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Private label cards are branded payment solutions that enable businesses to offer customized rewards, incentives, and financing options to their customers and employees. These cards serve as powerful tools for driving customer loyalty, improving cash flow management, and gaining valuable spending insights. In this article, we'll guide you through the concept of private label cards, their key benefits for businesses, and delve into how they work. 

What are private label cards?

Private label cards are branded payment cards issued by businesses to their customers or employees, allowing them to make purchases or access funds within a specific ecosystem or network. Unlike traditional debit or credit cards issued by a bank, private label cards are a product tailored to the branding and specific needs of the issuing company.

These cards differ from traditional cards in several ways. Firstly, they are not tied to a specific financial institution but rather to the company's brand and loyalty program. Secondly, they often offer unique rewards and incentives tailored to the business's products or services. Additionally, private label cards provide businesses with valuable customer data and insights, enabling targeted marketing efforts and personalized experiences.

Private label cards and fintechs

In recent years, fintech platforms have revolutionized the issuance and management of private label cards. These technology-driven companies act as program managers, handling the end-to-end process of card issuance, transaction processing, and compliance adherence. 

By partnering with fintech platforms like Tap, businesses can efficiently launch and manage their private label card programs, leveraging advanced technologies, scalability, and industry expertise without the need for extensive in-house resources.

How private label cards benefit businesses

Private label cards empower businesses to strengthen customer relationships, optimize financial operations, and gain a competitive edge through tailored rewards, data-driven insights, and robust security measures. Let’s explore some of these concepts below:

Drive business

Private label cards offer businesses a range of benefits that can drive customer loyalty, enhance brand recognition, and streamline operations. By offering customizable rewards and loyalty programs tailored to their products or services, businesses can incentivize customers to make repeat purchases while simultaneously collecting data on customer preferences, fostering long-term relationships and brand advocacy.

Cash flow management

Private label cards provide businesses with a valuable tool for cash flow management. By encouraging customers to use their branded cards, companies can receive payments more quickly, improving their working capital and financial flexibility.

Collect data and analytics

One of the key advantages of private label cards is the wealth of data and analytics they provide. Businesses can gain insights into customer spending patterns, preferences, and behaviours, enabling data-driven decision-making and targeted marketing strategies.

Security benefits

Additionally, private label card programs prioritize security and fraud prevention measures. Fintech platforms offering these solutions employ advanced technologies and protocols to safeguard customer information and transactions, providing businesses and their customers with peace of mind.

The differences between private label and co-branded cards

Private label cards are issued by a single retailer or business, bearing their branding and tailored rewards program. Co-branded cards, however, involve a partnership between a merchant and a major card network (Visa, Mastercard), carrying dual branding.

In general, private label cards offer more customization and control for the merchant but may have limited acceptance outside their network. They can also drive stronger loyalty but require more resources to manage.

Co-branded cards, on the other hand, have wider acceptance but less flexibility in terms of rewards/benefits. As they leverage an existing card network's infrastructure, they offer less differentiation.

The choice depends on the merchant's goals; private label are beneficial for deeper customization and loyalty while co-branded cards off wider acceptance and shared resources with a card network partner.

How private label cards work

Private label cards are issued through a collaborative process involving businesses and fintech platforms. Businesses define the card program's features, branding, and reward structure, while fintech platforms handle the technical and operational aspects. As program managers, fintech companies then oversee card issuance, transaction processing, and data management, leveraging their expertise and scalable technologies.

The importance of compliance and adherence to regulatory requirements cannot be underestimated or overlooked when looking at the issuance of private label cards. Fintech platforms need to ensure that card programs comply with industry standards, data privacy laws, and anti-fraud measures, providing businesses with a secure and reliable payment solution. 

Regular audits and risk assessments are conducted to maintain compliance and mitigate potential risks. Businesses must always do their research before engaging in private label card issuance with a fintech platform. 

Examples of use cases

Private label cards can offer a range of use cases across various industries. See several examples below: 

Retail and e-commerce

In the retail and e-commerce sectors, they serve as powerful loyalty tools, incentivizing customers with tailored rewards and exclusive offers. Businesses can leverage these cards to drive repeat purchases and foster brand loyalty. An example would be the Amazon Store Card. 

Corporate expense management

Corporate organizations utilize private label cards for streamlined expense management, enabling employees to make authorized purchases while providing detailed spending data for analysis and budgeting purposes. 

These cards also facilitate employee incentive and recognition programs, rewarding high-performers with customized benefits and privileges. An example of this would be a company card issued to employees to use for company expenses. 

Specific purposes

Additionally, private label cards can be issued as prepaid cards for specific purposes, such as payroll disbursements, gift cards, or restricted-use cards for controlled spending. This versatility allows businesses to tailor card programs to their unique needs, ensuring efficient fund management and targeted usage. 

An example of this could be a corporate-branded preloaded gift card for promotional purposes allowing holders to buy something in-store using the card.

How to create a private label card for your business

With Tap, you can seamlessly integrate private label card programs into your operations. Tap streamlines the entire card issuance and management process, allowing companies to leverage off their advanced technologies and industry expertise. 

By partnering with Tap, you gain access to a scalable and flexible solution, enabling you to launch and adapt card programs efficiently, tailored to your company’s specific needs. Tap's platform offers robust features, real-time analytics, and end-to-end support, empowering every businesses to deliver tailored payment experiences while ensuring compliance and security.

With Tap, you have the power to not only launch and adapt your card programs efficiently but also to customise the fees charged to your users. Our approach is entirely flexible,  allowing you to set charges that align with your clientele's needs. Our platform offers unparalleled freedom, allowing you to tailor your card programs precisely to your company's needs and goals.

Conclusion

In summary, private label cards empower businesses with a versatile payment solution that promotes customer loyalty, optimizes operations, and delivers valuable data insights. Whether for retail, corporate, or specific use cases, private label cards offer a competitive edge through tailored rewards, data-driven strategies, and enhanced customer experiences - paving the way for business growth.

Please contact xxx for further information on setting up your private label card.

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There is no denying that innovation in the technology sector has amplified the fast-paced world of finance, instigating constant transformation from brands that want to stay ahead. As with any fast-paced industry, many trends emerge as companies fight to remain relevant. One such trend we will be exploring is the increase in white-label cards and the companies facilitating the issuing of them. 

The process of issuing white-label cards has emerged as a powerful solution in the fintech space, offering customized payment experiences that cater to the unique needs of both businesses and customers. In this article, we will delve into the world of white-label cards, exploring its benefits, applications, and why it has become such a popular choice for financial institutions and fintech companies.

Understanding white-label cards

White-label cards, also known as private-label credit cards, involve the practice of businesses providing other businesses with the opportunity to offer customized credit or debit cards to their customers. Trusted financial institutions or fintech companies issue these cards on behalf of the businesses, while still reflecting the company's branding.

This approach allows businesses to incorporate their logo and branding on the private label credit card, granting the business ownership and control over the card's identity, all without the burden of creating or designing it from scratch.

By partnering with an established financial institution or fintech company, businesses can save time, effort, and resources by leveraging ready-to-use payment solutions instead of going through the costly and complex process of obtaining licenses from companies like Mastercard or Visa.

The shift toward customized payment solutions

Traditional banking systems have often been perceived as slow in adopting new systems and embracing innovation. As the demand for personalized payment experiences continues to grow, businesses are leveraging the opportunity to keep up with the evolving needs of customers seeking customized payment solutions and private-label credit cards.

Consumers today seek customized solutions that align with their preferences and reflect the brands they trust. This shift in consumer behavior has paved the way for white-label cards and in turn, card issuers, which offers businesses the ability to tailor payment solutions and private-label credit cards to their customers' needs. 

Third-party establishments are now offering streamlined payment solutions to these businesses, allowing them to leverage this new technology without needing to complete extensive and costly onboarding processes. Instead, the card issuing companies undergo this process and once accredited are able to provide full-service payment options to their clients.

With co-branded private-label credit cards, customers can unlock a multitude of rewards, bonus points, and exclusive discounts that can be utilized across various services, retailers, and online shopping platforms. By offering these enticing benefits, businesses are able to enhance the overall purchasing experience for their customers, cultivating loyalty and satisfaction.

Private-label credit cards can also come in the form of virtual cards, allowing users to make online payments or use services like Apple Pay with their unique account that essentially acts as a bank account.

The advantages and benefits of private label credit cards

The advantages of businesses utilizing the services of white-label card issuers are numerous, benefiting not only businesses but individuals too. 

For businesses

Firstly, white-label card programs offer a cost-effective alternative to building an in-house card program. By partnering with established providers, businesses can save on upfront costs, development time, and ongoing maintenance expenses.

White-label card programs also offer flexibility and scalability, making them suitable for businesses of all sizes. Whether you're a startup looking to launch a branded payment card quickly or an established business seeking to enhance your payment offerings, the processing of white-label cards can be tailored to meet your unique requirements.

From a branding perspective, white-label card programs provide businesses with heightened visibility and customer loyalty. By issuing branded payment cards, businesses can strengthen their brand identity and foster a deeper connection with their customers. Customizable card designs, exclusive rewards programs, and personalized customer experiences all contribute to building customer loyalty and market competitiveness.

For consumers

For individuals, white-label cards bring convenience and security. These cards can be seamlessly integrated into existing payment ecosystems, enabling individuals to make secure transactions while enjoying the benefits and perks offered by the businesses they frequent. 

Whether it's earning loyalty points, accessing exclusive discounts, or tracking expenses, white-label cards empower individuals with a seamless and tailored payment experience.

Addressing security and regulatory concerns

As with any financial solution, security and regulatory compliance are paramount. Financial institutions and fintech companies offering white-label card programs implement robust security measures to safeguard cardholder data and prevent fraudulent activities. 

Compliance with industry regulations, such as PCI DSS (Payment Card Industry Data Security Standard), ensures that customer data is handled securely. Additionally, data privacy and protection measures are put in place to give cardholders peace of mind when using white-label cards.

Examples of brands that have launched a private label card

Below are two examples of prominent brands that have embraced the white-label card trend in its early stages.

Square

In 2019, Square, a prominent payment processing company, partnered with Marqeta's white-label card processing platform to introduce the Square Card, a business debit card designed specifically for Square's sellers. This strategic move allowed Square's business customers to gain immediate access to funds, reducing their reliance on traditional banking services. 

By leveraging Marqeta's solution, Square not only expanded its product portfolio but also strengthened its relationships with its existing customer base.

Shopify

Another notable fintech player, Stripe, offers businesses APIs to issue their own credit cards, debit cards, and prepaid cards. Shopify, a renowned e-commerce platform, utilized Stripe's card issuing services to create the Shopify Balance Card, designed to help businesses start, grow and run their operations.

This card enables over 1 million of Shopify’s merchants to access their earnings instantly through a smart money management tool. The response to the launch was immediate and overwhelmingly positive, as over 100,000 small businesses in the United States embraced Shopify Balance accounts within the first four months.

Through the implementation of Stripe's white-label solution, Shopify added significant value to its merchants, setting itself apart from other e-commerce platforms.

Benefits reported in the case studies

Companies that have implemented the processes to issue white-label cards have reported several potential benefits, including:

Speed to market

Utilizing a white-label solution enables companies to launch card programs more swiftly. These solutions handle critical aspects such as regulatory compliance, technology development, card design, and manufacturing, which can be time-consuming and costly to manage in-house.

Cost reduction

White-label solutions generally require less investment than building a card-issuing infrastructure from scratch. Consequently, companies can save costs associated with development, maintenance, and compliance.

Enhanced customer engagement and retention

By offering a branded payment solution, companies can build stronger customer loyalty. Customers appreciate the convenience and exclusive perks that come with these cards, leading to higher engagement and retention rates.

Creation of new revenue streams

Companies can generate additional revenue streams by offering supplementary services through the card, such as cash-back rewards, premium subscriptions, or lending services.

What businesses should consider before implementing

Implementing a white-label card program requires careful planning and consideration. While the benefits listed above have been reported by companies that have implemented these strategies, these outcomes are not guaranteed. Businesses need to collaborate closely with their chosen white-label card issuer to ensure a smooth implementation process. 

This involves outlining the desired features and functionalities, integrating with existing payment infrastructure and systems, and training staff to manage the program effectively. Technical requirements, such as API integrations and data synchronization, should be addressed to ensure a seamless user experience.

Future trends and innovations in white-label card programs

Looking ahead, the future of issuing white-label cards holds great promise, driven by several key factors:

Market demand

The ever-evolving demand for financial services presents a significant opportunity. Regardless of their size or industry, businesses are increasingly seeking to expand their service offerings with payment and financial solutions. 

This trend aims to cultivate customer loyalty and explore new revenue streams. As a result, the demand for issuing white-label cards is expected to continue its upward trajectory.

Technological advancements

Fintech advancements, such as the widespread use of APIs and enhanced security measures, are simplifying the adoption of issuing white-label cards for businesses. As technology continues to progress, platforms issuing white-label cards are poised to become even more efficient, flexible, and secure, providing a seamless experience for both businesses and customers.

Developments in financial institutions' regulations

The regulatory landscape in the financial services sector is undergoing significant changes. Regulatory bodies worldwide are displaying a willingness to embrace fintech innovation, with some jurisdictions creating "fintech sandboxes" that facilitate controlled testing of new financial products. Should this trend persist, it could streamline the process for businesses to launch the issuing of white-label card programs.

The future of companies issuing white-label cards faces challenges primarily from increasing competition in the market. With more companies entering the space, businesses may experience pricing pressures and difficulties in standing out from the competition. To succeed, businesses need to differentiate themselves through innovation, personalized experiences, and strong partnerships.

They must also navigate regulatory uncertainties, address cybersecurity risks, and employ strategies to seize opportunities and overcome challenges in this dynamic sector. Continuous monitoring, agile decision-making, and a proactive approach are essential for businesses operating in the white-label card-issuing industry.

Tap’s white-label card solution

Tap’s business portfolio offers a streamlined card-issuing service to businesses of all kinds. Fully accredited, Tap is able to offer its partnering companies Mastercard-powered private cards for a fraction of the cost and time it would take if done directly with the financial services company.

In 2023, Tap provided Bitfinex, the longest-running and most liquid major crypto exchange, with a white-label prepaid card solution. By providing the behind-the-scenes financial infrastructure, the established exchange provided its clients with a unique payment solution and created a new revenue stream for the business.

With the necessary card-issuing license and already-established in-house processing system in place, businesses can quickly create their own white-label cards through Tap’s fiat and cryptocurrency-to-fiat funded card programs and other innovative services.

Conclusion

White-label card issuing is revolutionizing the payment landscape, with its rise signifying a powerful solution in the fintech space, delivering customized payment experiences that cater to the unique needs of businesses and customers. 

As technology continues to drive innovation, white-label card programs offer speed to market, cost reduction, enhanced customer engagement, and the creation of new revenue streams. However, businesses should carefully consider implementation factors and address potential challenges, such as regulatory compliance and cybersecurity risks. 

The future of private-label credit card issuing appears promising, driven by market demand, technological advancements, and regulatory developments. To capitalize on this trend, businesses must differentiate themselves in a competitive landscape and adapt to evolving market dynamics. 

Tap's white-label card solution exemplifies the potential of such programs, providing businesses with streamlined card-issuing services and opening new opportunities for revenue growth. As the industry continues to evolve, white-label card issuing will play a vital role in shaping the future of finance, enabling seamless and tailored payment experiences for businesses and individuals alike. 

Ever wondered how companies launch those shiny credit cards with their logos on them? Let's dive into the world of card programs and break down everything you need to know to launch one successfully.

What's a card program, anyway?

Think of a card program as your business's very own payment ecosystem. It's like having your own mini-bank, but without the vault, technical infrastructure and security guards. Companies use card programs to offer payment solutions to their customers or employees, whether a store credit card, a corporate expense card, or even a digital wallet.

As you’ve probably figured, the financial world is quickly moving away from cash, and card payments are becoming the norm. In fact, they're now as essential to business as having a product, website or social media presence.

Why should your business launch a card program?

Launching a card program isn't just about joining the cool kids' club – it's about creating real business value and heightened exposure. Here's what you can achieve:

Keep your customers coming back

Remember those loyalty cards from your favourite coffee shop? Card programs take that concept to the next level. When customers have your card in their wallet, they're more likely to choose your business over competitors. Plus, every time they pull out that card, they (and everyone else around) see your brand.

Show me the money!

Card programs open up exciting new revenue streams. You can earn from:

• Interest charges (if applicable)
• Transaction fees from merchants
• Annual membership fees
• Premium features and services
• Insights and information on spending habits

Know your customers better

Want to know what your customers really want? Their spending patterns tell the story. Card programs give you valuable insights into customer behaviour, helping you make smarter business decisions.

Understanding the card program ecosystem

Let's break down the key players in this game:

The dream team

Picture a football team where everyone has a crucial role:

• Card networks (like Visa and Mastercard) are the referees, setting the rules
• Card issuers (like Tap) are the coaches, making sure everything runs smoothly
• Processors (overseen by Tap) are the players, handling all the transactions on the field

Open vs. closed loop: what's the difference?

Open-loop and closed-loop cards differ in where they can be used and who processes the transactions. Let’s break this down:

Open-loop cards:

These cards are branded with major payment networks like Visa, Mastercard, or American Express, and are accepted almost anywhere the network is supported, both domestically and internationally.

Examples: Traditional debit or credit cards, prepaid cards branded by major networks.

Pros: Wide acceptance and flexibility.

Cons: May come with fees for international use or transactions.

Closed-loop cards:

Cards issued by a specific retailer or service provider for exclusive use within their ecosystem. These cards are limited to the issuing brand or select partners.

Examples: Store gift cards (like Starbucks or Amazon), fuel cards for specific gas stations.

Pros: Often come with brand-specific rewards or discounts.

Cons: Limited to specific merchants; less flexibility.

Challenges that may arise

Let's be honest – launching a card program isn't all smooth sailing. Here are the hurdles you'll need to jump:

The regulatory maze

Remember trying to read those terms and conditions? Well, card program regulations are even more complex. You'll need to navigate through compliance requirements that would make your head spin.

Security

Fraud is like that uninvited guest at a party – it shows up when you least expect it. You'll need robust security measures to protect your program and your customers.

We’ve designed our card program to handle these niggles, so that you can bypass the challenges and reap the rewards. With a carefully curated experience, we take care of the setup, programming and hardware so that you can focus on the benefits and users.

Closing thoughts

Launching a card program is like building a house – it takes careful planning, the right tools, and expert help. But when done right, it can become a powerful engine for business growth. 

Contact us to get started on building a card program tailored to your company. After all, the future of payments is digital, and there's never been a better time to get started.

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Καθώς τα κρυπτονομίσματα γίνονται όλο και πιο δημοφιλή και υιοθετούνται σε παγκόσμια κλίμακα, μετατρέπονται από μια καινοτομία σε μια καθημερινή πραγματικότητα. Το 2021 σηματοδότησε μια σημαντική χρονιά για τον κλάδο των digital assets, με την παγκόσμια κεφαλαιοποίηση να ξεπερνά τα 3 τρισεκατομμύρια δολάρια και τη θεσμική επένδυση να βρίσκεται στα υψηλότερα επίπεδα της. Παράλληλα, χώρες όπως το Ελ Σαλβαδόρ ανακήρυξαν το Bitcoin ως νόμιμο μέσο πληρωμής.

Πλέον, όλο και περισσότερα χρηματοπιστωτικά ιδρύματα ενσωματώνουν τα ψηφιακά assets στους ισολογισμούς τους ή εξετάζουν την υιοθέτηση ψηφιακών νομισμάτων κεντρικής τράπεζας (CBDCs). Καθώς η τεχνολογία blockchain γίνεται μέρος της καθημερινότητας, έφτασε η στιγμή να αξιοποιήσουμε αυτή τη νέα τάση.

Τι είναι το Crypto as a Service;

Το Crypto as a Service (CaaS) είναι μια white-label λύση για επιχειρήσεις και χρηματοπιστωτικά ιδρύματα που θέλουν να προσφέρουν στους πελάτες τους υπηρεσίες σχετικές με κρυπτονομίσματα. Με απλά λόγια, είναι το “banking as a service”, αλλά για τα ψηφιακά assets.

Η λύση αυτή επιτρέπει σε οποιαδήποτε επιχείρηση – από fintechs και τράπεζες μέχρι e-shops και εφαρμογές πληρωμών – να ενσωματώσει υπηρεσίες όπως:

• Αγορά και πώληση κρυπτονομισμάτων
• Πληρωμές σε crypto μέσω digital wallets
• Ασφαλής φύλαξη ψηφιακών assets

Το CaaS προσφέρει στις επιχειρήσεις πρόσβαση σε ασφαλή συστήματα διαχείρισης συναλλαγών και κινδύνων, πάντα σε πλήρη συμμόρφωση με τους ισχύοντες κανονισμούς κάθε αγοράς. Η ίδια η επιχείρηση ελέγχει το interface του πελάτη, κρατώντας το brand experience ενιαίο και απρόσκοπτο.

Ποιος μπορεί να χρησιμοποιήσει CaaS;

Το Crypto as a Service δίνει τη δυνατότητα σε τράπεζες, fintech εταιρείες, διαχειριστές κεφαλαίων, επιχειρήσεις λιανικής, remittance εταιρείες και άλλες επιχειρήσεις να προσφέρουν υπηρεσίες crypto στους πελάτες τους, δημιουργώντας νέες ροές εσόδων.

Αναλυτικότερα, μέσω του CaaS:

• Τα remittance γραφεία μειώνουν το κόστος διασυνοριακών πληρωμών.
• Οι διαχειριστές κεφαλαίων επεκτείνουν την προσφορά τους σε crypto assets.
• Οι εταιρείες e-commerce δέχονται πληρωμές σε crypto.
• Οι πελάτες χρησιμοποιούν crypto wallets για καθημερινές αγορές.

Το CaaS απευθύνεται σε κάθε επιχείρηση που θέλει να εκσυγχρονίσει το σύστημα πληρωμών της και να εισέλθει στην αγορά των ψηφιακών assets.

Η λύση Crypto as a Service της Tap

Η Tap προσφέρει στις επιχειρήσεις μια έτοιμη, αξιόπιστη λύση Crypto as a Service που ενσωματώνεται εύκολα στο υπάρχον σύστημα της εταιρείας. Το CaaS της Tap δίνει τη δυνατότητα:

• Εύκολης ενσωμάτωσης crypto υπηρεσιών μέσω API
• Αγοράς, πώλησης και αποθήκευσης κρυπτονομισμάτων
• Χρήσης crypto wallets με δυνατότητες απόδοσης (crypto savings)
• Υψηλής ασφάλειας και πλήρους κανονιστικής συμμόρφωσης

Ενώ η δημιουργία ενός crypto exchange μπορεί να απαιτεί χρόνια ανάπτυξης, η λύση CaaS της Tap μπορεί να εφαρμοστεί σε λίγες εβδομάδες.

Επίλογος

Το μεγαλύτερο εμπόδιο για τη μαζική υιοθέτηση των κρυπτονομισμάτων είναι η πεποίθηση ότι είναι περίπλοκα ή ασταθή. Ωστόσο, με την ανάπτυξη σαφών ρυθμιστικών πλαισίων και την εισαγωγή ασφαλών, φιλικών προς τον χρήστη λύσεων όπως το CaaS, η πρόσβαση στα ψηφιακά assets γίνεται πιο εύκολη από ποτέ.

Το Crypto as a Service βοηθά τις επιχειρήσεις να αξιοποιήσουν την τεχνολογία blockchain και να προσφέρουν στους πελάτες τους μια σύγχρονη εμπειρία πληρωμών. Αν θέλετε να κάνετε το επόμενο βήμα, η ομάδα της Tap είναι έτοιμη να σας υποστηρίξει.

Welcome to Tap’s weekly crypto market recap. 

Here are the biggest stories from last week (8 - 14 July).

💥 Bitcoin breaks new ATH

Bitcoin officially hit above $122,000 marking its first record since May and pushing total 2025 gains to around +20% YTD. The rally was driven by heavy inflows into U.S. spot ETFs, over $218m into BTC and $211m into ETH in a single day, while nearly all top 100 coins turned green.

Read more

📌 Trump Media files for “Crypto Blue‑Chip ETF”

Trump Media & Technology Group has submitted an S‑1 to the SEC for a new “Crypto Blue Chip ETF” focused primarily on BTC (70%), ETH (15%), SOL (8%), XRP (5%), and CRO (2%), marking its third crypto ETF push this year. 

A major political/media player launching a multi-asset crypto fund signals growing mainstream and institutional acceptance, and sparks fresh conflict-of-interest questions. We’ll keep you updated.

Read more.

🌍 Pakistan launches CBDC pilot & virtual‑asset regulation

The State Bank of Pakistan has initiated a pilot for a central bank digital currency and is finalising virtual-asset laws, with Binance CEO CZ advising government efforts. With inflation at just 3.2% and rising foreign reserves (~$14.5b), Pakistan is embracing fintech ahead of emerging-market peers like India.

Read more.

🛫 Emirates Airline to accept crypto payments

Dubai’s Emirates signed a preliminary partnership with Crypto.com to enable crypto payments starting in 2026, deepening the Gulf’s commitment to crypto-friendly infrastructure.

*Not to take away from the adoption excitement, but you can book Emirates flights with your Tap card, using whichever crypto you like. 

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Read more..

🏛️ U.S. declares next week “Crypto Week”

House Republicans have designated 14-18 July as “Crypto Week,” aiming for votes on GENIUS (stablecoin oversight), CLARITY (jurisdiction clarity), and Anti‑CBDC bills. The idea is that these bills could reshape how U.S. defines crypto regulation and limit federal CBDC initiatives under Trump-aligned priorities.

Read more. 

Stay tuned for next week’s instalment, delivered on Monday mornings.

From Bitcoin’s meteoric rise to the nonstop influx of new blockchain projects, digital currencies have captured the imagination (and wallets) of millions of people around the world. Crypto isn't just disrupting finance - it's rewriting the rules of money.

Unlike stocks or bonds that sleep when markets close, crypto never does. It’s borderless, always on, and untethered to any one country or institution, making it a magnet for those chasing new ways to diversify and bet on the future.

But it’s not all moonshots and memes. Volatility is real. Prices can rocket, or crash, within hours. And with rules still catching up, the landscape remains wild and unpredictable.

Here’s a guide to entering the market in 2025 - everything you need to know (and why it’s important). It’s not all high risk, high reward, so if you’re jumping in, make sure you know what’s going on.

What is cryptocurrency and how does it work?

Think of cryptocurrency as digital money that exists only online. Unlike the dollars in your bank account, which are controlled by banks and governments, cryptocurrencies run on networks of computers around the world.

The blockchain foundation

At its core, digital currency relies on something called blockchain technology. Imagine a ledger book that's copied across thousands of computers worldwide. Every time someone makes a transaction, it gets recorded in this ledger, and all the computers have to agree it's valid.

This system creates trust without needing a central authority like a bank: it's essentially having thousands of witnesses verify every transaction.

Types of cryptocurrency

There are plenty of different types of crypto on the market, each serving different purposes - from payment-focused currencies to utility tokens to memecoins.

Bitcoin (BTC) is the original and most well-known crypto, designed primarily as a decentralised digital alternative to traditional money. It's often referred to as "digital gold" due to its limited supply and store-of-value appeal.

Ethereum (ETH) introduced smart contracts (self-executing agreements), which opened the door to decentralised applications (dapps). This innovation gave rise to other development-focused platforms, like Solana (SOL) or Avalanche (AVAX), which power other smart contract ecosystems.

Then there are stablecoins, such as Tether (USDT) and USD Coin (USDC), which are pegged to fiat currencies like the U.S. dollar. These aim to reduce volatility and are often used for trading, lending, or cross-border transfers.

Utility tokens, like Chainlink (LINK) or Uniswap (UNI), serve specific functions within a platform, such as paying for services or governance participation. 

Meanwhile, security tokens represent ownership in real-world assets, like shares in a company or real estate. Examples include tZERO (TZROP), which offers tokenised equity in the tZERO platform, or INX (INX), a regulated token representing equity in the INX digital trading platform. These tokens are typically issued under securities regulations and grant holders rights like dividends or profit-sharing.

Lastly, memecoins (e.g., Dogecoin (DOGE) or Pepe (PEPE)) often start as jokes or community experiments but can gain traction through viral attention.

This is by no means a complete list, but it offers a sizable overview and a great place to start. 

Crypto vs stocks

When you buy a stock, you’re purchasing a share of ownership in a company. That ownership may entitle you to dividends (a portion of the company’s profits), voting rights, and access to company reports. These stocks are regulated by financial authorities, like the SEC in the U.S., and the value of a stock typically reflects the company’s performance, market conditions, and investor sentiment.

By contrast, when you buy crypto, you’re acquiring a digital asset - not a stake in a company. Most cryptocurrencies don’t grant ownership rights, dividends, or governance over a legal entity (unless structured as security tokens). Their value is driven by a combination of factors, including:

• Supply and demand: Many coins have a limited supply (like Bitcoin), which can affect price.
  
• Utility: Tokens may serve a specific function within a blockchain ecosystem, such as paying for network fees, accessing services, or participating in governance.
  
• Market sentiment and adoption: Speculation, media attention, and global events often play a large role in price fluctuations.
  

Crypto markets are also 24/7 and borderless, unlike stock markets, which operate during fixed hours and are tied to specific jurisdictions.

Is cryptocurrency a good investment?

This question doesn't have a simple answer: the answer depends on your individual financial situation and risk tolerance. Let’s take a look at some of the potential benefits and risks. 

Potential benefits

• Growth potential: Some cryptocurrencies have delivered extraordinary returns over the years
• Decentralisation: Not controlled by any single government or institution
• Accessibility: Markets operate 24/7, and you can start with small amounts
• Portfolio diversification: May behave differently from traditional assets

Significant risks

• Extreme volatility: Prices can dramatically drop in hours/days
• Regulatory uncertainty: Government actions can dramatically impact prices
• Security risks: Hacking, scams, and lost passwords can result in total loss
• Complexity: The technology can be difficult to understand
• Limited track record: Most cryptocurrencies haven't been around long enough to establish long-term patterns

If you're considering crypto as part of your broader financial strategy, it's worth consulting with a qualified advisor who understands digital assets.

Different ways to invest in cryptocurrency

The good news is that you don't have to buy a full Bitcoin to get exposure to the crypto market. Here are several approaches, each with different risk levels and complexity.

Buy crypto directly

This is the most straightforward approach - purchasing actual crypto through a regulated platform. Note that you can buy a fraction of a cryptocurrency, spending what you want instead of committing to buying a whole coin at market value (i.e. you can buy $100 worth of BTC as opposed to $100,000 for a full one).

What you need to buy crypto through Tap:

• Download the app
• Create and verify your account
• Load funds (bank transfer, debit cards accepted)
• Buy your chosen cryptocurrency

You can safely store your crypto in unique wallets created for you within the app. Utilising top security measures and fully regulated, Tap offers peace of mind alongside crypto endeavours. 

Crypto ETFs and ETPs

Exchange-traded funds (ETFs) let you invest in crypto through your regular brokerage account, just like buying stocks.

Examples include:

• Bitcoin ETFs (like IBIT, FBTC)
• Ethereum ETFs
• Broad crypto market ETFs

Benefits:

• No need to manage wallets or private keys
• Familiar investment process
• Potential tax advantages
• Professional management

Drawbacks:

• Management fees
• No direct ownership of crypto
• May not perfectly track crypto prices

Crypto-related stocks

You can gain indirect exposure through companies heavily involved in the crypto space.

Examples include:

• Strategy (MSTR): Company that holds significant Bitcoin reserves
• Riot Platforms (RIOT): Bitcoin mining company

These stocks often move with crypto prices but aren't direct replacements for owning crypto.

Blockchain investment funds

Some mutual funds and ETFs focus on companies developing blockchain technology, providing broader exposure to the ecosystem beyond just cryptocurrencies.

Advanced options (futures and options)

Experienced investors might consider crypto futures or options, but these are complex instruments with significant risks and aren't suitable for beginners.

How to choose the right investment strategy

Your approach to crypto should align with your overall financial goals and risk tolerance.

Consider your goals

• Growth seeking: Looking for potentially high returns over time
• Speculation: Short-term trading (highest risk)
• Diversification: Adding a small crypto allocation to a traditional portfolio
• Learning: Starting small to understand the technology

Time horizon matters

Crypto markets can be extremely volatile in the short term. If you might need the money within a few years, the high volatility could be problematic. As with any investment, never risk more than you’re willing to lose. 

Risk tolerance check

Some financial commentators say that because crypto can be so volatile, it's often kept as a small part of a larger investment portfolio, usually less than 10%. The right amount for you depends on your goals and how much risk you're comfortable taking.

Diversification within crypto

If you decide to invest in crypto, consider spreading your investment across different types rather than putting everything into one coin.

How to start investing in cryptocurrency: step-by-step

If you've decided to explore crypto investing, here's a systematic approach:

Step 1: Choose your platform

Research different exchanges and brokers. Look for:

• Strong security track record
• Good customer support
• Reasonable fees
• User-friendly interface
• Proper regulatory compliance

For the sake of this guide, we will continue by using Tap as an example. 

Step 2: Set up security

• Create and verify your account
• Enable two-factor authentication (2FA)
• Use a strong, unique password
• Consider using a dedicated email for crypto accounts

Step 3: Do your research

Before buying any crypto, understand:

• What problem it aims to solve
• How it works
• Who's behind the project
• Its track record and community

Step 4: Make your first purchase

Some people start by purchasing small amounts as a way to learn about the ecosystem without overcommitting financially. On the note of beginners, well-established cryptocurrencies like Bitcoin or Ethereum tend to receive more attention because of their track record and broader adoption.

Step 5: Monitor and learn

Track your investment's performance, but avoid making decisions based on daily price movements. Use this time to continue learning about the technology and market.

Top mistakes to avoid when investing in crypto

FOMO investing

Fear of missing out can lead to buying at peak prices. Avoid making investment decisions based on hype or social media buzz.

Skipping research

Each crypto is different. Don't assume they're all the same or that past performance predicts future results.

Ignoring security

Using weak passwords, falling for phishing scams, or keeping large amounts on unsecured exchanges can lead to total loss. Be vigilant, check that the platform is regulated. 

Misunderstanding costs

Crypto transactions often involve multiple fees - trading fees, network fees, and spread costs. These can add up quickly. Be sure to check the final transaction costs before confirming the trade so that you never get blindsided by hidden fees.

Tax neglect

Cryptocurrency is taxable in most jurisdictions. Be sure to know what the current rules are in your area, or consult a tax advisor who is clued up on cryptocurrencies. Keeping good records from the start is much easier than trying to reconstruct them later.

Is it safe to invest in cryptocurrency?

Safety in cryptocurrency investing involves multiple layers of consideration.

Platform security

Choose exchanges and brokers with strong security track records. Look for:

• Insurance on customer deposits
• Cold storage of customer funds
• Regular security audits
• Transparent communication about security practices

Personal security practices

• Never share your private keys or seed phrases
• Be wary of phishing attempts
• Use reputable wallets and software
• Keep software updated

Regulatory environment

The crypto regulatory landscape is still developing. Changes in government policy can significantly impact prices and accessibility. Stay informed and be aware.

Scam awareness

Be wary of anything that sounds too good to be true. Common cryptocurrency scams include:

• Fake exchanges or wallets
• Ponzi schemes promising guaranteed returns
• Social media manipulation
• Fake celebrity endorsements

Should I invest in crypto for retirement?

Some retirement account providers now offer crypto options, but this comes with additional considerations.

• Higher fees are common for crypto retirement accounts
• Limited cryptocurrency options compared to direct investing
• The extreme volatility may be inappropriate for retirement funds
• Regulatory changes could affect availability

So, should I invest in crypto?

Crypto markets can be volatile and unpredictable. While some early adopters have seen significant gains, many others have faced substantial losses. This isn’t a guaranteed path to wealth - it’s a volatile, evolving market that demands clarity and caution.

Before you dive in, make sure you:

• Understand the tech and the risks behind it
  
• Know your own limits (financially and emotionally)
  
• Start small - only with what you can afford to lose
  
• Diversify, don’t go all-in on any one asset
  
• Stay current: regulations shift fast, and ignorance isn’t bliss
  
  

This isn’t for everyone. Crypto’s wild swings and legal grey zones mean it’s best approached like any high-risk bet: informed, cautious, and never with more than you’re willing to lose.