Learning the friendly way

There is no denying that innovation in the technology sector has amplified the fast-paced world of finance, instigating constant transformation from brands that want to stay ahead. As with any fast-paced industry, many trends emerge as companies fight to remain relevant. One such trend we will be exploring is the increase in white-label cards and the companies facilitating the issuing of them. 

The process of issuing white-label cards has emerged as a powerful solution in the fintech space, offering customized payment experiences that cater to the unique needs of both businesses and customers. In this article, we will delve into the world of white-label cards, exploring its benefits, applications, and why it has become such a popular choice for financial institutions and fintech companies.

Understanding white-label cards

White-label cards, also known as private-label credit cards, involve the practice of businesses providing other businesses with the opportunity to offer customized credit or debit cards to their customers. Trusted financial institutions or fintech companies issue these cards on behalf of the businesses, while still reflecting the company's branding.

This approach allows businesses to incorporate their logo and branding on the private label credit card, granting the business ownership and control over the card's identity, all without the burden of creating or designing it from scratch.

By partnering with an established financial institution or fintech company, businesses can save time, effort, and resources by leveraging ready-to-use payment solutions instead of going through the costly and complex process of obtaining licenses from companies like Mastercard or Visa.

The shift toward customized payment solutions

Traditional banking systems have often been perceived as slow in adopting new systems and embracing innovation. As the demand for personalized payment experiences continues to grow, businesses are leveraging the opportunity to keep up with the evolving needs of customers seeking customized payment solutions and private-label credit cards.

Consumers today seek customized solutions that align with their preferences and reflect the brands they trust. This shift in consumer behavior has paved the way for white-label cards and in turn, card issuers, which offers businesses the ability to tailor payment solutions and private-label credit cards to their customers' needs. 

Third-party establishments are now offering streamlined payment solutions to these businesses, allowing them to leverage this new technology without needing to complete extensive and costly onboarding processes. Instead, the card issuing companies undergo this process and once accredited are able to provide full-service payment options to their clients.

With co-branded private-label credit cards, customers can unlock a multitude of rewards, bonus points, and exclusive discounts that can be utilized across various services, retailers, and online shopping platforms. By offering these enticing benefits, businesses are able to enhance the overall purchasing experience for their customers, cultivating loyalty and satisfaction.

Private-label credit cards can also come in the form of virtual cards, allowing users to make online payments or use services like Apple Pay with their unique account that essentially acts as a bank account.

The advantages and benefits of private label credit cards

The advantages of businesses utilizing the services of white-label card issuers are numerous, benefiting not only businesses but individuals too. 

For businesses

Firstly, white-label card programs offer a cost-effective alternative to building an in-house card program. By partnering with established providers, businesses can save on upfront costs, development time, and ongoing maintenance expenses.

White-label card programs also offer flexibility and scalability, making them suitable for businesses of all sizes. Whether you're a startup looking to launch a branded payment card quickly or an established business seeking to enhance your payment offerings, the processing of white-label cards can be tailored to meet your unique requirements.

From a branding perspective, white-label card programs provide businesses with heightened visibility and customer loyalty. By issuing branded payment cards, businesses can strengthen their brand identity and foster a deeper connection with their customers. Customizable card designs, exclusive rewards programs, and personalized customer experiences all contribute to building customer loyalty and market competitiveness.

For consumers

For individuals, white-label cards bring convenience and security. These cards can be seamlessly integrated into existing payment ecosystems, enabling individuals to make secure transactions while enjoying the benefits and perks offered by the businesses they frequent. 

Whether it's earning loyalty points, accessing exclusive discounts, or tracking expenses, white-label cards empower individuals with a seamless and tailored payment experience.

Addressing security and regulatory concerns

As with any financial solution, security and regulatory compliance are paramount. Financial institutions and fintech companies offering white-label card programs implement robust security measures to safeguard cardholder data and prevent fraudulent activities. 

Compliance with industry regulations, such as PCI DSS (Payment Card Industry Data Security Standard), ensures that customer data is handled securely. Additionally, data privacy and protection measures are put in place to give cardholders peace of mind when using white-label cards.

Examples of brands that have launched a private label card

Below are two examples of prominent brands that have embraced the white-label card trend in its early stages.

Square

In 2019, Square, a prominent payment processing company, partnered with Marqeta's white-label card processing platform to introduce the Square Card, a business debit card designed specifically for Square's sellers. This strategic move allowed Square's business customers to gain immediate access to funds, reducing their reliance on traditional banking services. 

By leveraging Marqeta's solution, Square not only expanded its product portfolio but also strengthened its relationships with its existing customer base.

Shopify

Another notable fintech player, Stripe, offers businesses APIs to issue their own credit cards, debit cards, and prepaid cards. Shopify, a renowned e-commerce platform, utilized Stripe's card issuing services to create the Shopify Balance Card, designed to help businesses start, grow and run their operations.

This card enables over 1 million of Shopify’s merchants to access their earnings instantly through a smart money management tool. The response to the launch was immediate and overwhelmingly positive, as over 100,000 small businesses in the United States embraced Shopify Balance accounts within the first four months.

Through the implementation of Stripe's white-label solution, Shopify added significant value to its merchants, setting itself apart from other e-commerce platforms.

Benefits reported in the case studies

Companies that have implemented the processes to issue white-label cards have reported several potential benefits, including:

Speed to market

Utilizing a white-label solution enables companies to launch card programs more swiftly. These solutions handle critical aspects such as regulatory compliance, technology development, card design, and manufacturing, which can be time-consuming and costly to manage in-house.

Cost reduction

White-label solutions generally require less investment than building a card-issuing infrastructure from scratch. Consequently, companies can save costs associated with development, maintenance, and compliance.

Enhanced customer engagement and retention

By offering a branded payment solution, companies can build stronger customer loyalty. Customers appreciate the convenience and exclusive perks that come with these cards, leading to higher engagement and retention rates.

Creation of new revenue streams

Companies can generate additional revenue streams by offering supplementary services through the card, such as cash-back rewards, premium subscriptions, or lending services.

What businesses should consider before implementing

Implementing a white-label card program requires careful planning and consideration. While the benefits listed above have been reported by companies that have implemented these strategies, these outcomes are not guaranteed. Businesses need to collaborate closely with their chosen white-label card issuer to ensure a smooth implementation process. 

This involves outlining the desired features and functionalities, integrating with existing payment infrastructure and systems, and training staff to manage the program effectively. Technical requirements, such as API integrations and data synchronization, should be addressed to ensure a seamless user experience.

Future trends and innovations in white-label card programs

Looking ahead, the future of issuing white-label cards holds great promise, driven by several key factors:

Market demand

The ever-evolving demand for financial services presents a significant opportunity. Regardless of their size or industry, businesses are increasingly seeking to expand their service offerings with payment and financial solutions. 

This trend aims to cultivate customer loyalty and explore new revenue streams. As a result, the demand for issuing white-label cards is expected to continue its upward trajectory.

Technological advancements

Fintech advancements, such as the widespread use of APIs and enhanced security measures, are simplifying the adoption of issuing white-label cards for businesses. As technology continues to progress, platforms issuing white-label cards are poised to become even more efficient, flexible, and secure, providing a seamless experience for both businesses and customers.

Developments in financial institutions' regulations

The regulatory landscape in the financial services sector is undergoing significant changes. Regulatory bodies worldwide are displaying a willingness to embrace fintech innovation, with some jurisdictions creating "fintech sandboxes" that facilitate controlled testing of new financial products. Should this trend persist, it could streamline the process for businesses to launch the issuing of white-label card programs.

The future of companies issuing white-label cards faces challenges primarily from increasing competition in the market. With more companies entering the space, businesses may experience pricing pressures and difficulties in standing out from the competition. To succeed, businesses need to differentiate themselves through innovation, personalized experiences, and strong partnerships.

They must also navigate regulatory uncertainties, address cybersecurity risks, and employ strategies to seize opportunities and overcome challenges in this dynamic sector. Continuous monitoring, agile decision-making, and a proactive approach are essential for businesses operating in the white-label card-issuing industry.

Tap’s white-label card solution

Tap’s business portfolio offers a streamlined card-issuing service to businesses of all kinds. Fully accredited, Tap is able to offer its partnering companies Mastercard-powered private cards for a fraction of the cost and time it would take if done directly with the financial services company.

In 2023, Tap provided Bitfinex, the longest-running and most liquid major crypto exchange, with a white-label prepaid card solution. By providing the behind-the-scenes financial infrastructure, the established exchange provided its clients with a unique payment solution and created a new revenue stream for the business.

With the necessary card-issuing license and already-established in-house processing system in place, businesses can quickly create their own white-label cards through Tap’s fiat and cryptocurrency-to-fiat funded card programs and other innovative services.

Conclusion

White-label card issuing is revolutionizing the payment landscape, with its rise signifying a powerful solution in the fintech space, delivering customized payment experiences that cater to the unique needs of businesses and customers. 

As technology continues to drive innovation, white-label card programs offer speed to market, cost reduction, enhanced customer engagement, and the creation of new revenue streams. However, businesses should carefully consider implementation factors and address potential challenges, such as regulatory compliance and cybersecurity risks. 

The future of private-label credit card issuing appears promising, driven by market demand, technological advancements, and regulatory developments. To capitalize on this trend, businesses must differentiate themselves in a competitive landscape and adapt to evolving market dynamics. 

Tap's white-label card solution exemplifies the potential of such programs, providing businesses with streamlined card-issuing services and opening new opportunities for revenue growth. As the industry continues to evolve, white-label card issuing will play a vital role in shaping the future of finance, enabling seamless and tailored payment experiences for businesses and individuals alike. 

Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.

What's a card program, anyway?

Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.

As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.

Why should your business launch a card program?

Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:

Keep your customers coming back

Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.

Show me the money!

Card programs open up exciting new revenue streams. You can earn from:

• Interest charges (if applicable)
• Transaction fees from merchants
• Annual membership fees
• Premium features and services
• Insights and information on spending habits

Know your customers better

Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.

Understanding the card program ecosystem

Let's break down the key players in this game:

The dream team

Picture a football team where everyone has a crucial role:

• Card networks (like Visa and Mastercard) are the referees, setting the rules
• Card issuers (like Tap) are the coaches, making sure everything runs smoothly
• Processors (overseen by Tap) are the players, handling all the transactions on the field

Open vs. closed loop: what's the difference?

Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:

Open-loop cards:

These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.

Examples: Traditional debit or credit cards, prepaid cards branded by major networks.

Pros: Wide acceptance and flexibility.

Cons: May come with fees for international use or transactions.

Closed-loop cards:

Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.

Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.

Pros: Often come with brand-specific rewards or discounts.

Cons: Limited to specific merchants; less flexibility.

Challenges that may arise

Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:

The regulatory maze

Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.

Security

Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.

We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.

Closing thoughts

Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth. 

Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.

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As cryptocurrencies grow in popularity and adoption, they are fast becoming a household term, a norm if you will. 2021 was a big year for digital assets, with the entire market cap exceeding $3 trillion, institutional investment at its highest, and countries like El Salvador declaring Bitcoin as a legal tender. 

On top of this financial institutions around the world are incorporating the asset class into their balance sheets and many are exploring the concept of CBDCs (central bank digital currencies). As digital assets become increasingly integrated into our daily lives and a more popular option for the customer, it's time we harness the power of this nascent technology. 

What is crypto as a service (CaaS)? 

CaaS stands for Crypto as a Service and is a white-label solution for businesses and financial institutions that want to provide cryptocurrency services to their consumers. CaaS is essentially banking as a service for digital currencies.

CaaS works as a simple plug-and-play system for businesses wanting to provide their customers with digital assets trading, brokerage and custody services. Customers can interact with the services directly, without having to go through the providing company.

This infrastructure can then be used by any platform, from fintech, bank, or financial services businesses, as well as be integrated into mobile applications.

Given that asset managers manage £6.6 trillion in the United Kingdom alone, and that listed company values reach a staggering $93 trillion overall, the potential to offer traditional institutions with crypto cloud services is huge. As banking as a service has taken off, the expectation is that CaaS is going to follow its lead.

How does CaaS work?

The Crypto as a Service solution allows businesses and financial institutions, such as neobanks, to establish new revenue streams by providing a simple means for their customers to engage in crypto payments and the digital assets market. The consumer will be able to:

• Buy and sell digital assets
• Pay for goods and services using their digital wallet
• Securely store cryptocurrencies

The companies providing these services also receive access to highly secure and compliant transaction data monitoring and risk management systems. They will also be responsible for developing the global payments user interface, as CaaS functions as a back-end-only tool.

This ensures that the crypto services are entirely aligned with the brand, and do not appear to be a third party intervention. Through this interface, users can engage in crypto payments and manage crypto funds.

The main company providing Crypto as a Service will be responsible for aspects like KYC/AML, order processing, transaction monitoring, and digital assets custody, relevant to each jurisdiction.

For example, the regulatory requirements will be different in the United States and United Kingdom. This will establish the underlying trust when it comes to new customers engaging in crypto markets and other asset classes. These innovative business models are revolutionising the way in which people around the world can engage in decentralized finance without the risk.

Who would use CaaS?

Crypto as a Service allows regulated central banks and fintech firms to enable their customers to invest, store, trade, and pay in crypto. As these businesses offer cryptocurrency services they too can open new revenue streams.

The technology provider will also allow pension funds and asset managers to invest in Bitcoin and the greater crypto ecosystem on behalf of their clients. This new technology generates increased cash flow for businesses and an increased demographic of users.

Remittance firms will be able to send cross-border payments for a fraction of the cost while gaming companies, e-retailers, and brands can all begin utilizing digital wallets to allow their clients to make purchases in cryptocurrency and an overall improved experience.

CaaS is designed to assist any business looking to innovate their global payments system and enter the global market with crypto services.

Tap's CaaS service

Tap provides businesses with a reliable Crypto as a Service service that allows the company to leverage their already existing infrastructure and incorporate cryptocurrencies. The leading plug-and-play solution easily integrates into the company's hardware and allows any business to tap into a new demographic of crypto-interested customers and level of efficiency.

As we saw a demand for businesses looking to integrate cryptocurrencies into their already established models, these collaborative services were the logical next step.

Through the on-demand Crypto as a Service service, we are able to deliver another layer of crypto services on top of our already established mobile app.

With Tap's high-performance CaaS services, businesses are able to provide their customers with instant access to the crypto sector, with a secure and convenient means of buying, selling, and trading cryptocurrencies as well as access to a yield-generating wallet (a crypto savings account).

While a crypto exchange can take a minimum of two years to build, our CaaS can be implemented in a few weeks. Tap also holds the necessary regulatory compliance and insurance required for companies offering this level of service in the crypto environment.

The integration of these services removes the workload of managing cryptocurrencies and allows your business to focus on more scalable endeavors. No blockchain expertise needed.

To learn more or for more information, please visit this page and contact us should you wish to incorporate this level of innovation into your business.

Closing Thoughts

The greatest obstacle in the path to global crypto adoption is the belief that crypto is too volatile and that it lacks regulation.

While the markets are known to engage in volatile price movements, the understanding is that once regulatory frameworks are imposed this will be curbed.

Government bodies around the world are working to achieve this, as cryptocurrencies have firmly become a permanent feature on the greater financial landscape. As banking as a service (BAAS) has taken off, in light of the rise in crypto adoption, CaaS is the next step forward.

Crypto as a Service aims to provide both access and education to those looking to incorporate this crypto-centered product into their business and lives and integrate themselves into the digital asset ecosystem. Be sure to find a reputable platform that provides CaaS services with an easy-to-integrate API and high regulatory standards.

These crypto-powered products and services will assist the general public with becoming more familiar with the technology while allowing those already interested in harnessing and leveraging their crypto portfolios. After all, cryptocurrencies and the greater asset class are here to stay.

Welcome to Tap’s weekly crypto market recap. 

Here are the biggest stories from last week (8 - 14 July).

💥 Bitcoin breaks new ATH

Bitcoin officially hit above $122,000 marking its first record since May and pushing total 2025 gains to around +20% YTD. The rally was driven by heavy inflows into U.S. spot ETFs, over $218m into BTC and $211m into ETH in a single day, while nearly all top 100 coins turned green.

Read more

📌 Trump Media files for “Crypto Blue‑Chip ETF”

Trump Media & Technology Group has submitted an S‑1 to the SEC for a new “Crypto Blue Chip ETF” focused primarily on BTC (70%), ETH (15%), SOL (8%), XRP (5%), and CRO (2%), marking its third crypto ETF push this year. 

A major political/media player launching a multi-asset crypto fund signals growing mainstream and institutional acceptance, and sparks fresh conflict-of-interest questions. We’ll keep you updated.

Read more.

🌍 Pakistan launches CBDC pilot & virtual‑asset regulation

The State Bank of Pakistan has initiated a pilot for a central bank digital currency and is finalising virtual-asset laws, with Binance CEO CZ advising government efforts. With inflation at just 3.2% and rising foreign reserves (~$14.5b), Pakistan is embracing fintech ahead of emerging-market peers like India.

Read more.

🛫 Emirates Airline to accept crypto payments

Dubai’s Emirates signed a preliminary partnership with Crypto.com to enable crypto payments starting in 2026, deepening the Gulf’s commitment to crypto-friendly infrastructure.

*Not to take away from the adoption excitement, but you can book Emirates flights with your Tap card, using whichever crypto you like. 

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Read more..

🏛️ U.S. declares next week “Crypto Week”

House Republicans have designated 14-18 July as “Crypto Week,” aiming for votes on GENIUS (stablecoin oversight), CLARITY (jurisdiction clarity), and Anti‑CBDC bills. The idea is that these bills could reshape how U.S. defines crypto regulation and limit federal CBDC initiatives under Trump-aligned priorities.

Read more. 

Stay tuned for next week’s instalment, delivered on Monday mornings.

Euro Tether (EURT) is a euro-pegged stablecoin created by Tether Operations Limited, designed to maintain a 1:1 value with the euro. Think of it as the European cousin of the more famous USDT (Tether USD) - it's a digital token that aims to hold steady at one euro per token, making it useful for businesses, or just people who want to use crypto without worrying about wild price swings.

Built primarily on the Ethereum blockchain, EURT was developed to give European users and businesses a stable digital asset that mirrors the euro's value. However, there's an important twist to this story: Tether announced in November 2024 that EURT would be discontinued, with a redemption deadline of 27 November 2025, due to regulatory challenges in Europe and the implementation of the EU's MiCA regulations.

Who created EURT and why?

EURT comes from Tether Operations Limited, the same company behind USDT, which is currently the world's largest stablecoin by market cap, and a major player in the stablecoin space since 2014.

The reasoning behind creating EURT was straightforward: while USDT served dollar-based users well, there was a clear need for a euro-denominated stablecoin. European businesses, traders, and crypto users wanted a way to:

• Hold digital assets without exposure to crypto volatility
• Make fast, borderless payments in euros
• Access decentralised finance (DeFi) applications with euro-based assets
• Trade cryptocurrencies while maintaining euro exposure

Think of it like having a digital euro that could move as quickly as an email, without needing traditional banking infrastructure for every transaction.

How does EURT work?

EURT operates on a relatively simple principle that's common among centralised stablecoins. Here's how the process works:

Minting new EURT: When someone wants to create new EURT tokens, they deposit euros with Tether. In return, Tether mints (creates) an equivalent amount of EURT tokens. It's like exchanging physical euros for digital IOUs that can be used in the crypto world.

Burning EURT: When users want to redeem their EURT for actual euros, they send their tokens back to Tether. The company then "burns" (destroys) those tokens and returns the equivalent euros to the user's bank account.

Maintaining the Peg: Tether claims to hold euro reserves equal to the number of EURT tokens in circulation. This 1:1 backing is what's supposed to keep each EURT worth exactly one euro. If demand increases, more tokens are minted. If demand decreases, tokens are burned.

EURT primarily operates on Ethereum, but it has also been available on other blockchains like Solana and Binance Smart Chain, depending on user demand and technical considerations.

What was EURT used for?

Before its discontinuation announcement, EURT served several practical purposes in the crypto ecosystem:

Trading and avoiding volatility

Traders used EURT as a stable store of value when they wanted to exit volatile crypto positions without converting back to traditional banking systems. It’s like having a safe harbour during crypto storms.

Cross-border payments

EURT enabled fast, relatively cheap international transfers in euros. Instead of using traditional wire transfers, which can take days and incur significant fees, users can send EURT tokens across borders in minutes.

DeFi applications

EURT found a familiar home on DeFi platforms, used for lending, borrowing, and yield farming activities. Users could earn interest on their euro holdings or use EURT as collateral for loans.

Business operations

Some European businesses accepted EURT for payments or used it for treasury management, especially those already comfortable with crypto operations.

Why is EURT being discontinued?

This is where the story takes an interesting turn. On 27 November 2024, Tether announced that EURT would be phased out, with all tokens needing to be redeemed by 27 November 2025.

The primary reason? Europe's Markets in Crypto-Assets (MiCA) regulation, which came into effect in 2024. MiCA requires stablecoin issuers operating in the EU to meet strict compliance standards, including:

• Detailed regulatory reporting
• Specific reserve requirements
• Ongoing supervision by EU authorities
• Substantial compliance infrastructure

For Tether, the cost-benefit analysis didn't add up. EURT had a relatively small market capitalisation of around $27 million at the time of discontinuation, tiny compared to USDT's market cap of over $100 billion. The regulatory compliance costs and operational complexity of meeting MiCA requirements weren't justified by EURT's limited adoption.

It's essentially a business decision: the juice wasn't worth the squeeze for a product that hadn't gained significant market traction.

What's replacing EURT?

Tether isn't completely abandoning the European market. The company has partnered with Quantoz Payments to develop EURQ, a new euro-pegged stablecoin designed from the ground up to comply with MiCA regulations.

EURQ is being built with regulatory compliance as a core feature rather than an afterthought. This means it should be able to operate legally within the European Union's new regulatory framework without the compliance headaches that led to EURT's discontinuation.

However, EURQ is still in development, and there's no confirmed launch date yet. European users looking for euro-denominated stablecoins will need to explore other options in the meantime.

How does EURT compare to other stablecoins?

Understanding EURT's place in the stablecoin landscape helps explain both its purpose and its limitations:

EURT vs USDT (Tether USD)

USDT is EURT's dollar-denominated sibling and is massively more popular. While they work similarly, USDT benefits from the dollar's dominance in global trade and crypto markets. EURT never achieved anywhere near USDT's adoption levels.

EURT vs USDC (USD Coin)

USDC, issued by Circle, is generally considered more transparent and regulated than Tether's offerings. Circle regularly publishes detailed attestations of its reserves. EURT lacked this level of transparency and regulatory clarity.

EURT vs DAI

DAI is a decentralised stablecoin that's not controlled by a single company. While EURT required trusting Tether's reserves and management, DAI is backed by crypto collateral and governed by a decentralised community. However, DAI is primarily dollar-pegged.

EURT vs VNX VEUR

VNX VEUR is another euro-pegged stablecoin that's designed to be MiCA-compliant from the start. Unlike EURT, it was built with European regulations in mind and continues to operate in the EU market.

How to sell or convert EURT (if you still hold it)

If you currently hold EURT tokens, you have until 27 November 2025 to redeem them. A word of warning: try not to wait until the last minute as liquidity for EURT may decrease as the deadline approaches, potentially making it harder to convert at favourable rates.

You can sell or convert EURT on most major platforms. 

The bottom line on EURT

Euro Tether represented an interesting experiment in euro-denominated stablecoins, but it ultimately couldn't overcome the challenges of regulatory compliance and limited adoption. However, not all is lost: its discontinuation highlights the growing importance of regulatory clarity in the crypto space, especially in Europe.

For users who relied on EURT, the transition period provides time to move to alternative solutions. The development of EURQ and other MiCA-compliant euro stablecoins suggests that demand for euro-denominated digital assets remains strong - it's just a matter of building products that can thrive in the new regulatory environment.

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Remember when crypto was just about pizza?

In 2010, Laszlo Hanyecz paid 10,000 Bitcoin for two Papa John's pizzas, a transaction now worth over $1 billion. Gut punch aside, crypto enthusiasts celebrate this first real-world integration every 22 May as "Bitcoin Pizza Day." 

Back then, the entire crypto ecosystem could fit into a few obscure forums where libertarian idealists and coding cowboys traded digital tokens like baseball cards, convinced they were building the future from their basements. In hindsight, they were. 

Fast forward to today, and that scrappy subculture has evolved into something unrecognisable from its meme-driven origins. Nike is dropping NFT sneakers. Major banks hold crypto assets. Entire countries are experimenting with digital currencies. The rebellious energy that once fueled late-night Discord raids and "diamond hands" memes has crystallised into legitimate businesses, governance protocols, and entirely new economic models.

But here's what's fascinating: crypto didn't just grow up by abandoning its roots, it’s matured by doubling down on them. The community-first mentality that built Bitcoin is now reshaping how we think about ownership, identity, and value creation in the digital age.

This isn't a story about crypto going mainstream by becoming boring. It's about a culture that learned to channel its revolutionary spirit into building the infrastructure for tomorrow's economy, while somehow keeping its irreverent soul intact. 

IYKYK

From meme coins to maturity: the evolution of crypto culture

Remember the early days of crypto culture, where things were gloriously chaotic? A community united by shared jokes about "HODLing" (born from a drunken misspelling of "hold"), treating every market crash as a buying opportunity, and genuinely believing that traditional finance was destined for the dustbin of history. The culture was equal parts utopian manifesto and internet meme factory.

And it wasn't just rebellious posturing, it was the emergence of genuinely new social norms. 

Crypto communities developed their own language (think "WAGMI," "ape in," "moon"), their own heroes (Satoshi's mysterious disappearance became legendary), and their own values centred around decentralisation, permissionless innovation, and radical transparency. Forums like BitcoinTalk and subreddits became digital town squares where code was law and reputation was earned through contribution, not credentials.

But cultures mature through adversity, and crypto has weathered some brutal winters. The 2018 crash wiped out over 80% of the market's value. The 2022 collapse saw major players like FTX implode spectacularly. 

Each crisis forced the community to evolve, weeding out pure speculation while strengthening the foundations of legitimate innovation. The survivors weren't just the hodlers; they were the builders who kept shipping code through bear markets.

What emerged from these trials and tribulations was a culture that kept its revolutionary energy but channelled it more strategically. 

The meme coins didn't disappear, they just became one flavour in a much richer ecosystem. Fast forward to today, where crypto culture balances its anti-establishment DNA with the practical work of building alternatives to the systems it once merely criticised.

Why the crypto ecosystem is no longer just a subculture

Somewhere between the pizza transactions and the present day, crypto stopped being a niche hobby and became infrastructure. Real estate transactions are settling on blockchain networks. Identity verification happens through decentralised protocols. Entire financial systems run on code that anyone can audit, and no single entity controls.

The rise of Decentralised Autonomous Organisations (DAOs) exemplifies this maturation. 

What started as an experimental governance model has evolved into a practical tool for coordinating everything from investment funds to open-source software development. DAOs like Uniswap and Compound manage billions in assets through community governance, hushing the haters and proving that decentralised decision-making can work at scale.

Meanwhile, DeFi has created a parallel financial infrastructure that operates 24/7, serves global users without permission, and offers yields that traditional banks can't match. Creator economies have exploded as artists, musicians, and content creators tokenise their work and build direct relationships with their audiences. These aren't experiments anymore, they're functioning businesses generating real revenue and solving real problems.

Perhaps most tellingly, regulatory frameworks are finally catching up. When governments start creating clear rules for an industry, that's usually a sign it's moved beyond the experimental phase. 

The role of Web3 in shaping new digital identities

Let’s shine a light on Web3 - no longer just a “technical upgrade,” but now a fundamental shift in how people relate to their digital lives. For the first time in internet history, users can truly own their online identities, content, and social connections. While, admittedly, it’s still in its early stages, it's still creating new economic opportunities for millions of people.

Gamers are leading the charge in another direction, earning real income through play-to-earn games and trading in-game assets as NFTs. What seems like fun and games is actually a new form of digital labour, with some players in developing countries earning more from virtual economies than traditional jobs provide. 

However you feel about Web3, you cannot deny that the cultural shift here is profound: digital activities that were once purely recreational are becoming legitimate career paths.

Investing beyond the hype: what smart money looks like now

Thankfully, the days of throwing money at anything with "coin" in the name are largely over. Today's sophisticated crypto investors approach the space with the same rigour they'd apply to any emerging technology sector, which is to say, a lot more rigour than the early "number go up" mentality.

Modern crypto investing focuses heavily on tokenomics: the economic design of how tokens are created, distributed, and used within their ecosystems. Smart investors analyse token supply schedules, utility functions, governance mechanisms, and community incentive structures. They're looking for projects that create genuine value, not just speculative buzz.

Due diligence now includes evaluating team credentials, technology innovation, product-market fit, and regulatory compliance. The most successful crypto investors today often have backgrounds in traditional venture capital or technology, bringing institutional-grade analysis to a previously amateur-dominated space. 

They're backing teams building long-term infrastructure, not chasing the latest meme coin pump.

This maturation has also created new investment categories. There's now a clear distinction between speculative trading, strategic token investments, and equity stakes in crypto companies. Even institutional players like pension funds and endowments are entering the space through regulated products, bringing both capital and credibility.

The cultural shift is striking: crypto conferences now feature more suit-wearing fund managers than hoodie-wearing day traders. But the underlying belief in decentralised systems remains strong - it's just being expressed through more sophisticated financial instruments.

Community, governance, and cultural legitimacy

Consider this: crypto's greatest innovation might not be technical, it might be social. 

The ecosystem has pioneered new models of community organisation that traditional institutions are now studying and adopting. 

• Discord servers with hundreds of thousands of members coordinate global initiatives. 
• GitHub repositories with contributors from every continent build open-source infrastructure. 
• Governance tokens give stakeholders direct voting power on protocol decisions.

This community-first approach has proven remarkably resilient. When centralised exchanges fail or regulations threaten specific projects, the decentralised nature of crypto communities allows them to adapt and continue building. The culture's emphasis on transparency, open-source development, and collective ownership creates natural resistance to single points of failure.

Cultural legitimacy has arrived through an unexpected channel: brand adoption. When Nike launches NFT collections, Budweiser buys Ethereum domain names, and H&M experiments with blockchain supply chains, it signals that crypto has moved from counterculture to culture. 

These aren't tech companies hedging their bets: they're traditional brands recognising that their customers expect digital ownership options.

So, what's next for crypto culture?

The next wave is already building. Real-world assets (from rental properties to intellectual property) will trade as tokens around the clock. Gen Z, raised on digital scarcity and creator economies, will make crypto-first living the norm.

Challenges remain: regulation, interoperability, and sustainability. But crypto culture thrives on adversity, turning every crisis into an upgrade opportunity.

The culture that started with a Papa John’s purchase has fundamentally rewired how we think about money, ownership, and coordination. This isn't just growing up, it's growing into the foundation of tomorrow's economy.

And somewhere, Laszlo Hanyecz is probably still enjoying pizza, though he's probably paying with dollars these days.

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