Learning the friendly way

Cryptocurrencies derive their value from supply and demand, with the buyers and sellers playing an enormous role in the market's liquidity, and ultimately, success. This rings true for stocks, commodities and forex markets too, essentially any asset markets with trading volumes.

Anyone participating in these markets will have been a maker or a taker at some stage, most likely, both. In this article, we're breaking down the concept of makers vs takers, exploring their vital role in the market and large quantities of these result in stronger exchanges. 

Liquidity Explained

Before we dive in, let's first cover an important concept: liquidity. Assets can sometimes be described as liquid or illiquid, this simply refers to how easily the asset can sell. Gold is a prime example of a liquid asset as anyone could easily trade it for cash without any hassle, while a glass statue of your neighbour's cat would be an illiquid asset as the chances of anyone wanting to own it are slim (except for the neighbour, maybe). 

Building on this, market liquidity indicates how liquid a market is. A liquid market means that the asset is in high demand, traders are actively looking to acquire the asset, while also having a high supply, meaning that traders are actively looking to offload the asset. An illiquid market then means that there is low supply and demand, making it difficult to buy or sell the asset for a fair price.

In a liquid market where there are many traders looking to buy and sell an asset, the sell order (ask price) tends to be in the same region as the buy order (buy price). Typically, the lowest sell order will be the same as the highest buy order, creating a tight buy-ask spread. 

Now that we've covered liquidity, it's time for makers vs takers. 

What Is The Difference Between Market Makers And Market Takers?

As mentioned above, any successful exchange requires a fair amount of makers and takers. Let's explore the difference between the two below. 

Market Makers

Exchanges typically use an order book to conduct trades. The order book will store offers to buy and sell as they come in, and execute the trades when the criteria are met, i.e. someone could create an offer that says when Bitcoin reaches $40,000, buy 4. When the BTC price reaches $40,000, the order book with automatically execute this trade. 

In this case, the person creating this buy order is known as a maker. They are essentially "making" the market by announcing their intentions ahead of time via the order book. While many retail investors are makers, the field is typically made up of big traders and high-frequency trading institutions. 

A market maker is a liquidity provider. ‍

Market Takers

Market takers are then liquidity "takers", removing liquidity from the market. Takers create market orders that indicate to the exchange that the trader wants to buy or sell at the current market price. The exchange will then automatically execute the trade using a maker's offer.

A taker is a trader filling someone else's order. Market makers create offers for the order book, making it easier for users to buy and sell, while market takers exercise this liquidity by buying the asset. 

What Are Maker-Taker Fees?

You might have heard of maker-taker fees before, this makes up a considerable amount of how exchanges generate an income (after all, exchanges are businesses that need to make money). When an exchange matches a maker and a taker, they will take a small fee for the efforts on their part. This fee will differ from exchange to exchange, and will also be dependent on how big of a trade it is. 

As makers are providing liquidity to the exchange (an enticing attribute for any trading platform) they will pay lower fees compared to a trader taking away from the platform's liquidity. Always be sure to check the fee structure and pricing on a platform before engaging in any trading activity, these will be outlined in the platform's trading policy.

How Do Trading Companies Make Money?

Cryptocurrency and blockchain technology was designed to provide a decentralized financial system that bypasses government control. However, to alleviate regulatory concerns, exchanges were established to provide a reliable and convenient means of operating within the crypto markets. These exchanges provide a secure way in which users can buy, sell and trade cryptocurrencies, and in return make money through the activities of its customers as it is a business after all.

While maker and taker fees make up a large portion of how a platform generates an income, the business also generates income through deposit and withdrawal fees, commissions made on trades and listing fees. These typically make up the cost of production and running the business.

In Conclusion

Market makers contribute to the market's liquidity by creating orders looking to be filled, while market takers fill these orders. Makers are typically rewarded for bringing liquidity to a platform with low maker fees, while takers pay higher fees when they make use of this liquidity, easily buying and selling the asset. 

Πληρωμές σε crypto: Ανοίγοντας τις πόρτες της παγκόσμιας αγοράς εργασίας

Το να πληρώνεσαι σε κρυπτονομίσματα έχει αλλάξει εντελώς τον τρόπο με τον οποίο εργάζονται freelancers και remote εργαζόμενοι. Δεν χρειάζεται πια να είσαι στην ίδια χώρα – ή ακόμα και στην ίδια ήπειρο – με τον εργοδότη σου. Οι δουλειές που πληρώνουν σε crypto είναι όχι μόνο πιο προσιτές αλλά και όλο και πιο αποδεκτές.

Ας δούμε πρώτα μερικά από τα βασικά πλεονεκτήματα των πληρωμών μέσω blockchain.

Τα πλεονεκτήματα του να πληρώνεσαι σε crypto

Η ραγδαία εξέλιξη της τεχνολογίας blockchain έχει ενσωματώσει τα crypto στις παραδοσιακές αγορές εργασίας. Από εποχιακά project μέχρι full-time ρόλους, μπορείς πλέον να πληρώνεσαι σε ψηφιακά νομίσματα.

Οι πληρωμές σε crypto προσφέρουν:

• Ταχύτητα: Οι μεταφορές ολοκληρώνονται μέσα σε λίγα λεπτά, χωρίς τραπεζικές καθυστερήσεις.
• Χαμηλά κόστη: Οι προμήθειες είναι σημαντικά χαμηλότερες, διευκολύνοντας και τα μικρά projects.
• Παγκόσμια προσβασιμότητα: Οποιοσδήποτε, από οπουδήποτε, μπορεί να εργαστεί και να πληρωθεί, χωρίς σύνορα ή συναλλαγματικά εμπόδια.

Ειδικά για freelancers, που μετά την πανδημία στράφηκαν μαζικά στην απομακρυσμένη εργασία, η δυνατότητα διεθνών συνεργασιών με άμεσες πληρωμές αποτελεί τεράστιο πλεονέκτημα.

Πού θα βρεις δουλειές που πληρώνουν σε crypto

LaborX

Μια πλατφόρμα τύπου job board που συνδέει εργοδότες με υποψηφίους για προσωρινές και μόνιμες θέσεις. Υποστηρίζει πληρωμές σε διάφορα crypto και διαχειρίζεται από εταιρεία blockchain με έμφαση στις HR λύσεις.

Jobs4Bitcoins

Μια Reddit κοινότητα (r/Jobs4Bitcoins) όπου μπορείς να βρεις δουλειές ή να προσφέρεις τις υπηρεσίες σου. Δεν υπάρχει επίσημος έλεγχος εργοδοτών ή υποψηφίων, οπότε χρειάζεται προσοχή, αλλά οι ευκαιρίες είναι πολλές.

Blocklancer

Πλατφόρμα για εύρεση εργασίας με πληρωμές σε Ethereum. Μπορείς να το ανταλλάξεις εύκολα μέσω της Tap app σε άλλο crypto ή ευρώ. Ιδανική για ειδικότητες όπως content creators, αναλυτές, ειδικοί blockchain.

Bitfortip

Αν προτιμάς κάτι πιο casual, μπορείς να λαμβάνεις tips σε Bitcoin ή άλλα crypto (όπως BCH, NANO, Tezos) απλώς προσφέροντας χρήσιμες ιδέες ή συμβουλές σε ερωτήσεις άλλων χρηστών.

PompCryptoJobs

Μια επαγγελματική πλατφόρμα που ενώνει job seekers με startups και εταιρείες του crypto χώρου. Από data science μέχρι copywriting, θα βρεις πολλές θέσεις πλήρως αμειβόμενες σε crypto.

Πώς να πληρωθείς σε crypto

Αναρωτιέσαι πώς να λάβεις τα χρήματά σου σε Bitcoin ή άλλο κρυπτονόμισμα; Η εφαρμογή Tap έχει την απάντηση.

Δημιούργησε έναν λογαριασμό στο Tap και πάρε άμεσα πρόσβαση σε crypto wallets και τραπεζικούς λογαριασμούς. Απλώς δίνεις στον εργοδότη σου τη διεύθυνση του wallet σου και μόλις σταλούν τα χρήματα, εμφανίζονται στο app σου μέσα σε λίγα λεπτά (ανάλογα με το δίκτυο).

Μπορείς ακόμα να χρησιμοποιείς την κάρτα Tap για να πληρώνεις λογαριασμούς ή καθημερινές αγορές με τα crypto ή ευρώ που έχεις στο λογαριασμό σου – εύκολα και γρήγορα.

Κλείνοντας

Η εργασία και οι πληρωμές σε crypto δεν είναι πια σενάριο επιστημονικής φαντασίας. Με εργαλεία όπως η Tap και τις νέες job boards που στηρίζουν πληρωμές σε ψηφιακά νομίσματα, μπορείς να μπεις άμεσα στον κόσμο των crypto jobs.

Μήπως ήρθε η στιγμή να πληρωθείς στην οικονομία του μέλλοντος;

‍

The financial world is undergoing a significant transformation, largely driven by Millennials and Gen Z. These digital-native generations are embracing cryptocurrencies at an unprecedented rate, challenging traditional financial systems and catalysing a shift toward new forms of digital finance, redefining how we perceive and interact with money.

This movement is not just a fleeting trend but a fundamental change that is redefining how we perceive and interact with money.

Digital Natives Leading the Way

Growing up in the digital age, Millennials (born 1981-1996) and Gen Z (born 1997-2012) are inherently comfortable with technology. This familiarity extends to their financial behaviours, with a noticeable inclination toward adopting innovative solutions like cryptocurrencies and blockchain technology.

According to the Grayscale Investments and Harris Poll Report which studied Americans, 44% agree that “crypto and blockchain technology are the future of finance.” Looking more closely at the demographics, Millenials and Gen Z’s expressed the highest levels of enthusiasm, underscoring the pivotal role younger generations play in driving cryptocurrency adoption.

Desire for Financial Empowerment and Inclusion

Economic challenges such as the 2008 financial crisis and the impacts of the COVID-19 pandemic have shaped these generations' perspectives on traditional finance. There's a growing scepticism toward conventional financial institutions and a desire for greater control over personal finances.

The Grayscale-Harris Poll found that 23% of those surveyed believe that cryptocurrencies are a long-term investment, up from 19% the previous year. The report also found that 41% of participants are currently paying more attention to Bitcoin and other crypto assets because of geopolitical tensions, inflation, and a weakening US dollar (up from  34%). 

This sentiment fuels engagement with cryptocurrencies as viable investment assets and tools for financial empowerment.

Influence on Market Dynamics

The collective financial influence of Millennials and Gen Z is significant. Their active participation in cryptocurrency markets contributes to increased liquidity and shapes market trends. Social media platforms like Reddit, Twitter, and TikTok have become pivotal in disseminating information and investment strategies among these generations.

The rise of cryptocurrencies like Dogecoin and Shiba Inu demonstrates how younger investors leverage online communities to impact financial markets². This phenomenon shows their ability to mobilise and drive market movements, challenging traditional investment paradigms.

Embracing Innovation and Technological Advancement

Cryptocurrencies represent more than just investment opportunities; they embody technological innovation that resonates with Millennials and Gen Z. Blockchain technology and digital assets are areas where these generations are not only users but also contributors.

A 2021 survey by Pew Research Center indicated that 31% of Americans aged 18-29 have invested in, traded, or used cryptocurrency, compared to just 8% of those aged 50-64. This significant disparity highlights the generational embrace of digital assets and the technologies underpinning them.

Impact on Traditional Financial Institutions

The shift toward cryptocurrencies is prompting traditional financial institutions to adapt. Banks, investment firms, and payment platforms are increasingly integrating crypto services to meet the evolving demands of younger clients.

Companies like PayPal and Square have expanded their cryptocurrency offerings, allowing users to buy, hold, and sell cryptocurrencies directly from their platforms. These developments signify the financial industry's recognition of the growing importance of cryptocurrencies.

Challenges and Considerations

While enthusiasm is high, challenges such as regulatory uncertainties, security concerns, and market volatility remain. However, Millennials and Gen Z appear willing to navigate these risks, drawn by the potential rewards and alignment with their values of innovation and financial autonomy.

In summary

Millennials and Gen Z are redefining the financial landscape, with their embrace of cryptocurrencies serving as a catalyst for broader change. This isn't just about alternative investments; it's a shift in how younger generations view financial systems and their place within them. Their drive for autonomy, transparency, and technological integration is pushing traditional institutions to innovate rapidly.

This generational influence extends beyond personal finance, potentially reshaping global economic structures. For industry players, from established banks to fintech startups, adapting to these changing preferences isn't just advantageous—it's essential for long-term viability.

As cryptocurrencies and blockchain technology mature, we're likely to see further transformations in how society interacts with money. Those who can navigate this evolving landscape, balancing innovation with stability, will be well-positioned for the future of finance. It's a complex shift, but one that offers exciting possibilities for a more inclusive and technologically advanced financial ecosystem. The financial world is changing, and it's the young guns who are calling the shots.

There is no denying that innovation in the technology sector has amplified the fast-paced world of finance, instigating constant transformation from brands that want to stay ahead. As with any fast-paced industry, many trends emerge as companies fight to remain relevant. One such trend we will be exploring is the increase in white-label cards and the companies facilitating the issuing of them. 

The process of issuing white-label cards has emerged as a powerful solution in the fintech space, offering customized payment experiences that cater to the unique needs of both businesses and customers. In this article, we will delve into the world of white-label cards, exploring its benefits, applications, and why it has become such a popular choice for financial institutions and fintech companies.

Understanding white-label cards

White-label cards, also known as private-label credit cards, involve the practice of businesses providing other businesses with the opportunity to offer customized credit or debit cards to their customers. Trusted financial institutions or fintech companies issue these cards on behalf of the businesses, while still reflecting the company's branding.

This approach allows businesses to incorporate their logo and branding on the private label credit card, granting the business ownership and control over the card's identity, all without the burden of creating or designing it from scratch.

By partnering with an established financial institution or fintech company, businesses can save time, effort, and resources by leveraging ready-to-use payment solutions instead of going through the costly and complex process of obtaining licenses from companies like Mastercard or Visa.

The shift toward customized payment solutions

Traditional banking systems have often been perceived as slow in adopting new systems and embracing innovation. As the demand for personalized payment experiences continues to grow, businesses are leveraging the opportunity to keep up with the evolving needs of customers seeking customized payment solutions and private-label credit cards.

Consumers today seek customized solutions that align with their preferences and reflect the brands they trust. This shift in consumer behavior has paved the way for white-label cards and in turn, card issuers, which offers businesses the ability to tailor payment solutions and private-label credit cards to their customers' needs. 

Third-party establishments are now offering streamlined payment solutions to these businesses, allowing them to leverage this new technology without needing to complete extensive and costly onboarding processes. Instead, the card issuing companies undergo this process and once accredited are able to provide full-service payment options to their clients.

With co-branded private-label credit cards, customers can unlock a multitude of rewards, bonus points, and exclusive discounts that can be utilized across various services, retailers, and online shopping platforms. By offering these enticing benefits, businesses are able to enhance the overall purchasing experience for their customers, cultivating loyalty and satisfaction.

Private-label credit cards can also come in the form of virtual cards, allowing users to make online payments or use services like Apple Pay with their unique account that essentially acts as a bank account.

The advantages and benefits of private label credit cards

The advantages of businesses utilizing the services of white-label card issuers are numerous, benefiting not only businesses but individuals too. 

For businesses

Firstly, white-label card programs offer a cost-effective alternative to building an in-house card program. By partnering with established providers, businesses can save on upfront costs, development time, and ongoing maintenance expenses.

White-label card programs also offer flexibility and scalability, making them suitable for businesses of all sizes. Whether you're a startup looking to launch a branded payment card quickly or an established business seeking to enhance your payment offerings, the processing of white-label cards can be tailored to meet your unique requirements.

From a branding perspective, white-label card programs provide businesses with heightened visibility and customer loyalty. By issuing branded payment cards, businesses can strengthen their brand identity and foster a deeper connection with their customers. Customizable card designs, exclusive rewards programs, and personalized customer experiences all contribute to building customer loyalty and market competitiveness.

For consumers

For individuals, white-label cards bring convenience and security. These cards can be seamlessly integrated into existing payment ecosystems, enabling individuals to make secure transactions while enjoying the benefits and perks offered by the businesses they frequent. 

Whether it's earning loyalty points, accessing exclusive discounts, or tracking expenses, white-label cards empower individuals with a seamless and tailored payment experience.

Addressing security and regulatory concerns

As with any financial solution, security and regulatory compliance are paramount. Financial institutions and fintech companies offering white-label card programs implement robust security measures to safeguard cardholder data and prevent fraudulent activities. 

Compliance with industry regulations, such as PCI DSS (Payment Card Industry Data Security Standard), ensures that customer data is handled securely. Additionally, data privacy and protection measures are put in place to give cardholders peace of mind when using white-label cards.

Examples of brands that have launched a private label card

Below are two examples of prominent brands that have embraced the white-label card trend in its early stages.

Square

In 2019, Square, a prominent payment processing company, partnered with Marqeta's white-label card processing platform to introduce the Square Card, a business debit card designed specifically for Square's sellers. This strategic move allowed Square's business customers to gain immediate access to funds, reducing their reliance on traditional banking services. 

By leveraging Marqeta's solution, Square not only expanded its product portfolio but also strengthened its relationships with its existing customer base.

Shopify

Another notable fintech player, Stripe, offers businesses APIs to issue their own credit cards, debit cards, and prepaid cards. Shopify, a renowned e-commerce platform, utilized Stripe's card issuing services to create the Shopify Balance Card, designed to help businesses start, grow and run their operations.

This card enables over 1 million of Shopify’s merchants to access their earnings instantly through a smart money management tool. The response to the launch was immediate and overwhelmingly positive, as over 100,000 small businesses in the United States embraced Shopify Balance accounts within the first four months.

Through the implementation of Stripe's white-label solution, Shopify added significant value to its merchants, setting itself apart from other e-commerce platforms.

Benefits reported in the case studies

Companies that have implemented the processes to issue white-label cards have reported several potential benefits, including:

Speed to market

Utilizing a white-label solution enables companies to launch card programs more swiftly. These solutions handle critical aspects such as regulatory compliance, technology development, card design, and manufacturing, which can be time-consuming and costly to manage in-house.

Cost reduction

White-label solutions generally require less investment than building a card-issuing infrastructure from scratch. Consequently, companies can save costs associated with development, maintenance, and compliance.

Enhanced customer engagement and retention

By offering a branded payment solution, companies can build stronger customer loyalty. Customers appreciate the convenience and exclusive perks that come with these cards, leading to higher engagement and retention rates.

Creation of new revenue streams

Companies can generate additional revenue streams by offering supplementary services through the card, such as cash-back rewards, premium subscriptions, or lending services.

What businesses should consider before implementing

Implementing a white-label card program requires careful planning and consideration. While the benefits listed above have been reported by companies that have implemented these strategies, these outcomes are not guaranteed. Businesses need to collaborate closely with their chosen white-label card issuer to ensure a smooth implementation process. 

This involves outlining the desired features and functionalities, integrating with existing payment infrastructure and systems, and training staff to manage the program effectively. Technical requirements, such as API integrations and data synchronization, should be addressed to ensure a seamless user experience.

Future trends and innovations in white-label card programs

Looking ahead, the future of issuing white-label cards holds great promise, driven by several key factors:

Market demand

The ever-evolving demand for financial services presents a significant opportunity. Regardless of their size or industry, businesses are increasingly seeking to expand their service offerings with payment and financial solutions. 

This trend aims to cultivate customer loyalty and explore new revenue streams. As a result, the demand for issuing white-label cards is expected to continue its upward trajectory.

Technological advancements

Fintech advancements, such as the widespread use of APIs and enhanced security measures, are simplifying the adoption of issuing white-label cards for businesses. As technology continues to progress, platforms issuing white-label cards are poised to become even more efficient, flexible, and secure, providing a seamless experience for both businesses and customers.

Developments in financial institutions' regulations

The regulatory landscape in the financial services sector is undergoing significant changes. Regulatory bodies worldwide are displaying a willingness to embrace fintech innovation, with some jurisdictions creating "fintech sandboxes" that facilitate controlled testing of new financial products. Should this trend persist, it could streamline the process for businesses to launch the issuing of white-label card programs.

The future of companies issuing white-label cards faces challenges primarily from increasing competition in the market. With more companies entering the space, businesses may experience pricing pressures and difficulties in standing out from the competition. To succeed, businesses need to differentiate themselves through innovation, personalized experiences, and strong partnerships.

They must also navigate regulatory uncertainties, address cybersecurity risks, and employ strategies to seize opportunities and overcome challenges in this dynamic sector. Continuous monitoring, agile decision-making, and a proactive approach are essential for businesses operating in the white-label card-issuing industry.

Tap’s white-label card solution

Tap’s business portfolio offers a streamlined card-issuing service to businesses of all kinds. Fully accredited, Tap is able to offer its partnering companies Mastercard-powered private cards for a fraction of the cost and time it would take if done directly with the financial services company.

In 2023, Tap provided Bitfinex, the longest-running and most liquid major crypto exchange, with a white-label prepaid card solution. By providing the behind-the-scenes financial infrastructure, the established exchange provided its clients with a unique payment solution and created a new revenue stream for the business.

With the necessary card-issuing license and already-established in-house processing system in place, businesses can quickly create their own white-label cards through Tap’s fiat and cryptocurrency-to-fiat funded card programs and other innovative services.

Conclusion

White-label card issuing is revolutionizing the payment landscape, with its rise signifying a powerful solution in the fintech space, delivering customized payment experiences that cater to the unique needs of businesses and customers. 

As technology continues to drive innovation, white-label card programs offer speed to market, cost reduction, enhanced customer engagement, and the creation of new revenue streams. However, businesses should carefully consider implementation factors and address potential challenges, such as regulatory compliance and cybersecurity risks. 

The future of private-label credit card issuing appears promising, driven by market demand, technological advancements, and regulatory developments. To capitalize on this trend, businesses must differentiate themselves in a competitive landscape and adapt to evolving market dynamics. 

Tap's white-label card solution exemplifies the potential of such programs, providing businesses with streamlined card-issuing services and opening new opportunities for revenue growth. As the industry continues to evolve, white-label card issuing will play a vital role in shaping the future of finance, enabling seamless and tailored payment experiences for businesses and individuals alike. 

Καθώς τα κρυπτονομίσματα γίνονται όλο και πιο δημοφιλή και υιοθετούνται σε παγκόσμια κλίμακα, μετατρέπονται από μια καινοτομία σε μια καθημερινή πραγματικότητα. Το 2021 σηματοδότησε μια σημαντική χρονιά για τον κλάδο των digital assets, με την παγκόσμια κεφαλαιοποίηση να ξεπερνά τα 3 τρισεκατομμύρια δολάρια και τη θεσμική επένδυση να βρίσκεται στα υψηλότερα επίπεδα της. Παράλληλα, χώρες όπως το Ελ Σαλβαδόρ ανακήρυξαν το Bitcoin ως νόμιμο μέσο πληρωμής.

Πλέον, όλο και περισσότερα χρηματοπιστωτικά ιδρύματα ενσωματώνουν τα ψηφιακά assets στους ισολογισμούς τους ή εξετάζουν την υιοθέτηση ψηφιακών νομισμάτων κεντρικής τράπεζας (CBDCs). Καθώς η τεχνολογία blockchain γίνεται μέρος της καθημερινότητας, έφτασε η στιγμή να αξιοποιήσουμε αυτή τη νέα τάση.

Τι είναι το Crypto as a Service;

Το Crypto as a Service (CaaS) είναι μια white-label λύση για επιχειρήσεις και χρηματοπιστωτικά ιδρύματα που θέλουν να προσφέρουν στους πελάτες τους υπηρεσίες σχετικές με κρυπτονομίσματα. Με απλά λόγια, είναι το “banking as a service”, αλλά για τα ψηφιακά assets.

Η λύση αυτή επιτρέπει σε οποιαδήποτε επιχείρηση – από fintechs και τράπεζες μέχρι e-shops και εφαρμογές πληρωμών – να ενσωματώσει υπηρεσίες όπως:

• Αγορά και πώληση κρυπτονομισμάτων
• Πληρωμές σε crypto μέσω digital wallets
• Ασφαλής φύλαξη ψηφιακών assets

Το CaaS προσφέρει στις επιχειρήσεις πρόσβαση σε ασφαλή συστήματα διαχείρισης συναλλαγών και κινδύνων, πάντα σε πλήρη συμμόρφωση με τους ισχύοντες κανονισμούς κάθε αγοράς. Η ίδια η επιχείρηση ελέγχει το interface του πελάτη, κρατώντας το brand experience ενιαίο και απρόσκοπτο.

Ποιος μπορεί να χρησιμοποιήσει CaaS;

Το Crypto as a Service δίνει τη δυνατότητα σε τράπεζες, fintech εταιρείες, διαχειριστές κεφαλαίων, επιχειρήσεις λιανικής, remittance εταιρείες και άλλες επιχειρήσεις να προσφέρουν υπηρεσίες crypto στους πελάτες τους, δημιουργώντας νέες ροές εσόδων.

Αναλυτικότερα, μέσω του CaaS:

• Τα remittance γραφεία μειώνουν το κόστος διασυνοριακών πληρωμών.
• Οι διαχειριστές κεφαλαίων επεκτείνουν την προσφορά τους σε crypto assets.
• Οι εταιρείες e-commerce δέχονται πληρωμές σε crypto.
• Οι πελάτες χρησιμοποιούν crypto wallets για καθημερινές αγορές.

Το CaaS απευθύνεται σε κάθε επιχείρηση που θέλει να εκσυγχρονίσει το σύστημα πληρωμών της και να εισέλθει στην αγορά των ψηφιακών assets.

Η λύση Crypto as a Service της Tap

Η Tap προσφέρει στις επιχειρήσεις μια έτοιμη, αξιόπιστη λύση Crypto as a Service που ενσωματώνεται εύκολα στο υπάρχον σύστημα της εταιρείας. Το CaaS της Tap δίνει τη δυνατότητα:

• Εύκολης ενσωμάτωσης crypto υπηρεσιών μέσω API
• Αγοράς, πώλησης και αποθήκευσης κρυπτονομισμάτων
• Χρήσης crypto wallets με δυνατότητες απόδοσης (crypto savings)
• Υψηλής ασφάλειας και πλήρους κανονιστικής συμμόρφωσης

Ενώ η δημιουργία ενός crypto exchange μπορεί να απαιτεί χρόνια ανάπτυξης, η λύση CaaS της Tap μπορεί να εφαρμοστεί σε λίγες εβδομάδες.

Επίλογος

Το μεγαλύτερο εμπόδιο για τη μαζική υιοθέτηση των κρυπτονομισμάτων είναι η πεποίθηση ότι είναι περίπλοκα ή ασταθή. Ωστόσο, με την ανάπτυξη σαφών ρυθμιστικών πλαισίων και την εισαγωγή ασφαλών, φιλικών προς τον χρήστη λύσεων όπως το CaaS, η πρόσβαση στα ψηφιακά assets γίνεται πιο εύκολη από ποτέ.

Το Crypto as a Service βοηθά τις επιχειρήσεις να αξιοποιήσουν την τεχνολογία blockchain και να προσφέρουν στους πελάτες τους μια σύγχρονη εμπειρία πληρωμών. Αν θέλετε να κάνετε το επόμενο βήμα, η ομάδα της Tap είναι έτοιμη να σας υποστηρίξει.