Learning the friendly way

Vous avez sûrement déjà entendu parler de ChatGPT – cet assistant IA qui revient dans toutes les conversations autour de la productivité et de la technologie. Et honnêtement ? Il est à la hauteur de sa réputation.
Imaginez un ami très intelligent, disponible à tout moment : que ce soit pour vous aider sur un projet de travail, rédiger un e-mail, ou satisfaire une curiosité soudaine à 23h.

Mais voilà ce qu’on ne vous dit pas toujours au départ : toutes les formules de ChatGPT ne se valent pas. Il y a une vraie différence entre la version gratuite (pratique mais parfois limitée) et les formules payantes (plus rapides, plus puissantes, plus stables).

Que vous soyez étudiant au budget serré ou professionnel à la recherche d’un vrai outil de productivité, comprendre ces différentes formules peut vous aider à choisir celle qui correspond à vos besoins.

Les formules ChatGPT en détail (2025)

Décryptons ce que chaque plan propose, et ce que vous obtenez réellement.

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✅ Formule gratuite

Tarif : 0 $
Fonctionnalités :

• Accès à GPT-4o mini
• Accès limité à GPT-4o
• Mode vocal standard
• Téléchargement de fichiers
• Génération d’images
• Navigation web
• Analyse avancée de données

Pour qui ?
Parfait pour découvrir l’outil sans engagement. Une bonne façon de tester ce que ChatGPT peut faire, même si certaines fonctions sont limitées.

✅ Formule Plus

Tarif : 20 $ / mois
Fonctionnalités :

• Jusqu’à 80 messages par tranche de 3 heures
• Accès prioritaire à GPT-4o
• Réponses plus rapides
• Mode vocal avancé
• Accès anticipé aux nouvelles fonctionnalités
• Création de GPT personnalisés

Pour qui ?
Idéal pour les indépendants, étudiants ou pros qui utilisent l’IA régulièrement. Cette formule transforme ChatGPT en assistant de travail fiable, disponible et performant.

✅ Formule Team

Tarif : 30 $ / utilisateur / mois ou 25 $ avec engagement annuel
Fonctionnalités :

• Tout ce qui est inclus dans Plus
• Collaboration entre 2 utilisateurs ou plus
• Espace de travail partagé
• Données privées (non utilisées pour l'entraînement)
• Contrôle administrateur et suivi d’utilisation
• GPT personnalisés pour l’équipe

Pour qui ?
Conçue pour les petites équipes ou startups qui veulent travailler ensemble sur des projets IA tout en gardant un cadre sécurisé et organisé.

✅ Formule Pro

Tarif : 200 $ / mois / utilisateur
Fonctionnalités :

• Accès illimité à GPT-4o
• Raisonnement avancé
• Performances de niveau recherche
• Ressources de calcul premium
• Toutes les fonctionnalités précédentes

Pour qui ?
Destinée aux utilisateurs intensifs : chercheurs, développeurs, ingénieurs. Si vous utilisez l’IA comme outil principal au quotidien, cette formule offre un accès sans limites aux capacités les plus avancées.

✅ Formule Enterprise

Tarif : à partir de 60 $ / utilisateur / mois (minimum 150 utilisateurs sur 12 mois)
Fonctionnalités :

• Confidentialité et sécurité renforcées
• Connexions avec les outils internes (Drive, SharePoint, GitHub…)
• Déploiement sur mesure
• Contrôles d’accès avancés
• Support dédié
• Limites personnalisées

Pour qui ?
Pensée pour les grandes entreprises qui souhaitent intégrer l’IA à leur infrastructure tout en respectant les standards de conformité et de sécurité.

Quelle formule choisir ?

Choisir une formule, c’est un peu comme choisir un forfait mobile : vous voulez les bonnes options, sans payer pour ce dont vous n’avez pas besoin.

• Étudiants
  Commencez avec la version gratuite. Elle suffit pour la recherche, l’aide à la rédaction, ou les révisions. Si vous constatez des limites fréquentes, la formule Plus peut offrir plus de fluidité pendant les périodes chargées.
• Freelances et pros en solo
  La formule Plus (20 $/mois) est souvent le meilleur compromis. Que vous soyez créateur de contenu, consultant ou entrepreneur, vous avez accès à des fonctionnalités stables et performantes.
• Développeurs et profils techniques
  Plus fonctionne pour un usage ponctuel. Pour les projets intensifs ou la génération de code à grande échelle, la formule Pro permet de travailler sans interruption.
• Petites équipes et startups
  Team (25-30 $/utilisateur) apporte un vrai cadre de travail collaboratif avec la sécurité en prime. Idéal pour les équipes de 2 à 10 personnes.
• Grandes entreprises
  Enterprise, avec son déploiement personnalisé, permet une intégration complète de l’IA dans les process métiers tout en respectant les exigences internes.

Points à connaître : limites et coûts cachés

Avant de vous lancer, quelques éléments importants à garder en tête :

✅ Usage de l’API

Si vous créez des applis qui utilisent l’API de ChatGPT, le tarif est indépendant des plans ci-dessus. Il est calculé par jeton (par ex. GPT-4 : 0,012 $/jetons de prompt, 0,024 $/jetons de réponse), auxquels s’ajoutent souvent des coûts de serveur ou d’optimisation.

✅ Limitations de messages

Même les formules payantes ont des plafonds. La version gratuite est assez limitée. La formule Plus élargit ces capacités mais n’est pas illimitée. Si vous êtes un utilisateur très actif, ces limites peuvent se faire sentir.

✅ Accès différé à certaines fonctionnalités

Les nouveautés arrivent d’abord pour les abonnés Plus, Pro ou Enterprise. Les utilisateurs de la version gratuite doivent parfois attendre plusieurs mois.

✅ Restrictions sur les fichiers

Même si les uploads sont autorisés, la taille et la complexité des fichiers peuvent poser problème selon les cas d’usage.

Et les alternatives à ChatGPT ?

ChatGPT est top, mais ce n’est pas le seul dans la course. Voici quelques alternatives intéressantes :

• Claude AI (Anthropic)
  Tarifs : version gratuite + Pro à 20 $/mois
  Atouts : très bon pour l’analyse, longues fenêtres de contexte
  Idéal pour : ceux qui travaillent sur des documents longs ou complexes
• Perplexity AI
  Tarifs : gratuit + Pro à 20 $/mois
  Atouts : recherches web intégrées, sources citées
  Idéal pour : utilisateurs orientés recherche et vérification de sources
• DeepSeek
  Tarifs : version gratuite + plans individuels (20–50 $/mois) et offres pro sur devis
  Atouts : bonnes performances à coût réduit
  Idéal pour : ceux qui veulent une alternative solide à prix modéré
• Google Gemini
  Tarifs : version gratuite + AI Premium via Google One (20 $/mois)
  Atouts : intégration poussée à l’écosystème Google
  Idéal pour : utilisateurs déjà investis dans les outils Google

Conclusion : ChatGPT vaut-il son prix en 2025 ?

Tout dépend de l’usage que vous en faites.

• Si vous l’utilisez occasionnellement, la version gratuite est déjà très capable.
• Si vous y revenez chaque jour pour le travail, la formule Plus à 20 $ est vite rentabilisée.
• Pour les équipes, les offres Team et Enterprise permettent de structurer les usages et de professionnaliser les outils.

Bonne nouvelle : vous n’avez pas besoin de tout décider aujourd’hui. Essayez les versions gratuites de ChatGPT, Claude ou Perplexity, et voyez celle qui colle le mieux à votre style de travail. Ensuite, passez à la vitesse supérieure quand vous êtes prêt.

L’intelligence artificielle devient peu à peu aussi essentielle que l’e-mail ou Google Docs. La question n’est plus “si” vous allez l’utiliser, mais “comment” et “avec quoi”.

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Private label cards are branded payment solutions that enable businesses to offer customized rewards, incentives, and financing options to their customers and employees. These cards serve as powerful tools for driving customer loyalty, improving cash flow management, and gaining valuable spending insights. In this article, we'll guide you through the concept of private label cards, their key benefits for businesses, and delve into how they work. 

What are private label cards?

Private label cards are branded payment cards issued by businesses to their customers or employees, allowing them to make purchases or access funds within a specific ecosystem or network. Unlike traditional debit or credit cards issued by a bank, private label cards are a product tailored to the branding and specific needs of the issuing company.

These cards differ from traditional cards in several ways. Firstly, they are not tied to a specific financial institution but rather to the company's brand and loyalty program. Secondly, they often offer unique rewards and incentives tailored to the business's products or services. Additionally, private label cards provide businesses with valuable customer data and insights, enabling targeted marketing efforts and personalized experiences.

Private label cards and fintechs

In recent years, fintech platforms have revolutionized the issuance and management of private label cards. These technology-driven companies act as program managers, handling the end-to-end process of card issuance, transaction processing, and compliance adherence. 

By partnering with fintech platforms like Tap, businesses can efficiently launch and manage their private label card programs, leveraging advanced technologies, scalability, and industry expertise without the need for extensive in-house resources.

How private label cards benefit businesses

Private label cards empower businesses to strengthen customer relationships, optimize financial operations, and gain a competitive edge through tailored rewards, data-driven insights, and robust security measures. Let’s explore some of these concepts below:

Drive business

Private label cards offer businesses a range of benefits that can drive customer loyalty, enhance brand recognition, and streamline operations. By offering customizable rewards and loyalty programs tailored to their products or services, businesses can incentivize customers to make repeat purchases while simultaneously collecting data on customer preferences, fostering long-term relationships and brand advocacy.

Cash flow management

Private label cards provide businesses with a valuable tool for cash flow management. By encouraging customers to use their branded cards, companies can receive payments more quickly, improving their working capital and financial flexibility.

Collect data and analytics

One of the key advantages of private label cards is the wealth of data and analytics they provide. Businesses can gain insights into customer spending patterns, preferences, and behaviours, enabling data-driven decision-making and targeted marketing strategies.

Security benefits

Additionally, private label card programs prioritize security and fraud prevention measures. Fintech platforms offering these solutions employ advanced technologies and protocols to safeguard customer information and transactions, providing businesses and their customers with peace of mind.

The differences between private label and co-branded cards

Private label cards are issued by a single retailer or business, bearing their branding and tailored rewards program. Co-branded cards, however, involve a partnership between a merchant and a major card network (Visa, Mastercard), carrying dual branding.

In general, private label cards offer more customization and control for the merchant but may have limited acceptance outside their network. They can also drive stronger loyalty but require more resources to manage.

Co-branded cards, on the other hand, have wider acceptance but less flexibility in terms of rewards/benefits. As they leverage an existing card network's infrastructure, they offer less differentiation.

The choice depends on the merchant's goals; private label are beneficial for deeper customization and loyalty while co-branded cards off wider acceptance and shared resources with a card network partner.

How private label cards work

Private label cards are issued through a collaborative process involving businesses and fintech platforms. Businesses define the card program's features, branding, and reward structure, while fintech platforms handle the technical and operational aspects. As program managers, fintech companies then oversee card issuance, transaction processing, and data management, leveraging their expertise and scalable technologies.

The importance of compliance and adherence to regulatory requirements cannot be underestimated or overlooked when looking at the issuance of private label cards. Fintech platforms need to ensure that card programs comply with industry standards, data privacy laws, and anti-fraud measures, providing businesses with a secure and reliable payment solution. 

Regular audits and risk assessments are conducted to maintain compliance and mitigate potential risks. Businesses must always do their research before engaging in private label card issuance with a fintech platform. 

Examples of use cases

Private label cards can offer a range of use cases across various industries. See several examples below: 

Retail and e-commerce

In the retail and e-commerce sectors, they serve as powerful loyalty tools, incentivizing customers with tailored rewards and exclusive offers. Businesses can leverage these cards to drive repeat purchases and foster brand loyalty. An example would be the Amazon Store Card. 

Corporate expense management

Corporate organizations utilize private label cards for streamlined expense management, enabling employees to make authorized purchases while providing detailed spending data for analysis and budgeting purposes. 

These cards also facilitate employee incentive and recognition programs, rewarding high-performers with customized benefits and privileges. An example of this would be a company card issued to employees to use for company expenses. 

Specific purposes

Additionally, private label cards can be issued as prepaid cards for specific purposes, such as payroll disbursements, gift cards, or restricted-use cards for controlled spending. This versatility allows businesses to tailor card programs to their unique needs, ensuring efficient fund management and targeted usage. 

An example of this could be a corporate-branded preloaded gift card for promotional purposes allowing holders to buy something in-store using the card.

How to create a private label card for your business

With Tap, you can seamlessly integrate private label card programs into your operations. Tap streamlines the entire card issuance and management process, allowing companies to leverage off their advanced technologies and industry expertise. 

By partnering with Tap, you gain access to a scalable and flexible solution, enabling you to launch and adapt card programs efficiently, tailored to your company’s specific needs. Tap's platform offers robust features, real-time analytics, and end-to-end support, empowering every businesses to deliver tailored payment experiences while ensuring compliance and security.

With Tap, you have the power to not only launch and adapt your card programs efficiently but also to customise the fees charged to your users. Our approach is entirely flexible,  allowing you to set charges that align with your clientele's needs. Our platform offers unparalleled freedom, allowing you to tailor your card programs precisely to your company's needs and goals.

Conclusion

In summary, private label cards empower businesses with a versatile payment solution that promotes customer loyalty, optimizes operations, and delivers valuable data insights. Whether for retail, corporate, or specific use cases, private label cards offer a competitive edge through tailored rewards, data-driven strategies, and enhanced customer experiences - paving the way for business growth.

Please contact xxx for further information on setting up your private label card.

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There is no denying that innovation in the technology sector has amplified the fast-paced world of finance, instigating constant transformation from brands that want to stay ahead. As with any fast-paced industry, many trends emerge as companies fight to remain relevant. One such trend we will be exploring is the increase in white-label cards and the companies facilitating the issuing of them. 

The process of issuing white-label cards has emerged as a powerful solution in the fintech space, offering customized payment experiences that cater to the unique needs of both businesses and customers. In this article, we will delve into the world of white-label cards, exploring its benefits, applications, and why it has become such a popular choice for financial institutions and fintech companies.

Understanding white-label cards

White-label cards, also known as private-label credit cards, involve the practice of businesses providing other businesses with the opportunity to offer customized credit or debit cards to their customers. Trusted financial institutions or fintech companies issue these cards on behalf of the businesses, while still reflecting the company's branding.

This approach allows businesses to incorporate their logo and branding on the private label credit card, granting the business ownership and control over the card's identity, all without the burden of creating or designing it from scratch.

By partnering with an established financial institution or fintech company, businesses can save time, effort, and resources by leveraging ready-to-use payment solutions instead of going through the costly and complex process of obtaining licenses from companies like Mastercard or Visa.

The shift toward customized payment solutions

Traditional banking systems have often been perceived as slow in adopting new systems and embracing innovation. As the demand for personalized payment experiences continues to grow, businesses are leveraging the opportunity to keep up with the evolving needs of customers seeking customized payment solutions and private-label credit cards.

Consumers today seek customized solutions that align with their preferences and reflect the brands they trust. This shift in consumer behavior has paved the way for white-label cards and in turn, card issuers, which offers businesses the ability to tailor payment solutions and private-label credit cards to their customers' needs. 

Third-party establishments are now offering streamlined payment solutions to these businesses, allowing them to leverage this new technology without needing to complete extensive and costly onboarding processes. Instead, the card issuing companies undergo this process and once accredited are able to provide full-service payment options to their clients.

With co-branded private-label credit cards, customers can unlock a multitude of rewards, bonus points, and exclusive discounts that can be utilized across various services, retailers, and online shopping platforms. By offering these enticing benefits, businesses are able to enhance the overall purchasing experience for their customers, cultivating loyalty and satisfaction.

Private-label credit cards can also come in the form of virtual cards, allowing users to make online payments or use services like Apple Pay with their unique account that essentially acts as a bank account.

The advantages and benefits of private label credit cards

The advantages of businesses utilizing the services of white-label card issuers are numerous, benefiting not only businesses but individuals too. 

For businesses

Firstly, white-label card programs offer a cost-effective alternative to building an in-house card program. By partnering with established providers, businesses can save on upfront costs, development time, and ongoing maintenance expenses.

White-label card programs also offer flexibility and scalability, making them suitable for businesses of all sizes. Whether you're a startup looking to launch a branded payment card quickly or an established business seeking to enhance your payment offerings, the processing of white-label cards can be tailored to meet your unique requirements.

From a branding perspective, white-label card programs provide businesses with heightened visibility and customer loyalty. By issuing branded payment cards, businesses can strengthen their brand identity and foster a deeper connection with their customers. Customizable card designs, exclusive rewards programs, and personalized customer experiences all contribute to building customer loyalty and market competitiveness.

For consumers

For individuals, white-label cards bring convenience and security. These cards can be seamlessly integrated into existing payment ecosystems, enabling individuals to make secure transactions while enjoying the benefits and perks offered by the businesses they frequent. 

Whether it's earning loyalty points, accessing exclusive discounts, or tracking expenses, white-label cards empower individuals with a seamless and tailored payment experience.

Addressing security and regulatory concerns

As with any financial solution, security and regulatory compliance are paramount. Financial institutions and fintech companies offering white-label card programs implement robust security measures to safeguard cardholder data and prevent fraudulent activities. 

Compliance with industry regulations, such as PCI DSS (Payment Card Industry Data Security Standard), ensures that customer data is handled securely. Additionally, data privacy and protection measures are put in place to give cardholders peace of mind when using white-label cards.

Examples of brands that have launched a private label card

Below are two examples of prominent brands that have embraced the white-label card trend in its early stages.

Square

In 2019, Square, a prominent payment processing company, partnered with Marqeta's white-label card processing platform to introduce the Square Card, a business debit card designed specifically for Square's sellers. This strategic move allowed Square's business customers to gain immediate access to funds, reducing their reliance on traditional banking services. 

By leveraging Marqeta's solution, Square not only expanded its product portfolio but also strengthened its relationships with its existing customer base.

Shopify

Another notable fintech player, Stripe, offers businesses APIs to issue their own credit cards, debit cards, and prepaid cards. Shopify, a renowned e-commerce platform, utilized Stripe's card issuing services to create the Shopify Balance Card, designed to help businesses start, grow and run their operations.

This card enables over 1 million of Shopify’s merchants to access their earnings instantly through a smart money management tool. The response to the launch was immediate and overwhelmingly positive, as over 100,000 small businesses in the United States embraced Shopify Balance accounts within the first four months.

Through the implementation of Stripe's white-label solution, Shopify added significant value to its merchants, setting itself apart from other e-commerce platforms.

Benefits reported in the case studies

Companies that have implemented the processes to issue white-label cards have reported several potential benefits, including:

Speed to market

Utilizing a white-label solution enables companies to launch card programs more swiftly. These solutions handle critical aspects such as regulatory compliance, technology development, card design, and manufacturing, which can be time-consuming and costly to manage in-house.

Cost reduction

White-label solutions generally require less investment than building a card-issuing infrastructure from scratch. Consequently, companies can save costs associated with development, maintenance, and compliance.

Enhanced customer engagement and retention

By offering a branded payment solution, companies can build stronger customer loyalty. Customers appreciate the convenience and exclusive perks that come with these cards, leading to higher engagement and retention rates.

Creation of new revenue streams

Companies can generate additional revenue streams by offering supplementary services through the card, such as cash-back rewards, premium subscriptions, or lending services.

What businesses should consider before implementing

Implementing a white-label card program requires careful planning and consideration. While the benefits listed above have been reported by companies that have implemented these strategies, these outcomes are not guaranteed. Businesses need to collaborate closely with their chosen white-label card issuer to ensure a smooth implementation process. 

This involves outlining the desired features and functionalities, integrating with existing payment infrastructure and systems, and training staff to manage the program effectively. Technical requirements, such as API integrations and data synchronization, should be addressed to ensure a seamless user experience.

Future trends and innovations in white-label card programs

Looking ahead, the future of issuing white-label cards holds great promise, driven by several key factors:

Market demand

The ever-evolving demand for financial services presents a significant opportunity. Regardless of their size or industry, businesses are increasingly seeking to expand their service offerings with payment and financial solutions. 

This trend aims to cultivate customer loyalty and explore new revenue streams. As a result, the demand for issuing white-label cards is expected to continue its upward trajectory.

Technological advancements

Fintech advancements, such as the widespread use of APIs and enhanced security measures, are simplifying the adoption of issuing white-label cards for businesses. As technology continues to progress, platforms issuing white-label cards are poised to become even more efficient, flexible, and secure, providing a seamless experience for both businesses and customers.

Developments in financial institutions' regulations

The regulatory landscape in the financial services sector is undergoing significant changes. Regulatory bodies worldwide are displaying a willingness to embrace fintech innovation, with some jurisdictions creating "fintech sandboxes" that facilitate controlled testing of new financial products. Should this trend persist, it could streamline the process for businesses to launch the issuing of white-label card programs.

The future of companies issuing white-label cards faces challenges primarily from increasing competition in the market. With more companies entering the space, businesses may experience pricing pressures and difficulties in standing out from the competition. To succeed, businesses need to differentiate themselves through innovation, personalized experiences, and strong partnerships.

They must also navigate regulatory uncertainties, address cybersecurity risks, and employ strategies to seize opportunities and overcome challenges in this dynamic sector. Continuous monitoring, agile decision-making, and a proactive approach are essential for businesses operating in the white-label card-issuing industry.

Tap’s white-label card solution

Tap’s business portfolio offers a streamlined card-issuing service to businesses of all kinds. Fully accredited, Tap is able to offer its partnering companies Mastercard-powered private cards for a fraction of the cost and time it would take if done directly with the financial services company.

In 2023, Tap provided Bitfinex, the longest-running and most liquid major crypto exchange, with a white-label prepaid card solution. By providing the behind-the-scenes financial infrastructure, the established exchange provided its clients with a unique payment solution and created a new revenue stream for the business.

With the necessary card-issuing license and already-established in-house processing system in place, businesses can quickly create their own white-label cards through Tap’s fiat and cryptocurrency-to-fiat funded card programs and other innovative services.

Conclusion

White-label card issuing is revolutionizing the payment landscape, with its rise signifying a powerful solution in the fintech space, delivering customized payment experiences that cater to the unique needs of businesses and customers. 

As technology continues to drive innovation, white-label card programs offer speed to market, cost reduction, enhanced customer engagement, and the creation of new revenue streams. However, businesses should carefully consider implementation factors and address potential challenges, such as regulatory compliance and cybersecurity risks. 

The future of private-label credit card issuing appears promising, driven by market demand, technological advancements, and regulatory developments. To capitalize on this trend, businesses must differentiate themselves in a competitive landscape and adapt to evolving market dynamics. 

Tap's white-label card solution exemplifies the potential of such programs, providing businesses with streamlined card-issuing services and opening new opportunities for revenue growth. As the industry continues to evolve, white-label card issuing will play a vital role in shaping the future of finance, enabling seamless and tailored payment experiences for businesses and individuals alike. 

Avec l’essor des cryptomonnaies, leur adoption mondiale ne cesse de progresser. En 2021, la capitalisation totale du marché dépassait 3 000 milliards de dollars, les investissements institutionnels atteignaient des sommets, et des pays comme le Salvador reconnaissaient le Bitcoin comme monnaie légale.
Dans le même temps, les institutions financières intègrent les actifs numériques dans leurs bilans, tandis que les banques centrales explorent activement les monnaies numériques (CBDC).

Face à cette intégration croissante des cryptoactifs dans notre quotidien, il devient essentiel pour les entreprises de comprendre et d’exploiter cette technologie émergente.

Le Crypto as a Service, c’est quoi ?

Le Crypto as a Service (CaaS) est une solution en marque blanche, destinée aux entreprises et institutions financières souhaitant proposer des services liés aux cryptomonnaies à leurs clients.
CaaS, c’est en quelque sorte le “Banking as a Service”, mais appliqué aux monnaies numériques.

Cette solution plug-and-play permet à n’importe quelle entreprise, fintech, banque ou prestataire financier, d’offrir rapidement des services d’achat, de vente et de conservation de cryptoactifs à ses clients. L’expérience client reste totalement intégrée à la marque, sans intervention visible d’un prestataire externe.

CaaS peut aussi être intégré directement dans une application mobile, facilitant son déploiement dans de nombreux secteurs.

Quand on sait que la gestion d’actifs au Royaume-Uni représente à elle seule plus de 6 600 milliards de livres sterling, et que la valeur des sociétés cotées atteint près de 93 000 milliards de dollars, le potentiel du CaaS auprès des institutions traditionnelles est considérable.
Après le succès du Banking as a Service, tout indique que le Crypto as a Service suivra la même voie.

Comment fonctionne le CaaS ?

Le Crypto as a Service permet aux entreprises — banques digitales, fintechs, institutions financières — d’ouvrir de nouveaux canaux commerciaux en facilitant l’accès de leurs clients aux paiements en crypto et aux actifs numériques. Grâce à cette solution, les clients finaux peuvent :

• Acheter et vendre des cryptomonnaies
• Payer des biens et services avec leur portefeuille digital
• Stocker leurs cryptoactifs de façon sécurisée

De leur côté, les entreprises partenaires bénéficient :

• D’un système de gestion des risques et de surveillance des transactions conforme aux exigences réglementaires
• D’une interface utilisateur personnalisable, en marque blanche
• D’une prise en charge des aspects réglementaires tels que KYC/AML, traitement des ordres et conservation des actifs numériques

Le fournisseur de la solution CaaS prend en charge tous les aspects techniques et réglementaires adaptés à chaque marché (les exigences aux États-Unis diffèrent par exemple de celles au Royaume-Uni), garantissant une expérience sécurisée et conforme.

Résultat : les entreprises peuvent proposer des services crypto de manière fluide et intégrée à leur marque, sans expertise blockchain interne.

Qui peut utiliser le Crypto as a Service ?

Le CaaS s’adresse à toute entreprise souhaitant innover dans le domaine des paiements digitaux et proposer des services crypto :

• Banques centrales et fintechs souhaitant offrir des services d’achat, de paiement ou de stockage de cryptomonnaies
• Gestionnaires d’actifs et fonds de pension cherchant à accéder au marché crypto pour le compte de leurs clients
• Sociétés de transfert d’argent souhaitant réduire les coûts des paiements transfrontaliers
• Marques, e-commerçants et acteurs du gaming souhaitant accepter les paiements en crypto via des portefeuilles numériques

En somme, toute entreprise souhaitant moderniser ses services financiers et intégrer les actifs numériques dans son offre peut envisager le CaaS comme levier de développement.

Le service CaaS proposé par Tap

Chez Tap, nous proposons une solution CaaS fiable, simple à déployer et conforme aux normes réglementaires. Notre technologie plug-and-play permet aux entreprises d’intégrer rapidement les services crypto à leur infrastructure existante, sans expertise blockchain préalable.

Notre solution clé en main permet aux entreprises de proposer à leurs clients :

• L’achat, la vente et l’échange de cryptomonnaies
• Des paiements en crypto
• Un portefeuille crypto sécurisé avec possibilité de générer des rendements (wallet épargne crypto)

Là où créer une plateforme crypto peut prendre plusieurs années, notre service CaaS s’intègre en quelques semaines.

Tap détient également les agréments réglementaires nécessaires, ainsi qu’une couverture assurantielle adaptée, garantissant une conformité totale aux exigences en vigueur.

Avec notre service CaaS, votre entreprise peut se concentrer sur sa croissance, en laissant la gestion technique et réglementaire entre les mains d’experts.

Pour plus d’informations ou pour envisager l’intégration du Crypto as a Service dans votre activité, contactez-nous via cette page.

Conclusion

L’adoption généralisée des cryptomonnaies passe par des solutions simples, sécurisées et conformes.
Le Crypto as a Service ouvre la voie à cette démocratisation, en facilitant l’accès aux actifs numériques pour les entreprises et leurs clients.

Alors que les banques et institutions traditionnelles intègrent déjà les actifs numériques dans leur stratégie, CaaS représente une opportunité concrète d’accompagner cette transition et d’innover dans le secteur financier.

À condition de choisir un fournisseur fiable, avec une API intuitive et une conformité réglementaire rigoureuse, votre entreprise peut rapidement s’inscrire dans cette nouvelle dynamique.

Les cryptomonnaies sont là pour rester. Avec le CaaS, elles deviennent accessibles à tous.

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Welcome to Tap’s weekly crypto market recap. 

Here are the biggest stories from last week (8 - 14 July).

💥 Bitcoin breaks new ATH

Bitcoin officially hit above $122,000 marking its first record since May and pushing total 2025 gains to around +20% YTD. The rally was driven by heavy inflows into U.S. spot ETFs, over $218m into BTC and $211m into ETH in a single day, while nearly all top 100 coins turned green.

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📌 Trump Media files for “Crypto Blue‑Chip ETF”

Trump Media & Technology Group has submitted an S‑1 to the SEC for a new “Crypto Blue Chip ETF” focused primarily on BTC (70%), ETH (15%), SOL (8%), XRP (5%), and CRO (2%), marking its third crypto ETF push this year. 

A major political/media player launching a multi-asset crypto fund signals growing mainstream and institutional acceptance, and sparks fresh conflict-of-interest questions. We’ll keep you updated.

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🌍 Pakistan launches CBDC pilot & virtual‑asset regulation

The State Bank of Pakistan has initiated a pilot for a central bank digital currency and is finalising virtual-asset laws, with Binance CEO CZ advising government efforts. With inflation at just 3.2% and rising foreign reserves (~$14.5b), Pakistan is embracing fintech ahead of emerging-market peers like India.

Read more.

🛫 Emirates Airline to accept crypto payments

Dubai’s Emirates signed a preliminary partnership with Crypto.com to enable crypto payments starting in 2026, deepening the Gulf’s commitment to crypto-friendly infrastructure.

*Not to take away from the adoption excitement, but you can book Emirates flights with your Tap card, using whichever crypto you like. 

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🏛️ U.S. declares next week “Crypto Week”

House Republicans have designated 14-18 July as “Crypto Week,” aiming for votes on GENIUS (stablecoin oversight), CLARITY (jurisdiction clarity), and Anti‑CBDC bills. The idea is that these bills could reshape how U.S. defines crypto regulation and limit federal CBDC initiatives under Trump-aligned priorities.

Read more. 

Stay tuned for next week’s instalment, delivered on Monday mornings.

The financial revolution isn't happening in Wall Street's landmark buildings, it's exploding through smartphone screens in rural villages, urban apartments, and immigrant communities worldwide. And while traditional banks still ask for three forms of ID and a pristine credit score, fintech is rewriting the rules of who gets to participate in the global economy.

Here's the reality: 1.4 billion adults globally remain unbanked, locked out of basic financial services that most of us take for granted. In the U.S. alone, roughly 5.4% of households (about 5.6 million families) have no relationship with a bank or credit union. These aren't just statistics; they're people paying check-cashing fees, carrying cash everywhere, and building zero credit history despite working multiple jobs.

But here's where it gets interesting: fintech isn't just offering band-aid solutions. It's fundamentally disrupting how financial services work, creating pathways to economic participation that bypass traditional gatekeepers entirely. 

From mobile banking apps that require no minimum balance to blockchain-based lending that ignores credit scores, technology is democratising finance in ways that seemed impossible just a decade ago.

The question isn't whether fintech can help the unbanked, it's already happening. The real question is how fast this transformation can scale and whether it can reach the communities that need it most. 

Why so many people remain unbanked

Let's dive into the barriers that keep millions locked out of traditional banking. It's not just about money, though, of course, that’s a part of it.

The most obvious culprit? Banks themselves. Traditional institutions have built their entire business model around risk assessment, which typically means credit scores, employment verification, and documentation requirements that exclude huge swaths of the population. 

If you're an immigrant without an established credit history, a gig worker with irregular income, or someone who's been burned by predatory lending in the past, good luck getting a simple checking account with credit facilities.

Geographic accessibility plays a massive role, too. Rural communities have watched bank branches disappear at an alarming rate: since 2009, over 10,000 bank branches have closed across the UK. When the nearest bank is 50 miles away and you're working two jobs just to stay afloat, maintaining a traditional banking relationship becomes practically impossible.

Then there's the trust factor. Many unbanked individuals come from communities where banks have historically been extractive rather than supportive. Why would you trust an institution that charges overdraft fees designed to trap you in cycles of debt? For many, cash-only transactions feel safer and more transparent than navigating hidden fees and complex terms of service.

Digital literacy creates another layer of exclusion. While fintech promises mobile-first solutions, those solutions still require smartphone access, internet connectivity, and the technical knowledge to navigate increasingly complex apps. For older adults or those without consistent internet access, digital banking can feel more like a barrier than a bridge.

The demographic impact tells the whole story: immigrants, young adults building their first financial identity, gig workers whose income doesn't fit traditional employment models, and rural populations where infrastructure lags behind urban centres. These aren't fringe communities, they represent the fastest-growing segments of the workforce.

Traditional banking's limitations

Here's the uncomfortable truth about traditional banking: it was designed for a different era, when employment was stable, credit histories were linear, and financial relationships lasted decades. Today's economy doesn't work that way, but banks haven't caught up.

The FICO credit scoring system perfectly exemplifies this disconnect. Created in 1989, it treats credit like a single number that defines your financial worth, ignoring factors like consistent rent payments, utility bill history, or mobile phone payment patterns. If you've never had a credit card or traditional loan, you're effectively invisible to the system that determines whether you can access basic financial services. 

Fee structures reveal even deeper problems. The average overdraft fee has climbed to $35, while monthly maintenance fees can easily cost $200+ annually for basic checking accounts. 

For someone living paycheck to paycheck, these fees aren't just inconvenient, they can be financially devastating. Banks profit billions annually from overdraft fees alone, creating perverse incentives to trap rather than support their most vulnerable customers.

Bureaucracy adds another layer of exclusion. Opening a bank account requires documentation that many people simply don't have readily available: proof of address, employment verification, Social Security numbers, and often a minimum deposit. For undocumented immigrants, frequent movers, or those between jobs, these requirements create insurmountable barriers.

Traditional banks also struggle with personalisation at scale. They're built to serve middle-class customers with predictable income patterns, not gig workers whose earnings fluctuate wildly or small business owners who need flexible lending options. The result? Financial products that don't match real-world financial lives.

How fintech is changing the game

Sure, fintech isn’t a cure-all, but it is revolutionising finance by flipping the model: instead of forcing people to fit outdated systems, it builds systems that fit how people actually live and work.

Mobile banking & digital wallets

Mobile banking apps like Chime, Venmo, and Cash App have obliterated traditional barriers to entry. Chime offers fee-free banking with no minimum balance requirements and early direct deposit features that get workers paid up to two days faster than traditional banks. 

That might not sound revolutionary until you realise that for someone living paycheck to paycheck, getting paid two days early can mean the difference between making rent on time or facing late fees.

Venmo transformed peer-to-peer payments from a complicated wire transfer process into something as simple as sending a text message. Cash App went further, adding investing features, Bitcoin purchases, and small business payment processing to a single app that anyone can download for free.

Increasingly, platforms like Tap are also stepping in - not just as digital wallets, but as integrated ecosystems that combine spending, saving, and cross-border access for underserved users. These aren't just simplified versions of traditional banking, they're entirely different approaches that prioritise accessibility and user experience over profit maximisation through fees and complexity.

Peer-to-peer lending & credit building

The lending revolution is even more dramatic. Platforms like Avant, Earnest, and newer crypto-lending protocols are using alternative data sources and AI-driven risk assessment to make lending decisions that traditional banks couldn't even consider.

Instead of relying solely on FICO scores, these platforms analyse everything from social media activity to mobile phone payment patterns to assess creditworthiness. They're building credit profiles for people who were previously invisible to the traditional system, creating pathways to financial growth that didn't exist before.

Peer-to-peer lending removes banks from the equation entirely, connecting borrowers directly with individual lenders or pools of capital. This creates more competitive interest rates and more flexible terms, especially for borrowers who don't fit traditional risk profiles.

Micro-investment & wealth-building tools

Investment platforms like Robinhood, Acorns, and international players like Nutmeg have democratised wealth building by eliminating minimum investment requirements and complex fee structures. Acorns rounds up everyday purchases and invests the spare change, allowing people to build investment portfolios with literally pennies.

These platforms reimagine what investing looks like for people who aren't already wealthy. Educational resources, simplified interfaces, and fractional share ownership mean that someone making minimum wage can start building long-term wealth with the same tools previously only reserved for high-net-worth individuals.

DeFi & blockchain for financial access

Decentralised finance represents the most radical reimagining of financial services yet. Ethereum-based platforms allow people to lend, borrow, and earn interest without any traditional financial institution involvement. Smart contracts automatically execute financial agreements, eliminating the need for banks, credit checks, or geographical restrictions.

Crypto wallets provide financial services to anyone with a smartphone and internet connection, regardless of their documentation status, credit history, or location. While still nascent and volatile, DeFi protocols are processing billions in transactions and proving that alternative financial systems can operate at scale.

Benefits fintech brings to the unbanked

The advantages aren't just theoretical, they're transforming lives in measurable ways.

Accessibility leads the list. 

Fintech services operate 24/7 from any smartphone, eliminating the geographical and temporal constraints that keep people away from traditional banks. Someone working night shifts or multiple jobs can manage their finances during a break, not during banking hours that conflict with their work schedule.

Affordability follows closely. 

Most fintech platforms operate with dramatically lower overhead costs than traditional banks, allowing them to offer services with minimal or no fees. When you're not paying for physical branches, armies of tellers, and legacy IT systems, you can pass those savings to customers who need them most.

Speed transforms financial emergency management. 

Traditional loan applications can take weeks while fintech platforms often provide decisions in minutes. When your car breaks down and you need to get to work tomorrow, that speed difference isn't convenience - it's survival.

Transparency.  Transparency. Transparency. 

Fintech apps typically show real-time transaction data, clear fee structures, and straightforward terms of service. No more surprise fees or hidden charges that drain accounts without warning.

Using data instead of old patterns.

Data-driven personalisation means financial products that actually match individual circumstances. Instead of one-size-fits-all banking products, AI-powered platforms can offer customised solutions based on spending patterns, income volatility, and financial goals.

Safety from the loan sharks. 

Perhaps most importantly, fintech reduces exposure to predatory lending practices. Transparent algorithms and competitive marketplaces make it harder for bad actors to exploit vulnerable populations with payday loans and other extractive financial products.

Case studies & real-world applications

The real proof lies in how these technologies are working in practice across different communities and regions.

U.S. gig workers have embraced fintech payroll advances and flexible banking solutions. Uber and Lyft drivers use apps like Earnin to access their earnings before payday, eliminating the need for expensive payday loans. 

DoorDash partnered with DasherDirect to offer delivery workers immediate access to their earnings plus cashback rewards on gas purchases = financial services designed specifically for the gig economy.

Africa's mobile money revolution provides the most compelling example of fintech leapfrogging traditional banking infrastructure. M-Pesa in Kenya processes more transactions annually than Western Union globally, allowing people to send money, pay bills, and access microloans through basic mobile phones. 

Over 80% of Kenyan adults now use mobile money services, creating a more financially inclusive society than many developed nations.

Latin America's neobank adoption is exploding as traditional banks struggle to serve growing populations. Brazil's Nubank has over 70 million customers, offering fee-free banking and credit building to people previously excluded from traditional financial services. 

Mexico's Clip provides small business payment processing to street vendors and micro-entrepreneurs who couldn't access traditional merchant services.

These aren't isolated success stories: they're proof of concept for global financial inclusion through technology.

Barriers fintech still faces

Despite the revolutionary potential, significant obstacles remain.

Digital literacy and smartphone access create fundamental barriers. While smartphone penetration continues growing globally, reliable internet connectivity and the technical skills needed to navigate financial apps remain unevenly distributed. Older adults and rural populations often struggle with interfaces designed by young urban developers.

Regulatory hurdles complicate expansion and innovation. Know Your Customer (KYC) compliance requirements, anti-money laundering regulations, and licensing requirements vary dramatically across jurisdictions, making it difficult for fintech companies to scale globally. Regulatory uncertainty around crypto and DeFi creates additional complications for even the most innovative solutions.

Infrastructure gaps in developing regions limit fintech's reach. While mobile money works well in areas with basic cellular coverage, more sophisticated fintech services require robust internet infrastructure that many rural and low-income areas still lack.

Crypto and DeFi adoption scepticism remains high, particularly among the very populations these technologies could most benefit. Volatility concerns, complexity, and association with scams and fraud make many potential users hesitant to embrace blockchain-based financial services.

Cultural barriers also persist. In communities where cash has been king for generations, shifting to digital-first financial services requires not just technological adoption but cultural change. Trust must be earned through consistent, reliable service over time.

What the future holds: innovations & inclusion

The next wave of fintech innovation promises even more dramatic transformation.

Artificial intelligence will enable hyper-personalised financial services that adapt in real-time to individual circumstances. AI-powered financial advisors will provide wealth management services previously available only to millionaires, while machine learning algorithms will create more accurate and inclusive credit assessment models.

Open banking regulations will force traditional financial institutions to share customer data with fintech competitors, accelerating innovation and competition. This means better services, lower costs, and more options for consumers who have been underserved by traditional banks.

Regulatory evolution will create clearer frameworks for fintech innovation while protecting consumers. Central bank digital currencies (CBDCs) may provide government-backed alternatives to both traditional banking and cryptocurrencies, potentially reaching populations that current solutions miss.

Blockchain-based financial identity systems could eliminate documentation barriers that currently exclude millions from financial services. Decentralised identity solutions would allow people to build financial reputations independent of traditional credit systems or government documentation.

The convergence of fintech with other technologies (Internet of Things sensors for supply chain financing, augmented reality for financial education, 5G networks for real-time global payments) will likely create financial services we can barely imagine today.

Conclusion

Fintech isn't just disrupting traditional banking: it's democratising economic participation on a global scale. 

From mobile money transforming African economies to gig worker payment solutions in American cities, technology is proving that financial inclusion isn't just morally right, it's economically inevitable.

However, the transformation isn't complete, and significant barriers still remain. But the trajectory is clear: financial services are becoming more accessible, affordable, and aligned with how people actually live and work in the 21st century.

The most exciting developments will emerge from collaboration between fintech innovators, government regulators, and community organisations that understand local needs.

This isn't a zero-sum game between technology and tradition—it's an opportunity to build financial systems that serve everyone, not just those who were lucky enough to be born into existing networks of economic privilege.

The unbanked aren't waiting for permission to participate in the global economy. They're already using whatever tools they can access to build financial stability and opportunity. Fintech's job is to make sure those tools are powerful, accessible, and designed with their real needs in mind.

The financial revolution is happening whether traditional institutions join it or not. The question is whether we'll build a system that includes everyone or leaves millions behind. The technology exists. The demand is obvious. Now it's up to us to make financial inclusion a reality, not just a promise.

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