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What is diversification?

Understand the power of diversification in your investments. Learn how spreading your assets can help manage risk and potentially improve returns.

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Diversification is an investment strategy used to manage risk. Know the saying ‘don’t put all your eggs in one basket’? The saying is implying that if you put all your eggs in one basket your potential for risk is greatly increased, while if you diversify and put eggs in separate baskets your exposure to risk is decreased. 

By diversifying your investment portfolio, whether over a number of stocks or spread across a number of asset classes, you are minimizing risk and potentially tapping into greater returns. Consider the damage if you invest in one company and it goes under versus investing in several companies and one goes under. The risk of loss is greatly reduced through diversifying. 

The downside to diversification is the time it takes tWhat are the benefits of a diversified portfolio?

Portfolio diversification is a strategy that involves investing in a variety of different securities and assets to reduce risk and improve overall returns. It is recommended by financial experts because it helps to spread out the risk and prevents your investments from being too dependent on one particular asset.

What is diversification?

Diversification is a key strategy for managing investment portfolios and risks. Effective risk management involves spreading investments to minimise vulnerability to market changes. 

The concept of diversification is simple - instead of putting all your eggs in one basket, you spread them out across multiple baskets. This way, if one investment underperforms or experiences a loss, the impact on your overall portfolio is minimised because the other investments can potentially offset those losses.

A diversified portfolio can consist of various types of assets, including stocks, bonds, funds, real estate, CDs, and even savings accounts. As each asset class behaves differently in different economic conditions, it offers varying levels of potential gain and loss.

While we won't cover this topic here, it's worth noting that when referred to in a business sense, diversification involves expanding product offerings or entering new markets to reduce reliance on a single revenue source and mitigate risks.

Exploring the concept of diversification in investing

Diversification involves spreading investments across various asset classes to reduce risk exposure. For instance, allocating funds to stocks, bonds, and cash equivalents simultaneously forms a diversified portfolio, or investing in stocks across several countries and industries. 

Diversification minimises the impact of poor performance in one asset class. In contrast to relying solely on a single investment type, diversified portfolios provide a safety net against market volatility, enhancing long-term stability.

Different types of investment options

Below we explore a number of investment options that can be utilised in a diversified portfolio:


Stocks tend to have the highest long-term potential returns but can also experience significant volatility in the short term. 


Funds can be diversified if they hold many different investments, but some funds may focus on a specific industry or sector. 


Bonds offer more stable returns with fixed payouts but are influenced by changes in interest rates. 

CDs and savings accounts

CDs and savings accounts provide stability and steady growth based on interest rates.

Real estate

Real estate can provide slow appreciation over time and potential income, but it also involves maintenance costs and high commissions. 

By owning a mix of these assets, you can benefit from the different performance characteristics they offer. When some assets are performing well, others may not be doing as well, and vice versa. This lack of correlation between assets is what makes diversification effective in reducing risk.

The benefits of diversification

Diversification not only helps to reduce the risk of your portfolio, but it can also improve your potential returns. By spreading your investments across different types of assets, you are more likely to have a smoother overall return. While one asset may be experiencing a downturn, another asset may be performing well, balancing out the overall performance of your portfolio.

It's important to note that while diversification can reduce risk, it cannot eliminate all risk. Diversification helps to reduce asset-specific risk, such as the risk associated with owning too much of one stock or one type of investment. However, it cannot protect you from market-specific risk, which is the risk associated with owning a particular type of asset in general.

How to build a diversified strategy

To develop a diversification strategy, you can start by creating a portfolio that includes a mix of different assets. Be sure to allocate investments based on your personal risk tolerance, time horizon, and financial goals. Below are several options to consider when building a diversified portfolio.

Examples of building a diversified portfolio

Please note that this is not financial advice but merely examples of how one might diversify their investment portfolio. 

You might explore the option of investing in a widely diversified index fund, such as the S&P 500 index, which holds interests in numerous companies. Combining bonds and CDs could contribute to portfolio stability and assured returns. Holding cash in a savings account can offer stability and act as a financial safety net.

If you're inclined to expand beyond the fundamental approach, further diversifying your stock and bond holdings is an option. For stocks, you could contemplate incorporating a fund targeting emerging markets or international corporations, as these often diverge from broader index funds. Regarding bonds, varying maturity lengths in bond funds can grant access to short-term and long-term bonds.

Some financial professionals even suggest the consideration of including commodities like gold or silver to extend diversification beyond conventional assets. 

Building a diversified portfolio may seem complex, but it doesn't have to be. You can utilise low-cost mutual funds or exchange-traded funds (ETFs) that offer diversification across different asset classes. Many major brokerages now offer these funds with zero commissions, making it a more accessible and cost-effective service offering for investors.

If you prefer a more hands-off approach, you could contemplate investing in a target-date fund or utilising a robo-advisor. Target-date funds recalibrate asset allocation according to your planned retirement date, progressively adjusting to lower-risk assets. Robo-advisors use algorithms to formulate and sustain a diversified portfolio grounded in your objectives and risk tolerance.

Risk management

Be sure to regularly review and rebalance your portfolio to ensure it aligns with your objectives. Assessing and adjusting the asset allocation helps maintain desired levels of risk and potential returns.

In conclusion

Diversification is an essential strategy for investors looking to reduce risk and potentially improve returns. By spreading investments across different assets, you can mitigate the impact of any single investment's performance on your overall portfolio. 

Whether you choose to build a diversified portfolio yourself or seek assistance from a fund or robo-advisor, diversification can help you navigate varying economic conditions and work towards your financial goals.

o manage the bigger portfolio, as well as the fees incurred when working with a number of asset classes. At the end of the day, each trader must determine what level of risk they are comfortable with and act accordingly. 


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