind it, just smart contracts and community governance.

While DAI offers full on-chain transparency and avoids centralised custodians, it also comes with higher complexity and potential risks tied to smart contract bugs or extreme market conditions.

• USDT provides speed and simplicity, backed by a traditional corporate structure.
  
  
• DAI offers a decentralised alternative, ideal for DeFi-native users.
  
  

USDT vs BUSD

BUSD, once a major player backed by Binance and Paxos, was phased out in 2024 due to regulatory pressure. It serves as a reminder that centralised stablecoins depend on both market forces and compliance frameworks, and can be wound down unexpectedly.

While USDT remains standing, BUSD’s sunset reinforces the importance of evaluating who’s behind the stablecoin and how stable their operations really are.

What happens if Tether fails?

Let's play out a hypothetical scenario: what if USDT actually collapsed?

Given USDT's role as the primary trading pair and liquidity source for much of the crypto market, a Tether failure would be like removing a major highway from a city's transportation network. The immediate effects would likely include:

Market chaos: Traders scrambling to exit USDT positions would create massive selling pressure across crypto markets. We're talking about potentially the largest fire sale in crypto history, as billions of dollars worth of USDT holders try to convert to other assets simultaneously.

Liquidity crisis: Many smaller cryptocurrencies rely heavily on USDT trading pairs. Without this liquidity, some tokens might become effectively untradeable, at least temporarily. 

Contagion effects: Other stablecoins might face runs as confidence in the entire sector erodes. Even well-managed stablecoins could struggle if everyone tries to redeem at once.

The silver lining: The crypto ecosystem has become more resilient over time. Alternative stablecoins like USDC have grown substantially, providing some redundancy. Additionally, the market has survived previous "extinction-level events" and adapted.

Conclusion: Is USDT worth the risk?

USDT isn’t perfect, but it’s proven its place in the crypto ecosystem. With high liquidity and global acceptance, it’s a practical choice for trading, payments, and short-term value storage. 

However, concerns around transparency and regulatory clarity mean it’s not ideal for long-term holding or users who prioritise full visibility. But like any financial tool, its value depends on how you use it. 

The smart approach is to understand the trade-offs, diversify across stablecoins, and align your choices with your goals and risk tolerance. As the space evolves, USDT remains useful, but it’s just one part of a broader digital finance strategy.

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There is no denying that innovation in the technology sector has amplified the fast-paced world of finance, instigating constant transformation from brands that want to stay ahead. As with any fast-paced industry, many trends emerge as companies fight to remain relevant. One such trend we will be exploring is the increase in white-label cards and the companies facilitating the issuing of them. 

The process of issuing white-label cards has emerged as a powerful solution in the fintech space, offering customized payment experiences that cater to the unique needs of both businesses and customers. In this article, we will delve into the world of white-label cards, exploring its benefits, applications, and why it has become such a popular choice for financial institutions and fintech companies.

Understanding white-label cards

White-label cards, also known as private-label credit cards, involve the practice of businesses providing other businesses with the opportunity to offer customized credit or debit cards to their customers. Trusted financial institutions or fintech companies issue these cards on behalf of the businesses, while still reflecting the company's branding.

This approach allows businesses to incorporate their logo and branding on the private label credit card, granting the business ownership and control over the card's identity, all without the burden of creating or designing it from scratch.

By partnering with an established financial institution or fintech company, businesses can save time, effort, and resources by leveraging ready-to-use payment solutions instead of going through the costly and complex process of obtaining licenses from companies like Mastercard or Visa.

The shift toward customized payment solutions

Traditional banking systems have often been perceived as slow in adopting new systems and embracing innovation. As the demand for personalized payment experiences continues to grow, businesses are leveraging the opportunity to keep up with the evolving needs of customers seeking customized payment solutions and private-label credit cards.

Consumers today seek customized solutions that align with their preferences and reflect the brands they trust. This shift in consumer behavior has paved the way for white-label cards and in turn, card issuers, which offers businesses the ability to tailor payment solutions and private-label credit cards to their customers' needs. 

Third-party establishments are now offering streamlined payment solutions to these businesses, allowing them to leverage this new technology without needing to complete extensive and costly onboarding processes. Instead, the card issuing companies undergo this process and once accredited are able to provide full-service payment options to their clients.

With co-branded private-label credit cards, customers can unlock a multitude of rewards, bonus points, and exclusive discounts that can be utilized across various services, retailers, and online shopping platforms. By offering these enticing benefits, businesses are able to enhance the overall purchasing experience for their customers, cultivating loyalty and satisfaction.

Private-label credit cards can also come in the form of virtual cards, allowing users to make online payments or use services like Apple Pay with their unique account that essentially acts as a bank account.

The advantages and benefits of private label credit cards

The advantages of businesses utilizing the services of white-label card issuers are numerous, benefiting not only businesses but individuals too. 

For businesses

Firstly, white-label card programs offer a cost-effective alternative to building an in-house card program. By partnering with established providers, businesses can save on upfront costs, development time, and ongoing maintenance expenses.

White-label card programs also offer flexibility and scalability, making them suitable for businesses of all sizes. Whether you're a startup looking to launch a branded payment card quickly or an established business seeking to enhance your payment offerings, the processing of white-label cards can be tailored to meet your unique requirements.

From a branding perspective, white-label card programs provide businesses with heightened visibility and customer loyalty. By issuing branded payment cards, businesses can strengthen their brand identity and foster a deeper connection with their customers. Customizable card designs, exclusive rewards programs, and personalized customer experiences all contribute to building customer loyalty and market competitiveness.

For consumers

For individuals, white-label cards bring convenience and security. These cards can be seamlessly integrated into existing payment ecosystems, enabling individuals to make secure transactions while enjoying the benefits and perks offered by the businesses they frequent. 

Whether it's earning loyalty points, accessing exclusive discounts, or tracking expenses, white-label cards empower individuals with a seamless and tailored payment experience.

Addressing security and regulatory concerns

As with any financial solution, security and regulatory compliance are paramount. Financial institutions and fintech companies offering white-label card programs implement robust security measures to safeguard cardholder data and prevent fraudulent activities. 

Compliance with industry regulations, such as PCI DSS (Payment Card Industry Data Security Standard), ensures that customer data is handled securely. Additionally, data privacy and protection measures are put in place to give cardholders peace of mind when using white-label cards.

Examples of brands that have launched a private label card

Below are two examples of prominent brands that have embraced the white-label card trend in its early stages.

Square

In 2019, Square, a prominent payment processing company, partnered with Marqeta's white-label card processing platform to introduce the Square Card, a business debit card designed specifically for Square's sellers. This strategic move allowed Square's business customers to gain immediate access to funds, reducing their reliance on traditional banking services. 

By leveraging Marqeta's solution, Square not only expanded its product portfolio but also strengthened its relationships with its existing customer base.

Shopify

Another notable fintech player, Stripe, offers businesses APIs to issue their own credit cards, debit cards, and prepaid cards. Shopify, a renowned e-commerce platform, utilized Stripe's card issuing services to create the Shopify Balance Card, designed to help businesses start, grow and run their operations.

This card enables over 1 million of Shopify’s merchants to access their earnings instantly through a smart money management tool. The response to the launch was immediate and overwhelmingly positive, as over 100,000 small businesses in the United States embraced Shopify Balance accounts within the first four months.

Through the implementation of Stripe's white-label solution, Shopify added significant value to its merchants, setting itself apart from other e-commerce platforms.

Benefits reported in the case studies

Companies that have implemented the processes to issue white-label cards have reported several potential benefits, including:

Speed to market

Utilizing a white-label solution enables companies to launch card programs more swiftly. These solutions handle critical aspects such as regulatory compliance, technology development, card design, and manufacturing, which can be time-consuming and costly to manage in-house.

Cost reduction

White-label solutions generally require less investment than building a card-issuing infrastructure from scratch. Consequently, companies can save costs associated with development, maintenance, and compliance.

Enhanced customer engagement and retention

By offering a branded payment solution, companies can build stronger customer loyalty. Customers appreciate the convenience and exclusive perks that come with these cards, leading to higher engagement and retention rates.

Creation of new revenue streams

Companies can generate additional revenue streams by offering supplementary services through the card, such as cash-back rewards, premium subscriptions, or lending services.

What businesses should consider before implementing

Implementing a white-label card program requires careful planning and consideration. While the benefits listed above have been reported by companies that have implemented these strategies, these outcomes are not guaranteed. Businesses need to collaborate closely with their chosen white-label card issuer to ensure a smooth implementation process. 

This involves outlining the desired features and functionalities, integrating with existing payment infrastructure and systems, and training staff to manage the program effectively. Technical requirements, such as API integrations and data synchronization, should be addressed to ensure a seamless user experience.

Future trends and innovations in white-label card programs

Looking ahead, the future of issuing white-label cards holds great promise, driven by several key factors:

Market demand

The ever-evolving demand for financial services presents a significant opportunity. Regardless of their size or industry, businesses are increasingly seeking to expand their service offerings with payment and financial solutions. 

This trend aims to cultivate customer loyalty and explore new revenue streams. As a result, the demand for issuing white-label cards is expected to continue its upward trajectory.

Technological advancements

Fintech advancements, such as the widespread use of APIs and enhanced security measures, are simplifying the adoption of issuing white-label cards for businesses. As technology continues to progress, platforms issuing white-label cards are poised to become even more efficient, flexible, and secure, providing a seamless experience for both businesses and customers.

Developments in financial institutions' regulations

The regulatory landscape in the financial services sector is undergoing significant changes. Regulatory bodies worldwide are displaying a willingness to embrace fintech innovation, with some jurisdictions creating "fintech sandboxes" that facilitate controlled testing of new financial products. Should this trend persist, it could streamline the process for businesses to launch the issuing of white-label card programs.

The future of companies issuing white-label cards faces challenges primarily from increasing competition in the market. With more companies entering the space, businesses may experience pricing pressures and difficulties in standing out from the competition. To succeed, businesses need to differentiate themselves through innovation, personalized experiences, and strong partnerships.

They must also navigate regulatory uncertainties, address cybersecurity risks, and employ strategies to seize opportunities and overcome challenges in this dynamic sector. Continuous monitoring, agile decision-making, and a proactive approach are essential for businesses operating in the white-label card-issuing industry.

Tap’s white-label card solution

Tap’s business portfolio offers a streamlined card-issuing service to businesses of all kinds. Fully accredited, Tap is able to offer its partnering companies Mastercard-powered private cards for a fraction of the cost and time it would take if done directly with the financial services company.

In 2023, Tap provided Bitfinex, the longest-running and most liquid major crypto exchange, with a white-label prepaid card solution. By providing the behind-the-scenes financial infrastructure, the established exchange provided its clients with a unique payment solution and created a new revenue stream for the business.

With the necessary card-issuing license and already-established in-house processing system in place, businesses can quickly create their own white-label cards through Tap’s fiat and cryptocurrency-to-fiat funded card programs and other innovative services.

Conclusion

White-label card issuing is revolutionizing the payment landscape, with its rise signifying a powerful solution in the fintech space, delivering customized payment experiences that cater to the unique needs of businesses and customers. 

As technology continues to drive innovation, white-label card programs offer speed to market, cost reduction, enhanced customer engagement, and the creation of new revenue streams. However, businesses should carefully consider implementation factors and address potential challenges, such as regulatory compliance and cybersecurity risks. 

The future of private-label credit card issuing appears promising, driven by market demand, technological advancements, and regulatory developments. To capitalize on this trend, businesses must differentiate themselves in a competitive landscape and adapt to evolving market dynamics. 

Tap's white-label card solution exemplifies the potential of such programs, providing businesses with streamlined card-issuing services and opening new opportunities for revenue growth. As the industry continues to evolve, white-label card issuing will play a vital role in shaping the future of finance, enabling seamless and tailored payment experiences for businesses and individuals alike.