Learning the friendly way

Used across both the crypto market and traditional stock markets, return on investment (ROI) is a financial measure used to calculate an asset's growth and efficiency over a period of time. This useful measure has been used for decades to determine the success of one's investment.

In this article, we'll help you learn how to calculate the ROI on your investment so that you can implement it across your portfolio to determine your successes. Understanding your assets' ROI might lead to improved sales and revenue and solve a problem that many traders face time and time again.

Many businesses offering trading services might include a project ROI in their monthly or annual report to a customer, illustrating the successes of the site in black and white figures. However, be cautious when a company uses a set amount of return on investment statistics in their advertising, not even the top trading experts are able to predict with exact certainty the events, analytics and metrics that will take place in the future.

How To Calculate ROI

Bear with us as this gets slightly technical, it will all make sense in no time. This formula essentially revolves around determining the overall profit or loss one has made from a particular investment. 

The formula used to determine ROI is ROI = (FVI - IVI) / IVI * 100%. In this formula, the FVI stands for the final value of an investment while IVI stands for the initial value of an investment.

Looking at a practical example, say you bought $1,000 worth of Bitcoin in January 2020 when it was trading for $8,807. Two years later you sell your Bitcoin in January 2022 when it was trading at $43,704 for $3,960.

In this scenario, the IVI is $1,000 while the FVI is $3,960. ROI = (FVI - IVI) / IVI * 100% translates to:

ROI = (3,960 - 1000) / 1000 * 100%

ROI = 296%

This equation is considered a base formula as it does not include additional factors like fees and expenses incurred when storing the asset. In order to establish the true ROI on your investment, you would need to determine what additional costs were incurred (transaction fees for example) and use the following formula:

ROI = (FVI - expenses - IVI) / IVI * 100% 

Additional Elements To Consider When Calculating ROI

One thing that ROI does not factor in is the risk associated with the asset. For example, higher ROIs typically come with higher risks while assets with lower ROIs typically hold a much lower risk in terms of gaining returns. 

This holds true in the crypto market where new coins can suddenly soar in price creating a strong ROI for those that invested early. However, this ROI data will not be the same for an investor that enters the market at a later stage, and the risk will be much greater. Be wary of analysts using ROI statistics in digital marketing to make far-fetched conclusions about an asset's future success. Always use Google as a tool to verify the information, particularly for smaller coins.

Another limitation of this approach is that time is not taken into consideration. For instance, if your investment appreciates from $100 to $150, the ROI will always be 50% whether this happened over one year or ten years. This issue can be solved by using another formula, known as the annualized ROI. 

What Is Annualized ROI?

This method illustrates the standardized annual rate of return on investment by considering the investment's tenure, providing insight into the money an investment product has yielded over a certain period of time. This formula will calculate the investment's average performance each year over the entire period. 

The formula for annualized ROI is Annualized ROI = ((1 ROI) 1/n - 1) * 100%. Here, n represents the number of years of the investment. 

Using the latter example above, your $100 growing to $150 will present an annualized ROI of 50% for one year while the ten year annualized ROI is 4.14%. A substantial difference, and one you wouldn't pick up on from using the standard ROI formula. 

What Is Bitcoin's ROI?

As the world's first cryptocurrency, Bitcoin has seen some incredible increases in price. Analysts often use the formulas outlined above for tracking the digital asset's short-term, medium-term, and longer-term ROI. 

As of January 2022, these ROIs are calculated using the trading price of $43,834.36 (at the time of writing). 

Short-term - 1 year (January 2021)

BTC Price: $33,922.96

ROI = (43,834.36 - 33,922.96) / 33,922.96 * 100%

ROI = 29.29%

Medium-term - 2 years (January 2020)

BTC Price: $8,807

ROI = (43,834.36 - 8,807) / 8,807 * 100%

ROI = 3,977.21%

Longer-term - 5 years (January 2017)

BTC Price: $818.41

ROI = (43,834.36 - 818.41) / 818.41 * 100%

ROI = 5,256.03%

These are wildly impressive results, particularly when compared to the traditional stock markets. Excuse us while we go question our personal ROIs for our crypto investments.

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Know your customer also known as "KYC" is a regulatory requirement imposed by the Financial Crimes Enforcement Network to combat money laundering, terrorism financing, and fraud prevention. The requirements for KYC are determined on an industry-by-industry basis. Fintech businesses and the Bank sector typically requires KYC of customers who open a new account with them.

KYC ensures that financial institutions know their customers' identity well enough to understand where funds came from for deposits or how payments will be made before starting to use the company's services. KYC is an efficient first line of defense in combating terrorism financing by verifying customer identities to help identify any potential links to terrorist organizations, bribery, corruption, individuals with a history of money laundering.

KYC is an important measure in anti-money laundering regulations, making it a safety guard for cryptocurrencies. Financial institutions and regulated service providers such as Tap boast robust KYC process to protect our consumers so that you can feel more confident that your funds will remain secure no matter the business environment circumstances.

How does KYC work?

Within the Finance sector, any company or project must meet strict rules and regulations that require to have rigorous identification checks (also called regulatory compliance) such as verification of address information, validation of residency status. Apart from verifying a customer's identity, it's also important to confirm the user's location and address. Your identity documents will provide basic data like your name and date of birth, but more is needed to establish your residence, for example.

During a standard Know Your Customer process, you will be asked for several documents:

-A proof of identity ( such as passport, ID card, driving license)

-A proof of residence

-A selfie (to prove that it's you)

The KYC must be completed at the initial stage as well as on an ongoing basis so that businesses can deliver services or goods to clients. It is a best practice for any business offering financial services to re-verify the identity of their customers at regular intervals to ensure AML. Sometimes new customers have to go through several steps of verification before they can start any financial transaction/investment using the service of the company.

KYC Around The World:

KYC regulations can vary from country to country, but there is a lot of international cooperation on the basic data information needed. For example in America, KYC and AML processes are driven by financial crime prevention legislations such as The Bank Secrecy Act (2001) and Patriot Act (2006). In Europe, KYC compliance regulation falls under EU Anti-Money Laundering Directive with PSD2 providing additional regulatory guidance for all countries within the Union. Internationally however it's been agreed that FATF should coordinate multinational cooperation when it comes to regulatory conditions.

The Benefits: 

In spite of the time it takes to set up accounts, KYC identity verification is worth it when taking into account the benefits, keeping your funds safe, protect you from identity theft, fraud, and other illegal activities is largely the result of robust KYC control. These procedures ensure that financial service providers are not only safe but trustworthy. Trade Crypto with Confidence with regulated companies like Tap boasting robust KYC procedures to safeguard its customer assets and information.

In short: KYC is a common regulatory requirement that financial service providers are obliged to fulfill in order for businesses to operate under the law and consumers should take KYC seriously. KYC requirements differ across the financial sector. It is a necessary measure in anti-money laundering regulations, making it an important safety guard for cryptocurrencies as well as customer assets by preventing fraudulent activity. KYC in the Fintech or Bank sector is generally imposed on new customers who open a new account.

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When referring to the yield on an investment, this indicates the earnings generated over a certain period of time. It is generally presented in percentage form and includes the interest or dividends relevant to the initial investment. 

While returns are calculated using the difference in value at two specific points in time, the yield will calculate the total (net) value earned over a period of time. This provides an invaluable tool in helping you understand the potential value of an investment. 

Basic yield is calculated as the net realised return divided by the initial investment amount. For example, if an investor bought $100 worth of Bitcoin which grew to $2,000 in the next year, then the formula would look like this:

$1,900 / $100 = 19
-> which translates to 1900%. 

There are several different formulas based on the type of yield you wish to calculate. These include:

• Yield on Stocks
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• Yield on Bonds
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• Yield to Maturity

• Yield to Worst

• Yield to Call

A high yield isn’t necessarily a good thing. Should the market’s decline or the company pays out high dividends the yield will still reflect as high. Always do your own research when considering an investment, or trust a financial advisor. 

Welcome to the delicious world of cookies! But hold on, we're not talking about those sweet treats you munch on during tea time. We're here to unveil the mysterious and oh-so-important cookies that exist on the vast landscape of the internet. 

These cookies aren't tangible, instead, they're small pieces of data that roam around cyberspace, shaping and enhancing your online experience. In this article, we break down what cookies are exactly and how they impact our online interactions. 

What are cookies?

These digital marvels play a vital role in enhancing our online experiences. So, what exactly are cookies and why does your computer store them?

When you're hopping from one website to another, your computer keeps a small file on behalf of each website you visit. This file is the cookie. The name "cookie" actually comes from a programming term called a magic cookie, coined by the programmer, Lou Montulli, and adds flavour to your online adventures.

But why do computers store these little files? Cookies help web servers remember you, ensuring a smooth and personalised browsing experience. Let's say you perform an action on a website, like switching to a dark mode or logging in with your credentials. Your computer takes note of this and saves the information in a cookie.

When you revisit that website in the future, your computer hands back the stored information from the cookie to the website. It's as if your computer is acting as a helpful assistant, reminding the website of your preferences, saved settings, and even items left in your virtual shopping cart.

The bottom line is that cookies are an integrated service that allow for a seamless and tailored browsing experience. 

The different types of cookies

As with its baked goods counterpart, not all cookies are created equal. Each type serves a unique purpose in enhancing your online experience. Here's a breakdown of the most common cookie varieties:

Session cookies

These are temporary cookies that exist only during your browsing session. They hold information about your activities on a website, ensuring smooth navigation. Once you close the browser, session cookies vanish, leaving no trace behind.

Persistent cookies

Unlike their transient cousins, persistent cookies stick around even after you close the browser. They store information like login details or preferences, making your return visits more personalised and convenient.

First-party cookies

These are created by the website you are visiting. They help to remember your preferences and settings, making your browsing experience smoother.

Third-party cookies

These cookies come from external sources, often embedded in the website you're visiting. They track your browsing habits, allowing advertisers to deliver targeted ads based on your interests.

Cookie consent and those pop-up banners

When you visit a website, you may have noticed those cookie consent banners or pop-ups that demand your attention. Turns out they are quite important. Implementing these notifications helps websites comply with data protection regulations and respect your privacy. 

They also play a vital role in helping users understand the importance of giving consent and being aware of how their data is used. So, next time you encounter a cookie consent banner, remember it's there to protect your rights and ensure transparency in the online world.

How cookies track and analyse your behaviour

Cookies have become a powerful tool for tracking and analysing user behaviour on websites. They enable website owners to gather valuable analytics data and gain insights into visitor patterns and preferences. 

By utilising cookies, website administrators can track the number of page views, monitor the time users spend on their site, and gain a deeper understanding of how visitors interact with different elements. This data helps them optimise their websites, improve user experience, and tailor content to suit audience preferences. 

On top of that, cookies also play a crucial role in targeted advertising, allowing marketers to display ads based on users' browsing habits and interests. So, the next time you encounter a personalised ad, you can thank those little, but mighty, cookies for their clever insights.

How you can manage your cookies

Managing and controlling useful cookies gives you more control over your online privacy. Through browser settings, you can choose to accept, reject, or delete cookies. Taking control of your cookie preferences allows you to customise your browsing experience and limit the data collected by websites. 

Additionally, various cookie management tools are available, making it easier to handle cookies across different websites. It's important to understand the implications of accepting or rejecting cookies, as it can affect website functionality, personalised experiences, and even the relevance of advertisements. Find the right balance that suits your privacy preferences and browsing needs.

Conclusion

In the vast realm of the internet, cookies are the unsung heroes that make our online experiences seamless and personalised. These small files, stored by our computers on behalf of websites, play a crucial role in remembering our preferences, settings, and actions. 

So, the next time you encounter a cookie consent banner or notice the personalisation of a website, you'll know it's all thanks to these small but mighty digital gems called cookies. 

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In this article, we delve into the distinction between revenue and profit, essential for businesses aiming to thrive financially. In a nutshell, revenue represents the total income generated from core operations, while profit is what remains after deducting all expenses. Join us as we explore the nuances between these two crucial concepts and their significance in business success.

What is revenue?

Revenue represents the total income earned by a business through its core operations, such as sales of goods or services. It can also be referred to as the top line of an income statement. It's essential for covering expenses, investing in growth, and generating profits.

Revenue comes from various sources like product sales, service fees, subscriptions, licensing, and advertising. Understanding and managing revenue streams are crucial for sustaining operations, attracting investors, and ensuring long-term viability in competitive markets. Thus, revenue serves as a vital performance indicator for businesses of all sizes and industries.

What is profit?

Profit refers to the financial gain a business achieves after deducting all expenses from its total revenue. On an income statement, profit is typically known as net income, however, the term "bottom line" is more commonly used.  Profits appear on an organisation's income statement in a variety of ways and are used for various purposes and are a key metric indicating a company's financial health and efficiency.

There are two main types of profit:

Gross profit

Gross profit equals revenue minus the cost of goods sold, which consists of the direct material and labour expenses related to creating a company's products.

Operating profit

Operating profit equals gross profit minus other business expenses that are associated with running the company, such as rent, utilities, and payroll.

Essentially, profit is calculated by subtracting total expenses from total revenue. It's vital for business sustainability, expansion, and rewarding stakeholders and accurately measuring and maximising profit margins is essential for achieving long-term success and competitiveness in the market.

Revenue vs profit

When people refer to a company's profit, they are usually referring to the net income, which is what's left after expenses. It is possible for a company to make money but still have a net loss.

In an example below illustrating the importance of understanding revenue and profit, say a company producing light bulbs makes $10 million in the income generated. This sounds great, however, if the company's core business operations and debt add up to $12 million, the company is making a loss. Let's take a look at this example in greater detail below:

Business revenue or Total Net Sales: $10 million

Gross Profit: $4 million (total revenue of $10 million minus COGS of $6 million)

Operating Profit: $2 million (gross profit minus other business expenses such as rent, utilities, and payroll)

Profit or Net income: –$2 million (illustrating that the company is making a loss)

Profit will always be lower than revenue as this amount is determined after deducting all the operating and other costs. 

A look at expenses

Operating expenses, including salaries, rent, marketing, direct costs, and utilities, which are necessary for day-to-day operations, and non-operating expenses, like interest payments or one-time costs, can impact profitability differently. By adequately controlling all expenses, businesses can maximise profit margins, reinvest in growth initiatives, and provide returns to stakeholders.

Overspending on unnecessary costs or failing to budget properly can significantly reduce profit margins, hampering long-term success. Therefore, monitoring and optimising expenses are integral parts of financial management strategies aimed at ensuring profitability and competitiveness in the market. With an effective strategy in place to measure and manage expenses, the price of goods and total sales will hopefully increase. 

The importance of financial metrics

Financial metrics encompass a range of indicators used to assess a company's performance, including revenue growth rate, profit margin, and return on investment (ROI). These metrics provide insights into the effectiveness of business operations, helping organisations gauge their financial health and make informed decisions.

For instance, the revenue growth rate indicates the pace at which a company's sales are increasing over time, while the profit margin measures the proportion of revenue that translates into profit. Additionally, ROI assesses the efficiency of investments by comparing the gains or losses relative to the initial investment, aiding businesses in evaluating their investment strategies and maximising returns.

How to measure business performance

Measuring how well a business is doing means looking at both its revenue and profit. Revenue is all the money a business makes from selling things, while profit is what's left after taking away all the costs. By finding ways to make more money and spend less, a business can increase its financial health. Keeping an eye on important numbers like sales growth and profit margins helps a business see where it's doing well and where it can improve. This helps the business stay strong and competitive in the long run.

In conclusion

Companies base their success on two very important metrics: revenue and profit. While revenue is referred to as the top line, a company's profit is what really matters and is referred to as the bottom line.

It is crucial for investors to take both revenue and profit into account when making investment decisions, and to review the company's income statement in order to get a full view of the company's financial health.

In conclusion, revenue is the income a company makes without factoring in expenses such as debts, taxes, and other business costs. Profit, on the other hand, factors in all company expenses and operating costs.

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The Basic Attention Token (BAT) is a utility token designed to transform the digital advertising space. Developed for the Brave web browser ecosystem, BAT aims to create a fairer and more transparent advertising model for both users and advertisers. By incentivising user attention and rewarding them with BAT for engaging with ads, the Brave browser ecosystem is tackling the inefficiencies and privacy concerns in digital advertising. 

What is Basic Attention Token (BAT)?

Basic Attention Token (BAT) is an Ethereum-based utility token integrated into the privacy-focused Brave browser page. Launched in 2016, Brave aims to revolutionise the digital advertising industry by promoting fairness and transparency between advertisers, publishers, and users.

Users receive cryptocurrency rewards in the form of BAT for viewing ads, which allows publishers to deliver more impactful advertisements. This empowers advertisers to make better use of their budgets and better target their target audience. Users then have the flexibility to hold, exchange, or use BAT to support their favourite content creators.

BAT acts as a settlement currency for publishers within the Brave browser ecosystem, facilitating transactions between advertisers, publishers, and users based on their web activity. This token streamlines business between the three parties.

Since its inception, Brave has gained popularity among crypto users and established partnerships with reputable blockchain companies, cementing its position as a leader in the blockchain-based digital advertising space. Through BAT, which launched in 2018, Brave aims to transform the digital advertising economy.

Who created Basic Attention Token?

Basic Attention Token (BAT) was founded by Brendan Eich and Brian Bondy, two highly regarded individuals in the internet browsing software sector. Eich is the co-founder and former CTO of Mozilla Firefox and the inventor of Javascript while Bondy is an influential software engineer with an impressive resume. 

A year after launching the Brave web browser, the pair launched an initial coin offering for the Basic Attention Token (BAT), raising $35 million in just 30 seconds. Selling 1 billion BAT tokens, this is one of the fastest sell-out ICOs of all time. Half of the tokens sold during the ICO were reserved by Brave Software, the parent company of the platform and token; of which 300 million of the reserved tokens were kept for future sale and promotion while 200 million were allocated to the Brave team. 

According to the website, the BAT token project has a team of 13 members behind it under the guidance of 4 advisors.

How does BAT work?

The Basic Attention Token (BAT) operates on the Brave browser, a privacy-focused platform developed by the team behind the token. Brave is a free browser that prioritises user control, loading pages significantly faster than its competitors. Unlike other browsers, Brave only serves advertisements if users opt-in to view them.

Within the Brave browser, users can participate in the Brave Rewards program, which enables them to earn BAT for their attention. They can choose to view privacy-respecting ads or support their favourite content creators by sending them BAT through the Brave Rewards Creators program. By default, Brave blocks trackers and ads, ensuring a more secure and private browsing experience. When users opt-in to view ads, they are only presented with ads from trusted partners, and they are rewarded in BAT for engaging with them.

Publishers are rewarded with BAT based on user attention to their content, encouraging the delivery of higher-quality ads. This rewards system benefits both publishers, who can generate more revenue, and advertisers, who achieve a better return on investment for their advertising budget.

Additionally, users can exchange BAT for various services on the platform and gain access to select premium content. The ultimate goal is to provide users with more control over their online experience while empowering publishers and advertisers with a more transparent and effective advertising platform.

To track the movement of BAT and facilitate transactions, Brave utilises the Brave Micropayments Ledger. This ledger allows advertisers, publishers, and readers to enter into smart contracts and transfer payments securely. Brave is also exploring the use of zero-knowledge proofs in its blockchain to provide anonymity in online media transactions.

Privacy and security are paramount in the Brave browser. Advertisers on Brave are verified, reducing the risk of fraudulent ads and ensuring a safer browsing experience. Users' private data and tracking information are stored only on their devices, preserving their anonymity.

To address fraud and privacy concerns, Brave and BAT have implemented robust security measures. The browser eliminates third-party traffic sourcing and utilises Basic Attention Metrics (BAM) to reduce fraud. The open-source code is auditable, and attention and engagement are verified using Zero-Knowledge Proof (ZKP) protocols. Ads and payouts are rate-limited, and token awards from the user growth pool are distributed gradually to discourage bot operations.

What is the BAT token?

In traditional advertising, advertisers pay rates based on the number of viewers their ads receive. With no guarantee that these viewers are paying attention, BAT seeks to address this issue by incentivising users to pay attention to ads.

When users view ad content on the Brave browser, they are rewarded with BAT tokens as a form of revenue sharing while the publishers and advertisers are rewarded for the most active advertising campaigns. These Brave rewards incentivize users to engage with the ads and provide advertisers with the assurance that their ads are being seen by an attentive audience. Advertisers are willing to pay a premium for this undivided attention.

BAT can be exchanged for cash or held in a digital wallet. Additionally, it can be traded on various cryptocurrency exchanges, allowing users to buy or sell BAT tokens. It's important to note that BAT has a limited supply, initially capped at one billion BAT tokens but later revised to 1.5 billion.

The Basic Attention Token price is influenced by the price of Ethereum since it is an ERC-20 token built on the Ethereum blockchain. As the price of Ethereum fluctuates, the Basic Attention Token price will adjust proportionally.

At the time of writing, the Basic Attention Token had a circulating supply of 1.49 billion BAT tokens, 99% of the maximum total supply.

How can I buy Basic Attention Token?

Whether you're interested in exploring the Basic Attention Token ecosystem or expanding your investment portfolio, you have the convenient option to purchase or sell Basic Attention Token tokens directly through the Tap app.

Tap is a fully licensed and regulated fintech platform that provides a secure avenue not only for purchasing BAT tokens but also for trading, storing, and utilising them. The integrated technology also ensures that traders have access to the top Basic Attention Token price at all times.

To get started, simply download the app, create an account, and complete a quick identity verification process, a legal requirement that typically takes less than 5 minutes. Once your account is set up, you can deposit either cryptocurrency or fiat funds and immediately tap into the coin's circulating supply by trading BAT tokens. The platform supports various leading cryptocurrencies and fiat currencies, enabling individuals from anywhere in the world to empower their financial journey.

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